ACDC News – Issue 09-09

Update on broadband service in rural America . Recently we added to the ACDC collection the 2009 edition of “Rural Broadband at a Glance,” a report from the U.S. Department of Agriculture. Among the findings reported:

  • Broadband access for both rural and urban populations increased rapidly between 2000 and 2006.
  • Clusters of lower service exist in areas with sparse, aging and declining populations.
  • Internet use (at home or elsewhere) during 2007 reached 63 percent among rural households, compared with 73 percent among urban households.
  • Business development, telemedicine and teleworking are among the drivers for broadband development in rural areas.

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Preparing agricultural journalists/communicators for the 21st Century. Thanks to those who kindly shared their views recently about how to design an undergraduate agricultural journalism/communications program for the 21st Century. Their responses are being added to the ACDC collection. Also, with this issue we begin a series that highlights their suggestions.

Part 1. Samantha Yates, Publications Specialist with the Cotton Economics Research Institute, Texas Tech University , suggests these areas for emphasis:

  • Proper grammar
  • A style of writing that is both intelligent and that speaks to the level of your audience
  • Design and photography
  • Web design “is a must for ag communicators to learn”
  • “Communications theory and research was drilled into me all through graduate school, and while I thought a lot of it was pointless, it has made me better at my job.”

Read more of Samantha’s suggestions and reasons she offers for emphasizing them.

Shoppers still buying local during economic downturn . Two-thirds (65 percent) of United Kingdom shoppers now buy locally branded food, according to research by international grocery firm IGD. In response to a survey late last year, 60 percent predicted the economic slowdown will have no impact on those purchases. Only 20 percent expected to cut back.

“In these tough conditions, many people are keener than ever to support nearby jobs through their spending choices,” explained IGD Chief Executive Joanne Denney-Finch. Research revealed that freshness and environmental reasons also account for consumers’ enthusiasm for local food.

Citation: Shoppers still buying local despite credit crunch
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“We love eBlasts,” said Denise Faguy in a recent issue of the Highlighter newsletter from “At least we do when they are done properly.” She emphasized how email blasts can:

  • Build brand awareness and loyalty
  • Drive traffic to your website
  • Raise awareness (as well as generate leader or sales) for specific products or services
  • Provide immediate feedback. “In marketing, feedback is such an important tool and that’s why we love eblasts!”

Citation: Why we love eBlasts
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Is dietary knowledge enough? No. Healthy eating involves more than increasing public awareness of better diets and healthy lifestyles. A recent research report we added from the U. S. Department of Agriculture documented the over-riding impact of “visceral,” impulsive influences.”

Analyses of data about food intake revealed that individuals were significantly likely to consume more calories and lower their diet quality when:

  • Intervals between meals were extended
  • They ate away from home

How about going out for a late meal this evening?

Citation: Is dietary knowledge enough?
Report posted at

Busy season for communicator activities

May 21-25, 2009
“Keywords in communication.” 2009 conference of the International Communication Association in Chicago, Illinois USA.

May 24-28, 2009
“25 years of strengthening international agricultural and extension education.” Annual conference of the Association for International Agricultural and Extension Education (AIAEE) in Puerto Rico.

May 27-29, 2009
Fourth international conference on ICT for development, education and training in Dakar, Senegal.

June 6-10, 2009
“When tillage begins, other arts follow.” ACE.NETC.09 sponsored by the National Extension Technology Conference (NETC) and the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), in Des Moines, Iowa USA.

June 13-16, 2009
“Branding communications with a kick.” Annual Institute of the Cooperative Communicators Association (CCA) in Kansas City, Missouri USA.

June 22-24, 2009
7th World Congress of Computers in Agriculture and Natural Resources in Reno, Nevada USA.

June 25-27, 2009
“Free rein in the Big Easy.” Annual seminar of the American Horse Publishers (AHP) organization in New Orleans, Louisiana.

July 31-August 4, 2009
2009 Congress of the International Federation of Agricultural Journalists (IFAJ) in conjunction with the Agricultural Media Summit in Fort Worth, Texas USA.

August 1-5, 2009
“Saddle up, catch the cowboy spirit.” Agricultural Media Summit in Fort Worth, Texas USA. Joint meeting of Livestock Publications Council (LPC), American Agricultural Editors’ Association (AAEA), International Federation of Agricultural Journalists (IFAJ), Livestock Publications Council (LPC) and the National Association of Agricultural Communicators of Tomorrow (ACT).

Best regards and good searching. Please pass along your reactions, suggestions and ideas for the Agricultural Communications Documentation Center. Feel free to invite our help as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to .

Get in touch with us when you see interesting items in the ACDC collection and can’t gain full-text access through information in the citation, or through online searching. We will help you gain access.