Advertising Resources
Company/Product Information: (sources available via the Library website)
ProQuest One Business
- Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.
Ad $ Summary
- Includes advertising spending for companies and brands.
Advertising Age
- Includes information specific to the advertising industry.
Business Source Ultimate
- Identifies articles on business, finance, and management topics from regional, U.S. and international publications.
IBIS World
- A collection of Industry Market Research.
Nexis Uni
- Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.
- If you have problems with Nexis Uni (it asks you to login) try the following:
- Clear your browser history
- Search incognito
- Above the photos on the Comm Library website, are 2 tabs “Key Resources” and “Newspapers.” Both of those tabs include links to Nexis Uni. Try those links.
Wall Street Journal
- Provides the most recent business news and information on companies, products, consumers, trends, etc.
Demographic and Psychographic Information
Census Bureau Data
- Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.
Claritas 360
Statista
- Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
- To access Statista, please take the following steps:
- Click on the Statista link above
- Click the login button in the upper right
- Click “Campus Access” at the bottom of the box
- Search for “University of Illinois at Urbana-Champaign” in the “Your Institution” drop-down menu
Advertising Rates and Data
SRDS Advertising Rates and Data
- Digital Media
- Magazines
- Newspapers
- Broadcast Media (Radio, TV, cable)
- Out-of-Home Media
- Market Maps & Data (Under the “Resources” tab)
Thumbnail Media Planner
- Lists current rates and audience estimates for the major media. Call number: 302.230973 T42
TVB: Local Media Marketing Solutions
- Provides a variety of tools and resources to help advertisers make the best use of local ad dollars.
Citing Sources
Can’t find what you need? Email us at: comlibrarian@library.illinois.edu or use “Ask a Librarian” chat on the Communications Library website!