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The US News Media in Global Context
Do we live in a global village?

"The new electronic interdependence recreates the world in the image of a global village."

-Marshall McLuhan, The Gutenberg Galaxy (1962)

The term global village has been used to express the idea that people throughout the world are interconnected through the use of new media technologies. The term was coined in the early 1960s by Canadian media theorist Marshall McLuhan, who was writing about the newer technologies of his day, such as radio and television.

Today, the Web is often seen as the medium that most closely joins people throughout the globe, allowing anyone with an Internet connection to know what is going on around the world with the click of a mouse -- and to communicate with individuals and groups of people in far away places.


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Marshall McLuhan

McLuhan believed new media were profoundly changing the way people perceived the world, but he was not sure whether the new “global village” would have positive or negative consequences for society. He died in 1980 and was honored by the Canadian government with this postage stamp in 2000.


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