Adv 491 (Bowden)

Demographic/Psychographic Resources

ProQuest One Business

• Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.

Advertising Age

• Includes information specific to the advertising industry.

U.S. Census Bureau Data 

• Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.

Claritas 360 (available online)

• Helps you evaluate market segments and consumer groups.

Vital Statistics of the United States

• Births, life expectancy, deaths, and selected health data.

Print Books

Demographic/Psychographic Books (available on the Advertising Bookcase)

(The Communications Library has a collection of over 50 books focusing on specific demographic groups and their interests, income, spending patterns, education levels, etc.)

Advertising to Baby Boomers

Black America: An Economic Powerhouse in the Dark

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing

Getting Wiser to Teens: More Insights into Marketing to Teenagers

Hispanic Customers for Life: A Fresh Look at Acculturation

Marketing to American Latinos: A Guide to the In-Culture Approach Part 1

Marketing to American Latinos: A Guide to the In-Culture Approach Part 2

Target the U.S Asian Market: A Practical Guide to Doing Business

Targeting the New Professional Woman: How to Market and Sell to Today’s 57 Million Working Women

The Kid’s Market: Myths and Realities

The Tru Study 2010: U.S Teen & Twenty-Something Edition

The 85% Niche: The Power of Women of All Colors- Latina, Black, and Asian

Wise Up to Teens: Insights into Marketing and Advertising to Teenagers