Search Term List (ACDC Thesaurus)

Alphabetical Search: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Meaning of codes used:

BT: broader term
NT: narrower term
RT: related term
SN: scope note;
USE: use instead
UF: use for/ used to mean


A

  • AAEA [DON’T USE]
  • USE: American Agricultural Economics Association (AAEA)
  • OR
  • American Agricultural Editors’ Association (AAEA)
  • ABC Agricultural Publisher
  • abstracts
  • BT: publications
  • access
  • accuracy
  • RT: research communication
  • ACE [DON’T USE]
    USE: Agricultural Communicators in Education (ACE)
  • OR
  • Association for Communication Excellence (ACE)

    acid rainADAS [DON’T USE]
    USE: Agricultural Development and Advisory Service (ADAS)administration
    NT: Food and Drug Administration
    USDA
    RT: legislation
    organizational communication
  • organizations
  • policies
    programs
    regulationsadoption
    SN: Acceptance and utilization of ideas and practices
  • UF: product introduction [DON’T USE]
    NT: adoption behavior
    adoption process
    RT: behavior
    change
  • decision making
    decision process
    diffusion
    farmer attitudes
    influences
    innovations
    technological gatekeepers
    technology transferadoption behavior
    BT: adoption
    behavioradoption process
    BT: adoption

    adult education
    BT: education
    RT: continuing education

    adult programs
    BT: programs

    advertising
    BT: marketing
    promotion
    NT: advertising agencies
    advertising research
    cooperative advertising
    group advertising
    RT: buying behavior

  • fertilizer promotion
  • marketing communication
  • promotion
    sales methods
    sales promotion
    selling
    slogansadvertising agencies
    UF: PR agencies [DON’T USE]
    BT: advertising
    RT: campaigns
  • advertising claimsadvertising research
    BT: advertising
    communication research
    marketing research
    RT: audience researchadvisory services
    SN: Extension in some countries
    UF: counseling programs [DON’T USE]
    RT: extension
  • extension servicesadvisory training
    BT: training
  • advocacy
  • Afghanistan (Southern Asia)AfricaAfrican Council on Communication Education

    AGDEX

    AGNET

    agrarianism
    SN: Philosophy of farming as a superior way of life
    RT: family farm
    farmer self-image
    image
    rural-urban communication

    agri-marketers
    SN: This term is sometimes used to describe communication
    practitionersinvolved in marketing process

  • agri-marketing
  • RT: agribusiness
  • dealers
  • agribusiness
    SN: Businesses directly depending on farming (input
    and output)
    NT: cooperatives
  • food industry
    input industries
    RT: agri-marketing
  • commercial organizations
  • dealers
  • farmsagribusinesses
    RT: commercial organizationsAgricola

    Agricom

    agricultural
    SN: Use also farm

    agricultural agents [DON’T USE]
    USE: extension agents

    Agricultural Communications Documentation Center (ACDC)

  • Agricultural Communicators in Education (ACE)
    UF: ACE [DON’T USE]

    Agricultural Communicators of Tomorrow (ACT)Agricultural Council of America (ACA)agricultural development
    BT: development
    RT: rural development

    Agricultural Development and Advisory Service (ADAS)
    UF: ADAS [DON’T USE]

    agricultural education
    BT: education

  • occupational education
    NT: farmer education
    RT: education programs
  • teaching
  • teaching methods
  • young farmer programs
  • Agricultural Knowledge and Information System (AKIS)agricultural laborers [DON’T USE]
    USE: farm workersagricultural occupations
    BT: employment
    NT: farm workers

    Agricultural On-Line Access (Agricola)

    agricultural policy
    UF: farm programs [DON’T USE]
    BT: government policies
    RT: food policy
    USDA programs

    Agricultural Publishers Association (APA)

    Agricultural Relations Council (ARC)

    agricultural technology [DON’T USE]
    USE: farming methods

    agriculture [DON’T USE]
    SN: This noun is omitted from the thesaurus.

    Agriculture Council of America

    agriculture news
    BT: news
    RT: coverage

  • reportingagriculture policy
    BT: policies
    RT: food policy
  • legislation
    nutrition policy
    urban interests
    USDA programsagriculture research
    SN: Production oriented
    BT: research
    RT: research methods
  • research projectsAgriData NetworkAGRIS
  • AgriTalkagronomyAID [DON’T USE]
    USE: U.S. Agency for International Development (AID)
  • airAlabama, USA
  • Alampi, Phil
  • Alar scare
  • BT: food issuesAlaska, USA
  • Albania (Europe)
  • Alford, BillAlgeria (Africa, Northern)American Agricultural Economics Association (AAEA)
    UF: AAEA [DON’T USE]

    American Agricultural Editors’ Association (AAEA)
    UF: AAEA [DON’T USE]
  • American Agriculturalist
  • American Business Media Agri-CouncilAmerican Farm Bureau Federation (AFBF)American Farmer

    American Quotation Systems (AQS)

  • American Samoa (Oceania)American Society of Agronomy (ASA)
    UF: ASA [DON’T USE]analysis
    NT: audience analysis
    communication analysis
    content analysis
    data analysis
    market analysis
    RT: baseline research
    evaluation
    research
  • Andorra (Europe)
  • Angola (Africa, Middle)
  • Anguilla (Latin America; Caribbean)
  • animal communication
  • animal diseases
    BT: diseases
  • NT: bovine spongiform encephalopathy (BSE)
  • RT: animal health&nbnbsp;
  • healthanimal health
    BT: animals
  • health
  • RT: animal diseases
    animal rightsanimal rights
    BT: animals
    RT: animal health
  • animal welfare
  • farming methods
  • animal welfare
  • RT: animal rightsanimals
    NT: animal health
    animal rights
    livestock
  • antibiotics
  • BT: food issuesAPAappeals (message)
    BT: message content
  • applications (apps)
  • RT: computer programs
  • software
  • appropriate technology
  • aquaculture
  • Antigua and Barbuda (Latin America; Caribbean)ARCarchives
    RT: history
  • information storage and retrieval
  • information storage and retrieval systems
    libraries
    publicationsareas [DON’T USE]
    USE: communitiesArgentina (Latin America; South America)

    Arizona, USA

    Arkansas, USA

  • Armenia (Western Asia)
  • Arnold, Barney
  • Arnold, Burnis
  • artartificial intelligence
    RT: computers
    expert systems
  • Aruba (Latin America; Caribbean)ASA [DON’T USE]
    USE: American Society of AgronomyASEAN [DON’T USE]
    USE: Association of South-East Asian Nations (ASEAN)

    Asia

    Asian Institute of Journalism (AIJ)

    Asian Institute of Technology (AIT)

    Association of South-East Asian Nations (ASEAN)
    UF: ASEAN [DON’T USE]

    associations [DON’T USE]
    USE: organizations


  • Atkins, Georgeattendance [DON’T USE]
    USE: participationattitudes
    SN: Ways of thinking or feeling
    NT: audience attitudes
    corporate attitudes
    farmer attitudes
    public attitudes
    RT: behavior
    influences
    knowledge
    opinions
    perceptions
  • Atwood, Frank
  • audience
  • NT: listenership
  • readership
  • target audience
  • RT: audience analysis
  • audience research
  • media use
  • television viewing
  • audience analysis
  • SN: Determination of audience
    BT: analysis
    RT: audience
  • audience research
    feedback
    target audienceaudience attitudes
    BT: attitudes
    RT: farmer attitudes
  • public attitudes
  • audience participation
    BT: participation
    RT: feedbackaudience research
    BT: communication research
    research
    RT: advertising research
  • audience
    audience analysisaudio cassettes [DON’T USE]
    USE: tape recordingsaudio tape recordings [DON’T USE]
    USE: tape recordings

    audiovisual aids [DON’T USE]
    USE: audiovisual materials

    audiovisual equipment
    BT: audiovisual materials

    audiovisual materials
    USE ALSO: film

  • television
  • video
  • UF: audiovisual aids [DON’T USE]
    RT: audiovisual media
    audiovisual training
    educational media
    multimedia
    teaching aidsaudiovisual media
    BT: media
    visual communication
    NT: films
    television
    video
    videotapes
    RT: audiovisual materials
    audiovisual training
  • interactive media
    multimedia
    multimedia training
    audiovisual training
    BT: education
  • training
    RT: audiovisual materials
    audiovisual mediaAustralia (Oceania)Austria (Europe)

    auto-tutorial [DON’T USE]
    USE: educational media

  • avian flu
  • UF: avian influenza [DON’T USE]
  • USE ALSO: bird flu
  • awards
    UF: contest [DON’T USE]
    contests [DON’T USE]
    BT: incentives
    RT: communicator effectiveness
  • premiumsAzerbaijan (Western Asia)

B

  • Bahamas (Latin America; Caribbean)
  • Bahrain (Western Asia)
  • Bangladesh (Southern Asia)banking
    RT: credit
  • finance
    investments
  • Barbados (Latin America; Caribbean)baseline research
    BT: research
    RT: analysis
  • Battles, Roy
  • BBC [DON’T USE]
    USE: British Broadcasting Corporation (BBC)
  • beans
  • BT: legumes
  • Beaty, Laynebeef
  • BT: meat
  • cattleBeef Breed Journalsbeer [DON’T USE]
    USE: drink

    behavior
    NT: adoption behavior
    buying behavior
    communication behavior
    farming methods
    information behavior
    RT: adoption
    attitudes

  • decision making
    knowledge
  • Belarus (Europe)Belgium (Europe)Belize (Latin America; Central America)
  • Benin (Africa, Western)
  • Bennett, Charles Dana
  • Bermuda (North America)
  • Bhutan (Southern Asia)
  • bias
    RT: gatekeeping
    information controlbibliographies
    BT: publications
  • Biggar, George C.
  • biotechnology
    BT: food issues
  • technology
    RT: food safety
  • genetic engineering
  • genetic modification
  • bioterrorism
  • bio-based energy
  • RT: ethanol
  • bird flu
  • USE FOR: avian influenza [DON’T USE]
  • USE ALSO: avian flu
  • BT: food issues
  • birds
  • Bliss, Milton E.
  • blogs
  • Bolivia (Latin America; South America)books
    BT: print media
    publications
    NT: literature
    RT: libraries
  • Bosnia and Herzegovina (Europe)Botswana (Africa, Southern)
  • bovine spongiform encephalopathy (BSE)
  • USE ALSO: mad cow disease
  • BT: animal diseases
  • food issues
  • RT: animal health
  • diseases
    boycotts
  • brands
  • branding
  • RT: campaigns
  • Brazil (Latin America; South America)
  • breadbreeding
    RT: crops
  • genetics
  • livestock
    research
    seedsBritish Broadcasting Corporation (BBC)
    UF: BBC [DON’T USE]
  • British Virgin Islands (Latin America; Caribbean)
  • broadband
  • Bulgariabroadcast
    BT: mass media
    oral communication
  • broadcasters
  • RT: communicators
  • broadcasting
    RT: broadcasts
    journalism
    radio
    televisionbroadcasts
    NT: rural broadcasts
    RT: broadcasting
    listenership
    listening habits
    radio
    radio programs
    television
  • television programming
  • Brown, Bob
  • Brown, Taylor
  • Brunei Darussalam (South-Eastern Asia)
  • BSE [DON’T USE]
  • USE: bovine spongiform encephalopathy (BSE)budget [DON’T USE]
    USE: financial management
  • Buffum, Jesse
  • Buice, Bobbuildings
  • BT: settingBulgaria (Europe)
  • bulletins [DON’T USE]
    USE: newslettersBurkina Faso (Africa, Western)
  • Burns, Conrad
  • Burundi (Africa, Eastern)buyers
    RT: buying behavior
    consumers
    markets (selling)buying behavior
    BT: behavior
    RT: advertising
    buyers
    consumers

    Byrnes, Francis C.


