ACDC News – Issue 98-12

“I was really astonished to see your collection on the web.  I never dreamed I could find such a database.”

That response came recently from a graduate student who is searching for literature in connection with a research project about commodity promotion.  We always are gratified to learn how the Agricultural Communications Documentation Center is helping users.

New additions about farm broadcasting. 

Dix Harper, long-time farm broadcaster, has contributed useful documents during recent weeks.  Here are some of them, under his authorship:

  • “Farm broadcasting in transition”
  • “Farm broadcasting changes since 1963”
  • “25 years of broadcast: catering to the farmers’ needs”

Also new to the collection, through his help:

  • “What farmers want from farm broadcasting: professional improvement survey 1997”
  • “Every farmer and rancher in America recognizes one voice”

More farm broadcasting material is on the way

Thanks to financial support from members of the Eastern Region, National Association of Farm Broadcasters (NAFB).  This project, getting under way now, will tap into the NAFB Archives (located here at the University of Illinois) to make more farm broadcasting literature available for online searching, through the Documentation Center web site.

The NAFB Archives offer a wealth of information not only about this U.S. farm broadcaster organization, but also about topics related more generally to farm broadcasting: role, trends, impact, listening/viewing, issues, programming methods and others.  We look forward to helping make these hundreds of documents available to online searchers.

Here are some new documents about agricultural media use and effectiveness. 

We have added them to the Center during recent weeks:

  • “Communication behaviour of cotton growing farmers in Haryana” (India)
  • “Information and communication in the 1990s: a survey of South Australian farmers”
  • “Use of communication media in the transfer of technologies to farmers: a farm level study” (Bangladesh)
  • “Agricultural communication networks: a village level analysis of Punjab” (India)
  • “Generic milk advertising: optional allocation among types of media” (U.S.)

New option: payment by credit card.

Users of the Documentation Center can now bill charges to their credit cards (Visa or MasterCard).  This convenient option can speed and simplify payment for literature searches, photocopying, mailing and other services.

Professional meetings approaching. 

Here are the approaching meetings of two U.S. agricultural communicator organizations:

Nov 1-3
Annual Meeting and Communications Clinic of American Agricultural Editors’ Association at Hyatt Union Station, St. Louis, Missouri.

Nov 11-15
Annual Convention of National Association of Farm Broadcasters at Westin Crown Center, Kansas City, Missouri.
Contact: NAFB Executive Director Steve
Pearson at

In closing, a bad pun from the web:

Two boll weevils grew up in South Carolina.  One went to Hollywood and became a famous actor.  The other stayed behind in the cotton fields and never amounted to much.  The second one, naturally, became known as the lesser of two weevils.

Best regards and good searching. 

Please let us know if we can help you find information and/or if you can suggest documents that we might add to this collection.

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