Advertising Resources
Company and Product Information
ProQuest One Business
- Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.
Advertising Age
- Includes information specific to the advertising industry.
Business Source Ultimate
- Features resources concerning business trends and development
Nexis Uni: Company Dossiers
- Search by company name to find downloadable reports on financial, legal, and personnel information about different companies.
If you have problems with Nexis Uni (it asks you to login) try the following:
- Clear your browser history
- Search incognito
- Above the photos on the Comm Library website, are 2 tabs “Key Resources” and “Newspapers.” Both of those tabs include links to Nexis Uni. Try those links.
IBISWorld
- A collection of industry and market research and information on consumers.
PrivCo (you will need to set up an account – use your net-ID)
- Database of financial data on privately-owned companies.
Wall Street Journal
- Provides recent business news and information on companies, products, consumers, and trends.
Consumer, Demographic, and Psychographic Information
Census Bureau Data
- Find popular facts (income, population, other demographics) and frequently requested data about your community. Search by state county, city, town, or zip code. This site contains data that was previously available on American Fact Finder.
Claritas 360
- Evaluate market segments by linking consumer behaviors for shopping, financial, media, and much more.
Social Explorer
- Demographic information based on geographic area.
Statista
- Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Can’t find what you need? Email us at: comlibrarian@library.illinois.edu. Or use “Ask a Librarian” chat on the Communications Library website.