C

  • CABI (CAB International; Commonwealth Agricultural Bureaux)
  • CAB International [DON’T USE]
  • USE: CABI (CAB International; Commonwealth Agricultural Bureaux)
  • cable
  • NT: cable televisioncable television
    BT: television
  • BT: cableCalifornia, USAcall lines [DON’T USE]
    USE: call-in
  • Callahan, Colleencall-in
    UF: call lines [DON’T USE]
    hot lines [DON’T USE]
    news lines [DON’T USE]
    RT: feedback
  • interactive media
  • media relations
  • radio schoolsCAMA [DON’T USE]
  • USE: Canadian Agri-Marketing Association (CAMA)
  • Cambodia (South-Eastern Asia)
  • Cameroon (Africa, Middle)Camis Projectcampaign planning
    BT: planning
    RT: communication planning
  • media selection
  • message content
  • timingcampaigns
  • NT: media mix
    RT: advertising agencies
  • branding
    communication planning
  • persuasion
  • promotion
    slogans
  • Canada (North America)Canadian Agri-Marketing Association (CAMA)
  • UF: CAMA [DON’T USE]Canadian Farm Management Data System (CANFARM)
    UF: CANFARM [DON’T USE]CANFARM [DON’T USE]
    USE: Canadian Farm Management Data System
  • Cape Verde (Africa, Western)Capper, ArthurCapper’s Farmer

    careers

  • UF: vocations [DON’T USE]
    RT: occupations
    professional developmentCaribbean Netherlands (Latin America; Caribbean)CARIS [DON’T USE]
    USE: Current Agricultural Research Information System(CARIS)
  • cartoons
  • RT: comicscase studies
    BT: research methodsCAST [DON’T USE]
    USE: Council for Agricultural Science and Technology (CAST)

    cattle
    BT: livestock

  • NT: beef
  • dairy
  • cats
  • BT: companion animals
  • Cayman Islands (Latin America; Caribbean)CB [DON’T USE]
    USE: radioCD-ROM
    UF: optical data disks [DON’T USE]
    BT: computers
    RT: information storage and retrieval systems
    interactive media
    multimedia systems
  • celebritiescell phones
  • RT: mobile communication systems
  • smartphones
  • telephone communication
  • censorship
    BT: freedom of press
    RT: gatekeepers
    information control
  • Central African Republic (Africa, Middle)Ceylon (former)(Southern Asia)
  • RT: Sri Lanka (Southern Asia)
  • Chad (Africa, Middle)change
    NT: rural change
    social change
    RT: adoption
  • climate
    development
    progress
    trends
  • weather
  • Channel Islands (Europe)channels [DON’T USE]
    USE: communication channelschemicals
    BT: farm inputs
    NT: herbicides
    pesticides
    RT: food issues
  • input industriesChicago Tribunechildren
    NT: farm children
    RT: youth

    Chile (Latin America; South America)

    China [DON’T USE]
    USE: People’s Republic of China (PROC)(Eastern Asia)

  • China, Hong Kong SAR (Eastern Asia)
  • UF: Hong Kong [DON’T USE]
  • China, Macao SAR (Eastern Asia)churches [DON’T USE]
    USE: religionCIP [DON’T USE]
    USE: International Potato Center (CIP)

    circulation
    RT: readership

    citizen band [DON’T USE]
    USE: radio

  • citizen journalismcity life [DON’T USE]
    USE: urban conditionscivic journalism
  • class structure [DON’T USE]
    USE: social structure
  • climate
  • RT: change
  • climate change
  • cloning
  • BT: food issues
  • clothing
  • cloud (computing)colleges
    BT: schools
    RT: higher education
    land grant universities
    universitiesColman, Norman J.
  • color
    RT: design
    illustrations
    visual communicationColorado, USAColombia (Latin America; South America)
  • comics
  • RT: cartoonscommercial organizations
    BT: organizations
    RT: agribusinesses
    cooperatives
    private sectorcommodities
    RT: crops
    farm products

    commodity markets [DON’T USE]
    USE: markets (selling)

  • Commodity News Service (CNS)commodity promotion
    UF: livestock promotion [DON’T USE]
    BT: promotionCommonwealth Agricultural Bureau [DON’T USE]
    USE: CABI (CAB International; Commonwealth Agricultural Bureaux)

    Commonwealth Agricultural Bureaux (CAB)[DON’T USE]
    USE: CABI (CAB International; Commonwealth Agricultural Bureaux)

    communication
    NT: development communication
    environment communication
    extension communication
    face-to-face communication
    intercultural communication
    international communication
    mass communication
    non-verbal communication
    oral communication
    organizational communication
    research communication
    risk communication
    rural communication
    rural-urban communication
    scientific communication
    social communication
    telecommunication
    telephone communication
    visual communication
    RT: public speaking

    communication analysis
    BT: analysis

  • research
    RT: communication research
    content analysis
  • research methodscommunication barriers
    RT: conflict
    gatekeeperscommunication behavior
    BT: behavior
    NT: media use
    RT: information behavior

    communication channels
    UF: channels [DON’T USE]
    information channels [DON’T USE]
    RT: communication networks
    communication systems
    extension programs
    extension systems
    gatekeepers
    media
    online systems

    communication education
    BT: education
    RT: communication training

  • courses
  • curriculum
  • education programs
  • journalism education
  • journalism training
  • communication flow [DON’T USE]
    USE: information flowcommunication methods
    UF: communication skills [DON’T USE]
    communication techniques [DON’T USE]
    RT: communicator effectiveness
    interactive media
    media
  • media usecommunication networks
    BT: networks
    RT: communication channels
    communication units
    linkages
    organizational communicationcommunication objective [DON’T USE]
    USE: communication planning

    communication patterns
    RT: information seeking

  • media usecommunication planning
    UF: communication objective [DON’T USE]
    BT: planning
    RT: campaign planning
    campaigns
    curriculum
  • media mix
  • media selection
  • message content
  • timingcommunication research
    BT: research
    NT: advertising research
    audience research
    television research
    RT: communication analysis
    marketing researchcommunication skills [DON’T USE]
    USE: communication methods

    communication systems
    UF: communication technologies [DON’T USE]
    BT: information systems
    multimedia
    technology
    NT: mass communication systems
    mobile communication systems
    RT: communication channels
    delivery systems
    information networks
    information services
    multimedia systems

  • networks
    online systemscommunication techniques [DON’T USE]
    USE: communication methods
  • communication technologies [DON’T USE]
    USE: communication systems
  • information technologycommunication theory
    RT: concepts
  • feedback
    information theory
    models
    theorycommunication training
    BT: training
    RT: communication education
  • journalism trainingcommunication units
    RT: communication networks
    organizationsCommunications Network (COMNET)
  • Communications Officers of State Departments of Agriculture(COSDA)
    UF: COSDA [DON’T USE]communicator effectiveness
    RT: awards
  • communication methods
    special effects
    writing skillscommunicators
    NT: consulting communicators
    editors
    journalists
    RT: broadcasters
  • educators
    extension agents
    information specialistscommunities
    UF: areas [DON’T USE]
    neighborhoods [DON’T USE]
    NT: rural communities
    RT: housingcommunity development
    BT: development
  • NT: rural community development
  • community of practicecommunity services
    BT: programs
  • community supported agriculture
  • Communications Network (COMNET)
  • UF: COMNET [DON’T USE]
  • COMNET [DON’T USE]
  • USE: Communications Network (COMNET)
  • Comoros (Africa, Eastern)
  • companion animals
  • NT: cats
  • dogs
  • horsescomprehension
    RT: literacycomputer programs
    RT: applications (apps)
  • software
    word processing
  • computer-assisted reporting
  • Computerized Management Network (CMN)
  • Computerized Outlook Information Network (COIN)computers
    UF: hardware [DON’T USE]
    NT: CD-ROM
    exports
    RT: artificial intelligence
    data processing
    databases
    desktop publishing
    expert systems
    on-farm computing
    online systems
    word processing
  • concentrationconcepts
    UF: definitions [DON’T USE]
    RT: communication theory
  • research
  • theoryconferences
    BT: meetings
    NT: teleconference
    RT: media relationsconflict
    RT: communication barriers
  • Congo (Africa, Middle)Connecticut, USA
  • consensusconservation
    NT: soil conservation
    RT: energy
    environment
  • erosion (soils)
    hazardous waste
    land use planning
  • natural resource management
    pollution
    sustainability
    water qualityconsultants [DON’T USE]
    USE: consulting communicators
    extension agentsconsulting communicators
    UF: consultants [DON’T USE]
    BT: communicators

    consumer information
    BT: information
    RT: labeling
    nutrition education
    nutrition information
    nutrition labeling
    public information
    risk communication

    consumers
    RT: buyers
    buying behavior
    consumption
    rural-urban communication
    urban interests

    consumption
    RT: consumers

    content analysis
    BT: analysis
    research methods
    RT: communication analysis
    coverage
    message content

    contest [DON’T USE]
    USE: awards

    contests [DON’T USE]
    USE: awards

    continuing education
    UF: lifelong education [DON’T USE]
    BT: education
    RT: adult education
    in-service training

  • control
  • convergence
  • Cook Islands (Oceania)cooperationcooperative advertising
    BT: advertising
    RT: cooperative communication
  • dealers
    group advertising
  • cooperative communication
  • RT: cooperative advertising
  • cooperativesCooperative Communicators Association (CCA)cooperative information [DON’T USE]
    USE:cooperative communication

    cooperative programs
    BT: programs

    cooperative training
    BT: training

    cooperatives
    UF: farmer cooperatives [DON’T USE]
    BT: agribusiness
    organizations
    RT: commercial organizations
    extension
    farmers

    copyright

  • corn
  • BT: grains
  • RT: ethanol
  • Cornell Universitycorporate attitudes
    BT: attitudes

    corporate farms
    BT: farms

    correspondence education
    BT: education
    RT: distance education

  • home instruction
    radio schoolsCOSDA [DON’T USE]
    USE: Communications Officers of State Departments of Agriculture (COSDA)cost recovery

    Costa Rica (Latin America; Central America)

    costs
    RT: economics
    expenditures

  • financecotton [DON’T USE]
    USE: fiberCouncil for Agricultural Science and Technology (CAST)
    UF: CAST [DON’T USE]

    counseling programs [DON’T USE]
    USE: advisory services

  • country of origincoupon promotion
    BT: promotion
    RT: incentivescourses
    BT: education
    training
    RT: communication education
  • curriculumcoverage
    RT: agriculture news
    content analysis
  • journalism
    reporting
  • Cox, Murray
  • creativitycredibility (media)credibility (sources)

    credit
    BT: finance

  • RT: banking
  • farm credit
  • crimeCRIS [DON’T USE]
    USE: Current Research Information System (CRIS)crisis communication
  • RT: food issues
  • Croatia (Europe)crops
    BT: farm products
    NT: grains
    rice
    soybeans
  • tobacco
    RT: breeding
  • commodities
    seeds
  • Crowner, Jack
  • Cuba (Latin America; Caribbean)
  • cultural dominance
  • Curaçao (Latin America; Caribbean)Current Agricultural Research Information System (CARIS)
    UF: CARIS [DON’T USE]current awareness
    UF: current awareness services [DON’T USE]
    BT: library services

    current awareness services [DON’T USE]
    USE: current awareness

    Current Research Information System (CRIS)
    UF: CRIS [DON’T USE]

    curriculum
    RT: communication education

  • communication planning
    courses
    education
  • education programs
  • journalism education
    training
    training programs
  • Curtiss, Dean
  • Cyprus (Western Asia)
  • Czech Republic (Europe)Czechoslovakia

