Anyone who visits In Pictures' website at www.inpics.net/ can download any and all of its 22 different books for free, in Adobe PDF format. In the month since the site was launched, more than 20,000 people have visited it to download free books.
"We could have spent a hundred thousand dollars on advertising that most people would ignore," said In Pictures creator Chris Charuhas. "But instead we decided to give away a hundred thousand dollars worth of books. When people try them, they like them, then they spread the word."
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Posted by P. Kaufman at July 20, 2006 10:37 AM