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Index: M

Macaroni, Spaghetti, Noodles

BRAND NAME YEARS # OF ADS REEL #
American Beauty 1953-69 56 92
Armour 1919-20 4 92
Beech-Nut 1922-26 13 92
Buitoni 1957-62 17 92
Catelli’s 1929-30 7 92
Chef Boy-Ar-Dee 1941-69 324 92
Creamettes 1919-69 78 92
Fould’s 1912-69 12 92
Franco-American 1930-69 301 92
Heinz 1916-63 157 92
Kraft 1940-69 170 92
Miscellaneous 1917-69 186 92
Mueller 1923-65 10 92
National Macaroni 1928-31 16 92
Quaker 1920-29 12 92
R-F 1953-69 18 92
Red Cross 1958-67 18 92
Skinner 1919-69 56 92
Van Camp 1919-54 15 92

Machine Tools

BRAND NAME YEARS # OF ADS REEL #
1918-65 302 93

Machinery, Air

BRAND NAME YEARS # OF ADS REEL #
1892-1967 164 93

Machinery, Ash

BRAND NAME YEARS # OF ADS REEL #
1917-19 7 93

Machinery, Bailing

BRAND NAME YEARS # OF ADS REEL #
1915-65 8 93

Machinery, Bottle Washing

BRAND NAME YEARS # OF ADS REEL #
1926-63 15 93

Machinery, Bottling and Labelling

BRAND NAME YEARS # OF ADS REEL #
1903-60 28 93

Machinery, Coal

BRAND NAME YEARS # OF ADS REEL #
1918-58 17 93

Machinery, Drying

BRAND NAME YEARS # OF ADS REEL #
1920-53 9 93

Machinery, Excavating

BRAND NAME YEARS # OF ADS REEL #
1918-65 35 93

Machinery (Governors) – See Governors (Machinery)

Machinery (Graders) – See Graders (Machinery)

