Search Term List (ACDC Thesaurus) – Funk Library

Alphabetical Search: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Meaning of codes used:

BT: broader term
NT: narrower term
RT: related term
SN: scope note;
USE: use instead
UF: use for/ used to mean

A

AAEA [DON’T USE]
USE: American Agricultural Economics Association (AAEA)
OR
American Agricultural Editors’ Association (AAEA)

ABC Agricultural Publisher

abstracts
BT: publications

access

accuracy
RT: research communication
ACE [DON’T USE]
USE: Agricultural Communicators in Education (ACE)
OR
Association for Communication Excellence (ACE)

acid rainADAS [DON’T USE]
USE: Agricultural Development and Advisory Service (ADAS)administration
NT: Food and Drug Administration
USDA
RT: legislation
organizational communication
organizations
policies
programs
regulationsadoption
SN: Acceptance and utilization of ideas and practices
UF: product introduction [DON’T USE]
NT: adoption behavior
adoption process
RT: behavior
change
decision making
decision process
diffusion
farmer attitudes
influences
innovations
technological gatekeepers
technology transferadoption behavior
BT: adoption
behavioradoption process
BT: adoption

adult education
BT: education
RT: continuing education

adult programs
BT: programs

advertising
BT: marketing
promotion
NT: advertising agencies
advertising research
cooperative advertising
group advertising
RT: buying behavior

RT: campaigns

advertising claimsadvertising research
BT: advertising
communication research
marketing research
RT: audience researchadvisory services
SN: Extension in some countries
UF: counseling programs [DON’T USE]
RT: extension
extension servicesadvisory training
BT: training
advocacy
Afghanistan (Southern Asia)AfricaAfrican Council on Communication EducationAGDEXAGNETagrarianism
SN: Philosophy of farming as a superior way of life
RT: family farm
farmer self-image
image
rural-urban communication

agri-marketers
SN: This term is sometimes used to describe communication
practitioners involved in marketing process
agri-marketing
RT: agribusiness
dealers
agribusiness
SN: Businesses directly depending on farming (input
and output)
NT: cooperatives
food industry
input industries
RT: agri-marketing
commercial organizations
dealers
farmsagribusinesses
RT: commercial organizationsAgricola

Agricom

agricultural
SN: Use also farm

agricultural agents [DON’T USE]
USE: extension agents

Agricultural Communications Documentation Center (ACDC)

RT: rural development

Agricultural Development and Advisory Service (ADAS)
UF: ADAS [DON’T USE]

agricultural education
BT: education

NT: farm workers

Agricultural On-Line Access (Agricola)

agricultural policy
UF: farm programs [DON’T USE]
BT: government policies
RT: food policy
USDA programs

Agricultural Publishers Association (APA)

Agricultural Relations Council (ARC)

agricultural technology [DON’T USE]
USE: farming methods

agriculture [DON’T USE]
SN: This noun is omitted from the thesaurus.

Agriculture Council of America

agriculture news
BT: news
RT: coverage

USE: communitiesArgentina (Latin America; South America)

Arizona, USA

Arkansas, USA

USE: Association of South-East Asian Nations (ASEAN)

Asia

Asian Institute of Journalism (AIJ)

Asian Institute of Technology (AIT)

Association of South-East Asian Nations (ASEAN)
UF: ASEAN [DON’T USE]

associations [DON’T USE]
USE: organizations

Atkins, Georgeattendance [DON’T USE]
USE: participationattitudes
SN: Ways of thinking or feeling
NT: audience attitudes
corporate attitudes
farmer attitudes
public attitudes
RT: behavior
influences
knowledge
opinions
perceptions
Atwood, Frank
audience
NT: listenership
readership
target audience
RT: audience analysis
audience research
media use
television viewing
audience analysis
SN: Determination of audience
BT: analysis
RT: audience
audience research
feedback
target audienceaudience attitudes
BT: attitudes
RT: farmer attitudes
public attitudes
audience participation
BT: participation
RT: feedbackaudience research
BT: communication research
research
RT: advertising research
audience
audience analysisaudio cassettes [DON’T USE]
USE: tape recordingsaudio tape recordings [DON’T USE]
USE: tape recordings

audiovisual aids [DON’T USE]
USE: audiovisual materials

audiovisual equipment
BT: audiovisual materials

audiovisual materials
USE ALSO: film

audiovisual mediaAustralia (Oceania)Austria (Europe)

auto-tutorial [DON’T USE]
USE: educational media

premiumsAzerbaijan (Western Asia)

B

Bahamas (Latin America; Caribbean)
Bahrain (Western Asia)
Bangladesh (Southern Asia)banking
RT: credit
finance
investments
Barbados (Latin America; Caribbean)baseline research
BT: research
RT: analysis
Battles, Roy
BBC [DON’T USE]
USE: British Broadcasting Corporation (BBC)
beans
BT: legumes
Beaty, Laynebeef
BT: meat
cattleBeef Breed Journalsbeer [DON’T USE]
USE: drink

behavior
NT: adoption behavior
buying behavior
communication behavior
farming methods
information behavior
RT: adoption
attitudes

publications

UF: BBC [DON’T USE]

British Virgin Islands (Latin America; Caribbean)
broadband

Bulgariabroadcast
BT: mass media
oral communication

broadcasters
RT: communicators

broadcasting
RT: broadcasts
journalism
radio
televisionbroadcasts
NT: rural broadcasts
RT: broadcasting
listenership
listening habits
radio
radio programs
television
television programming

Brown, Bob

Brown, Taylor

Brunei Darussalam (South-Eastern Asia)

BSE [DON’T USE]
USE: bovine spongiform encephalopathy (BSE)budget [DON’T USE]
USE: financial management

Buffum, Jesse

Buice, Bobbuildings
BT: settingBulgaria (Europe)

bulletins [DON’T USE]
USE: newslettersBurkina Faso (Africa, Western)

Burns, Conrad

Burundi (Africa, Eastern)buyers
RT: buying behavior
consumers
markets (selling)buying behavior
BT: behavior
RT: advertising
buyers
consumers

Byrnes, Francis C.

C

CABI (CAB International; Commonwealth Agricultural Bureaux)

CAB International [DON’T USE]
USE: CABI (CAB International; Commonwealth Agricultural Bureaux)

cable
NT: cable televisioncable television
BT: television
BT: cableCalifornia, USAcall lines [DON’T USE]
USE: call-in

Callahan, Colleencall-in
UF: call lines [DON’T USE]
hot lines [DON’T USE]
news lines [DON’T USE]
RT: feedback
interactive media
media relations
radio schoolsCAMA [DON’T USE]
USE: Canadian Agri-Marketing Association (CAMA)

Cambodia (South-Eastern Asia)

Cameroon (Africa, Middle)Camis Projectcampaign planning
BT: planning
RT: communication planning
media selection
message content
timingcampaigns
NT: media mix
RT: advertising agencies
branding
communication planning
persuasion
promotion
slogans
Canada (North America)Canadian Agri-Marketing Association (CAMA)
UF: CAMA [DON’T USE]Canadian Farm Management Data System (CANFARM)
UF: CANFARM [DON’T USE]CANFARM [DON’T USE]
USE: Canadian Farm Management Data System

Cape Verde (Africa, Western)Capper, ArthurCapper’s Farmercareers
UF: vocations [DON’T USE]
RT: occupations
professional developmentCaribbean Netherlands (Latin America; Caribbean)CARIS [DON’T USE]
USE: Current Agricultural Research Information System (CARIS)

cartoons
RT: comicscase studies
BT: research methodsCAST [DON’T USE]
USE: Council for Agricultural Science and Technology (CAST)

cattle
BT: livestock

dairy

cats
BT: companion animals

Cayman Islands (Latin America; Caribbean)CB [DON’T USE]
USE: radioCD-ROM
UF: optical data disks [DON’T USE]
BT: computers
RT: information storage and retrieval systems
interactive media
multimedia systems

celebritiescell phones
RT: mobile communication systems
smartphones
telephone communication

censorship
BT: freedom of press
RT: gatekeepers
information control

Central African Republic (Africa, Middle)Ceylon (former)(Southern Asia)
RT: Sri Lanka (Southern Asia)

Chad (Africa, Middle)change
NT: rural change
social change
RT: adoption
climate
development
progress
trends
weather

