Adv 483 (Sar)

Company/Product Information:(sources available via the Library website)

ProQuest One Business

• Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.

Advertising Age

• Includes information specific to the advertising industry.

Nexis Uni

• Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.

Wall Street Journal

• Provides the most recent business news and information on companies, products, consumers, trends, etc.

Demographic and Psychographic Information

U.S. Census Bureau Data

• Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.
  

Mergent

• Includes annual reports for companies.

New Strategist Books (available on the Advertising Bookcase)

• The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.

Claritas 360 (available online)

• Helps you evaluate market segments

SRDS Local Market Audience Analyst (available online, requires Internet Explorer)

• Breaks down the American population geographically and demographically and includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.

Advertising Rates and Data:(sources are located behind the library’s reference desk)

SRDS Consumer Magazine Media (available online)

• Provides information on over 3,000 U.S. and international consumer magazines. Lists detailed group and classified advertising rates as well as circulation figures.

SRDS Digital Websites (available online)

• Lists online advertising opportunities such as web sites. Get up-to date information on audience profiles, advertising rates, circulation/coverage, contact names and more.

SRDS Newspaper Media(available online)

• Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspaper. Lists detailed group and classified advertising rates as well as circulation figures.

SRDS Digital Networks & Tech (available online)

• Provides digital ad network and ad tech vendor profiles plus over 20,000 website profiles.

SRDS Out of Home Media (available online)

• Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.

SRDS Local Media by DMA (available online)

• Provides information on local media

• Provides: market profiles, AM/FM commercial stations, networks. Includes cost per point estimates.

SRDS TV & Cable Media (available online)

• Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. Includes cost per point estimates

Thumbnail Media Planner

• Lists current rates and audience estimates for the major media. Call number: 302.230973 T42

TVB: Local Media Marketing Solutions

• Provides a variety of tools and resources to help advertisers make the best use of local ad dollars.

Citing Sources

• Online Style Guides (APA, Chicago, MLA)