D

  • dairy
    UF: milk [DON’T USE]
    BT: cattle
  • farm products
    food
    RT: livestock
  • drink
  • dancedata
    RT: statisticsdata analysis
    UF: statistical analysis [DON’T USE]
    BT: analysis

    data collection
    RT: databases
    information gathering
    research methods

  • data divide
  • data managementdata processing
    UF: electronic data processing [DON’T USE]
    RT: computersData Transmission Network (DTN)

    database marketing
    BT: marketing
    RT: direct marketing
    electronic marketing
    marketing techniques

    databases
    RT: computers
    data collection

  • Davies, Brucedealers
    RT: agribusiness
  • agri-marketing
  • cooperative advertising
    retail promotion
  • deathdecision making
    UF: decision processing opinion [DON’T USE]
  • BT: management
    RT: behavior
  • decision process
    decision processing opinion
  • participationdecision making process [DON’T USE]
    USE: decision processdecision process
    UF: decision making process [DON’T USE]
    RT: adoption
    decision making
    influences

    decision processing opinion [DON’T USE]
    USE: decision making

  • deer
  • BT: wildlifedefinitions [DON’T USE]
    USE: conceptsDelaware, USA

    delivery systems
    NT: document delivery systems
    electronic mail
    RT: communication systems
    information services

  • Democratic People’s Republic of Korea (North Korea)(Eastern Asia)
  • UF: North Korea (DO NOT USE)
  • Democratic Republic of the Congo (Africa, Middle)demographic factors [DON’T USE]
    USE: socio-economic aspectsdemonstration farms
    BT: farms
    RT: extension methods
  • field days
  • teaching methodsdemonstrations
    RT: exhibits
    fairs
    field days
    shows
    visual communicationDenmark (Europe)

    dependence (knowledge)

    depression [DON’T USE]
    USE: financial management

    design
    RT: color
    layout
    visual communication

  • deskillingdesktop publishing
    BT: publishing
    RT: computersdeveloping countries [DON’T USE]
    USE: developing nations

    developing nations
    UF: developing countries [DON’T USE]
    third world [DON’T USE]
    underdeveloped countries [DON’T USE]
    RT: underdeveloped areas

    development
    UF: modernization [DON’T USE]
    NT: agricultural development
    community development
    economic development
    professional development
    program development
    rural development
    technological gatekeepers
    RT: change

  • development journalism
    influences
    innovations
    technological advancement
    technology transfer
    trendsdevelopment communication
    BT: Communication
    RT: development journalism
  • rural communication
  • rural developmentdevelopment issuesdevelopment journalism
  • BT: journalism
  • RT: development
  • development communication
  • development programs
    BT: programs
    NT: rural development programs
    RT: educational projectsdiary studies [DON’T USE]
    USE: use studiesdiet
  • RT: food issues
  • diffusion
    RT: adoption
    information dissemination
    technological transfer
    technology transferdiffusion of information
  • digital
  • Dinkins, Harveydirect mail
    BT: direct marketing
    mail
    RT: directories
    letters
    newsletters
    public relationsdirect marketing
    UF: markets (fairs) [DON’T USE]
    telemarketing [DON’T USE]
    NT: direct mail
    electronic marketing
    RT: database marketing
    marketing techniques

    directories
    UF: mailing lists [DON’T USE]
    phone lists [DON’T USE]
    BT: publications
    RT: direct mail
    organizations

    disadvantaged [DON’T USE]
    USE: poor

  • disaster
  • discussion groups
  • diseases
  • NT: animal diseases
  • RT: bovine spongiform encephalopathy (BSE)disparity [DON’T USE]
    USE: distributiondistance education
    BT: education
  • RT: correspondence educationdistribution
    UF: disparity [DON’T USE]
    equity [DON’T USE]
    income distribution [DON’T USE]
    RT: ethical issues
    finance
  • marketing
  • transportation
  • diversity
  • Djibouti (Africa, Eastern)Doanedocument delivery systems
    BT: delivery systems

    documentation

  • dogs
  • BT companion animals
  • Dominica (Latin America; Caribbean)Dominican Republic (Latin America; Caribbean)
  • dramadrink
    UF: beer [DON’T USE]
    wine [DON’T USE]
    BT: farm products
    RT: dairy
  • food
    food industriesDrovers Journal
  • DVD

E

  • e-books
  • e-commerce
  • e-mail
  • RT: electronic mail
  • e-marketing
  • E. coli (Escherichia coli)
  • BT: food issues
  • E.C. [DON’T USE]
    USE: European Communities (E.C.)East-West Center
  • ecology [DON’T USE]
    USE: environmenteconomic development
    BT: developmenteconomic information
    BT: information
  • RT: financeeconomic research
    BT: research
    RT: modelsEconomic Research Service, USDA (ERS)
    UF: ERS [DON’T USE]

    economics
    NT: economics of information
    RT: costs
    expenditures
    income levels
    productivity

    economics of information
    BT: economics
    NT: value of information

    Ecuador (Latin America; South America)

    editing
    RT: information processing

  • journalism
    publishing
    television programmingeditors
    BT: communicators
    RT: journalism
  • journalists
    media gatekeepers
    publishing
  • writing skillseducation
    BT: socio-economic aspects
    NT: adult education
  • agricultural education
  • audiovisual training
    communication education
    continuing education
    correspondence education
    courses
    distance education
    environment education
    extension education
    health education
    higher education
    medical education
    member education
    non-formal education
    nutrition education
    occupational education
    primary education
    technical education
    RT: learning
    libraries
    literacy
    professional development
    programs
    students
    study tours
    teachingeducation effectseducation levels

    education profiles

    education programs
    BT: programs
    NT: occupational education

  • RT: agricultural education
  • communication education
  • curriculum
  • in-service training
  • journalism education
  • education research
    BT: researcheducation systems

    educational films
    UF: instructional films [DON’T USE]
    BT: educational media
    educational media films
    RT: educational video

    educational innovations
    UF: instructional innovations [DON’T USE]
    BT: innovations

    educational media
    UF: auto-tutorial [DON’T USE]
    BT: media
    NT: educational films
    educational radio
    educational television
    educational video
    RT: audiovisual materials
    teaching aids
    telecommunications
    teleconference
    teletext

    educational media films
    NT: educational films

    educational media radio
    NT: educational radio

    educational media television
    NT: educational television

    educational media video
    NT: educational video

    educational methods
    UF: instructional methods [DON’T USE]
    RT: teaching methods

    educational needs
    BT: needs
    RT: information needs

    educational projects
    RT: development programs

    educational radio
    BT: educational media
    educational media radio

    educational strategies
    BT: instruction

    educational technology
    BT: technology

    educational television
    BT: educational media
    educational media television
    RT: educational video
    educational video conference
    teleconference

    educational video
    BT: educational media
    educational media video
    RT: educational films
    educational television

    educational video conference
    RT: educational television

    educators
    UF: faculty [DON’T USE]
    teachers [DON’T USE]
    RT: communicators
    extension agents

  • edutainmentEEC [DON’T USE]
    USE: European Communities (E.C.)eggs
  • Egypt (Africa, Northern)
  • El Salvador (Latin America; Central America)electronic data processing [DON’T USE]
    USE: data processingelderly
  • electronic mail
    BT: delivery systems
    RT: e-mail
  • teletextelectronic marketing
    BT: direct marketing
    NT: teletext
    RT: database marketing
    marketing techniques
  • electronic media
  • electronic publishing
    BT: publishing
  • Embry, Dinkemergency management
  • employee management
    UF: motivation [DON’T USE]
  • RT: personnel managementemployment
    UF: vocation [DON’T USE]
    NT: agricultural occupations
  • RT: interviewingenergy
    BT: environment
    RT: conservationEngland (Europe)
  • BT Great Britain (Europe)
  • BT United Kingdom (UK)(Europe)
  • BT Europeentertainment
  • RT: humor
  • environment
    UF: ecology [DON’T USE]
    natural resources [DON’T USE]
    NT: energy
    hazardous waste
    soil
    RT: conservation
    land use planning
    pollution
    sustainabilityenvironment (artificial)[DON’T USE]
    USE: settingsenvironment education
    BT: education
  • environmental communication
    BT: communication
    RT: risk communicationenvironmental policy
    BT: government policies
    RT: legislation
    regulation
    sustainabilityEnvironmental Protection Agency (EPA)

    environmental quality
    NT: water quality
    RT: ethical issues
    government policies
    hazardous waste
    legislation
    pollution

  • sustainability
  • Equatorial Guinea (Africa, Middle)
  • equines
  • RT: horses
  • equity [DON’T USE]
    USE: distribution
  • erosion (finance)
  • Erickson, Wally
  • Eritrea (Africa, Eastern)erosion (finance)
    UF: equity [DON’T USE]
  • erosion (soils)
  • NT: soil conservation
  • RT: conservation
  • pollution
  • environmentERS [DON’T USE]
    USE: Economic Research Service, USDA (ERS)
  • Estonia (Europe)
  • ethanol
  • RT: bio-based energy
  • corn
  • ethical issues
    RT: distribution
    environmental quality
    freedom of pressEthiopia (Africa, Eastern)
  • ethnic factorsEuropeEuropean Communities (E.C.)
    UF: E.C. [DON’T USE]
    EEC[DON’T USE]
  • evaluation
    NT: program evaluation
    RT: analysisevent planning
  • eventsexhibits
    BT: visual communication
    RT: demonstrations
    open houses
    posters
    showsexpenditures
    RT: costs
    economics
    finance
    &nbspnbsp; income levels

    experiments
    UF: trials [DON’T USE]
    BT: research methods

    expert systems
    RT: artificial intelligence
    computers

  • explicit knowledgeexports
    BT: computers
    RT: foreign markets
    imports
    international trade
    markets (selling)extension
    NT: extension communication
  • extension methods
  • extension programs
  • extension services
  • extension systems
  • RT: advisory services
  • cooperatives
  • land grant universitiesextension advisors [DON’T USE]
    USE: extension agentsextension agents
    UF: agricultural agents [DON’T USE]
    consultants [DON’T USE]
    extension advisors [DON’T USE]
    extension officers [DON’T USE]
    extension personnel [DON’T USE]
    extension workers [DON’T USE]
    RT: communicators
    educators

    extension communication
    BT: communication

  • extensionextension education
    BT: education
    RT: in-service trainingextension information
    BT: information
  • extension methods
  • BT: extension
  • RT: demonstration farmsextension officers [DON’T USE]
    USE: extension agentsextension organizations

    extension personnel [DON’T USE]
    USE: extension agents

    extension programs
    BT: extension

  • programs
    RT: communication channels
    program developmentextension research
    BT: researchextension services
    BT: extension
  • RT: advisory services
  • information services
    information sourcesextension systems
    BT: extension
  • NT: training and visit system
    RT: communication channelsextension workers [DON’T USE]
    USE: extension agents

F

  • face-to-face communication
    BT: communication
    presentation
    NT: meetings
    RT: interpersonal communication
    open houses
    public speaking
    selling
  • Facebook
  • BT: social networking
  • social mediaFACTS [DON’T USE]
    USE: Fast Agricultural Communications Terminal Systems (FACTS)
  • .
    faculty [DON’T USE]
    USE: educators
  • Faeroe Islands (Europe)
  • fair tradefairs
    UF: farmer markets [DON’T USE]
    markets (fairs)[DON’T USE]
    RT: demonstrations
    field days
    shows
  • Falkland Islands (Malvinas)(Latin America)family farm
    BT: farms
    RT: agrarianism
    farm families
    farming systemsfamily planning
    UF: population programs [DON’T USE]
    BT: planning
    RT: health education
    health programs

    FAO [DON’T USE]
    USE: Food and Agriculture Organization (FAO)

    farm broadcasts [DON’T USE]
    USE: rural broadcasts

    farm children
    UF: farmers’ children [DON’T USE]
    BT: children
    farm families

    farm credit [DON’T USE]
    USE: credit

    farm equipment [DON’T USE]
    USE: machinery

    farm families
    NT: farm children
    farm women
    farmers
    RT: family farm
    rural families

    Farm Industry News

    farm inputs
    NT: chemicals
    machinery
    seeds
    RT: input industries

    Farm Journal

    farm journals
    UF: farm press [DON’T USE]
    BT: journals
    NT: trends in farm publishing

    farm management
    BT: management
    NT: farm records
    RT: farming methods

    farm managers
    RT: farmers

  • farm mediafarm operations [DON’T USE]
    USE: farmingfarm outputs [DON’T USE]
    USE: farm products

    farm practices [DON’T USE]
    USE: farming methods

    farm press [DON’T USE]
    USE: farm journals

    farm products
    UF: farm outputs [DON’T USE]
    NT: crops
    dairy
    drink
    livestock
    RT: commodities

