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ADV 588 (Oh)

Library Resources

Suggested Keywords

  • social media, consumer behavior, online social networks, electronic word of mouth, social capital, brand communities, social influence, persuasion, body image
  • emotions (psychology), electronic shopping, online shopping, consumer attitudes, sensory stimulation
  • advertising, brand attitude, branding, behavioral advertising, purchase intention,
  • Super bowl, advertising, messaging strategy, marketing, marketing strategy, target marketing, content analysis

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