Beclouded Beginnings and Suspicious Name Games
Little is known about the origins of the Farmer’s Wife. It might have begun publication in 1897, but more likely 1900, in Winona, Minnesota. Its first publisher was John Halvor Johnson, who went by “J.H.” just about everywhere except his gravestone. The son of Norwegian immigrants, Johnson was a traveling salesman turned investor: he began with buying-and-selling newspapers and ended with real estate. His first big investment was the Winona Daily Herald, which he purchased in 1890 and sold ten years later.1 He then began launching new publications under the names of recently-abandoned titles. For example, in 1892 Farm, Field and Stockman changed its name to Farm, Field and Fireside, and that same year Johnson began publishing a monthly under the title Farm, Field and Stockman, which he later sold to the Model Farmer Publishing Company of Chicago. Similarly, in 1900 the weekly American Stock Farm changed its name, shortly after which Johnson began a monthly using that title as well.2
Continue reading “The Story of the “Farmer’s Wife” (Part 1)”