  • feedstuffs
    fiber
    food
    markets (selling)farm programs [DON’T USE]
    USE: agricultural policyFarm Progress Companies
  • farm records
    BT: farm management
  • RT: financefarm safety
    BT: safety
    RT: health
  • machineryfarm tours
    BT: tours
    RT: field daysfarm women
    BT: farm families
    women
  • RT: genderfarm workers
    UF: agricultural laborers [DON’T USE]
    migrant workers [DON’T USE]
    BT: agricultural occupationsfarmer attitudes
    UF: farmers’ opinions [DON’T USE]
  • BT: attitudes
    RT: adoption
    audience attitudes
    farmer perceptions
    influences
    rural-urban communicationfarmer cooperatives [DON’T USE]
    USE: cooperativesfarmer education
    BT: agricultural education
    RT: rural-urban communication
    rural-urban differences
  • farmer field schoolsfarmer markets [DON’T USE]
    USE: fairsfarmer needs
    BT: needs
    RT: feedback

    farmer perceptions
    RT: farmer attitudes

    farmer self-image
    BT: image
    RT: agrarianism
    rural-urban communication

    farmers
    UF: producers [DON’T USE]
    BT: farm families
    NT: low-income farmers
    part time farmers
    small farmers
    young farmers
    RT: cooperatives
    farm managers
    farms

    farmers’ children [DON’T USE]
    USE: farm children

    Farmers’ Institute

  • farmers’ opinions [DON’T USE]
    USE: farmer attitudes
  • farming
    UF: farm operations [DON’T USE]farming methods
    UF: agricultural technology [DON’T USE]
    farming practices [DON’T USE]
    BT: behavior
    NT: irrigation
    RT: animal rights
  • farm management
    farming systems
    land use
    machinery
    traditional technologyfarming practices [DON’T USE]
    USE: farming methodsfarming systems
    RT: family farm
    farming methods
    farming systems research

    farming systems research
    UF: FSR [DON’T USE]
    BT: research
    RT: farming systems
    feedback
    on-farm research

    farms
    NT: corporate farms
    demonstration farms
    family farm
    small farms
    RT: agribusiness
    farmers
    land tenure

    Fast Agricultural Communications Terminal Systems(FACTS)
    UF: FACTS [DON’T USE]

  • faxFederal Trade Commission (FTC)feedback
    RT: audience analysis
    audience participation
    call-in
  • communication theory
    farmer needs
    farming systems research
    participationfeedstuffs
    RT: farm productsFerraton, Hubert
  • fertilizer promotion
    BT: promotion
  • RT: advertisingfertilizers
    RT: input industries
    soil fertilityFFA (formerly Future Farmers of America)
    UF: Future Farmers of America (FFA) [DON’T USE]
  • RT: youthfiber
    UF: cotton [DON’T USE]
    flax [DON’T USE]
    jute [DON’T USE]
    wool [DON’T USE]
    RT: farm products
  • fiber opticsfield days
    RT: demonstration farms
    demonstrations
    fairs
    farm tours
    open houses
    shows
    test plotsFiji (Oceania)

    film production
    BT: production techniques
    RT: photography
    video

    films
    UF: motion pictures [DON’T USE]
    movies [DON’T USE]
    BT: audiovisual media
    mass media
    RT: television
    video

    filmstrips

  • RT: slides
  • visual communication
  • finance
    NT: credit
    RT: banking
  • costs
  • economic information
  • expenditures
  • farm records
  • income
    investments
    salesfinancial management
    UF: budget [DON’T USE]
    depression [DON’T USE]
    BT: managementFinland (Europe)

    fire

    fish
    BT: food

    &nnbsp;flax [DON’T USE]
    USE: fiber

    Florida, USA

    flowers

  • flu
  • BT: diseases
  • focus groups
    BT: research methods
    RT: pretestsfolk media [DON’T USE]
    USE: traditional mediafood
    NT: dairy
    fish
    fruit
    meat
    nuts
  • poultry
    RT: drink
    farm products
    labelingFood and Agriculture Organization (FAO)
    UF: FAO [DON’T USE]Food and Drug Administration (FDA)
    BT: administration
  • food desertsfood handlers
  • food industry
    BT: food
  • drink
  • industry
  • RT: agribusiness
  • farms
  • input industries
  • restaurantsfood irradiation
    RT: food safety
  • food issues
  • NT: Alar scare
  • antibiotics
  • biotechnology
  • bird flu
  • bovine spongiform encephalopathy (BSE)
  • cloning
  • Escherichia coli (E. coli)
  • food safety
  • genetic engineering
  • genetic modification
  • H1N1
  • hormones
  • lean fine textured ground beef
  • mad cow disease
  • obesity
  • pink slime
  • Salmonella
  • swine flu
  • RT: chemicals
  • crisis communication
  • diet
  • risk communicationfood labels [DON’T USE]
    USE: nutrition labelingfood policy
    BT: government
    government policies
    RT: agricultural policy
    agriculture policy
  • legislation
    nutrition policy
    nutritional labeling
    USDA programsfood preparation
  • food processing
  • food production
  • food safety
    BT: food issues
  • safety
    RT: biotechnology
    food irradiation
    risk communicationfood security
  • food supplyforages
  • Foreign Agricultural Serviceforeign markets
    BT: markets
    RT: exports
    imports
    international tradeforestry
    UF: lumber [DON’T USE]

    Foundation for American Agriculture

    Four H

  • framesframing
  • RT: image
  • France (Europe)free-lancingfreedom of press
    NT: censorship
    RT: ethical issues
  • French Guiana (Latin America)
  • French Polynesia (Oceania)fruit
    BT: foodFSR [DON’T USE]
    USE: farming systems research

    functional foods

  • Future Farmers of America (FFA) [DON’T USE]
    USE: FFA (formerly Future Farmers of America)

G

  • Gabon (Africa, Middle)
  • Gambia (Africa, Western)gamesgardening [DON’T USE]
    USE: horticulture

    gatekeepers
    NT: media gatekeepers
    technological gatekeepers
    wire services
    RT: censorship
    communication barriers
    communication channels
    information control
    information overload

    gatekeeping
    RT: bias

  • gender
  • RT: farm women
  • genetic engineering
  • BT: food issues
  • RT: biotechnology
  • genetic modification
  • genetic modification
  • BT: food issues
  • RT: biotechnology
  • genetic engineering
  • genetics
  • RT: breeding
  • genomics
  • Georgia (Western Asia)
  • Georgia, USAGermany (Europe)Ghana (Africa)
  • Gibraltar (Europe)
  • global
  • globalization
  • glossary
  • Google
  • Google+
  • BT: social networkinggovernment
    NT: food policy
    RT: international relations
    legislation
    policies
    politicsgovernment policies
    UF: government projects [DON’T USE]
    BT: policies
    programs
    NT: agricultural policy
    environmental policy
    food policy
    government services
    national programs
    nutrition policy
    state programs
    RT: environmental quality
    land use planning

    government programs [DON’T USE]
    USE: government services

    government projects [DON’T USE]
    USE: government policies

    government services
    UF: government programs [DON’T USE]
    BT: government policies
    RT: national programs

    grains
    BT: crops
    NT: corn

  • rice
    soybeans
  • wheatgraphics
    RT: illustrationsgrassroots

    Great Britain (Europe)

  • BT United Kingdom (Europe)
  • NT England (Europe)
  • Scotland (Europe)
  • Wales (Europe)
  • Greece (Europe)
  • Green Thumb Project
  • Grenada (Latin America; Caribbean)group advertising
    BT: advertising
    RT: cooperative advertisinggroup leaders [DON’T USE]
    USE: leadership

    group leadership methods
    RT: leadership

    group teaching
    RT: meetings

  • Guadeloupe (Latin America; Caribbean)
  • Guam (Oceania)Guatemala (Latin America; Central America)guides [DON’T USE]
    USE: manuals
  • Guinea (Africa)
  • Guinea-Bissau (Africa, Western)Guyana (Latin America; South America)

H

  • H1N1
  • BT: food issues
  • RT: swine flu
  • Haeg, Larry (Lawrence)
  • Haiti (Latin America; Caribbean)handbooks [DON’T USE]
    USE: manuals
  • Hansen, Malhardware [DON’T USE]
    USE: computers
  • Harper, Dix
  • Hawaii, USA
  • Hays, Ronhazardous waste
    BT: environment
    RT: environmental quality
    RT: conservationhealth
  • NT: animal health
  • RT: animal diseases
  • farm safety
  • health education
    BT: education
    RT: family planning
    nutrition educationhealth programs
    BT: programs
    RT: family planning
  • Heinz, Al
  • herbicides
    BT: chemicals
  • pesticides
  • RT: insecticideshigher education
    BT: education
    RT: colleges
    universitieshistorical research
    BT: research methods

    history
    RT: archives

    Hoard, W. D.

  • Hoard’s Dairymanhogs
  • RT: swine
  • Holy See (Europe)home instruction
    RT: correspondence education
    in-service training
    radio schools
    training programshomemaker education
    BT: occupational education

    homemakers
    UF: housewives [DON’T USE]
    RT: women

  • Honduras (Latin America; Central America)
  • honey
  • Hong Kong [DON’T USE]
  • USE: China, Hong Kong SAR (Eastern Asia)
  • Hood, Johnnie
  • hormones
  • BT: food isues
  • horses
  • BT: companion animals
  • RT: equines
  • horticulture
    UF: gardening [DON’T USE]hot lines [DON’T USE]
    USE: call-inhousewives[DON’T USE]
    USE: homemakers

    housing
    RT: communities

  • Hull, Rich
  • humor
    BT: special effects
  • RT: entertainmentHungary (Europe)
  • hunger
  • hyperlocal

I

  • Iceland (Europe)
  • Idaho, USA
  • identification systemIDRC [DON’T USE]
  • USE: International Development Research Center (IDRC)
  • Illinois, USAillustrations
    BT: visual communication
    RT: color
    graphics
    layout
    photographsimage
    NT: farmer self-image
    RT: agrarianism
  • framing
    perception
    public relations
    rural-urban communicationimmigrationimports
    BT: international trade
    RT: exports
    foreign markets

    in-service training

  • UF: inservice training [DON’T USE]
    BT: training
    RT: continuing education
  • Education programs
    extension education
    home instruction
    professional developmentincentives
    UF: sweepstakes [DON’T USE]
    NT: awards
    premiums
    RT: coupon promotion
    sales promotion
    special effectsincome
    BT: socio-economic aspects
  • RT: financeincome distribution [DON’T USE]
    USE: distributionincome level
    RT: economics
    expenditures

    India (Southern Asia)