Machinery, Mailing

BRAND NAME YEARS # OF ADS REEL #
1915-59 29 93

Machinery, Miscellaneous

BRAND NAME YEARS # OF ADS REEL #
1917-69 938 93

Machinery, Mixing

BRAND NAME YEARS # OF ADS REEL #
1918-57 32 93

Machinery, Oiling

BRAND NAME YEARS # OF ADS REEL #
1917-58 34 93

Machinery, Packaging

BRAND NAME YEARS # OF ADS REEL #
1919-65 53 93

Machinery, Pressing

BRAND NAME YEARS # OF ADS REEL #
1918-55 51 93

Machinery, Punching

BRAND NAME YEARS # OF ADS REEL #
1918-19 7 93

Machinery, Road

BRAND NAME YEARS # OF ADS REEL #
1918-65 67 93

Machinery, Separating

BRAND NAME YEARS # OF ADS REEL #
1918-58 5 93

Machinery, Shoe

BRAND NAME YEARS # OF ADS REEL #
1919-66 28 93

Machinery, Slicing

BRAND NAME YEARS # OF ADS REEL #
1931-59 9 93

Machinery, Sugar

BRAND NAME YEARS # OF ADS REEL #
1919-26 35 93

Machinery, Textile

BRAND NAME YEARS # OF ADS REEL #
1919-55 13 93

Machinery, Threading

BRAND NAME YEARS # OF ADS REEL #
1918-54 16 93

Magazines

BRAND NAME YEARS # OF ADS REEL #
American Home 1936-69 103 93
American Magazine 1915-53 60 93
American Weekly 1923-58 16 94
Better Homes and Gardens 1931-69 239 94
Colliers 1898-1956 220 94
Cosmopolitan 1890-69 31 94
Country Gentleman 1921-55 159 94
Curtis Publishing/Miscellaneous 1919-69 1187 94
Delineator 1903-34 14 94
Esquire 1934-68 14 94
Family Circle 1951-69 119 94
Field and Stream 1922-50 6 94
Fortune 1931-69 152 94
Good Housekeeping 1903-69 192 94
Harper’s Bazaar 1900-67 36 95
Holiday Magazine 1919-69 165 95
Jack & Jill 1938-65 48 95
Ladies Home Journal 1880-1969 587 95
Liberty 1923-46 24 95
Life 1910-69 1247 95
Look 1947-69 247 95
McCall’s 1920-69 308 95
McGraw Hill/Miscellaneous 1920-67 235 96
Miscellaneous 1877-1969 1387 96
1922-42 2 216
Nation’s Business 1926-69 60 96
New Yorker 1931-69 97 96
Newsweek 1940-69 143 96
Printer’s Ink 1919-67 8 96
Reader’s Digest 1946-69 219 96
Red Book 1919-67 76 96
Saturday Evening Post 1904-73 532 96
1953-64 79 97
Seventeen 1963-69 31 97
Sports Illustrated 1954-69 273 97
Time 1931-69 1043 97
True 1959-65 108 97
True Story 1923-60 21 97
TV Guide 1955-69 104 97
U.S. News and World Report 1946-69 37 97
Vanity Fair 1919-23 4 97
Vogue 1896-1967 6 97
Woman’s Day 1950-69 61 97
Woman’s Home Companion 1902-56 42 97

Mail Order

BRAND NAME YEARS # OF ADS REEL #
Miscellaneous 1916-69 191 97
Montgomery Ward 1922-70 91 97
National Bellas Hess Co. 1927-67 10 97
Sears Roebuck & Co. 1917-69 249 97
1967-69 134 98

Maine

BRAND NAME YEARS # OF ADS REEL #
1930-69 94 98

Malaya

BRAND NAME YEARS # OF ADS REEL #
1960-64 9 98

Mailing Machinery – See Machinery, Mailing

Malt Beverages

BRAND NAME YEARS # OF ADS REEL #
Blatz 1929-31 2 98
Blue Ribbon 1928-40 35 98
Budweiser 1904-33 172 98
Malt Nutrine 1895-1931 26 98
Miscellaneous 1895-1969 124 98
See also Beverages, Alcoholic

Malta

BRAND NAME YEARS # OF ADS REEL #
1959-60 8 98

Malted Milk – See Milk, Malted

Manicuring Supplies

BRAND NAME YEARS # OF ADS REEL #
Chen Yu 1941-50 30 98
Cutex 1917-69 347 98
Dura-Gloss 1942-58 25 98
Miscellaneous 1909-68 556 98
Revlon 1940-69 87 99

Mantels and Fireplaces

BRAND NAME YEARS # OF ADS REEL #
1882-1969 44 99

Manufacturing Companies

BRAND NAME YEARS # OF ADS REEL #
A.O. Smith 1952-71 93 99
Allis-Chalmers 1919-69 82 99
Bendix 1944-69 68 99
Blaw-Knox 1944-67 44 99
Borg-Warner 1946-69 367 99
Budd Co. 1936-69 203 99
Cooper-Bessemer 1953-66 13 99
Cutler Hammer 1952-62 7 99
Dravo 1953-69 92 99
Dresser Industries 1944-61 36 99
Eagle-Picher 1947-60 21 99
Eaton 1946-69 133 99
Edwards 1950-53 9 99
Fairbanks-Morse 1946-61 23 99
Fuller 1956-65 13 99
Garnett Corp. 1952-69 19 99
General Dynamics 1954-60 35 99
Hewitt Robbins 1951-58 9 99
J.L. Holcomb 1951-55 18 99
Le Tourneau – See R.G. Le Tourneau; Le Tourneau-Westinghouse
Le Tourneau-Westinghouse 1957 4 99
Lincoln Engine Co. 1955-58 98 99
Mallory 1945-66 51 99
Minnesota Mining and Manufacturing – See 3-M
Miscellaneous 1920-60 752 99
1961-70 2417 100
1922 1 216
Parkersburg Rig & Reel 1957 5 100
R.G. Le Tourneau Inc. 1957-59 34 99
Rheem 1943-65 13 100
Rockwell-North America 1954-69 135 100
3-M (Minnesota Mining and Manufacturing) 1945-69 64 100
Torrington 1955-66 20 100
Wellington Sears 1953-57 3 100
Worthington 1949-69 44 100
Yale & Towne 1951-57 29 100
Yoder 1951-59 64 100

