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Why is Advertising Important?



The newest acquisition, the Woodward Collection of Advertising, is also the World's largest with approximately 4 million ads. It was donated in 1989 by Garry Woodward, a Chicago businessman. It is similar to the D'Arcy collection but much more comprehensive. It is contained in approximately 1,000 filing cabinet drawers and boxes. The collection includes ads from the late 1800's through the 1980's.

The collection was started by Reginald Vance Coghlan, a creative director for the Ruthrauff and Ryan advertising agency. He was a friend of John Breck who offered him several thousand magazines in which the Breck Girl Shampoo advertising appeared.

Coghlan separated all the magazines, compiled, and collated the advertisements and began a service organization offering historical copies of ads, usually covering a whole product category or multiyear history of a brand. Coghlan subsequently subscribed to various national magazines and newspapers and clipped ads for approximately forty years. Details on how the collection was maintained for the next 60 years are unavailable.

Below are a few of the ads to be found in the Woodward Collection.

dw1t.JPG (6680 bytes) dw2t.JPG (5203 bytes) dw3t.JPG (7600 bytes)
dw4t.JPG (4866 bytes) dw5t.JPG (9405 bytes) dw6t.JPG (5812 bytes)
dw7t.JPG (8591 bytes) dw8t.JPG (8128 bytes) dw9t.JPG (6061 bytes)
dw10t.JPG (7943 bytes) dw11t.JPG (4255 bytes) dw12t.JPG (6006 bytes)

dw13t.JPG (6083 bytes)