{"id":2712,"date":"2024-06-25T21:37:47","date_gmt":"2024-06-25T21:37:47","guid":{"rendered":"https:\/\/wordpress.library.illinois.edu\/infosci\/?page_id=2712"},"modified":"2026-01-28T20:29:12","modified_gmt":"2026-01-28T20:29:12","slug":"ala-editions-ala-neal-schuman","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/infosci\/is-publications\/book-publishers\/ala-editions-ala-neal-schuman\/","title":{"rendered":"ALA Editions | ALA Neal-Schuman"},"content":{"rendered":"<h2>Publisher analysis<\/h2>\n<hr \/>\n<h3>About the publisher<\/h3>\n<p><strong>Name<\/strong>: ALA Editions | ALA Neal-Schuman<\/p>\n<p><b>Website<\/b>: <a href=\"https:\/\/alaeditions.org\/\">ALA Editions | ALA Neal-Schuman (Homepage)<\/a><\/p>\n<p><b>Purpose, objective, or mission<\/b>:<b>\u00a0<\/b>Publishing resources for librarians and LIS professionals worldwide \u201cto improve programs and services, build on best practices, enhance pedagogy, share research, develop leadership, and promote advocacy.\u201d<sup class=\"footnote\">1<\/sup>\u00a0<a href=\"https:\/\/alaeditions.org\/write-with-us\/\">ALA Editions | ALA Neal-Schuman<\/a>\u00a0is interested in publishing coverage of any library type, including cross-disciplinary topics, and is dedicated to diversity and inclusion. They cater to wide and varied audiences.<sup class=\"footnote\">2<\/sup><\/p>\n<p><b>Target audience<\/b>:<b>\u00a0\u201c<\/b>Library and information professionals, faculty and students, researchers and scholars, archivists and other cultural heritage professionals, and library advocates.\u201d<sup class=\"footnote\">3<\/sup><\/p>\n<p><b>Owner<\/b>:<b>\u00a0<\/b>American Library Association (ALA)<sup class=\"footnote\">4<\/sup><\/p>\n<p><b>Are published books peer reviewed<\/b>? Proposals and manuscripts undergo an internal review, and, depending on the title, are reviewed by peer advisory boards.<\/p>\n<p><b>Types of books published<\/b>: Print and digital.<sup class=\"footnote\">5<\/sup>\u00a0Notably, among many types of publications, they publish highly regarded textbooks used in LIS programs.<\/p>\n<p><b>Medium<\/b>: Print, digital, and interactive formats.<sup class=\"footnote\">6<\/sup><\/p>\n<p><b>Topics covered<\/b>: Coverage of publications \u201cspans\u201d the types of libraries namely academic, public, school, and special libraries. They are interested in cross disciplinary topics such as copyright, censorship, ethics, law, and sustainability. \u00a0Overlapping disciplines are desired as well including information studies, archives, and records and information management.<sup class=\"footnote\">7<\/sup><\/p>\n<p>ALA Editions | ALA Neal-Schuman encourages authors to consider how diversity and inclusion impact their topic. \u201cWe are dedicated to acquiring and creating content that reflects the unique experiences and backgrounds of librarianship. We want readers, library staff, and patrons to feel empowered by the written word and reflected in the books and content that we publish..\u201d<sup class=\"footnote\">8<\/sup><\/p>\n<p><b>Number of titles published per year<\/b>: In 2019, ALA Editions published 65 new titles and distributed more than 200 titles for its publishing partners, which include Facet Publishing and the Society of American Archivists<\/p>\n<h3>About the publisher\u2019s submission guidelines<\/h3>\n<p><b>Location of submission guidelines<\/b>:\u00a0<a href=\"https:\/\/alaeditions.org\/write-with-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/alaeditions.org\/write-with-us\/<\/a><\/p>\n<p>Also click here to download PDF of proposal guidelines:\u00a0<a href=\"https:\/\/alaeditions.org\/wp-content\/uploads\/Proposal-Guidelines.docx\" target=\"_blank\" rel=\"noopener noreferrer\">Download Proposal Guidelines (.docx)<\/a><\/p>\n<p><b>Types of submissions accepted<\/b>: ALA Editions | ALA Neal-Schuman is interested in proposals that:<sup class=\"footnote\">9<\/sup><\/p>\n<ul>\n<li>Have clear subject, scope, content, and approach.<\/li>\n<li>Are distinct and compelling<\/li>\n<li>Fit an intended market and audience<\/li>\n<li>Stand out from the competition<\/li>\n<\/ul>\n<p><b>Types of submissions the publisher is\u00a0<em>not<\/em>\u00a0interested\u00a0in<\/b>:\u00a0This publisher is not interested in proposals that:<b><\/b><\/p>\n<ul>\n<li>Have unclear value to intended audience(s)<\/li>\n<li>Offer outdated perspectives<\/li>\n<li>Do not value diversity and inclusion<\/li>\n<\/ul>\n<p><b>Submission and review process<\/b>:<b>\u00a0<\/b>Start by <a href=\"https:\/\/alaeditions.org\/write-with-us\/\">submitting your proposal<\/a>.