Channel Islands (Europe)channels [DON’T USE]
USE: communication channelschemicals
BT: farm inputs
NT: herbicides
pesticides
RT: food issues
input industriesChicago Tribunechildren
NT: farm children
RT: youth

Chile (Latin America; South America)

China [DON’T USE]
USE: People’s Republic of China (PROC)(Eastern Asia)

China, Hong Kong SAR (Eastern Asia)
UF: Hong Kong [DON’T USE]

China, Macao SAR (Eastern Asia)churches [DON’T USE]
USE: religionCIP [DON’T USE]
USE: International Potato Center (CIP)

circulation
RT: readership

citizen band [DON’T USE]
USE: radio

citizen journalismcity life [DON’T USE]
USE: urban conditionscivic journalism

class structure [DON’T USE]
USE: social structure

climate
RT: change

climate change

cloning
BT: food issues

clothing

cloud (computing)colleges
BT: schools
RT: higher education
land grant universities
universitiesColman, Norman J.

color
RT: design
illustrations
visual communicationColorado, USAColombia (Latin America; South America)

comics
RT: cartoonscommercial organizations
BT: organizations
RT: agribusinesses
cooperatives
private sectorcommodities
RT: crops
farm products

commodity markets [DON’T USE]
USE: markets (selling)

Commodity News Service (CNS)commodity promotion
UF: livestock promotion [DON’T USE]
BT: promotionCommonwealth Agricultural Bureau [DON’T USE]
USE: CABI (CAB International; Commonwealth Agricultural Bureaux)

Commonwealth Agricultural Bureaux (CAB)[DON’T USE]
USE: CABI (CAB International; Commonwealth Agricultural Bureaux)

communication
NT: development communication
environment communication
extension communication
face-to-face communication
intercultural communication
international communication
mass communication
non-verbal communication
oral communication
organizational communication
research communication
risk communication
rural communication
rural-urban communication
scientific communication
social communication
telecommunication
telephone communication
visual communication
RT: public speaking

communication analysis
BT: analysis

RT: information behavior

communication channels
UF: channels [DON’T USE]
information channels [DON’T USE]
RT: communication networks
communication systems
extension programs
extension systems
gatekeepers
media
online systems

communication education
BT: education
RT: communication training

USE: communication planning

communication patterns
RT: information seeking

USE: communication methods

communication systems
UF: communication technologies [DON’T USE]
BT: information systems
multimedia
technology
NT: mass communication systems
mobile communication systems
RT: communication channels
delivery systems
information networks
information services
multimedia systems

organizationsCommunications Network (COMNET)

Communications Officers of State Departments of Agriculture (COSDA)
UF: COSDA [DON’T USE]communicator effectiveness
RT: awards
communication methods
special effects
writing skillscommunicators
NT: consulting communicators
editors
journalists
RT: broadcasters
educators
extension agents
information specialistscommunities
UF: areas [DON’T USE]
neighborhoods [DON’T USE]
NT: rural communities
RT: housingcommunity development
BT: development
NT: rural community development

community of practicecommunity services
BT: programs

community supported agriculture
Communications Network (COMNET)
UF: COMNET [DON’T USE]
COMNET [DON’T USE]
USE: Communications Network (COMNET)

Comoros (Africa, Eastern)

companion animals
NT: cats
dogs
horsescomprehension
RT: literacycomputer programs
RT: applications (apps)
software
word processing

computer-assisted reporting

Computerized Management Network (CMN)

Computerized Outlook Information Network (COIN)computers
UF: hardware [DON’T USE]
NT: CD-ROM
exports
RT: artificial intelligence
data processing
databases
desktop publishing
expert systems
on-farm computing
online systems
word processing

concentrationconcepts
UF: definitions [DON’T USE]
RT: communication theory
research
theoryconferences
BT: meetings
NT: teleconference
RT: media relationsconflict
RT: communication barriers

Congo (Africa, Middle)Connecticut, USA

consensusconservation
NT: soil conservation
RT: energy
environment
erosion (soils)
hazardous waste
land use planning
natural resource management
pollution
sustainability
water qualityconsultants [DON’T USE]
USE: consulting communicators
extension agentsconsulting communicators
UF: consultants [DON’T USE]
BT: communicators

consumer information
BT: information
RT: labeling
nutrition education
nutrition information
nutrition labeling
public information
risk communication

consumers
RT: buyers
buying behavior
consumption
rural-urban communication
urban interests

consumption
RT: consumers

content analysis
BT: analysis
research methods
RT: communication analysis
coverage
message content

contest [DON’T USE]
USE: awards

contests [DON’T USE]
USE: awards

continuing education
UF: lifelong education [DON’T USE]
BT: education
RT: adult education
in-service training

control

convergence

Cook Islands (Oceania)cooperationcooperative advertising
BT: advertising
RT: cooperative communication
dealers
group advertising

cooperative communication
RT: cooperative advertising
cooperativesCooperative Communicators Association (CCA)cooperative information [DON’T USE]
USE: cooperative communication

cooperative programs
BT: programs

cooperative training
BT: training

cooperatives
UF: farmer cooperatives [DON’T USE]
BT: agribusiness
organizations
RT: commercial organizations
extension
farmers

corn
BT: grains
RT: ethanol
Cornell Universitycorporate attitudes
BT: attitudes

corporate farms
BT: farms

correspondence education
BT: education
RT: distance education

USE: Communications Officers of State Departments of Agriculture (COSDA)cost recovery

Costa Rica (Latin America; Central America)

costs
RT: economics
expenditures

UF: CAST [DON’T USE]

counseling programs [DON’T USE]
USE: advisory services

country of origincoupon promotion
BT: promotion
RT: incentivescourses
BT: education
training
RT: communication education
curriculumcoverage
RT: agriculture news
content analysis
journalism
reporting

Cox, Murray

creativitycredibility (media)credibility (sources)credit
BT: finance
RT: banking
farm credit

crimeCRIS [DON’T USE]
USE: Current Research Information System (CRIS)crisis communication
RT: food issues

Croatia (Europe)crops
BT: farm products
NT: grains
rice
soybeans
tobacco
RT: breeding
commodities
seeds

Crowner, Jack

Cuba (Latin America; Caribbean)

cultural dominance

Curaçao (Latin America; Caribbean)Current Agricultural Research Information System (CARIS)
UF: CARIS [DON’T USE]current awareness
UF: current awareness services [DON’T USE]
BT: library services

current awareness services [DON’T USE]
USE: current awareness

Current Research Information System (CRIS)
UF: CRIS [DON’T USE]

curriculum
RT: communication education

training programs

Curtiss, Dean

Cyprus (Western Asia)

Czech Republic (Europe)Czechoslovakia

D

dairy
UF: milk [DON’T USE]
BT: cattle
farm products
food
RT: livestock
drink

dancedata
RT: statisticsdata analysis
UF: statistical analysis [DON’T USE]
BT: analysis

data collection
RT: databases
information gathering
research methods

RT: computersData Transmission Network (DTN)

database marketing
BT: marketing
RT: direct marketing
electronic marketing
marketing techniques

databases
RT: computers
data collection

Davies, Brucedealers
RT: agribusiness
agri-marketing
cooperative advertising
retail promotion
deathdecision making
UF: decision processing opinion [DON’T USE]
BT: management
RT: behavior
decision process
decision processing opinion
participationdecision making process [DON’T USE]
USE: decision processdecision process
UF: decision making process [DON’T USE]
RT: adoption
decision making
influences

decision processing opinion [DON’T USE]
USE: decision making

deer
BT: wildlifedefinitions [DON’T USE]
USE: conceptsDelaware, USA

delivery systems
NT: document delivery systems
electronic mail
RT: communication systems
information services

UF: North Korea (DO NOT USE)

