As the American Library Association launched its Library War Service during World War I, the first of many ALA logo appears. Created for librarian uniforms, a simple A.L.A. insignia pin was used by camp librarians and representatives. In a March 1918 circular letter, Library War Service director, Herbert Putnam, announced the distribution of the bronze insignia pins for use.[1] By November of the same year, the simple A.L.A. design was replaced with an open book with “A.L.A.” inside.[2] Even after the war, this design would be used in ALA publications, conference programs, and letterhead for matters unconnected to the Library War Service. Even the ALA Board of Education for Librarianship would use the logo in its correspondence.