\u00a0Email your query or proposal to the appropriate member of the editorial team:\u00a0click on the <a href=\"https:\/\/alaeditions.org\/write-with-us\/\">Proposal Guidelines<\/a> and scroll to bottom of page for editors\u2019 contact info. The three editors specialize in these areas respectively: LIS education, archives, and special libraries; Academic libraries and\u00a0<i>Library Technology Reports;\u00a0<\/i>Public and school libraries<i>.\u00a0<\/i>They will consider completed manuscripts but inquire before submitting them.<\/p>\n<p>Allow 6-8 weeks for evaluation.<sup class=\"footnote\">10<\/sup><\/p>\n<p>For more information, such as details on what happens after your manuscript is submitted during the productions process, please see the\u00a0<a title=\"Author Guidelines\" href=\"https:\/\/alaeditions.org\/wp-content\/uploads\/ALA_Author_Guide.pdf\" rel=\"noopener noreferrer\">Author Guide<\/a>.<sup class=\"footnote\">11<\/sup><\/p>\n<p><b>Editorial tone<\/b>:<b>\u00a0<\/b>Employ appropriate tone that is suitable for your intended audience such as library and information professionals, scholars, students, and educators.<sup class=\"footnote\">12<\/sup><\/p>\n<p><b>Style guide used<\/b>: Utilize\u00a0<i>The Chicago Manual of Style (CMS)<\/i>, 17th edition, primarily. Also use Merriam-Webster (MW), 11th edition, as your primary dictionary; and Garner\u2019s Modern American Usage for questions not answered in CMS.<sup class=\"footnote\">13<\/sup><\/p>\n<h3>Conclusion: Evaluation of publisher\u2019s potential for LIS authors<\/h3>\n<p>The ALA is a widely recognized and respected LIS resource, consulted by librarians and information professionals worldwide. ALA authors are leaders in their field, and so having a manuscript accepted for ALA Publication would provide authors with a large market for potential readership, amongst LIS professionals and peers. ALA Editions | ALA Neal-Schuman work closely with authors to market their work, both before and after publication. This includes promotion, distribution, exhibits, and many other marketing avenues. ALA Editions | ALA Neal-Schuman\u00a0<a href=\"https:\/\/alaeditions.org\/catalogs\/\" target=\"_blank\" rel=\"noopener noreferrer\">has their own catalog<\/a>, and the ALA\u00a0<a href=\"https:\/\/www.alastore.ala.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">has an online store<\/a>.<sup class=\"footnote\">14 <\/sup><sup class=\"footnote\">15<\/sup>\u00a0From the Writer Guidelines: \u201cYour work is in the hands of seasoned professionals. We develop, manufacture, and market your project in a way that draws good reviews and customer interest.\u201d<sup class=\"footnote\">16<\/sup><\/p>\n<p>&nbsp;<\/p>\n<h2>Audience analysis<\/h2>\n<hr \/>\n<h3>About the publisher\u2019s audience<\/h3>\n<p><b>Size<\/b>:\u00a0This is a very large, encompassing publishing house. ALA Editions | ALA Neal-Schuman sends their catalog to over sixty thousand recipients twice per year.\u00a0Books are listed in the online ALA store, which has over fifty thousand visitors per month.<sup class=\"footnote\">17<\/sup><\/p>\n<p><b>Audience location and language or cultural considerations<\/b>:\u00a0Although based in Chicago, IL, ALA Editions | ALA Neal-Schuman publishes and reaches librarians and LIS professionals around the world.<sup class=\"footnote\">18<\/sup>\u00a0ALA Editions | ALA Neal-Schuman \u201cpublications are promoted, translated, and distributed worldwide.\u201d<sup class=\"footnote\">19<\/sup><\/p>\n<p><b>Reader characteristics<\/b>:\u00a0This is the more professional ALA publishing imprint, focusing on LIS professional development and improving library services. Readers are interested in library and information science, with backgrounds varying from librarian, educator,\u00a0 LIS\u00a0administrators\u00a0and professionals. ALA is the premier Library and Information Science group around, and it would be well worth any author\u2019s time to try to work with them. Their bias is simply pro anything LIS, rather than other publishing houses who have an LIS focus. With ALA, LIS is everything.<sup class=\"footnote\">20<\/sup><\/p>\n<p><b><\/b><b>Knowledge of LIS subject matter<\/b>:\u00a0Strong, as this is the imprint of the American Library Association.