Democratic Republic of the Congo (Africa, Middle)demographic factors [DON’T USE]
USE: socio-economic aspectsdemonstration farms
BT: farms
RT: extension methods
field days
teaching methodsdemonstrations
RT: exhibits
fairs
field days
shows
visual communicationDenmark (Europe)

dependence (knowledge)

depression [DON’T USE]
USE: financial management

design
RT: color
layout
visual communication

deskillingdesktop publishing
BT: publishing
RT: computersdeveloping countries [DON’T USE]
USE: developing nations

developing nations
UF: developing countries [DON’T USE]
third world [DON’T USE]
underdeveloped countries [DON’T USE]
RT: underdeveloped areas

development
UF: modernization [DON’T USE]
NT: agricultural development
community development
economic development
professional development
program development
rural development
technological gatekeepers
RT: change

development communication

development programs
BT: programs
NT: rural development programs
RT: educational projectsdiary studies [DON’T USE]
USE: use studiesdiet
RT: food issues
diffusion
RT: adoption
information dissemination
technological transfer
technology transferdiffusion of information

digital

Dinkins, Harveydirect mail
BT: direct marketing
mail
RT: directories
letters
newsletters
public relationsdirect marketing
UF: markets (fairs) [DON’T USE]
telemarketing [DON’T USE]
NT: direct mail
electronic marketing
RT: database marketing
marketing techniques

directories
UF: mailing lists [DON’T USE]
phone lists [DON’T USE]
BT: publications
RT: direct mail
organizations

disadvantaged [DON’T USE]
USE: poor

disaster

discussion groups

diseases
NT: animal diseases
RT: bovine spongiform encephalopathy (BSE)disparity [DON’T USE]
USE: distributiondistance education
BT: education
RT: correspondence educationdistribution
UF: disparity [DON’T USE]
equity [DON’T USE]
income distribution [DON’T USE]
RT: ethical issues
finance
marketing
transportation

diversity

Djibouti (Africa, Eastern)Doanedocument delivery systems
BT: delivery systems

documentation

dogs
BT companion animals

Dominica (Latin America; Caribbean)Dominican Republic (Latin America; Caribbean)

dramadrink
UF: beer [DON’T USE]
wine [DON’T USE]
BT: farm products
RT: dairy
food
food industriesDrovers Journal

DVD

E

e-books

e-commerce

e-mail
RT: electronic mail

e-marketing

E. coli (Escherichia coli)
BT: food issues
E.C. [DON’T USE]
USE: European Communities (E.C.)East-West Center
ecology [DON’T USE]
USE: environmenteconomic development
BT: developmenteconomic information
BT: information
RT: financeeconomic research
BT: research
RT: modelsEconomic Research Service, USDA (ERS)
UF: ERS [DON’T USE]

economics
NT: economics of information
RT: costs
expenditures
income levels
productivity

economics of information
BT: economics
NT: value of information

Ecuador (Latin America; South America)

editing
RT: information processing

teachingeducation effectseducation levels

education profiles

education programs
BT: programs
NT: occupational education

BT: researcheducation systems

educational films
UF: instructional films [DON’T USE]
BT: educational media
educational media films
RT: educational video

educational innovations
UF: instructional innovations [DON’T USE]
BT: innovations

educational media
UF: auto-tutorial [DON’T USE]
BT: media
NT: educational films
educational radio
educational television
educational video
RT: audiovisual materials
teaching aids
telecommunications
teleconference
teletext

educational media films
NT: educational films

educational media radio
NT: educational radio

educational media television
NT: educational television

educational media video
NT: educational video

educational methods
UF: instructional methods [DON’T USE]
RT: teaching methods

educational needs
BT: needs
RT: information needs

educational projects
RT: development programs

educational radio
BT: educational media
educational media radio

educational strategies
BT: instruction

educational technology
BT: technology

educational television
BT: educational media
educational media television
RT: educational video
educational video conference
teleconference

educational video
BT: educational media
educational media video
RT: educational films
educational television

educational video conference
RT: educational television

educators
UF: faculty [DON’T USE]
teachers [DON’T USE]
RT: communicators
extension agents

edutainmentEEC [DON’T USE]
USE: European Communities (E.C.)eggs

Egypt (Africa, Northern)

El Salvador (Latin America; Central America)electronic data processing [DON’T USE]
USE: data processingelderly

electronic mail
BT: delivery systems
RT: e-mail
teletextelectronic marketing
BT: direct marketing
NT: teletext
RT: database marketing
marketing techniques

electronic media

electronic publishing
BT: publishing

Embry, Dinkemergency management

employee management
UF: motivation [DON’T USE]
RT: personnel managementemployment
UF: vocation [DON’T USE]
NT: agricultural occupations
RT: interviewingenergy
BT: environment
RT: conservationEngland (Europe)
BT Great Britain (Europe)
BT United Kingdom (UK)(Europe)
BT Europeentertainment
RT: humor

environment
UF: ecology [DON’T USE]
natural resources [DON’T USE]
NT: energy
hazardous waste
soil
RT: conservation
land use planning
pollution
sustainabilityenvironment (artificial)[DON’T USE]
USE: settingsenvironment education
BT: education

environmental communication
BT: communication
RT: risk communicationenvironmental policy
BT: government policies
RT: legislation
regulation
sustainabilityEnvironmental Protection Agency (EPA)

environmental quality
NT: water quality
RT: ethical issues
government policies
hazardous waste
legislation
pollution

sustainability

Equatorial Guinea (Africa, Middle)

equines
RT: horses

equity [DON’T USE]
USE: distribution
erosion (finance)
Erickson, Wally

Eritrea (Africa, Eastern)erosion (finance)
UF: equity [DON’T USE]

erosion (soils)
NT: soil conservation
RT: conservation
pollution
environmentERS [DON’T USE]
USE: Economic Research Service, USDA (ERS)

Estonia (Europe)

ethanol
RT: bio-based energy
corn

ethical issues
RT: distribution
environmental quality
freedom of pressEthiopia (Africa, Eastern)

ethnic factorsEuropeEuropean Communities (E.C.)
UF: E.C. [DON’T USE]
EEC [DON’T USE]
evaluation
NT: program evaluation
RT: analysisevent planning

eventsexhibits
BT: visual communication
RT: demonstrations
open houses
posters
showsexpenditures
RT: costs
economics
finance
income levels

experiments
UF: trials [DON’T USE]
BT: research methods

expert systems
RT: artificial intelligence
computers

explicit knowledgeexports
BT: computers
RT: foreign markets
imports
international trade
markets (selling)extension
NT: extension communication
extension methods
extension programs
extension services
extension systems
RT: advisory services
cooperatives
land grant universitiesextension advisors [DON’T USE]
USE: extension agentsextension agents
UF: agricultural agents [DON’T USE]
consultants [DON’T USE]
extension advisors [DON’T USE]
extension officers [DON’T USE]
extension personnel [DON’T USE]
extension workers [DON’T USE]
RT: communicators
educators

extension communication
BT: communication

BT: information

extension methods
BT: extension
RT: demonstration farmsextension officers [DON’T USE]
USE: extension agentsextension organizations

extension personnel [DON’T USE]
USE: extension agents

extension programs
BT: extension

USE: extension agents

F

face-to-face communication
BT: communication
presentation
NT: meetings
RT: interpersonal communication
open houses
public speaking
selling

Facebook
BT: social networking
social mediaFACTS [DON’T USE]
USE: Fast Agricultural Communications Terminal Systems (FACTS)
.
faculty [DON’T USE]
USE: educators

Faeroe Islands (Europe)

fair tradefairs
UF: farmer markets [DON’T USE]
markets (fairs)[DON’T USE]
RT: demonstrations
field days
shows

Falkland Islands (Malvinas)(Latin America)family farm
BT: farms
RT: agrarianism
farm families
farming systemsfamily planning
UF: population programs [DON’T USE]
BT: planning
RT: health education
health programs

FAO [DON’T USE]
USE: Food and Agriculture Organization (FAO)

farm broadcasts [DON’T USE]
USE: rural broadcasts

farm children
UF: farmers’ children [DON’T USE]
BT: children
farm families

farm credit [DON’T USE]
USE: credit

farm equipment [DON’T USE]
USE: machinery

farm families
NT: farm children
farm women
farmers
RT: family farm
rural families

Farm Industry News

farm inputs
NT: chemicals
machinery
seeds
RT: input industries

Farm Journal

farm journals
UF: farm press [DON’T USE]
BT: journals
NT: trends in farm publishing

farm management
BT: management
NT: farm records
RT: farming methods

farm managers
RT: farmers

farm mediafarm operations [DON’T USE]
USE: farmingfarm outputs [DON’T USE]
USE: farm products

farm practices [DON’T USE]
USE: farming methods

farm press [DON’T USE]
USE: farm journals

farm products
UF: farm outputs [DON’T USE]
NT: crops
dairy
drink
livestock
RT: commodities