Maps and Atlases

BRAND NAME YEARS # OF ADS REEL #
1900-69 270 100

Marble

BRAND NAME YEARS # OF ADS REEL #
1928-65 10 101

Margarine

BRAND NAME YEARS # OF ADS REEL #
Good Luck 1951 1 216
See also Oleomargarine

Marshmallow Creme

BRAND NAME YEARS # OF ADS REEL #
1919-64 107 101

Marshmallows

BRAND NAME YEARS # OF ADS REEL #
Fluff 1955 1 216
Miscellaneous 1919-69 217 101

Maryland

BRAND NAME YEARS # OF ADS REEL #
1964-69 30 101

Massachusetts

BRAND NAME YEARS # OF ADS REEL #
1945-69 73 101

Massagers

BRAND NAME YEARS # OF ADS REEL #
1933-65 96 101

Matches

BRAND NAME YEARS # OF ADS REEL #
1919-66 80 101

Mattresses

BRAND NAME YEARS # OF ADS REEL #
Airfoam 1938-58 87 101
Beautyrest 1923-70 445 101
Miscellaneous 1876-1970 684 101
1951-69 3 216
Ostermoor 1900-56 114 101
Sealy 1919-69 253 101
Serta 1932-69 160 101

Mausoleums

BRAND NAME YEARS # OF ADS REEL #
1918-57 12 101

Measuring Instruments

BRAND NAME YEARS # OF ADS REEL #
1926-64 139 101

Meat

BRAND NAME YEARS # OF ADS REEL #
American Meat Institute 1940-57 510 101
Anglo Corned Beef 1929-51 38 101
Armour 1900-59 527 101
1960-69 365 102
Baker Food Products 1918-20 10 102
Beech-Nut Packing Co. 1905-42 6 102
Black Hawk – See Rath Black Hawk
Cudahy Packing Co. 1927-60 18 102
Hickory Hill 1953-69 78 102
Hormel 1919-69 696 102
Hunter 1953-69 108 102
Indian Packing Co. 1919-20 6 102
Jones Dairy Farm Sausage 1905-69 270 102
Krey Packing Co. 1938-69 451 102
Libby McNeil & Libby 1917-70 125 102
Mayer – See Oscar Mayer
Mayrose 1937-69 265 102
Mickelberry 1921-66 30 102
Miscellaneous 1878-1969 1170 102
1964-70 554 103
Morrell & Co. 1919-68 191 103
Morris & Co. 1917-28 62 103
Omaha Steaks 1966 1 216
Oscar Mayer 1947-69 286 103
Rath Black Hawk 1947-69 248 103
Red Crown 1918-59 19 103
Smithfield 1933-47 23 103
Swift 1899-1972 1784 103
Underwood 1904-69 104 104
Visking Corp. 1931-64 153 104
Wilson & Co. 1917-70 385 104

Medical Service

BRAND NAME YEARS # OF ADS REEL #
American Medical Assn 1960-69 11 104
National Physicians Committee 1940 2 104

