ADV 483 (Hayes)

Company/Product Information:(sources available via the Library website)

Advertising Age

• Includes information specific to the advertising industry.

Wall Street Journal

• Provides the most recent business news and information on companies, products, consumers, trends, etc.

Nexis Uni

• Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.

ProQuest One Business 

• Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.

Demographic Information

SRDS Local Market Audience Analyst (available online, requires Internet Explorer)

• Breaks down the American population geographically and demographically and includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.

New Strategist Books (available on the Advertising Bookcase)

• The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.

Vital Statistics of the United States

• Births, life expectancy, deaths, and selected health data.

Advertising Rates and Data: (sources are located behind the library’s reference desk)

SRDS TV & Cable Media

• Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. Includes cost per point estimates.

SRDS Radio Media

• Provides: market profiles, AM/FM commercial stations, networks. Includes cost per point estimates.

SRDS Newspaper Media

• Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspaper. Lists detailed group and classified advertising rates as well as circulation figures.

SRDS Consumer Magazine Media

• Provides information on over 3,000 U.S. and international consumer magazines. Lists detailed group and classified advertising rates as well as circulation figures.

SRDS Out of Home Media

• Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.

SRDS Digital Websites

• Lists online advertising opportunities such as web sites. Get up-to date information on audience profiles, advertising rates, circulation/coverage, contact names and more.

Thumbnail Media Planner

• Lists current rates and audience estimates for the major media. Call number: 302.230973 T42