USE: agricultural policy Farm Progress Companies

farm records
BT: farm management
RT: finance farm safety
BT: safety
RT: health
machineryfarm tours
BT: tours
RT: field daysfarm women
BT: farm families
women
RT: genderfarm workers
UF: agricultural laborers [DON’T USE]
migrant workers [DON’T USE]
BT: agricultural occupationsfarmer attitudes
UF: farmers’ opinions [DON’T USE]
BT: attitudes
RT: adoption
audience attitudes
farmer perceptions
influences
rural-urban communicationfarmer cooperatives [DON’T USE]
USE: cooperativesfarmer education
BT: agricultural education
RT: rural-urban communication
rural-urban differences

farmer field schoolsfarmer markets [DON’T USE]
USE: fairsfarmer needs
BT: needs
RT: feedback

farmer perceptions
RT: farmer attitudes

farmer self-image
BT: image
RT: agrarianism
rural-urban communication

farmers
UF: producers [DON’T USE]
BT: farm families
NT: low-income farmers
part time farmers
small farmers
young farmers
RT: cooperatives
farm managers
farms

nbsp; farmers’ children [DON’T USE]
USE: farm children

Farmers’ Institute

farmers’ opinions [DON’T USE]
USE: farmer attitudes
farming
UF: farm operations [DON’T USE]farming methods
UF: agricultural technology [DON’T USE]
farming practices [DON’T USE]
BT: behavior
NT: irrigation
RT: animal rights
farm management
farming systems
land use
machinery
traditional technologyfarming practices [DON’T USE]
USE: farming methodsfarming systems
RT: family farm
farming methods
farming systems research

farming systems research
UF: FSR [DON’T USE]
BT: research
RT: farming systems
feedback
on-farm research

farms
NT: corporate farms
demonstration farms
family farm
small farms
RT: agribusiness
farmers
land tenure

Fast Agricultural Communications Terminal Systems(FACTS)
UF: FACTS [DON’T USE]

faxFederal Trade Commission (FTC)feedback
RT: audience analysis
audience participation
call-in
communication theory
farmer needs
farming systems research
participationfeedstuffs
RT: farm productsFerraton, Hubert

fertilizer promotion
BT: promotion
RT: advertisingfertilizers
RT: input industries
soil fertilityFFA (formerly Future Farmers of America)
UF: Future Farmers of America (FFA) [DON’T USE]
RT: youthfiber
UF: cotton [DON’T USE]
flax [DON’T USE]
jute [DON’T USE]
wool [DON’T USE]
RT: farm products

fiber opticsfield days
RT: demonstration farms
demonstrations
fairs
farm tours
open houses
shows
test plotsFiji (Oceania)

film production
BT: production techniques
RT: photography
video

films
UF: motion pictures [DON’T USE]
movies [DON’T USE]
BT: audiovisual media
mass media
RT: television
video

filmstrips

visual communication

finance
NT: credit
RT: banking
costs
economic information
expenditures
farm records
income
investments
salesfinancial management
UF: budget [DON’T USE]
depression [DON’T USE]
BT: managementFinland (Europe)

fire

fish
BT: food

flax [DON’T USE]
USE: fiber

Florida, USA

flowers

flu
BT: diseases

focus groups
BT: research methods
RT: pretestsfolk media [DON’T USE]
USE: traditional mediafood
NT: dairy
fish
fruit
meat
nuts
poultry
RT: drink
farm products
labelingFood and Agriculture Organization (FAO)
UF: FAO [DON’T USE]Food and Drug Administration (FDA)
BT: administration

food desertsfood handlers

food industry
BT: food
drink
industry
RT: agribusiness
farms
input industries
restaurantsfood irradiation
RT: food safety

food issues
NT: Alar scare
antibiotics
biotechnology
bird flu
bovine spongiform encephalopathy (BSE)
cloning
Escherichia coli (E. coli)
food safety
genetic engineering
genetic modification
H1N1
hormones
lean fine textured ground beef
mad cow disease
obesity
pink slime
Salmonella
swine flu
RT: chemicals
crisis communication
diet
risk communicationfood labels [DON’T USE]
USE: nutrition labelingfood policy
BT: government
government policies
RT: agricultural policy
agriculture policy
legislation
nutrition policy
nutritional labeling
USDA programsfood preparation

food processing

food production

food safety
BT: food issues
safety
RT: biotechnology
food irradiation
risk communicationfood security

food supplyforages

Foreign Agricultural Serviceforeign markets
BT: markets
RT: exports
imports
international tradeforestry
UF: lumber [DON’T USE]

Foundation for American Agriculture

Four H

framesframing
RT: image

France (Europe)free-lancingfreedom of press
NT: censorship
RT: ethical issues

French Guiana (Latin America)

French Polynesia (Oceania)fruit
BT: foodFSR [DON’T USE]
USE: farming systems research

functional foods

Future Farmers of America (FFA) [DON’T USE]
USE: FFA (formerly Future Farmers of America)

G

Gabon (Africa, Middle)

Gambia (Africa, Western)gamesgardening [DON’T USE]
USE: horticulture

gatekeepers
NT: media gatekeepers
technological gatekeepers
wire services
RT: censorship
communication barriers
communication channels
information control
information overload

gatekeeping
RT: bias

RT: farm women

genetic engineering
BT: food issues
RT: biotechnology
genetic modification

genetic modification
BT: food issues
RT: biotechnology
genetic engineering

genetics
RT: breeding

genomics

Georgia (Western Asia)

Georgia, USAGermany (Europe)Ghana (Africa)

Gibraltar (Europe)

global

globalization

glossary

Google

Google+
BT: social networkinggovernment
NT: food policy
RT: international relations
legislation
policies
politicsgovernment policies
UF: government projects [DON’T USE]
BT: policies
programs
NT: agricultural policy
environmental policy
food policy
government services
national programs
nutrition policy
state programs
RT: environmental quality
land use planning

government programs [DON’T USE]
USE: government services

government projects [DON’T USE]
USE: government policies

government services
UF: government programs [DON’T USE]
BT: government policies
RT: national programs

grains
BT: crops
NT: corn

RT: illustrationsgrassroots

Great Britain (Europe)

Greece (Europe)

Green Thumb Project

Grenada (Latin America; Caribbean)group advertising
BT: advertising
RT: cooperative advertisinggroup leaders [DON’T USE]
USE: leadership

group leadership methods
RT: leadership

group teaching
RT: meetings

Guadeloupe (Latin America; Caribbean)

Guam (Oceania)Guatemala (Latin America; Central America)guides [DON’T USE]
USE: manuals

Guinea (Africa)

Guinea-Bissau (Africa, Western)Guyana (Latin America; South America)

H

H1N1
BT: food issues
RT: swine flu

Haeg, Larry (Lawrence)
Haiti (Latin America; Caribbean)handbooks [DON’T USE]
USE: manuals

Hansen, Malhardware [DON’T USE]
USE: computers

Harper, Dix

Hawaii, USA

Hays, Ronhazardous waste
BT: environment
RT: environmental quality
RT: conservationhealth
NT: animal health
RT: animal diseases
farm safety

health education
BT: education
RT: family planning
nutrition educationhealth programs
BT: programs
RT: family planning

Heinz, Al

herbicides
BT: chemicals
pesticides
RT: insecticideshigher education
BT: education
RT: colleges
universitieshistorical research
BT: research methods

history
RT: archives

Hoard, W. D.