Medicine

BRAND NAME YEARS # OF ADS REEL #
Acquin 1933-38 26 104
Alka-Seltzer 1931-69 638 104
Allerest 1961-69 12 104
Amitone 1955-68 35 104
Antamine – See Grove’s Antamine
Aqua Ivy 1959-60 19 104
Armour 1946-53 28 104
Bantron 1955-69 86 104
Bayer 1957-58 6 104
See also Aspirin
Bell-Ans 1927-47 34 104
Binanca 1967-69 27 104
Blistex 1948-69 40 104
Bonadettes 1956-57 20 104
Brioschi 1960-61 5 104
Bromo Quinine – See Grove’s Bromo Quinine
Bromo-Seltzer 1894-66 488 104
Bronkaid 1967-69 9 104
Calotabs 1930-38 41 104
Candettes 1956-59 41 104
Capudine 1932-50 55 104
Cascara Quinine – See Hill’s Cascara Quinine
Castoria 1889-1964 140 104
Chap Stick 1940-69 425 104
Chooz 1964-69 12 105
Ciba 1925-46 12 105
Citroid 1955-58 10 105
Clearasil 1952-69 83 105
Compound W 1960-63 21 105
Compoz 1963-66 48 105
Defencin 1955-62 14 105
Doan’s Pills 1923-60 7 105
Dolcin 1963-64 18 105
Emulsion – See Scott’s Emulsion
Eno 1949-55 12 105
Ex-teen 1942 6 105
Father John’s 1916-41 92 105
Femicin 1959-68 12 105
FemIron 1969 5 105
Fizron 1957-58 16 105
Fleet 1966-68 6 105
Formamint 1920-25 12 105
Gold Spot 1967-69 8 105
Grove’s 1933-66 11 105
Grove’s Antamine 1949-50 15 105
Grove’s Bromo Quinine 1923-65 286 105
Hexin 1933 6 105
Hill’s Cascara Quinine 1922-38 55 105
Histeen 1933-35 11 105
Intracel 1956-57 37 105
Ironized Yeast 1967-69 9 105
See also Yeast
Jests 1940-46 18 105
Johnson & Johnson 1919-68 17 105
Kerid 1959-60 6 105
Kondon’s 1922-39 7 105
Kurb 1937-43 22 105
Lanacane 1959-66 56 105
Lederle 1939-69 41 105
Levering’s 1936-37 17 105
Lilly & Co. 1924-69 100 105
Lip Ice 1959-60 5 105
Lip Pomade 1943-45 10 105
Lydia Pinkham’s 1919-67 47 105
Lypsyl 1946-48 5 105
M.P.O. 1964-67 65 105
Mallinckrodt 1925-57 8 105
Mazon 1964-69 15 105
McKesson’s Service 1918-69 87 105
Mead Johnson 1919-66 23 105
Mentholatum 1918-62 223 105
Merck 1921-65 90 105
Midol 1934-69 262 105
Milk of Magnesia – See Phillip’s Milk of Magnesia
Minit-Rub 1934-57 97 105
Miscellaneous 1889-1971 757 105
1947-65 13 216
Mistol 1929-57 106 105
Mothersill’s 1948-60 25 105
Musterole 1919-69 52 105
Nebs 1957-58 10 105
Neo-Synephrine 1968-69 8 105
Nervine 1957-64 10 105
Nikoban 1968-69 7 105
No Doz 1951-69 107 105
Norwich 1935-60 4 105
Nupercainal 1965-69 109 105
Nytol 1965-71 17 105
Pacific International 1965-68 15 105
Pape’s 1932-36 18 105
Parke-Davis 1919-58 304 105
1959-69 198 106
Pazo 1926-69 138 106
Pepto-Bismol 1939-71 298 106
Pfeiffer 1962-63 13 106
Pfizer 1946-67 15 106
Pharmaceutical Manufacturing Assn 1962-69 64 106
Phillip’s Milk of Magnesia 1930-71 826 106
Phisohex 1963-69 15 106
Pineoleum 1934-35 13 106
Pinkham’s – See Lydia Pinkham’s
Preparation H 1959-71 522 106
Psorex 1964-66 8 106
Robins 1959-69 114 106
Rolaids 1965-69 27 106
Sal Hepatica 1932-67 146 106
Scott’s Emulsion 1890-1959 19 106
Serutan 1958-69 8 106
Sharp & Dohme 1925-47 15 106
Siroil 1948-66 23 106
Sloan’s 1948-57 22 106
Sominex 1965-69 15 106
Squibb 1921-69 474 106
St. Joseph 1960-69 11 106
Stanback 1953-69 51 106
Super Anahist 1949-63 78 106
Tabcin 1950-57 23 106
Tegrin 1963-69 42 106
Thum 1958-62 16 106
Tums 1931-69 811 106
Upjohn 1941-62 134 106
Vapex 1930-42 55 106
Vicks 1922-68 379 106
Vivarin 1969 8 106
Wate-On 1966-69 17 106
Wyeth 1943-46 25 106
See also Aspirin; Ointments and Suntan Lotions

