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Advertising 412 (Niesen)

Digital Resources:

ProQuest One Business

  • Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.

Communication Source

  • Scholarly articles in the field of Communications

Historical New York Times

Historical Wall Street Journal

CQ Researcher

  • Has information on major social, political, economic and cultural events

Advertising Exhibit

  • A selection of ads that may help provide historical context for those working on older brands / advertising campaigns

Selected ads from the D’Arcy Collection

  • A selection of ads that may help provide historical context for those working on older brands / advertising campaigns

Advertising Repositories

  • A selection of advertising repositories, there are many others available online

General Databases

  • Contain the broadest range of materials and include many different subjects and disciplines

Vital Statistics of the United States

  • Births, life expectancy, deaths, and selected health data.

Print Resources:

UIUC Catalog + I Share

  • Search for books / magazines / Advertising Encyclopedias / The One Show / Art Directors Annual (Available in the reserve section of the Communications Library)

Style Guide:

Can’t find what you need? Email us at: comlibrarian@library.illinois.edu. Or, visit the Communications Library

Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am