  • Indiana, USAindigenous knowledge
  • BT: knowledge
    RT: technical knowledge
  • traditional knowledge
    traditional technology
  • indigenous media [DON’T USE]
    USE: traditional mediaIndonesia (South-Eastern Asia)
  • industrialization
  • industry
    NT: food industry
  • inertiainfluences
    RT: adoption
    attitudes
    decision process
    development
    farmer attitudes
  • infographics
  • informaticsinformation
    NT: consumer information
    cooperative communication
    economic information
    extension information
  • information technology
    market information
    nutrition information
    occupation information
    public information
    sci-tech information
    RT: knowledge
    libraries
    research
  • information behavior
    BT: behavior
    NT: information gathering
    information processing
    information seeking
    information utilization
    RT: communication behaviorinformation centersinformation channels [DON’T USE]
    USE: communication channels

    information collection [DON’T USE]
    USE: information gathering

    information control
    RT: bias
    censorship
    gatekeepers

  • media gatekeepersinformation dissemination
    RT: diffusioninformation flow
    UF: communication flow [DON’T USE]
    information transfer [DON’T USE]
    RT: technological gatekeepers
    technology transfer

    information gathering
    UF: information collection [DON’T USE]
    BT: information behavior
    RT: data collection
    information seeking
    interviews

    information issues

  • RT: information overloadinformation management
    BT: managementinformation needs
    BT: needs
    RT: educational needs

    information networks
    RT: communication systems
    multimedia systems

    information overload
    RT: gatekeepers

  • information issuesinformation processing
    BT: information behavior
  • RT: editinginformation retrieval [DON’T USE]
    USE: information storage and retrieval systemsinformation science
    RT: librarianship
  • information security
  • information seeking
    BT: information behavior
    RT: communication patterns
  • information gatheringinformation services
    NT: Instant Update
  • sci-tech information services
    RT: communication systems
    delivery systems
  • extension servicesinformation sources
    UF: sources [DON’T USE]
    RT: extension servicesinformation specialists
    RT: communicators
    librarians

    information storage and retrieval

  • SN: Use for the concepts of storing and retrieving
  • RT: archives
  • information storage and retrieval systems
    SN: Use for processes used in storing and retrieving
  • UF: information retrieval [DON’T USE]
    BT: information systems
    RT: archives
  • CD-ROM
    library servicesinformation systems
    NT: communication systems
    informationstorage and retrieval systems
    microforms
  • information technology
  • UF: communication technologies [DON’T USE]
  • BT: information
  • technologyinformation theory
    BT: theory
    RT: communication theoryinformation transfer [DON’T USE]
    USE: information flow

    information utilization
    BT: information behavior

    infrastructure
    RT: rural communities

    innovations
    NT: educational innovations
    RT: adoption
    development

  • technological advancementinput industries
    BT: agribusiness
    RT: chemicals
    farm inputs
    fertilizers
    food industriesinsecticides
    BT: pesticides
  • RT: herbicides
  • inservice training [DON’T USE]
  • USE: in-service trainingInstagram
  • BT: social networking
  • Instant Update
  • BT: information services
  • Institute for Rural Journalism and Community Issues
  • instruction
    NT: educational strategies
    radio schoolsinstructional films [DON’T USE]
    USE: educational filmsinstructional innovations [DON’T USE]
    USE: educational innovations

    instructional materials [DON’T USE]
    USE: teaching aids

    instructional methods [DON’T USE]
    USE: educational methods

    instructional programs
    BT: programs

    instructions (guidelines) [DON’T USE]
    USE: manuals

  • insurance
  • intellectual property rights
  • interactive media
    BT: media
    RT: audiovisual media
  • call-in
    CD-ROM
    communication methods
    multimedia systemsintercultural communication
    BT: communication
    RT: international communicationintercultural programs
    BT: programs
    RT: international programs

    interest groups
    BT: organizations
    RT: opinion leaders
    politics

    international

  • International Agricultural Development Service (IADS)
  • International Center for Tropical Agriculture (ICTA)international communication
    BT: communication
    RT: intercultural communication
    international relations
    languages
    satellites
  • international cooperationInternational Crops Research Institute for the Semi-Arid Tropics
  • (ICRISAT)International Development Research Center (IDRC)
  • UF: IDRC [DON’T USE]International Federation of Agricultural Journalists (IFAJ)
  • International Federation for DocumentationInternational Information System for the Agricultural ScienceInternational Institute of Tropical Agriculture (IITA)

    International Maize and Wheat Improvement Center (CIMMYT)

    international organizations
    BT: organizations

    International Potato Center (CIP)
    UF: CIP [DON’T USE]

    international programs
    BT: programs
    RT: intercultural programs

    International Program for Agricultural Knowledge Systems (INTERPAKS)
    UF: INTERPAKS [DON’T USE]

    international relations
    RT: government

  • international communicationInternational Rice Research Institute (IRRI)
    UF: IRRI [DON’T USE]
  • International Service for National Agricultural Research (ISNAR)international trade
    UF: trade [DON’T USE]
    NT: imports
    RT: exports
    foreign marketsInternet
    NT: web
  • World Wide Webinternships [DON’T USE]
    USE: job trainingINTERPAKS [DON’T USE]
    USE: International Program for Agricultural Knowledge Systems (INTERPAKS)
  • interpersonal communication
    RT: face-to-face communicationinterviewing
    BT: job search
  • RT: employmentinterviews
    RT: information gathering
    reporting
    surveys
  • intrapersonal communication
  • investigative reportinginvestments
    RT: banking
  • finance
    markets (selling)Iowa, USAIran (Islamic Republic of) (Southern Asia)

    Iraq (Western Asia)

    Ireland (Europe)

  • NT: Republic of Ireland (Europe)
  • Northern Ireland (Europe)
  • BT: Europe
  • irradiation
  • IRRI [DON’T USE]
    USE: International Rice Research Institute (IRRI)
  • irrigation
    BT: farming methods
  • RT: water
  • Isle of Man (Europe)Israel (Western Asia)
  • issue managementItaly (Europe)Ivory Coast (DON’T USE)
  • USE: Republic de Côte d’Ivoire (Ivory Coast)(Africa, Western)

J

  • Jackson, Jack
  • Jamaica (Latin America; Caribbean)Japan (Eastern Asia)Jarmul, David

    job search
    NT: interviewing

    job skills
    RT: job training
    occupations

    job training
    UF: internships [DON’T USE]
    BT: training
    RT: job skills
    occupational education
    professional development
    vocational guidance

    Johnson, Samuel W.

    Jordan (Western Asia)

    journalism
    NT: development journalism

  • RT: broadcasting
  • coverage
    editing
    editors
    photography
    publishing
    reporting
    writing skills
  • journalism education
  • RT: communication education
  • curriculum
  • education programs
  • journalism training
  • RT: communication education
  • communication trainingjournalists
    BT: communicators
  • RT: editorsjournals
    UF: magazines [DON’T USE]
    periodicals [DON’T USE]
    BT: press
    print media
    publications
    NT: farm journalsJudd, Orange

    jute [DON’T USE]
    USE: fiber


K

  • Kadderly, Wallace
  • Kansas, USA
  • Kazakhstan (Central Asia)
  • Keathley, ClydeKentucky, USAKenya (Africa, Eastern)
  • Ketelsen, Lynn
  • kinship
  • kiosks
  • Kiribati (Oceania)
  • Kirkpatrick, Keith
  • Kline, Lee
  • knowledge
    NT: indigenous knowledge
    technical knowledge
  • traditional knowledge
    RT: attitudes
    behavior
    information
    learning
  • knowledge exchangeknowledge gap [DON’T USE]
    USE: knowledge levelknowledge level
    UF: knowledge gap [DON’T USE]

    knowledge management

  • Korea [DON’T USE]
  • USE: Democratic People’s Republic of Korea (North Korea)(Eastern
  • Asia) AND/OR Republic of Korea (South Korea)(Eastern Asia)
  • Kremer, Ray
  • Kummerow, Glenn
  • Kuwait (Western Asia)
  • Kyrgyzstan (Central Asia)

L

  • labeling
    NT: nutrition labeling
    RT: consumer information
    food
    nutrition information
  • pesticides
  • lambland [DON’T USE]
    USE: soilland grant universities
    BT: universities
    RT: colleges
  • extensionland management
    BT: managementland policy [DON’T USE]
    USE: land use planning

    land tenure
    UF: tenants [DON’T USE]
    RT: farms

    land use
    RT: farming methods

  • natural resource managementland use management
    RT: sustainabilityland use planning
    UF: land policy [DON’T USE]
    BT: planning
    RT: conservation
    environment
    government policies
    land management
    sustainability

    landscape

  • languages
    RT: international communication
  • Lao People’s Democratic Republic (Laos)(South-Eastern Asia)Latin America
  • Latvia (Europe)
  • Laugfitt, Merrilllayout
    BT: visual communication
  • RT: design
  • illustrations
  • legibilityleadership
    UF: group leaders [DON’T USE]
    NT: opinion leaders
    RT: group leadership methods
    interest groupsleadership training
    BT: training
    RT: learning
    young farmer programs
  • lean fine textured ground beef
  • BT: food issueslearning
    RT: education
    knowledge
    leadership trainingLebanon (Western Asia)

    legibility

  • RT: layoutlegislation
    RT: administration
  • agricultural policy
    environmental policy
    environmental quality
  • food policy
    government
  • nutrition policy
    policies
    politics
    programs
  • legumes
  • BT: crops
  • BT: grains
  • NT: beans
  • Lerch, Don
  • Lesotho (Africa, Southern)letters
    RT: direct mail
    newsletters
  • Levering, Wilbur
  • Liberia (Africa, Western)librarians
    RT: information specialistslibrarianship
    RT: information science

    libraries
    RT: archives
    books
    education
    information

    library services
    UF: literature services [DON’T USE]
    NT: current awareness
    RT: information storage and retrieval systems

    Libya; Libyan Arab Jamahiriya (Africa, Northern)

  • Liechtenstein (Europe)lifelong learning [DON’T USE]
    USE: continuing education
  • Liles, Wayne
  • limited resource farmers [DON’T USE]
    USE: small farmerslinkages
    BT: networks
    RT: communication networks
    organizational communication
  • LinkedIn
  • BT: social networkinglistenership
    UF: listening habit [DON’T USE]
  • radio audience [DON’T USE]
    radio audiences [DON’T USE]
    BT: audience
    media use
    RT: broadcasts
    radiolistening
    NT: radio schoolslistening groups [DON’T USE]
    USE: radio schools

    listening habit [DON’T USE]

  • USE: listenershiplistening habits
    BT: media use
    RT: broadcasting
    radio
    television viewingliteracy
    RT: comprehension
    education
    traditional media

    literature
    BT: books
    RT: publishing
    writing styles

    literature services [DON’T USE]
    USE: library services

  • Lithuania (Europe)livestock
    BT: animals
    farm products
    NT: cattle
  • hogs
  • horses
    poultry
  • sheep
  • RT: breeding
    dairy
    meatlivestock promotion [DON’T USE]
    USE: commodity promotionLivestock Publications Council (LPC)
  • lobbying
  • local
  • local programs
    BT: programs
  • Logan, GeorgeLos Angeles Times
  • Loudon, GordonLouisiana, USAlow-income farmers
    BT: farmers
    RT: small farmers

    low-power radio

  • low-power televisionlumber [DON’T USE]
    USE: forestry
  • Luxembourg (Europe)

M

  • machinery
    UF: farm equipment [DON’T USE]
    BT: farm inputs
    RT: farm safety
    farming methods
    transportation
  • Mack, Chris
  • mad cow disease
  • USE ALSO: bovine spongiform encephalopathy (BSE)
  • BT: food issues
  • Madagascar (Africa, Eastern)magazines [DON’T USE]
    USE: journalsmagic [DON’T USE]
    USE: special effects

    mail
    NT: direct mail

    mailing lists [DON’T USE]
    USE: directories

    Maine, USA

    Malawi (Africa, Eastern)

    Malaysia (South-Eastern Asia)

  • Maldives (Southern Asia)
  • Mali (Africa, Western)
  • Malta (Europe)management
    NT: decision making
    farm management
    financial management
    information management
    land management
    natural resource management
    personnel management
    pest managementmanuals
    UF: guides [DON’T USE]
    handbooks [DON’T USE]
    instructions (guidelines) [DON’T USE]
    BT: publications

    market analysis
    BT: analysis
    RT: markets (selling)

    market information
    UF: marketing information [DON’T USE]
    BT: information

    marketing
    NT: advertising
    database marketing
    promotion
    selling
    RT: sales methods
    transportation

  • marketing communicationmarketing information [DON’T USE]
    USE: market informationmarketing research
    BT: research
    NT: advertising research
    RT: communication research

    marketing techniques
    RT: database marketing
    direct marketing
    electronic marketing

    markets
    NT: foreign markets

    markets (fairs) [DON’T USE]
    USE: direct marketing
    fairs

    markets (selling)
    UF: commodity markets [DON’T USE]
    RT: buyers
    exports
    farm products
    investments
    market analysis

  • Markham, Emerson
  • Marshall Islands (Oceania)
  • Martin, Harry
  • Martinique (Latin America; Caribbean)Maryland, USA
  • Mason, Billmass communication
    BT: Communicationmass communication systems
    BT: communication systems
    NT: satellites

    mass media
    BT: media
    NT: broadcast
    films
    newspapers
    radio
    RT: news media
    television

