Clara W. Hunt, chair of the Children’s Librarians Section, had noted that the Newbery Medal provided children’s literature with “publicity of the best kind.” But ALA did not always rely on the Newbery’s popularity to capture the public’s attention. Publicity around the Newbery Medal has drummed up excitement amongst librarians, readers, and the public for the past century. Often this has meant events, press releases, newsletters, radio programming, television broadcasts, and newspaper and magazine articles. Even the medal’s donor, Fredric Melcher, was part of the pageantry by holding press conferences at his New York office to announce the awardee of the Newbery Medal. However, some publicity ideas were more daring than press conferences and radio programs. The two stories of Rachel Field and Misty the Horse highlight a couple out of the box stunts. Continue reading “100 Years of the Newbery: “Publicity of the Best Kind””
For a century, the American Library Association has honored children’s authors with the John Newbery Medal. From the earliest years of the award, its prestige was not lost upon the authors who received it. Letters written by awardees to the Newbery Medal Committee chairs reveal their excitement upon receiving the news.
In 1934, author Cornelia Meigs was selected for the Newbery for her book Invincible Louisa. Meigs wrote to the selection committee chair, Siri Andrews, and was delighted to have her book honored, acknowledging that the Invincible Louisa was in good company:
Your letter, with its very delightful and astonishing news, has given me much pleasure. The Newbery Medal is an award for which everyone has the most profound respect, so that I am fully sensible of what good fortune it is to me to have it offered to Invincible Louisa. Some such extraordinarily fine books have been on your list in the past that it seems a very impressive thing have an invitation extended to join that distinguished company.(1)
The John Newbery Medal, established in 1921 for “the most distinguished contribution to American literature for children,” celebrated its 100th anniversary last year and the centennial of its first award ceremony is quickly approaching.
In 1921, Frederic Melcher, a publisher, bookseller, and chairman of the Children’s Book Week Committee, proposed the idea of a medal to be awarded in recognition of children’s literature and for it to be named after John Newbery, an 18th century British bookseller and children’s books publisher. With a growing audience for children’s books, more librarians being trained in children services, and the emergence of children’s book departments in publishing companies, the time seemed right for such an award and the idea gained traction.(1) Melcher paid to have the medal struck, while the Children’s Librarians Section (predecessor to the Association for Library Service to Children) organized the selection of the first winner through a vote of children’s librarians from across the country. Continue reading “100 Years of the Newbery: The First Medal”