Hoard’s Dairymanhogs
RT: swine

Holy See (Europe)home instruction
RT: correspondence education
in-service training
radio schools
training programshomemaker education
BT: occupational education

homemakers
UF: housewives [DON’T USE]
RT: women

Honduras (Latin America; Central America)

honey
Hong Kong [DON’T USE]
USE: China, Hong Kong SAR (Eastern Asia)

Hood, Johnnie

hormones
BT: food isues

horses
BT: companion animals
RT: equines

horticulture
UF: gardening [DON’T USE]hot lines [DON’T USE]
USE: call-inhousewives[DON’T USE]
USE: homemakers

housing
RT: communities

Hull, Rich

humor
BT: special effects
RT: entertainmentHungary (Europe)

hunger

hyperlocal

I

Iceland (Europe)
Idaho, USA

identification systemIDRC [DON’T USE]
USE: International Development Research Center (IDRC)

Illinois, USAillustrations
BT: visual communication
RT: color
graphics
layout
photographsimage
NT: farmer self-image
RT: agrarianism
framing
perception
public relations
rural-urban communicationimmigrationimports
BT: international trade
RT: exports
foreign markets

in-service training

expenditures

India (Southern Asia)

Indiana, USAindigenous knowledge
BT: knowledge
RT: technical knowledge
traditional knowledge
traditional technology
indigenous media [DON’T USE]
USE: traditional mediaIndonesia (South-Eastern Asia)

industrialization

industry
NT: food industry

inertiainfluences
RT: adoption
attitudes
decision process
development
farmer attitudes

infographics

informaticsinformation
NT: consumer information
cooperative communication
economic information
extension information
information technology
market information
nutrition information
occupation information
public information
sci-tech information
RT: knowledge
libraries
research

information behavior
BT: behavior
NT: information gathering
information processing
information seeking
information utilization
RT: communication behaviorinformation centersinformation channels [DON’T USE]
USE: communication channels

information collection [DON’T USE]
USE: information gathering

information control
RT: bias
censorship
gatekeepers

technology transfer

information gathering
UF: information collection [DON’T USE]
BT: information behavior
RT: data collection
information seeking
interviews

information issues

RT: educational needs

information networks
RT: communication systems
multimedia systems

information overload
RT: gatekeepers

RT: librarianship

information security

information seeking
BT: information behavior
RT: communication patterns
information gatheringinformation services
NT: Instant Update
sci-tech information services
RT: communication systems
delivery systems
extension servicesinformation sources
UF: sources [DON’T USE]
RT: extension servicesinformation specialists
RT: communicators
librarians

information storage and retrieval

concepts

RT: archives

information storage and retrieval systems
SN: Use for processes used in storing and retrieving
UF: information retrieval [DON’T USE]
BT: information systems
RT: archives
CD-ROM
library servicesinformation systems
NT: communication systems
information storage and retrieval systems
microforms

information technology
UF: communication technologies [DON’T USE]
BT: information
technologyinformation theory
BT: theory
RT: communication theoryinformation transfer [DON’T USE]
USE: information flow

information utilization
BT: information behavior

infrastructure
RT: rural communities

innovations
NT: educational innovations
RT: adoption
development

RT: herbicides

inservice training [DON’T USE]
USE: in-service trainingInstagram
BT: social networking

Instant Update
BT: information services

Institute for Rural Journalism and Community Issues
instruction
NT: educational strategies
radio schoolsinstructional films [DON’T USE]
USE: educational filmsinstructional innovations [DON’T USE]
USE: educational innovations

instructional materials [DON’T USE]
USE: teaching aids

instructional methods [DON’T USE]
USE: educational methods

instructional programs
BT: programs

instructions (guidelines) [DON’T USE]
USE: manuals

insurance
intellectual property rights

interactive media
BT: media
RT: audiovisual media
call-in
CD-ROM
communication methods
multimedia systemsintercultural communication
BT: communication
RT: international communicationintercultural programs
BT: programs
RT: international programs

interest groups
BT: organizations
RT: opinion leaders
politics

international

International Agricultural Development Service (IADS)

International Center for Tropical Agriculture (ICTA)international communication
BT: communication
RT: intercultural communication
international relations
languages
satellites

international cooperationInternational Crops Research Institute for the Semi-Arid Tropics
(ICRISAT)International Development Research Center (IDRC)
UF: IDRC [DON’T USE]International Federation of Agricultural Journalists (IFAJ)

International Federation for DocumentationInternational Information System for the Agricultural ScienceInternational Institute of Tropical Agriculture (IITA)International Maize and Wheat Improvement Center (CIMMYT)international organizations
BT: organizationsInternational Potato Center (CIP)
UF: CIP [DON’T USE]

international programs
BT: programs
RT: intercultural programs

International Program for Agricultural Knowledge Systems (INTERPAKS)
UF: INTERPAKS [DON’T USE]

international relations
RT: government
international communicationInternational Rice Research Institute (IRRI)
UF: IRRI [DON’T USE]

International Service for National Agricultural Research (ISNAR)international trade
UF: trade [DON’T USE]
NT: imports
RT: exports
foreign marketsInternet
NT: web
World Wide Webinternships [DON’T USE]
USE: job trainingINTERPAKS [DON’T USE]
USE: International Program for Agricultural Knowledge Systems (INTERPAKS)
interpersonal communication
RT: face-to-face communicationinterviewing
BT: job search
RT: employmentinterviews
RT: information gathering
reporting
surveys

intrapersonal communication

investigative reportinginvestments
RT: banking
finance
markets (selling)Iowa, USAIran (Islamic Republic of) (Southern Asia)

Iraq (Western Asia)

Ireland (Europe)

irradiation

IRRI [DON’T USE]
USE: International Rice Research Institute (IRRI)

irrigation
BT: farming methods
RT: water

Isle of Man (Europe)Israel (Western Asia)

issue managementItaly (Europe)Ivory Coast (DON’T USE)
USE: Republic de Côte d’Ivoire (Ivory Coast)(Africa, Western)

J

Jackson, Jack
Jamaica (Latin America; Caribbean)Japan (Eastern Asia)Jarmul, Davidjob search
NT: interviewingjob skills
RT: job training
occupationsjob training
UF: internships [DON’T USE]
BT: training
RT: job skills
occupational education
professional development
vocational guidance

Johnson, Samuel W.

Jordan (Western Asia)

journalism
NT: development journalism
RT: broadcasting
coverage
editing
editors
photography
publishing
reporting
writing skills

journalism education
RT: communication education
curriculum
education programs

journalism training
RT: communication education
communication trainingjournalists
BT: communicators
RT: editorsjournals
UF: magazines [DON’T USE]
periodicals [DON’T USE]
BT: press
print media
publications
NT: farm journalsJudd, Orange

jute [DON’T USE]
USE: fiber

K

Kadderly, Wallace

Kansas, USA

Kazakhstan (Central Asia)

Keathley, ClydeKentucky, USAKenya (Africa, Eastern)

Ketelsen, Lynn

kinship

kiosks

Kiribati (Oceania)

Kirkpatrick, Keith

Kline, Lee

knowledge
NT: indigenous knowledge
technical knowledge
traditional knowledge
RT: attitudes
behavior
information
learning

knowledge exchangeknowledge gap [DON’T USE]
USE: knowledge levelknowledge level
UF: knowledge gap [DON’T USE]

knowledge management

Korea [DON’T USE]
USE: Democratic People’s Republic of Korea (North Korea)(Eastern
Asia) AND/OR Republic of Korea (South Korea)(Eastern Asia)

Kremer, Ray

Kummerow, Glenn

Kuwait (Western Asia)

Kyrgyzstan (Central Asia)

L

labeling
NT: nutrition labeling
RT: consumer information
food
nutrition information
pesticides
lambland [DON’T USE]
USE: soilland grant universities
BT: universities
RT: colleges
extensionland management
BT: managementland policy [DON’T USE]
USE: land use planning

land tenure
UF: tenants [DON’T USE]
RT: farms

land use
RT: farming methods

sustainability

landscape

languages
RT: international communication

Lao People’s Democratic Republic (Laos)(South-Eastern Asia)Latin America

Latvia (Europe)

Laugfitt, Merrilllayout
BT: visual communication
RT: design
illustrations
legibilityleadership
UF: group leaders [DON’T USE]
NT: opinion leaders
RT: group leadership methods
interest groupsleadership training
BT: training
RT: learning
young farmer programs

lean fine textured ground beef
BT: food issueslearning
RT: education
knowledge
leadership trainingLebanon (Western Asia)

legibility

programs

legumes
BT: crops
BT: grains
NT: beans

Lerch, Don

Lesotho (Africa, Southern)letters
RT: direct mail
newsletters

Levering, Wilbur

Liberia (Africa, Western)librarians
RT: information specialistslibrarianship
RT: information science

libraries
RT: archives
books
education
information

library services
UF: literature services [DON’T USE]
NT: current awareness
RT: information storage and retrieval systems