Medicine Cabinets

BRAND NAME YEARS # OF ADS REEL #
1929-30 16 106

Mending Tape – See Tape, Mending and Patching; Tape, Mending and Sewing

Men’s Clothes – See Clothing, Men’s

Men’s Hats – See Hats, Men’s

Men’s Socks – See Socks, Men’s

Men’s Underwear – See Underwear, Men’s

Metal Polish – See Polish, Metal

Metals and Metal Alloys

BRAND NAME YEARS # OF ADS REEL #
Allegheny 1918-55 140 106
American Smelting & Refining (Asarco) 1956-59 61 106
Asarco – See American Smelting & Refining
Certificate 1920 5 106
Chromel 1920-21 14 106
Chromium 1933-47 2 106
International Nickel 1919-69 766 106
Lynite 1919-31 9 106
Magnesium 1938-50 78 106
Miscellaneous 1918-72 388 107
Olin Mathieson 1944-65 125 107
Toncan 1916-27 30 107

Meters

BRAND NAME YEARS # OF ADS REEL #
1918-72 332 107

Mexico

BRAND NAME YEARS # OF ADS REEL #
1940-69 329 107

Michigan

BRAND NAME YEARS # OF ADS REEL #
1937-69 148 107

Microfilming

BRAND NAME YEARS # OF ADS REEL #
1946-70 197 107

Milk

BRAND NAME YEARS # OF ADS REEL #
American Dairy Assn 1946-69 128 107
Borden’s 1935-69 225 107
Edwardsville Milk Co. 1937-38 5 107
Golden Guernsey 1941-68 41 107
Highland Dairy Co. 1937-39 13 107
Miscellaneous 1915-73 486 107
Pevely 1921-63 80 107
Sealtest 1937-69 137 108
Sheffield Farms 1932-41 14 108

Milk, Canned

BRAND NAME YEARS # OF ADS REEL #
Borden’s 1908-69 639 108
Carnation 1917-69 513 108
Dairylea – See Dairymen’s League
Dairymen’s League (Dairylea) 1921-25 33 108
Evaporated Milk Assn 1927-29 40 108
Hebe 1918-22 39 108
Libby 1919-30 53 108
Milnot 1941-70 539 108
Miscellaneous 1919-68 225 108
Nestle’s 1920-62 16 108
Pantry Cream 1931-32 6 108
Pet 1921-69 356 108
Super Cream 1920 4 108
Wilson`s 1927-60 56 108

Milk, Chocolate

BRAND NAME YEARS # OF ADS REEL #
Bosco 1933-66 59 108
Miscellaneous 1926-69 126 108
Ovaltine 1929-68 425 108
1930 1 216

Milk, Fer-Mil-Lac

BRAND NAME YEARS # OF ADS REEL #
1906-10 10 108

Milk, Goat’s

BRAND NAME YEARS # OF ADS REEL #
1927 2 108

Milk, Malted

BRAND NAME YEARS # OF ADS REEL #
Cocomalt 1928-50 127 108
Horlick’s 1903-52 115 108
Loft’s 1926-28 5 108
Miscellaneous 1919-54 32 108
Thompson 1927-37 48 108

Milk, Powdered

BRAND NAME YEARS # OF ADS REEL #
Borden’s 1947-69 152 109
Carnation 1954-69 167 109
Miscellaneous 1919-69 99 109
Pet 1952-69 30 109
Pream 1953-68 57 109

Milking Machines

BRAND NAME YEARS # OF ADS REEL #
1918-57 34 109

Mills (Food)