    Massachusetts, USA

  • Mauritania (Africa, Western)Mauritius (Africa, Eastern)
  • Mayotte (Africa, Eastern)
  • McDonald, John
  • McGinnis, Dallas
  • McReynolds, Bill
  • meat
    UF: beef [DON’T USE]
    BT: food
    RT: livestock
    poultrymedia
    NT: audiovisual media
    educational media
    interactive media
    mass media
    news media
    RT: communication channels
    communication methods
    multimedia systemsmedia effectiveness

    media gatekeepers
    BT: gatekeepers
    RT: editors

  • information controlmedia influencemedia mix
  • SN: Refers to the end product of selection efforts in planning
  • communication programs/campaigns
    BT: campaigns
  • RT: communication planning
  • media organizationsmedia relations
    UF: press relations [DON’T USE]
    BT: public relations
    nbsp; RT: call-in
    conferences
    news releasesmedia research
    BT: research

    media sales

  • media skills
  • media selection
  • SN: refers to the actions involved in choosing media as part of a
  • communication planning process
    RT: communication planningmedia use
    UF: rating [DON’T USE]
    BT: communication behavior
    NT: listenership
    listening habits
    readership
    television viewing
    RT: audience
  • communication methods
    communication patterns
    use studiesmediation
  • medical education
    BT: educationmeetings
    BT: face-to-face communication
    NT: conferences
    RT: group teaching
    organizationsMeister Media
  • member education
    BT: education
    RT: organizations
  • Menard, Georgementoring
  • Meredith Corporation
  • Meredith, E. T.
  • messagemessage content
    NT: appeals (message)
    RT: communication planning
  • content analysis
  • Mexico (Latin America; Central America)
  • Meyerdirk, CarlMichigan, USA
  • microblogs
  • BT: social networking
  • NT: Twittermicrofiche [DON’T USE]
    USE: microformsmicroforms
    UF: microfiche [DON’T USE]
    BT: information systems
  • Micronesia (Federated States of) (Oceania)Middle EastMidwest Farm Newspaper Group
  • Might, Charlesmigrant workers [DON’T USE]
    USE: farm workers
  • migration
  • Miller, Bobmilk [DON’T USE]
    USE: dairyMiller PublishingCompany

    Minnesota, USA

    Mississippi, USA

    Missouri, USA

  • Mitchell, Cliffmobile communication systems
    BT: communication systems
    RT: cell phones
  • smart phones
  • telephone communicationmobile radio
    BT: radiomodels
    SN: research
  • RT: communication theory
    economic researchmodernization [DON’T USE]
    USE: development
  • Monaco (Europe)
  • Mongolia (Eastern Asia)Montana, USA
  • Montenegro (Europe)
  • Montserrat (Latin America; Caribbean)
  • Morocco (Africa, Northern)
  • Moshier, Billmotion pictures [DON’T USE]
    USE: filmsmotivation [DON’T USE]
    USE: employee management

    movies [DON’T USE]
    USE: films

  • Mozambique (Africa, Eastern)
  • Mullen, Frank E.
  • multimedia
    NT: communication systems
    training
    RT: audiovisual materials
    audiovisual mediamultimedia systems
    RT: CD-ROM
    communication systems
    information networks
    interactive media
    mediamultimedia training
    BT: training
    RT: audiovisual media
    teaching aids

    music
    BT: non-verbal communication

  • Myanmar (South-Eastern Asia)

N

  • NAFB [DON’T USE]
    USE: National Association of Farm Broadcasters (NAFB)
  • OR
  • USE National Association of Farm Broadcasting (NAFB)
  • NAL [DON’T USE]
    USE: National Agricultural Library, USDA (NAL)NAMA [DON’T USE]
    USE: National Agri-Marketing Association (NAMA)Namibia (Africa, Southern)
  • Nance, Bobnanotechnology
  • National Agri-Marketing Association (NAMA)
    UF: NAMA [DON’T USE]National Agricultural Library, USDA (NAL)
    UF: NAL [DON’T USE]National Association of Agricultural Journalists (NAAJ)

    National Association of Farm Broadcasters (NAFB)
    UF: NAFB [DON’T USE]

  • National Association of Farm Broadcasting (NAFB)
    UF: NAFB [DON’T USE]national programs
    BT: government policies
    NT: USDA programs
    RT: government servicesNational Project in Agricultural Communications (NPAC)
    UF: NPAC [DON’T USE]

    National Rural Telecommunications Cooperative (NRTC)

    natural

  • natural resource management
    BT: management
  • RT: conservation
  • land usenatural resources [DON’T USE]
    USE: environment
  • Nauru (Oceania)Nebraska, USAneeds
    NT: educational needs
    farmer needs
    information needs
    research needs
    training needs
  • negotiationneighborhoods [DON’T USE]
    USE: communitiesNepal (Southern Asia)

    Netherlands (Europe)

    networks
    NT: communication networks

  • communication systems
    linkages
  • Nevada, USA
  • New Caledonia (Oceania)New England FarmerNew Hampshire, USA

    New Jersey, USA

  • new media [DON’T USE]
    USE: technological advancementNew Mexico, USA
  • New York, USANew York FarmerNew Zealand (Oceania)

    news
    NT: agriculture news
    RT: news media
    reporting

    news lines [DON’T USE]
    USE: call-in

    news media
    BT: media
    NT: newsletters
    newspapers
    radio
    television
    RT: mass media
    news
    press

    news releases
    UF: press releases [DON’T USE]
    RT: media relations

    newsletters
    UF: bulletins [DON’T USE]
    BT: news media
    print media
    publications
    RT: direct mail

  • lettersNewspaper Farm Editors Association (NFEA)
  • UF: NFEA [DON’T USE]newspapers
    BT: mass media
    news media
    press
    print mediaNFEA [DON’T USE]
    USE: Newspaper Farm Editors Association (NFEA)

    Nicaragua (Latin America; Central America)

  • Niger (Africa, Western)
  • Nigeria (Africa, Western)
  • Niue (Oceania)non-governmental organizations
    RT: private sectornon-verbal communication
    BT: Communication
    NT: music
    visual communication

    nonformal education
    BT: education

  • North Carolina, USANorth Dakota, USANorth Korea [DON’T USE]
  • USE: Democratic People’s Republic of Korea (North Korea) (Eastern Asia)
  • Northern Mariana Islands (Oceania)Norton, John P.Norway (Europe)
  • NPAC [DON’T USE]
  • USE: National Project in Agricultural Communications (NPAC)nutrition
  • nutrition education
    BT: education
    RT: consumer information
    health educationnutrition information
    BT: information
    RT: consumer information
    labelingnutrition labeling
  • UF: food labels [DON’T USE]
    BT: labeling
    RT: consumer information
    public informationnutrition policy
    BT: government policies
    RT: agriculture policy
    food policy
  • Legislation
  • nuts
  • BT: food

O

  • obesity
  • BT: food issues
  • health
  • occupation information
    BT: informationoccupational education
    UF: vocational education [DON’T USE]
    BT: education
    education programs
    NT: agricultural education
    homemaker education
    RT: job trainingoccupational mobility

    occupations
    RT: careers
    job skills

  • part-time farmersOhio, USA
  • oil (bio-based)
  • oil (petroleum)Oklahoma, USAolfactory information
  • Oman (Western Asia)
  • on-farm computing
    RT: computerson-farm research
    RT: farming systems research
    test plots
  • online servicesonline systems
    RT: communication channels
    communication systems
    computersopen access
  • open houses
    RT: exhibits
    face-to-face communication
    field daysopinion
    RT: public attitudeopinion leaders
    BT: leadership
    RT: farmer attitudes
    interest groups

    opinions
    RT: attitudes

    optical data disks [DON’T USE]
    USE: CD-ROM

    oral communication
    BT: communication
    NT: broadcast
    RT: storytelling

  • organic
  • organic farming
  • Oregon, USAorganizational communication
    BT: communication
    RT: administration
    communication networks
    linkages
    personnel managementorganizations
    UF: associations [DON’T USE]
    societies [DON’T USE]
    NT: commercial organizations
    cooperatives
    interest groups
    international organizations
    research organizations
    student organizations
    young farmer organizations
    RT: communication units
    directories
    meetings
    member education
    private sector
    volunteers
  • outdoor
  • outlook information
    RT: trends
  • oysters
  • BT: seafood

P

  • Page, Arthur C.Pakistan (Southern Asia)
  • Palau (Oceania)
  • Panama (Latin America; Central America)pandemic
  • Papua New Guinea (Oceania)
  • Paraguay (Latin America; South America)part-time farmers
  • BT: farmers
    RT: occupations
  • small farmers
  • socio-economic aspectsparticipation
    UF: attendance [DON’T USE]
    NT: audience participation
    RT: decision making
  • feedbackPCARR [DON’T USE]
    USE: Philippine Council of Agriculture and ResourcesResearch (PCARR)PEACESAT
  • peanutspeasants [DON’T USE]
    USE: small farmersPeeples, Roddy
  • Pennsylvania, USA
  • Penton MediaPeople’s Republic of China (PROC) (Eastern Asia)
    UF: China [DON’T USE]
    PROC [DON’T USE]perception
    RT: image

    perceptions
    RT: attitudes

    periodicals [DON’T USE]
    USE: journals

    periurban [DON’T USE]

  • USE: peri-urban
  • peri-urban
  • UF: periurban [DON’T USE]personal digital assistant (PDA)
  • personal managementpersonnel management
    BT: management
    RT: employee management
  • organizational communicationpersuasion
    UF: propaganda [DON’T USE]
  • RT: campaignsPeru (Latin America; South America)pest management
    UF: plant diseases [DON’T USE]
    BT: management
    RT: plant protection

    pesticides
    BT: chemicals
    NT: herbicides

  • insecticides
  • Peterson, ArnoldPhilippine Council of Agriculture and Resources Research (PCARR)
    UF: PCARR [DON’T USE]Philippines (South-Eastern Asia)

    phone lists [DON’T USE]
    USE: directories

    photographs
    BT: visual communication
    RT: illustrations

    photography
    BT: production techniques
    RT: film production
    journalism

  • Pierson, Russell
  • pink slime
  • BT: food issues
  • Pinterest
  • BT: social networking
  • plagiarism
  • Plambeck, Herb
  • planning
    NT: campaign planning
    communication planning
    family planning
    land use planningplant diseases [DON’T USE]
    USE: pest managementplant protection
    RT: pest management

    podcasts

  • Poe, Clarence Hamiltonpoint-of-purchase
  • Poland (Europe)policies
    NT: agriculture policy
    government policies
    RT: administration
    government
    legislation
    politics
    programs
    regulationspolitics
    RT: government
    interest groups
    legislation
    policies

    polls [DON’T USE]
    USE: surveys

    pollution
    RT: conservation
    environment
    environmental quality

    poor
    UF: disadvantaged [DON’T USE]
    poverty [DON’T USE]
    NT: rural poor

    population programs [DON’T USE]
    USE: family planning

  • pork
  • Portugal (Europe)postal service
    RT: mailposters
    BT: visual communication
    RT: exhibits
  • potatoes
  • poultry
  • BT: food
    livestock
    RT: meatpoverty [DON’T USE]
    USE: poorPR [DON’T USE]
    USE: public relations