Libya; Libyan Arab Jamahiriya (Africa, Northern)

Liechtenstein (Europe)lifelong learning [DON’T USE]
USE: continuing education

Liles, Wayne

limited resource farmers [DON’T USE]
USE: small farmerslinkages
BT: networks
RT: communication networks
organizational communication

LinkedIn
BT: social networkinglistenership
UF: listening habit [DON’T USE]
radio audience [DON’T USE]
radio audiences [DON’T USE]
BT: audience
media use
RT: broadcasts
radiolistening
NT: radio schoolslistening groups [DON’T USE]
USE: radio schools

listening habit [DON’T USE]

traditional media

literature
BT: books
RT: publishing
writing styles

literature services [DON’T USE]
USE: library services

Lithuania (Europe)livestock
BT: animals
farm products
NT: cattle
hogs
horses
poultry
sheep
RT: breeding
dairy
meatlivestock promotion [DON’T USE]
USE: commodity promotionLivestock Publications Council (LPC)

lobbying

local

local programs
BT: programs

Logan, GeorgeLos Angeles Times

Loudon, GordonLouisiana, USAlow-income farmers
BT: farmers
RT: small farmers

low-power radio

low-power televisionlumber [DON’T USE]
USE: forestry

Luxembourg (Europe)

M

machinery
UF: farm equipment [DON’T USE]
BT: farm inputs
RT: farm safety
farming methods
transportation

Mack, Chris

mad cow disease
USE ALSO: bovine spongiform encephalopathy (BSE)
BT: food issues
Madagascar (Africa, Eastern)magazines [DON’T USE]
USE: journalsmagic [DON’T USE]
USE: special effects

mail
NT: direct mail

mailing lists [DON’T USE]
USE: directories

Maine, USA

Malawi (Africa, Eastern)

Malaysia (South-Eastern Asia)

Maldives (Southern Asia)

Mali (Africa, Western)

Malta (Europe)management
NT: decision making
farm management
financial management
information management
land management
natural resource management
personnel management
pest managementmanuals
UF: guides [DON’T USE]
handbooks [DON’T USE]
instructions (guidelines) [DON’T USE]
BT: publications

market analysis
BT: analysis
RT: markets (selling)

market information
UF: marketing information [DON’T USE]
BT: information

marketing
NT: advertising
database marketing
promotion
selling
RT: sales methods
transportation

marketing communicationmarketing information [DON’T USE]
USE: market informationmarketing research
BT: research
NT: advertising research
RT: communication research

marketing techniques
RT: database marketing
direct marketing
electronic marketing

markets
NT: foreign markets

markets (fairs) [DON’T USE]
USE: direct marketing
fairs

markets (selling)
UF: commodity markets [DON’T USE]
RT: buyers
exports
farm products
investments
market analysis

Markham, Emerson

Marshall Islands (Oceania)

Martin, Harry

Martinique (Latin America; Caribbean)Maryland, USA

Mason, Billmass communication
BT: Communicationmass communication systems
BT: communication systems
NT: satellites

mass media
BT: media
NT: broadcast
films
newspapers
radio
RT: news media
television

Massachusetts, USA

Mauritania (Africa, Western)Mauritius (Africa, Eastern)

Mayotte (Africa, Eastern)

McDonald, John

McGinnis, Dallas

McReynolds, Bill

meat
UF: beef [DON’T USE]
BT: food
RT: livestock
poultrymedia
NT: audiovisual media
educational media
interactive media
mass media
news media
RT: communication channels
communication methods
multimedia systemsmedia effectiveness

media gatekeepers
BT: gatekeepers
RT: editors

RT: communication planning

media organizationsmedia relations
UF: press relations [DON’T USE]
BT: public relations
RT: call-in
conferences
news releasesmedia research
BT: research

media sales

media skills

media selection
SN: refers to the actions involved in choosing media as part of a
communication planning process
RT: communication planningmedia use
UF: rating [DON’T USE]
BT: communication behavior
NT: listenership
listening habits
readership
television viewing
RT: audience
communication methods
communication patterns
use studiesmediation

medical education
BT: educationmeetings
BT: face-to-face communication
NT: conferences
RT: group teaching
organizationsMeister Media

member education
BT: education
RT: organizations

Menard, Georgementoring

Meredith Corporation

Meredith, E. T.

messagemessage content
NT: appeals (message)
RT: communication planning
content analysis
Mexico (Latin America; Central America)

Meyerdirk, CarlMichigan, USA

microblogs
BT: social networking
NT: Twittermicrofiche [DON’T USE]
USE: microformsmicroforms
UF: microfiche [DON’T USE]
BT: information systems

Micronesia (Federated States of) (Oceania)Middle EastMidwest Farm Newspaper Group

Might, Charlesmigrant workers [DON’T USE]
USE: farm workers

migration

Miller, Bobmilk [DON’T USE]
USE: dairyMiller Publishing Company

Minnesota, USA

Mississippi, USA

Missouri, USA

Mitchell, Cliffmobile communication systems
BT: communication systems
RT: cell phones
smart phones
telephone communicationmobile radio
BT: radiomodels
SN: research
RT: communication theory
economic researchmodernization [DON’T USE]
USE: development

Monaco (Europe)

Mongolia (Eastern Asia)Montana, USA

Montenegro (Europe)

Montserrat (Latin America; Caribbean)

Morocco (Africa, Northern)

Moshier, Billmotion pictures [DON’T USE]
USE: filmsmotivation [DON’T USE]
USE: employee management

movies [DON’T USE]
USE: films

Mozambique (Africa, Eastern)

Mullen, Frank E.

multimedia
NT: communication systems
training
RT: audiovisual materials
audiovisual mediamultimedia systems
RT: CD-ROM
communication systems
information networks
interactive media
mediamultimedia training
BT: training
RT: audiovisual media
teaching aids

music
BT: non-verbal communication

Myanmar (South-Eastern Asia)

N

NAFB [DON’T USE]
USE: National Association of Farm Broadcasters (NAFB)
OR
USE National Association of Farm Broadcasting (NAFB)

NAL [DON’T USE]
USE: National Agricultural Library, USDA (NAL)NAMA [DON’T USE]
USE: National Agri-Marketing Association (NAMA)Namibia (Africa, Southern)

Nance, Bobnanotechnology

National Agri-Marketing Association (NAMA)
UF: NAMA [DON’T USE]National Agricultural Library, USDA (NAL)
UF: NAL [DON’T USE]National Association of Agricultural Journalists (NAAJ)

National Association of Farm Broadcasters (NAFB)
UF: NAFB [DON’T USE]

National Association of Farm Broadcasting (NAFB)
UF: NAFB [DON’T USE]national programs
BT: government policies
NT: USDA programs
RT: government servicesNational Project in Agricultural Communications (NPAC)
UF: NPAC [DON’T USE]

National Rural Telecommunications Cooperative (NRTC)

natural

natural resource management
BT: management
RT: conservation
land usenatural resources [DON’T USE]
USE: environment

Nauru (Oceania)Nebraska, USAneeds
NT: educational needs
farmer needs
information needs
research needs
training needs

negotiationneighborhoods [DON’T USE]
USE: communitiesNepal (Southern Asia)

Netherlands (Europe)

networks
NT: communication networks

linkages

Nevada, USA

New Caledonia (Oceania)New England FarmerNew Hampshire, USANew Jersey, USA
new media [DON’T USE]
USE: technological advancementNew Mexico, USA

New York, USANew York FarmerNew Zealand (Oceania)news
NT: agriculture news
RT: news media
reportingnews lines [DON’T USE]
USE: call-innews media
BT: media
NT: newsletters
newspapers
radio
television
RT: mass media
news
press

news releases
UF: press releases [DON’T USE]
RT: media relations

newsletters
UF: bulletins [DON’T USE]
BT: news media
print media
publications
RT: direct mail
lettersNewspaper Farm Editors Association (NFEA)
UF: NFEA [DON’T USE]newspapers
BT: mass media
news media
press
print mediaNFEA [DON’T USE]
USE: Newspaper Farm Editors Association (NFEA)

Nicaragua (Latin America; Central America)

Niger (Africa, Western)

