Assess Content

Every great content project starts with an assessment of existing content. Knowing what you have will help you create useful, unique future content. Although assessment is a perfect first step to any project, you can use the tools below throughout the content life cycle to ensure quality and up-to-date content.

Content Audit

A content audit is an inventory of all your website’s pages plus an analysis. With an inventory of your website on one spreadsheet, you can strategically plan future content, avoiding redundancy.

Want more? Read Chapter 5 of Content Strategy for the Web by Halvorson and Rach for a more detailed procedure to conduct an audit.

Other Content Assessment Techniques