<sup class=\"footnote\">21<\/sup><\/p>\n<h3>Conclusion: Analysis of reader characteristics and their potential impact on authors<\/h3>\n<p>You\u2019re guaranteed a knowledgeable audience eager for new LIS material when you publish with ALA. Not only are ALA Editions | ALA Neal-Schuman books marketed on the ALA website (including ALA Store), but they\u2019re promoted at ALA conferences and events, emailed to a huge mailing list, and heavily marketed through a partnership with Amazon. Readers of ALA Editions | ALA Neal-Schuman books are seeking LIS material specifically, and will most likely be up to date on your subject matter or, if not, curious to learn from like-minded professionals in the field. This is the first stop publisher and organization for anyone seeking LIS reading material, and is an excellent group to be a part of.<\/p>\n<p><b>Last updated:<\/b>\u00a0September 18, 2020<\/p>\n<hr \/>\n<h4>References<\/h4>\n<div id=\"footnotes-7426\" class=\"footnotes\">\n<ol>\n<li id=\"fn-7426-1\">\u201cHome,\u201d alaeditions.org, accessed September 10, 2020,\u00a0<a href=\"http:\/\/alaeditions.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">alaeditions.org<\/a><\/li>\n<li id=\"fn-7426-2\">\u201cWrite with Us,\u201d alaeditions.org, accessed September 10, 2020,\u00a0<a href=\"https:\/\/alaeditions.org\/write-with-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/alaeditions.org\/write-with-us\/<\/a><\/li>\n<li id=\"fn-7426-3\">\u201cWrite with Us.\u201d<\/li>\n<li id=\"fn-7426-4\">\u201cALA Publishing,\u201d ala.org, accessed September 9, 2020,\u00a0<a href=\"http:\/\/www.ala.org\/aboutala\/offices\/publishing\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.ala.org\/aboutala\/offices\/publishing<\/a><\/li>\n<li id=\"fn-7426-5\">\u201cHome.\u201d<\/li>\n<li id=\"fn-7426-6\">\u201cWrite with Us.\u201d<\/li>\n<li id=\"fn-7426-7\">\u201cWrite with Us.\u201d<\/li>\n<li id=\"fn-7426-8\">\u201cWrite with Us.\u201d<\/li>\n<li id=\"fn-7426-9\">\u201cWrite with Us.\u201d<\/li>\n<li id=\"fn-7426-10\">\u201cProposal Guidelines,\u201d ALAEditions.org\/Proposal-Guidelines, accessed September 15, 2020,\u00a0<a href=\"http:\/\/www.alaeditions.org\/proposal-guidelines\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.alaeditions.org\/proposal-guidelines<\/a><\/li>\n<li id=\"fn-7426-11\">\u201cAuthor Guide.\u201d alaeditions.org, accessed September 15, 2020,\u00a0<a href=\"https:\/\/alaeditions.org\/wp-content\/uploads\/ALA-Author-Guide_2020.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/alaeditions.org\/wp-content\/uploads\/ALA-Author-Guide_2020.pdf<\/a><\/li>\n<li id=\"fn-7426-12\">\u201cHome.\u201d<\/li>\n<li id=\"fn-7426-13\">\u201cAuthor Guide.\u201d<\/li>\n<li id=\"fn-7426-14\">\u201cMarketing.\u201d alaeditions.org, accessed September 15, 2020,\u00a0<a href=\"https:\/\/alaeditions.org\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/alaeditions.org\/marketing<\/a>\/<\/li>\n<li id=\"fn-7426-15\">\u201cCatalogs.\u201d alaeditions.org, accessed September 15, 2020,\u00a0<a href=\"https:\/\/alaeditions.org\/catalogs\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/alaeditions.org\/catalogs\/<\/a><\/li>\n<li id=\"fn-7426-16\">\u201cWrite with Us.\u201d<\/li>\n<li id=\"fn-7426-17\">\u201cMarketing.\u201d<\/li>\n<li id=\"fn-7426-18\">\u201cMarketing.\u201d<\/li>\n<li id=\"fn-7426-19\">\u201cWrite with Us.\u201d<\/li>\n<li id=\"fn-7426-20\">\u201cWrite with Us.\u201d<\/li>\n<li id=\"fn-7426-21\">\u201cHome.\u201d<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publisher analysis About the publisher Name: ALA Editions | ALA Neal-Schuman Website: ALA Editions | ALA Neal-Schuman (Homepage) Purpose, objective, or mission:\u00a0Publishing resources for librarians and LIS professionals worldwide \u201cto improve programs and services, build on best practices, enhance pedagogy, share research, develop leadership, and promote advocacy.\u201d1\u00a0ALA Editions | ALA Neal-Schuman\u00a0is interested in publishing coverage [&hellip;]<\/p>\n","protected":false},"author":772,"featured_media":0,"parent":2019,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2712","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/users\/772"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/comments?post=2712"}],"version-history":[{"count":6,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2712\/revisions"}],"predecessor-version":[{"id":3249,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2712\/revisions\/3249"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2019"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/media?parent=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}