    PR agencies [DON’T USE]
    USE: advertising agencies
    public relations

    Prairie Farmer

    predictions
    RT: trend

  • precision farming
  • premiums
    BT: incentives
    RT: awards
  • prescription farmingpresentation
    NT: face-to-face communicationpress
    NT: journals
    newspapers
    RT: news media

    press relations [DON’T USE]
    USE: media relations
    news releases

    press releases [DON’T USE]
    USE: news releases

    Prestel

    prestige

    pretests
    RT: focus groups
    research methods

    primary education
    UF: primary schools [DON’T USE]
    BT: education

    primary schools [DON’T USE]
    USE: primary education

    print media
    NT: books
    journals
    newsletters
    newspapers

    printing
    BT: production techniques
    RT: publishing
    typography

    privacy

  • private sector
    UF: privatization of government services [DON’T USE]
    RT: commercial organizations
  • non-governmental organizations
    organizationsprivatization of government services [DON’T USE]
    USE: private sectorPROC [DON’T USE]
    USE: People’s Republic of China (PROC) (Eastern Asia)

    producers [DON’T USE]
    USE: farmers

    product introduction [DON’T USE]
    USE: adoption
    product promotion

    product promotion
    UF: product introduction [DON’T USE]
    BT: promotion

    production techniques
    NT: film production
    photography
    printing
    television methods

    productivity
    RT: economics

    professional development
    BT: development
    RT: careers
    education
    in-service training
    job training

    program development
    BT: development
    programs
    RT: extension programs

    program evaluation
    BT: evaluation

    programs
    UF: projects [DON’T USE]
    NT: adult programs
    community services
    cooperative programs
    development programs
    education programs
    extension programs
    government policies
    health programs
    instructional programs
    intercultural programs
    international programs
    local programs

  • program development
    radio programs
    small farm programs
    training programs
    RT: administration
    education
    legislation
    policies
    social servicesprogress
    RT: changeProgressive Farmer

    project management

    projects [DON’T USE]
    USE: programs

    promotion
    BT: marketing
    NT: advertising
    commodity promotion
    coupon promotion
    fertilizer promotion
    product promotion
    retail promotion
    sales promotion
    RT: campaigns

  • publicity methods
    sales methods
    sellingpropaganda [DON’T USE]
    USE: persuasionpublic attitudes
    UF: public opinion [DON’T USE]
    RT: attitudes
  • audience attitudes
    opinionpublic information
    UF: public service messages [DON’T USE]
    BT: information
    RT: consumer information
    nutrition labeling
    public relations
    risk communicationpublic journalism
  • public opinion [DON’T USE]
    USE: public attitudespublic relations
    UF: PR [DON’T USE]
    PR agencies [DON’T USE]
    NT: media relations
    RT: direct mail
    image
    public information
    publicity methodspublic service messages [DON’T USE]
    USE: public information

    public speaking
    UF: speeches [DON’T USE]
    RT: communication
    face-to-face communication

    publications
    SN: broad meaning; for scientific publications use
    research reports
    NT: abstracts
    bibliographies
    books
    directories
    journals
    manuals
    newsletters
    reports
    RT: archives

    publicity methods
    RT: promotion
    public relations

    publishing
    NT: desktop publishing
    electronic publishing
    trends in farm publishing
    RT: editing
    editors
    journalism
    literature
    printing

    Puerto Rico, USA (Latin America; Caribbean)

  • puppetry

Q

  • Qatar (Western Asia)
  • questionnaires
    BT: survey methods
    RT: surveys
  • Quinn, Larry

R

  • race
  • radio
    UF: CB [DON’T USE]
    citizen band [DON’T USE]
    BT: mass media
    news media
    NT: mobile radio
    rural broadcasts
    RT: broadcasting
    broadcasts
    listenershipradio audience [DON’T USE]
    USE: listenershipradio audiences [DON’T USE]
    USE: listenership

    Radio Frequency Identification (RFID)

  • radio methods
  • radio networksradio programs
    BT: programs
    RT: broadcasting
    tape recordingsradio schools
    UF: listening groups [DON’T USE]
    BT: instruction
    listening
    schools
    RT: call-in
  • correspondence education
    home instruction
    viewing groups
  • radio show
  • radio station
  • Rankin, Charlieratings [DON’T USE]
    USE: media use
  • Raymond, FrankRead, Hadleyreadability
    SN: easiness of understanding materials
    RT: writing styles

    readership
    BT: audience
    media use
    RT: circulation

  • recording
  • recreation
  • regulations
    UF: restrictions [DON’T USE]
    RT: administration
    environmental policy
    policiesrelationship marketing
  • religion
    UF: churches [DON’T USE]reporting
    RT: agriculture news
  • coverage
    interviews
    journalism
    newsreports
    BT: publications
    NT: research reports
    statistical reports
    weather reports
  • Republic de Côte d’Ivoire (Ivory Coast)(Africa, Western)Republic of China (Taiwan)
  • UF: Taiwan (Republic of China)[DON’T USE]
  • &nbspnbsp; Republic of Korea (South Korea)(Eastern Asia)
  • UF: South Korea [DON’T USE]
  • Republic of Macedonia (Europe)
  • Republic of Moldova (Europe)research
    NT: agriculture research
    audience research
    baseline research
  • communication analysis
    communication research
    economic research
    education research
    extension research
    farming systems research
    marketing research
    media research
    RT: analysis
    breeding
    concepts
    informationresearch communication
    BT: communication
    RT: accuracy
    scientific communicationresearch methods
    NT: case studies
    content analysis
    experiments
    focus groups
    historical research
    surveys
    use studies
    RT: agriculture research
  • communication analysis
  • data collection
    pretests
    samplingresearch needs
    BT: needsresearch organizations
    BT: organizations

    research personnel [DON’T USE]
    USE: scientists

    research projects

  • RT: agriculture researchresearch reports
    BT: reportsresearchers [DON’T USE]
    USE: scientists

    restaurants

  • restrictions [DON’T USE]
    USE: regulationsretail
    BT: promotion
    RT: retail promotionretail promotion
    BT: promotion
    RT: retail
  • Réunion (Africa, Eastern)
  • Rhode Island, USARhodesia (Africa)rice
    BT: crops
    BT: grains

    risk assessment

  • risk communication
    BT: communication
    RT: consumer information
    environmental communication
  • food issues
    food safety
    public information
  • risk journalism
  • risk management
  • Robinson, Solon
  • ROC [DON’T USE]
    USE: Taiwan (Republic of China)Rodale PressRomania (Europe)
  • Roesner, George
  • role
  • Root, Ken
  • RSS
  • rural areas [DON’T USE]
    USE: rural communitiesrural broadcasts
    UF: farm broadcasts [DON’T USE]
    BT: broadcasts
    radiorural change
    BT: change

    rural communication

    BT: communication
    RT: development communication

    rural communities
    UF: rural areas [DON’T USE]
    rural settlements [DON’T USE]
    BT: communities
    NT: villages
    RT: infrastructure

  • rural community development
  • BT: community developmentrural conditions
    UF: rural life [DON’T USE]
    RT: rural-urban differences
    urban conditionsrural development
    BT: development
    RT: agricultural development
  • development communicationrural development programs
    BT: development programsrural families
    RT: farm families

    Rural Free Delivery (RFD)

    Rural Information Center, USDA

    rural interests
    SN: Socio-politic-economic; usually contrasting
    urban interests
    RT: urban interests

    rural life [DON’T USE]
    USE: rural conditions

    rural lifestyle

  • rural living
  • rural people [DON’T USE]
    USE: rural populationsrural poor
    BT: poorrural populations
    UF: rural people [DON’T USE]
    tribes [DON’T USE]

    Rural Press Ltd.

  • rural settlements [DON’T USE]
    USE: rural communitiesrural societyrural sociology
    RT: rural-urban differences

    rural-urban communication
    SN: Oriented to status, gaps
    BT: communication
    RT: agrarianism
    consumers
    farmer attitudes
    farmer self-image
    image
    urban interests

    rural-urban differences
    RT: farmer education
    rural conditions
    rural sociology
    urban conditions

    Russian Federation (Europe)

  • Rwanda (Africa, Eastern)

S

  • safety
    NT: farm safety
    food safety
  • Saint Helena (Africa, Western)
  • Saint Kitts and Nevis (Latin America; Caribbean)
  • Saint Lucia (Latin America; Caribbean)
  • Saint Pierre and Miquelon (North America)
  • Saint Vincent and the Grenadines (Latin America; Caribbean)sales
    RT: finance
    sellingsales methods
    RT: advertising
    marketing
    promotion
    selling

    sales promotion
    BT: promotion
    RT: advertising
    incentives

  • Salmonella
  • BT: food issues
  • Samoa (Oceania)
  • São Tomé and Príncipe (Africa, Middle)sampling
    RT: research methods
    statistics
  • Samuelson, Orion
  • San Marino (Europe)Sargent, Earl
  • Satellite Instructional TV Experiment (SITE)
    UF: SITE [DON’T USE]satellites
    BT: mass communication systems
    RT: international communication
    telecommunications
    telephone communicationSaudi Arabia (Western Asia)
  • Schacht, Henry
  • Schmitz, Harold J
  • Schneider, Samschools
    NT: colleges
    radio schools
    universitiessci-tech information
    UF: scientific information [DON’T USE]
    scientific-technical information [DON’T USE]
    technical information [DON’T USE]
    BT: information

    sci-tech information services
    BT: information services

    scientific communication
    BT: communication
    RT: research communication

    scientific information [DON’T USE]
    USE: sci-tech information

    scientific-technical information [DON’T USE]
    USE: sci-tech information

    scientists
    UF: research personnel [DON’T USE]
    researchers [DON’T USE]

    Sea Grant

    seafood

  • BT: food
  • search engines
  • Sechrest, Artsecurity
  • seeds
    BT: farm inputs
    RT: breeding
    cropsselling
    BT: marketing
    RT: advertising
    face-to-face communication
    promotion
    sales
    sales methodsSenegal (Africa, Western)

    senior citizens
    RT: youth

  • Serbia (Europe)setting
    SN: Non-natural environment
    NT: buildings
  • training centerssettings
    UF: environment (artificial) [DON’T USE]Seychelles (Africa, Eastern)
  • Seyler, Wessheep
  • shows
    RT: demonstrations
    exhibits
    fairs
    field daysSierra Leone (Africa, Western)
  • Simpson, WeySingapore (South-Eastern Asia)
  • Sint Maarten (Latin America; Caribbean)SITE [DON’T USE]
    USE: Satellite Instructional TV Experiment (SITE)
  • Slack, Evan
  • slides
    BT: visual communication
  • RT: film stripsslogans
    RT: advertising
    campaigns
  • Slovakia (Europe)
  • Slovenia (Europe)
  • slow food
  • Slusarczyk, Ed
  • small farm programs
    BT: programs
    RT: small farmers
    small farmssmall farmers
    UF: limited resource farmers [DON’T USE]
    peasants [DON’T USE]
    BT: farmers
    RT: low-income farmers
    part-time farmers
    small farm programssmall farms
    BT: farms
    RT: small farm programs
  • smartphones
  • RT: cell phones
  • mobile communication systemssmell
  • social change
    BT: changesocial communication
    BT: communicationsocial factors
    RT: socio-economic aspects

    social marketing

  • social media
  • NT: Facebook
  • Twitter
  • social movements
  • social networking
  • NT: Facebook
  • Google+
  • Instagram
  • LinkedIn
  • microblogs
  • Pinterest
  • Twitter
  • YouTube
  • social services
    RT: programssocial structure
    UF: class structure [DON’T USE]societies [DON’T USE]
    USE: organizations

    socio-economic aspects
    UF: demographic factors [DON’T USE]
    NT: education
    income
    RT: part time farmers
    social factors

    software
    RT: applications (apps)

  • computer programssoil
    UF: land [DON’T USE]
    BT: environmentsoil conservation
    UF: tillage methods [DON’T USE]
    BT: conservation
    RT: pollutions

    soil fertility
    RT: fertilizers

  • Solar
  • Solomon Islands (Oceania)
  • Somalia (Africa, Eastern)
  • Sources [DON’T USE]
    USE: information sources&nbsnbsp;South Africa (Africa, Southern)South Carolina, USA

    South Dakota, USA

    South Korea [DON’T USE]

