ACDC News – Issue 99-06

Thanks and best wishes to Laura Cheline

Student assistant in the Agricultural Communications Documentation Center during the past year. Laura is completing her undergraduate degree in agricultural communications here at the University of Illinois this month and has accepted a position in marketing communications with AGCO Corporation in Georgia. She has contributed much to progress in the Center this year and will be missed.

National Agri-Marketing Association makes presentations available.

Twenty-five presentations made during the 1999 NAMA Conference in Atlanta, Georgia, are available in the form of audio cassettes for purchase. Here are some of the presentation titles:

  • “Creating marketing techniques that reach the global consumer”
  • “How do farmers and ranchers use farm media?”
  • “Food safety – answering consumer concerns”
  • “Data driven direct on-line marketing services”

Check with NAMA headquarters at for a list of presentations and details about how to order audio tapes.

In development, “the over-riding need is communication.”

A vigorous call for improved development communication appears in two recent journal articles by Professor Robert Agunga, Department of Human and Community Resource Development, Ohio State University. Thanks to Professor Agunga for providing copies of these articles for the Agricultural Communications Documentation Center:

  • “Talking it out: a communication-based approach to sustainable development,” Harvard International Review, 21(1), Winter 1998/1999.
  • “Communication for development in Africa: a clarion call,” Communicare, 17(1), June 1998.

University Library adds 9 millionth volume.

Somehow, it seems appropriate that the 9 millionth volume added recently to the University of Illinois Library involves agriculture. Published in 1616 as two works bound, it is an original German Baroque treatise, with illustrations, on the breaking and training of royal cavalry horses and on the fitting of their bits and bridles.

No, we aren’t identifying it as a piece of agricultural communications literature. All documents in the ACDC collection involve some aspect of communications as well as some aspect of agriculture. At the same time, this milestone reminds us that the large University of Illinois Library provides a remarkable source of literature for ACDC.

New documents about information technology for agriculture and rural areas.

Here are the titles of some documents that we have added recently on this subject:

  • “Row crop producers’ perceptions of the Internet as a preferred and valid source of  information for their enterprises”
  • “Effective use of new media communications systems in remote places” (Japan case)
  • “Using computers to improve farm management decisions”
  • “Food marketing in an electronic age: implications for agricultural producers”
  • “County agents’ perceptions of the new media mix: a Missouri perspective”
  • “How to achieve value from information technology investments (wood industry)”
  • “The role of agricultural research networks in small countries”
  • “Economic effects of information technology on dairy farms in the Netherlands and Israel”
  • Information fax centers for farmers”

Professional meetings approaching.

Here are the approaching meetings of several professional agricultural communicator organizations:

June 12-16
Joint conference, Agricultural Communicators in Education (ACE) and National Extension Technology Conference (NETC), at Knoxville, Tennessee.

June 17-19
South Region meeting, National Association of Farm Broadcasters, at Lake of the Ozarks, Missouri.
Information: Chuck Zimmerman at

July 17-20
Annual institute, Cooperative Communicators Association, at Omaha, Nebraska.

July 29-31
Agricultural Publications Summit at Denver, Colorado. Joint conference of American Agricultural Editors’ Association, Livestock Publications Council, Agricultural Publishers Association and Agricultural Communicators of Tomorrow.

No winner.

A man entered a pun contest sponsored by his local newspaper. He sent in ten different puns in the hope that at least one would win. Unfortunately, no pun in ten did.

Best regards and good searching.

Please let us know if we can help you find information and/or if you can suggest documents that we might add to this collection.

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