Nigeria (Africa, Western)

Niue (Oceania)non-governmental organizations
RT: private sectornon-verbal communication
BT: Communication
NT: music
visual communication

nonformal education
BT: education

North Carolina, USANorth Dakota, USANorth Korea [DON’T USE]
USE: Democratic People’s Republic of Korea (North Korea) (Eastern Asia)

Northern Mariana Islands (Oceania)Norton, John P.Norway (Europe)
&nbnbsp;
NPAC [DON’T USE]
USE: National Project in Agricultural Communications (NPAC)nutrition

nutrition education
BT: education
RT: consumer information
health educationnutrition information
BT: information
RT: consumer information
labelingnutrition labeling
UF: food labels [DON’T USE]
BT: labeling
RT: consumer information
public informationnutrition policy
BT: government policies
RT: agriculture policy
food policy
Legislation

nuts
BT: food

O

obesity
BT: food issues
health

occupation information
BT: informationoccupational education
UF: vocational education [DON’T USE]
BT: education
education programs
NT: agricultural education
homemaker education
RT: job trainingoccupational mobility

occupations
RT: careers
job skills

part-time farmersOhio, USA

oil (bio-based)

oil (petroleum)Oklahoma, USAolfactory information

Oman (Western Asia)

on-farm computing
RT: computerson-farm research
RT: farming systems research
test plots

online servicesonline systems
RT: communication channels
communication systems
computersopen access

open houses
RT: exhibits
face-to-face communication
field daysopinion
RT: public attitudeopinion leaders
BT: leadership
RT: farmer attitudes
interest groups

opinions
RT: attitudes

optical data disks [DON’T USE]
USE: CD-ROM

oral communication
BT: communication
NT: broadcast
RT: storytelling

volunteers

outdoor
outlook information
RT: trends

oysters
BT: seafood

P

Page, Arthur C.Pakistan (Southern Asia)

Palau (Oceania)

Panama (Latin America; Central America)pandemic

Papua New Guinea (Oceania)

Paraguay (Latin America; South America)part-time farmers
BT: farmers
RT: occupations
small farmers
socio-economic aspectsparticipation
UF: attendance [DON’T USE]
NT: audience participation
RT: decision making
feedbackPCARR [DON’T USE]
USE: Philippine Council of Agriculture and Resources Research (PCARR)PEACESAT
peanutspeasants [DON’T USE]
USE: small farmersPeeples, Roddy

Pennsylvania, USA

Penton MediaPeople’s Republic of China (PROC) (Eastern Asia)
UF: China [DON’T USE]
PROC [DON’T USE]perception
RT: image

perceptions
RT: attitudes

periodicals [DON’T USE]
USE: journals

periurban [DON’T USE]

USE: peri-urban

peri-urban
UF: periurban [DON’T USE]personal digital assistant (PDA)

personal managementpersonnel management
BT: management
RT: employee management
organizational communicationpersuasion
UF: propaganda [DON’T USE]
RT: campaignsPeru (Latin America; South America)pest management
UF: plant diseases [DON’T USE]
BT: management
RT: plant protection

pesticides
BT: chemicals
NT: herbicides

UF: PCARR [DON’T USE]Philippines (South-Eastern Asia)

phone lists [DON’T USE]
USE: directories

photographs
BT: visual communication
RT: illustrations

photography
BT: production techniques
RT: film production
journalism

RT: pest management

podcasts

policies

polls [DON’T USE]
USE: surveys

pollution
RT: conservation
environment
environmental quality

poor
UF: disadvantaged [DON’T USE]
poverty [DON’T USE]
NT: rural poor

population programs [DON’T USE]
USE: family planning

USE: public relations

PR agencies [DON’T USE]
USE: advertising agencies
public relations

Prairie Farmer

predictions
RT: trend

RT: news media

press relations [DON’T USE]
USE: media relations
news releases

press releases [DON’T USE]
USE: news releases

Prestel

prestige

pretests
RT: focus groups
research methods

primary education
UF: primary schools [DON’T USE]
BT: education

primary schools [DON’T USE]
USE: primary education

print media
NT: books
journals
newsletters
newspapers

printing
BT: production techniques
RT: publishing
typography

privacy

private sector
UF: privatization of government services [DON’T USE]
RT: commercial organizations
non-governmental organizations
organizationsprivatization of government services [DON’T USE]
USE: private sectorPROC [DON’T USE]
USE: People’s Republic of China (PROC) (Eastern Asia)

producers [DON’T USE]
USE: farmers

product introduction [DON’T USE]
USE: adoption
product promotion

product promotion
UF: product introduction [DON’T USE]
BT: promotion

production techniques
NT: film production
photography
printing
television methods

productivity
RT: economics

professional development
BT: development
RT: careers
education
in-service training
job training

program development
BT: development
programs
RT: extension programs

program evaluation
BT: evaluation

programs
UF: projects [DON’T USE]
NT: adult programs
community services
cooperative programs
development programs
education programs
extension programs
government policies
health programs
instructional programs
intercultural programs
international programs
local programs

RT: changeProgressive Farmer

project management

projects [DON’T USE]
USE: programs

promotion
BT: marketing
NT: advertising
commodity promotion
coupon promotion
fertilizer promotion
product promotion
retail promotion
sales promotion
RT: campaigns

risk communicationpublic journalism

public opinion [DON’T USE]
USE: public attitudespublic relations
UF: PR [DON’T USE]
PR agencies [DON’T USE]
NT: media relations
RT: direct mail
image
public information
publicity methodspublic service messages [DON’T USE]
USE: public information

public speaking
UF: speeches [DON’T USE]
RT: communication
face-to-face communication

publications
SN: broad meaning; for scientific publications use
research reports
NT: abstracts
bibliographies
books
directories
journals
manuals
newsletters
reports
RT: archives

publicity methods
RT: promotion
public relations

publishing
NT: desktop publishing
electronic publishing
trends in farm publishing
RT: editing
editors
journalism
literature
printing

Puerto Rico, USA (Latin America; Caribbean)

puppetry

Q

Qatar (Western Asia)

questionnaires
BT: survey methods
RT: surveys

Quinn, Larry

R

race
radio
UF: CB [DON’T USE]
citizen band [DON’T USE]
BT: mass media
news media
NT: mobile radio
rural broadcasts
RT: broadcasting
broadcasts
listenershipradio audience [DON’T USE]
USE: listenershipradio audiences [DON’T USE]
USE: listenership

Radio Frequency Identification (RFID)

RT: writing styles

readership
BT: audience
media use
RT: circulation

BT: organizations

research personnel [DON’T USE]
USE: scientists

research projects

USE: scientists

restaurants

restrictions [DON’T USE]
USE: regulationsretail
BT: promotion
RT: retail promotionretail promotion
BT: promotion
RT: retail

Réunion (Africa, Eastern)

Rhode Island, USARhodesia (Africa)rice
BT: crops
BT: grains

risk assessment

risk communication
BT: communication
RT: consumer information
environmental communication
food issues
food safety
public information
risk journalism
risk management
Robinson, Solon
ROC [DON’T USE]
USE: Taiwan (Republic of China)Rodale PressRomania (Europe)
Roesner, George
role
Root, Ken
RSS
rural areas [DON’T USE]
USE: rural communitiesrural broadcasts
UF: farm broadcasts [DON’T USE]
BT: broadcasts
radiorural change
BT: change

rural communication

BT: communication
RT: development communication

rural communities
UF: rural areas [DON’T USE]
rural settlements [DON’T USE]
BT: communities
NT: villages
RT: infrastructure

rural community development
BT: community developmentrural conditions
UF: rural life [DON’T USE]
RT: rural-urban differences
urban conditionsrural development
BT: development
RT: agricultural development
development communicationrural development programs
BT: development programsrural families
RT: farm families

Rural Free Delivery (RFD)

Rural Information Center, USDA

rural interests
SN: Socio-politic-economic; usually contrasting
urban interests
RT: urban interests

rural life [DON’T USE]
USE: rural conditions

rural lifestyle

rural living

rural people [DON’T USE]
USE: rural populationsrural poor
BT: poorrural populations
UF: rural people [DON’T USE]
tribes [DON’T USE]

Rural Press Ltd.