  • USE: Republic of Korea (Eastern Asia)South Pacific University
  • South Sudan (Africa, Eastern)
  • Southeast Asian Regional Center for Graduate Study and Research in
  • Agriculture (SEARCA)Soviet Union [DON’T USE]
    USE: USSR
  • Southern Ruralist
  • soybeans
    BT:crops
    grains
  • legumesSpain (Europe)special effects
    UF: magic [DON’T USE]
    NT: humor
    RT: communicator effectiveness
    incentives
  • Speece, Maynardspeeches [DON’T USE]
    USE: public speakingSri Lanka (Southern Asia)

    stakeholders

  • State of Palestine (Western Asia)
  • state programs
    BT: government policiesstatistical analysis [DON’T USE]
    USE: data analysisstatistical methods [DON’T USE]
    USE: statistics

    statistical reports
    BT: reports

    statistics
    UF: statistical methods [DON’T USE]
    RT: data
    sampling

  • Stephens, Georgestorytelling
    BT: traditional media
    RT: oral communicationstress

    student organizations
    BT: organizations

    students
    RT: education
    youth

    study tours
    BT: tours
    RT: education
    travel

    Successful Farming

    Sudan (Africa, Northern)

    sugar

  • BT: sweeteners
  • Suriname (Latin America; South America)
  • survey methods
    BT: surveys
    NT: questionnairessurveys
    UF: polls [DON’T USE]
    BT: research methods
    NT: survey methods
    RT: interviews
    questionnaires
    travelsustainability
    UF: sustainable agriculture [DON’T USE]
    sustainable land use [DON’T USE]
    RT: conservation
    environment
    environmental policy
  • environmental quality
    land use management
    land use planning
    water qualitysustainable agriculturesustainable land use [DON’T USE]
    USE: sustainability

    Swaziland (Africa, Southern)

    Sweden (Europe)

    sweepstakes [DON’T USE]
    USE: incentives

  • swine
  • RT: hogs
  • swine flu
  • BT: food issues
  • RT: H1N1
  • Switzerland (Europe)
  • Syrian Arab Republic (Western Asia)

T

  • tacit knowledge
  • Taiwan (Republic of China)[DON’T USE]
  • USE: Republic of China (Taiwan)
  • Tajikistan (Central Asia)Tanzania [DON’T USE]
  • USE: United Republic of Tanzania (Africa, Eastern)tape recordings
    UF: audio cassettes [DON’T USE]
    audio tape recordings [DON’T USE]
    RT: radio programstarget audience
    BT: audience
    RT: audience analysis

    Tasmania

    teachers [DON’T USE]
    USE: educators

    teaching
    RT: agricultural education

  • educationteaching aids
    UF: instructional materials [DON’T USE]
    RT: audiovisual materials
    educational media
    multimedia trainingteaching methods
    RT: agricultural education
  • demonstration farms
  • educational methods
    training methodstechnical assistance
    RT: technology transfertechnical education
    BT: education

    technical information [DON’T USE]
    USE: sci-tech information

    technical knowledge
    BT: knowledge
    RT: indigenous knowledge

    technological advancement
    UF: new media [DON’T USE]
    RT: development

  • innovations
    technology transfertechnological gatekeepers
    BT: development
    gatekeepers
    RT: adoption
    information flowtechnological transfer
    RT: diffusion

    technology
    NT: biotechnology
    communication systems
    educational technology

  • Information technology
    traditional technologytechnology transfer
    RT: adoption
    development
    diffusion
    information flow
    technical assistance
    technological advancementtelecenters
  • telecommunication
    BT: communicationtelecommunications
    NT: teletext
    RT: educational media
    satellitesteleconference
    BT: conferences
    RT: educational media
    educational television

    telemarketing [DON’T USE]
    USE: direct marketing
    telephone communication

    Telenet

  • SN: First packet-switched network service that was available to
  • the general public. Not to be confused with Telnet.
  • telephone communication
    UF: telemarketing [DON’T USE]
    BT: communication
    RT: cell phones
  • mobile communication systems
  • satellitesteletext
    BT: electronic marketing
    telecommunications
    RT: educational media
    electronic mailtelevision
    UF: TV [DON’T USE]
    BT: audiovisual media
    news media
    NT: cable television
    RT: broadcasting
    broadcasts
    films
    mass media

    television methods
    BT: production techniques

    television programming
    RT: broadcasts

  • editingtelevision research
    BT: communication researchtelevision viewing
    BT: media use
    RT: audience

    Telidon

    tenants [DON’T USE]
    USE: land tenure

    Tennessee, USA

  • Tennessee Valley Authority(TVA)terrorism
  • test plots
    RT: field days
    on-farm researchTexas, USA
  • textingThailand (South-Eastern Asia)theory
    NT: information theory
    RT: concepts
  • communication theorythird world [DON’T USE]
    USE: developing nationstillage methods [DON’T USE]
    USE: soil conservation

    timing
    RT: communication planning

  • Timmons, Jack
  • Timor-Leste (South-Eastern Asia)
  • tobacco
    BT: crops
  • Togo (Africa, Western)
  • Tokelau (Oceania)
  • Tonga (Oceania)
  • Totten, Hal
  • tourism
  • tours
    UF: visits [DON’T USE]
    NT: farm tours
    study tours
    RT: travel
  • Towers, Jacktraceability
  • trade [DON’T USE]
    USE: international tradetraditional knowledge
  • BT: knowledge
    RT: indigenous knowledgetraditional media
    UF: folk media [DON’T USE]
    indigenous media [DON’T USE]
    NT: storytelling
    RT: literacytraditional technology
    BT: technology
    RT: farming methods
    indigenous knowledge

    training
    BT: multimedia
    NT: advisory training
    audiovisual training
    communication training
    cooperative training
    courses
    in-service training
    job training
    leadership training
    multimedia training
    RT: curriculum

    training and visit system
    BT: extension systems

    training centers
    BT: setting

    training methods
    RT: teaching methods

    training needs
    BT: needs

    training programs
    BT: programs
    RT: curriculum
    home instruction

  • translationtransparency
  • transportation
    RT: machinery
    marketing
    traveltravel
    RT: study tours
    surveys
    tours
    transportationtrends
    RT: change
    development
    outlook information

    trends in farm publishing
    BT: publishing

    trials [DON’T USE]
    USE: experiments

    tribes [DON’T USE]
    USE: rural populations

    Trinidad and Tobago (Latin America; Caribbean)

  • Tunisia (Africa, Northern)Turkey (Western Asia)
  • Turkmenistan (Central Asia)
  • Turks and Caicos Islands (Latin America; Caribbean)
  • Tuvalu (Oceania)TV [DON’T USE]
    USE: televisiontweeting
  • RT: Twitter
  • Twitter
  • BT: microblogs
  • social media
  • social networking
  • RT: tweeting
  • typography
    RT: printing

U

  • U.S. Agency for International Development
    UF: AID [DON’T USE]Uganda (Africa, Eastern)UK [DON’T USE]
    USE: United Kingdom (United Kingdom of Great Britain and
  • Northern Ireland)(UK)(Europe)
  • Ukraine (Europe)
  • UN [DON’T USE]
    USE: United Nations (UN)
  • underdeveloped areas
    RT: developing nationsunderdeveloped countries [DON’T USE]
    USE: developing nationsUnion of Soviet Socialist Republics [DON’T USE]
    USE: USSR
  • United Arab Emirates (Western Asia)United Kingdom (United Kingdom of Great Britain and Northern Ireland
  • (UK)(Europe)
  • UF: UK [DON’T USE]
  • BT: Europe
  • NT: Great Britain
  • &nbsnbsp; Northern Ireland
  • United Republic of Tanzania (Africa, Eastern)
  • UF: Tanzania [DON’T USE]
  • United Nations (UN)
    UF: UN [DON’T USE]United States Department of Agriculture [DON’T USE]
    USE: USDA (United States Department of Agriculture)United States of America [DON’T USE]
    USE: USA (United States of America; North America)
  • United States Virgin Islands (Latin America; Caribbean)universities
    BT: schools
    NT: land grant universities
    RT: colleges
    higher educationUpper Volta (Africa)

    urban agriculture

  • urban areasurban conditions
    UF: city life [DON’T USE]
    RT: rural conditions
    rural-urban differencesurban interests
    RT: agriculture policy
    consumers
    rural interests
    rural-urban communication
  • Uruguay (Latin America; South America)USA (United States of America; North America)
    UF: United States of America [DON’T USE]USDA (United States Department of Agriculture)
    UF: United States Department of Agriculture [DON’T USE]
    BT: administration

    USDA programs
    BT: national programs
    RT: agricultural policy
    agriculture policy
    food policy

    use studies
    UF: diary studies [DON’T USE]
    BT: research methods
    RT: media use

    USSR
    UF:Soviet Union [DON’T USE]
    Union of Soviet Socialist Republics [DON’T USE]

    Utah, USA

  • Uzbekistan (Central Asia)

V

  • Vail, Mark
  • value added
  • value chains
  • value of information
    BT: economics of informationVance Publishing CorporationVanuatu (Oceania)

    veal

  • BT: meat
  • vegetables
  • vehicular promotions
  • Yemen (Western Asia)Venezuela (Bolivarian Rep. of) (Latin America; South America)Vermont, USA

    veterinarians

  • veterinary medicinevideo
    BT: audiovisual media
    RT: film production
    filmsvideo cassette recorders

    video conferences

    video news releases

  • videodisc
  • videotapes
    BT: audiovisual mediavideotexViet Nam (South-Eastern Asia)

    viewing groups
    RT: radio schools

    villages
    BT: rural communities

  • Vines, Marvinviral (biological)
  • viral (network phenomenon)
  • SN: Related to network culture, i.e. computers, marketing, social
  • networking
  • Virginia, USAvirtual
  • visits [DON’T USE]
    USE: toursvisual communication
    BT: Communication
    non-verbal communication
    NT: audiovisual media
    exhibits
    illustrations
    layout
    photographs
    posters
    slides
    RT: color
    demonstrations
    design
  • visual communicationvocations [DON’T USE]
    USE: careers
    employmentvocational education [DON’T USE]
    USE: occupational education

    vocational guidance
    RT: job training

    voice recognition

  • volunteers
    RT: organizationsvocational agriculture

W

  • Wageningen Agricultural University
  • Wales (Europe)
  • BT Great Britain (Europe)
  • United Kingdom (Europe)Wallace, Henry A.
  • Wallaces Farmer
  • Wallis and Futuna Islands (Oceania)Ward, WilliamWashington Post

    Washington, USA

  • waste management
  • water
  • RT: irrigationwater pollution [DON’T USE]
    USE: water qualitywater quality
    UF: water pollution [DON’T USE]
    BT: environment quality
    environmental quality
    RT: conservation
    sustainability

    Watt Publishing Co.

  • weather
  • RT: changeweather reports
    BT: reportsWeb
  • RT: World Wide Web
  • BT: Internet
  • Web 2.0
  • web logs
  • web sitesWebb Company
  • webinarsweeds
  • West Virginia, USA
  • Western Sahara (Africa, Northern)
  • wheat
  • BT: grains
  • wikis
  • wildlife
  • NT: deer
  • Wilkinson, Ray
  • Williams, Genewind
  • BT: energy
  • RT: erosion (soils)
  • wine [DON’T USE]
    USE: drinkWinrockwire services
    BT: gatekeepers

    wireless

  • Wisconsin, USAwomen
    NT: farm women
    RT: homemakerswood
  • wool [DON’T USE]
    USE: fiber
  • Worcester, Chuckword processing
    RT: computers
  • Computer programsword-of-mouth marketing
  • World BankWorld Wide Web (WWW)
  • UF: WWW [DO NOT USE]
    BT: Internet
  • RT: webwriting skills
    RT: communicator effectiveness
  • editing
    journalismwriting styles
    RT: literature
    readabilityWWW [DO NOT USE]
    USE: World Wide Web (WWW)
  • Wyoming, USA

X

Y

  • Yancey, Jim
  • young farmer organizations
    BT: organizationsyoung farmer programs
    RT: agricultural education
    leadership trainingyoung farmers
    BT: farmers
    RT: youth

    youth
    SN: Young adults
    RT: children

  • FFA (Future Farmers of America)
    senior citizens
    students
    young farmers
  • YouTube
  • BT: social networkingYugoslavia

Z

  • Zambia (Africa, Eastern)Zimbabwe (Africa, Eastern)
  • zoonosis