BRAND NAME YEARS # OF ADS REEL #
1918-64 24 109

Mincemeat

BRAND NAME YEARS # OF ADS REEL #
1891-1969 135 109

Mini-Bike Clutches – See Clutches, Mini-Bike

Minnesota

BRAND NAME YEARS # OF ADS REEL #
1930-70 81 109

Mirrors

BRAND NAME YEARS # OF ADS REEL #
1912-69 99 109

Miscellaneous Advertising – See Advertising, Miscellaneous

Mississippi

BRAND NAME YEARS # OF ADS REEL #
1937-69 132 109

Missouri

BRAND NAME YEARS # OF ADS REEL #
1936-69 207 109

Mixing Machinery – See Machinery, Mixing

Molasses

BRAND NAME YEARS # OF ADS REEL #
1919-69 276 109

Montana

BRAND NAME YEARS # OF ADS REEL #
1950-69 13 109

Monuments

BRAND NAME YEARS # OF ADS REEL #
Rock of Ages 1954 1 216
See also Tombstones and Monuments

Mops

BRAND NAME YEARS # OF ADS REEL #
1918-68 172 109

Mortgage and Loan Companies

BRAND NAME YEARS # OF ADS REEL #
1889-1968 2188 109
1969 870 110

Motels

BRAND NAME YEARS # OF ADS REEL #
Master Host 1962-68 160 110
Miscellaneous 1948-71 651 110
See also Hotels

Motion Pictures

BRAND NAME YEARS # OF ADS REEL #
1917-69 2459 110
See also Movies

Motor Boats – See Boats, Canoes and Boat Motors

Motor Scooters – See Motorcycles and Motor Scooters

Motorcycles and Motor Scooters

BRAND NAME YEARS # OF ADS REEL #
1908-60 192 110
1961-70 316 111

Motors

BRAND NAME YEARS # OF ADS REEL #
Continental 1914-63 182 111
Cutler Hammer 1938-62 182 111
Domestic 1919-21 8 111
Fairbanks-Morse 1920-54 11 111
Lincoln 1918-25 48 111
Lycoming 1919-30 38 111
Miscellaneous 1889-1968 764 111
Motor Products Corp. 1943 2 111
Robbins & Myers 1916-63 96 111
U.S. Electrical Motors Inc. 1952-63 25 111
Wagner 1918-63 64 111

Mouth Washes

BRAND NAME YEARS # OF ADS REEL #
1934 2 111

Movies

BRAND NAME YEARS # OF ADS REEL #
1953 1 216
See also Motion Pictures

Moving Companies

BRAND NAME YEARS # OF ADS REEL #
1956-69 987 111

Muffins

BRAND NAME YEARS # OF ADS REEL #
Miscellaneous 1960-73 27 111
Thomas’s English Muffins 1955-68 58 111

Mufflers, Automobile

BRAND NAME YEARS # OF ADS REEL #
A P 1966 1 216
See also Automobile Parts

Mufflers (Scarves)

BRAND NAME YEARS # OF ADS REEL #
1927-69 19 111

Muscle Remedies – See Foot and Muscle Remedies

Mushrooms

BRAND NAME YEARS # OF ADS REEL #
1945-67 94 111

Music Appreciation

BRAND NAME YEARS # OF ADS REEL #
1940-67 11 111

Music Boxes

BRAND NAME YEARS # OF ADS REEL #
1892-1969 16 111

Music, Sheet

BRAND NAME YEARS # OF ADS REEL #
1895-1935 36 111

Music, Wired

BRAND NAME YEARS # OF ADS REEL #
1947-69 70 111

Musical Instruments

BRAND NAME YEARS # OF ADS REEL #
1889-1969 254 111

Musical Shows

BRAND NAME YEARS # OF ADS REEL #
1965 1 216

Musicians

BRAND NAME YEARS # OF ADS REEL #
1929-60 10 111

Mustard

BRAND NAME YEARS # OF ADS REEL #
Coleman’s 1922-60 162 111
French’s 1923-69 334 111
Gulden’s 1919-67 76 111
Miscellaneous 1919-69 153 111

Montgomery Flagg

BRAND NAME YEARS # OF ADS REEL #
Stevens 1953-69 71 190
Tyrex 1958-63 86 190
West Point Pepperell 1947-69 98 190
See also Bedding