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ADV 483 (Wise, Taneja)

Advertising Resources

1. Company/Product Information: (sources available via the Library website)

ProQuest One Business

  • Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.

Ad $ Summary

  • Includes advertising spending for companies and brands

Advertising Age

  • Includes information specific to the advertising industry.

Business Source Ultimate

  • Identifies articles on business, finance, and management topics from regional, U.S. and international publications.

IBIS World

  • A collection of Industry Market Research

Mergent Intellect

Mergent Online

  • Access U.S. company data, U.S. annual reports, international company data, and international annual reports.

Nexis Uni

  • Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.

Wall Street Journal

  • Provides the most recent business news and information on companies, products, consumers, trends, etc.

2. Demographic and Psychographic Information

Census Bureau Data

  • Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.

Claritas 360 

Mergent Online

  • Includes annual reports for companies.

New Strategist Books (available on the Advertising Bookcase)

  • The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.


  • Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

3. Advertising Rates and Data: (sources are located behind the library’s reference desk)

SRDS Consumer Magazine Media

  • Provides information on over 3,000 U.S. and international consumer magazines. Lists detailed group and classified advertising rates as well as circulation figures.

SRDS Digital

  • Lists online advertising opportunities such as web sites and includes information on digital networks and advertising tech companies.

SRDS Newspaper Media

  • Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspaper. Lists detailed group and classified advertising rates as well as circulation figures.

SRDS Out of Home Media

  • Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.

SRDS Broadcast

  • Provides: Radio market profiles, AM/FM commercial stations, networks. Includes cost per point estimates.
  • Provides affiliations and coverage for: TV commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. Includes cost per point estimates

Thumbnail Media Planner

  • Lists current rates and audience estimates for the major media. Call number: 302.230973 T42

TVB: Local Media Marketing Solutions

  • Provides a variety of tools and resources to help advertisers make the best use of local ad dollars.

4. Citing Sources

Can’t find what you need? Email us at: comlibrarian@library.illinois.edu or use “Ask a Librarian” chat on the Communications Library website!