RT: rural-urban differences

rural-urban communication
SN: Oriented to status, gaps
BT: communication
RT: agrarianism
consumers
farmer attitudes
farmer self-image
image
urban interests

rural-urban differences
RT: farmer education
rural conditions
rural sociology
urban conditions

Russian Federation (Europe)

Rwanda (Africa, Eastern)

S

safety
NT: farm safety
food safety
Saint Helena (Africa, Western)
Saint Kitts and Nevis (Latin America; Caribbean)
Saint Lucia (Latin America; Caribbean)
Saint Pierre and Miquelon (North America)
Saint Vincent and the Grenadines (Latin America; Caribbean)sales
RT: finance
sellingsales methods
RT: advertising
marketing
promotion
selling

sales promotion
BT: promotion
RT: advertising
incentives

BT: information

sci-tech information services
BT: information services

scientific communication
BT: communication
RT: research communication

scientific information [DON’T USE]
USE: sci-tech information

scientific-technical information [DON’T USE]
USE: sci-tech information

scientists
UF: research personnel [DON’T USE]
researchers [DON’T USE]

Sea Grant

seafood

sales methodsSenegal (Africa, Western)

senior citizens
RT: youth

Serbia (Europe)setting
SN: Non-natural environment
NT: buildings
training centerssettings
UF: environment (artificial) [DON’T USE]Seychelles (Africa, Eastern)

Seyler, Wessheep
shows
RT: demonstrations
exhibits
fairs
field daysSierra Leone (Africa, Western)
Simpson, WeySingapore (South-Eastern Asia)

Sint Maarten (Latin America; Caribbean)SITE [DON’T USE]
USE: Satellite Instructional TV Experiment (SITE)
Slack, Evan
slides
BT: visual communication
RT: film stripsslogans
RT: advertising
campaigns
Slovakia (Europe)
Slovenia (Europe)
slow food
Slusarczyk, Ed
small farm programs
BT: programs
RT: small farmers
small farmssmall farmers
UF: limited resource farmers [DON’T USE]
peasants [DON’T USE]
BT: farmers
RT: low-income farmers
part-time farmers
small farm programssmall farms
BT: farms
RT: small farm programs
smartphones
RT: cell phones
mobile communication systemssmell
social change
BT: changesocial communication
BT: communicationsocial factors
RT: socio-economic aspects

social marketing

YouTube

social services
RT: programssocial structure
UF: class structure [DON’T USE]societies [DON’T USE]
USE: organizations

socio-economic aspects
UF: demographic factors [DON’T USE]
NT: education
income
RT: part time farmers
social factors

software
RT: applications (apps)

RT: pollutions

soil fertility
RT: fertilizers

Solar

Solomon Islands (Oceania)
Somalia (Africa, Eastern)
Sources [DON’T USE]
USE: information sourcesSouth Africa (Africa, Southern)South Carolina, USA

South Dakota, USA

South Korea [DON’T USE]

USE: public speakingSri Lanka (Southern Asia)

stakeholders

USE: statistics

statistical reports
BT: reports

statistics
UF: statistical methods [DON’T USE]
RT: data
sampling

RT: oral communicationstress

student organizations
BT: organizations

students
RT: education
youth

study tours
BT: tours
RT: education
travel

Successful Farming

Sudan (Africa, Northern)

sugar

USE: sustainability

Swaziland (Africa, Southern)

Sweden (Europe)

sweepstakes [DON’T USE]
USE: incentives

Syrian Arab Republic (Western Asia)

T

tacit knowledge
Taiwan (Republic of China)[DON’T USE]
USE: Republic of China (Taiwan)
Tajikistan (Central Asia)Tanzania [DON’T USE]
USE: United Republic of Tanzania (Africa, Eastern)tape recordings
UF: audio cassettes [DON’T USE]
audio tape recordings [DON’T USE]
RT: radio programstarget audience
BT: audience
RT: audience analysis

Tasmania

teachers [DON’T USE]
USE: educators

teaching
RT: agricultural education

BT: education

technical information [DON’T USE]
USE: sci-tech information

technical knowledge
BT: knowledge
RT: indigenous knowledge

technological advancement
UF: new media [DON’T USE]
RT: development

RT: diffusion

technology
NT: biotechnology
communication systems
educational technology

educational television

telemarketing [DON’T USE]
USE: direct marketing
telephone communication

Telenet

mass media

television methods
BT: production techniques

television programming
RT: broadcasts

RT: audience

Telidon

tenants [DON’T USE]
USE: land tenure

Tennessee, USA

Tennessee Valley Authority (TVA)terrorism

test plots
RT: field days
on-farm researchTexas, USA
textingThailand (South-Eastern Asia)theory
NT: information theory
RT: concepts
communication theorythird world [DON’T USE]
USE: developing nationstillage methods [DON’T USE]
USE: soil conservation

timing
RT: communication planning

indigenous knowledge

training
BT: multimedia
NT: advisory training
audiovisual training
communication training
cooperative training
courses
in-service training
job training
leadership training
multimedia training
RT: curriculum

training and visit system
BT: extension systems

training centers
BT: setting

training methods
RT: teaching methods

training needs
BT: needs

training programs
BT: programs
RT: curriculum
home instruction

outlook information

trends in farm publishing
BT: publishing

trials [DON’T USE]
USE: experiments

tribes [DON’T USE]
USE: rural populations

Trinidad and Tobago (Latin America; Caribbean)

RT: printing

U

U.S. Agency for International Development
UF: AID [DON’T USE]Uganda (Africa, Eastern)UK [DON’T USE]
USE: United Kingdom (United Kingdom of Great Britain and
Northern Ireland)(UK)(Europe)
Ukraine (Europe)
UN [DON’T USE]
USE: United Nations (UN)
underdeveloped areas
RT: developing nationsunderdeveloped countries [DON’T USE]
USE: developing nationsUnion of Soviet Socialist Republics [DON’T USE]
USE: USSR
United Arab Emirates (Western Asia)United Kingdom (United Kingdom of Great Britain and Northern Ireland
(UK)(Europe)
UF: UK [DON’T USE]
BT: Europe
NT: Great Britain
Northern Ireland
United Republic of Tanzania (Africa, Eastern)
UF: Tanzania [DON’T USE]
United Nations (UN)
UF: UN [DON’T USE]United States Department of Agriculture [DON’T USE]
USE: USDA (United States Department of Agriculture)United States of America [DON’T USE]
USE: USA (United States of America; North America)

United States Virgin Islands (Latin America; Caribbean)universities
BT: schools
NT: land grant universities
RT: colleges
higher educationUpper Volta (Africa)

urban agriculture

BT: administration

USDA programs
BT: national programs
RT: agricultural policy
agriculture policy
food policy

use studies
UF: diary studies [DON’T USE]
BT: research methods
RT: media use

USSR
UF: Soviet Union [DON’T USE]
Union of Soviet Socialist Republics [DON’T USE]

Utah, USA

Uzbekistan (Central Asia)

V

Vail, Mark
value added
value chains
value of information
BT: economics of informationVance Publishing CorporationVanuatu (Oceania)

veal

filmsvideo cassette recorders

video conferences

video news releases

BT: audiovisual mediavideotexViet Nam (South-Eastern Asia)

viewing groups
RT: radio schools

villages
BT: rural communities

USE: occupational education

vocational guidance
RT: job training

voice recognition

RT: organizationsvocational agriculture

W

Wageningen Agricultural University
Wales (Europe)
BT Great Britain (Europe)
United Kingdom (Europe)Wallace, Henry A.
Wallaces Farmer
Wallis and Futuna Islands (Oceania)Ward, WilliamWashington PostWashington, USA
waste management
water
RT: irrigationwater pollution [DON’T USE]
USE: water qualitywater quality
UF: water pollution [DON’T USE]
BT: environment quality
environmental quality
RT: conservation
sustainability

Watt Publishing Co.

BT: gatekeepers

wireless

Wyoming, USA

X

Y

Yancey, Jim
young farmer organizations
BT: organizationsyoung farmer programs
RT: agricultural education
leadership trainingyoung farmers
BT: farmers
RT: youth

youth
SN: Young adults
RT: children

BT: social networkingYugoslavia

Z

Zambia (Africa, Eastern)Zimbabwe (Africa, Eastern)
zoonosis