Use graphics in moderation.
Images can be an effective way to engage users, inform, and illustrate concepts but with all things, should be used strategically.
- Don’t use an image if the subject of the image is just text (for example, don’t use an image that says “About Us” because you want a special font).
- Don’t use animated graphics (unless the graphic is still by default and the motion can be triggered by the user).
- Use purely decorative images sparingly.
- Avoid clipart and generic stock photographs.
Use appropriate image alt text.
- 125 characters or fewer.
- Follow WebAIM guidelines for image alt text.
Use only images we have the right to use.
- Ideally, the image would have a creative commons license.
- Give attribution to the creator using the caption field.
- If creative commons, make sure you follow what the image’s license dictates.
- Use caption field to display copyright.
Video and audio should provide text-based alternatives.
- Videos should include captions.
- Audio files should include transcripts or text equivalent.