Title:<\/strong>\u00a0MarketingProfs<\/em><\/p>\n ISSN<\/strong>:\u00a0N\/A<\/p>\n Website:<\/strong>\u00a0MarketingProfs<\/em> Home<\/a><\/p>\n Purpose, objective, or mission:<\/strong>\u00a0\u201cMarketingProfs is the one source that individual marketers, marketing teams, and some of the world\u2019s largest organizations turn to for modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more. Our educational materials will give you or your team real-world solutions to common and not-so-common marketing problems. Our experts also provide strategies for various types of marketing, from email to social media and beyond. For upcoming events, professional development, and industry trends, check out our resources below and prepare to take your marketing to a new level of excellence.\u201d1<\/sup><\/p>\n Target audience:<\/strong>\u00a0Marketing, business professionals, small business owners, and entrepreneurs.2<\/sup><\/p>\n Publisher:<\/strong> MarketingProfs LLC.3<\/sup><\/p>\n Peer reviewed?<\/strong> No4<\/sup><\/p>\n Type:<\/strong> Civilian website and newsletter for business professionals and others interested in marketing.5<\/sup><\/p>\n Medium:<\/strong> Online6<\/sup><\/p>\n Content:<\/strong> Articles and opinion pieces about marketing, as well as summaries of research findings and infographics.7<\/sup><\/p>\n Frequency of publication:<\/strong> MarketingProfs Today publishes daily content and MarketingProfs Weekly combines the best articles of the week.8<\/sup><\/p>\n Location of submission guidelines:<\/strong>\u00a0Write for MarketingProfs<\/a><\/p>\n Types of contributions accepted: \u201c<\/strong>MarketingProfs focuses on enterprise (i.e., large-company) business-to-business (B2B) marketing-related content (and on some topics that broadly apply to all marketing). The following are the topics MarketingProfs covers. If the subject of your contributed \u201chow to\u201d article or thought-leadership piece does not relate to one of the following, we\u2019re unlikely to consider it for publication. What we don\u2019t publish: case studies and press releases.\u201d9<\/sup><\/p>\n Do think of these, however, as broad categories rather than narrow topics:<\/p>\n Here\u2019s a list of what we publish from guest contributors:<\/p>\n Submission and review process:<\/strong>\u00a0\u201cOur publication queue for contributed articles can be up to 3-4 months long. To ensure our article backlog doesn\u2019t grow, we publish only the most useful articles for our audience; accordingly, we tend to be highly selective. Articles should be at least\u00a0800-1,000 words, but not much more than 1,200 or so. Feel free to include images, charts, graphs, and the like\u2014but only if they help convey a point. Include a\u00a0brief bio\u00a0of 25 words, including LinkedIn and Twitter contact info, if available, and a recent\u00a0headshot\u00a0(make sure the\u00a0upper half of your torso<\/em> is also in the picture).\u201d11<\/sup><\/p>\n \u201cIf your article is accepted for publication, we will inform you; expect to hear from us within a week or two of our having received your email. If we don\u2019t accept your article, you may or may not hear from us, depending on how crowded our inbox is. If you haven\u2019t followed the\u00a0 guidelines, you likely won\u2019t hear back.\u201d12<\/sup><\/p>\n Editorial tone:<\/strong>\u00a0None Specified.<\/p>\n Style guide used:<\/strong>\u00a0Be sure to read through all of the instructions on the\u00a0Write for MarketingProfs<\/a>\u00a0web page. Failure to adhere to their guidelines could result in a rejection. \u201cYour article will be edited for clarity and brevity, and to conform to the MarketingProfs house style.\u201d13<\/sup><\/p>\n This publication would have potential for a writer with a background or interest in marketing. Most librarians have experience in marketing, if not formal training, to ensure their libraries survive and thrive. For example, an author could write about their experience and how it can be applied outside the library.<\/p>\n <\/p>\n Publication circulation:\u00a0<\/strong>400,000 registered subscribers, with 8,000 new subscribers each month,\u00a0 and 330,000 unique website visitors a month. MarketingProfs has 600,000+ followers on social media.14<\/sup><\/p>\n Audience location and language or cultural considerations:<\/strong> MarketingProfs has a global reach, though 67% of users reside in North America. More than 40% are Director-level or above, half come from businesses with over 250 employees, with readership within the top three industries for marketing: technology, manufacturing, and banking\/financial.15<\/sup>\u00a0Authors should be aware of the corporate culture, as many readers are employed at businesses and large organizations. Marketing language and jargon might be used and understood among the readers of this publication.<\/p>\n Reader characteristics:<\/strong>\u00a0Readers are marketing professionals. According to the\u00a0Occupational Outlook Handbook<\/em><\/a>, marketing professionals usually have a bachelor\u2019s or master\u2019s degree in business with an emphasis on marketing. Most of these professionals would also have strong computer and technological skills, and people in this field are \u201ccreative, highly motivated, resistant to stress, flexible, and decisive.\u201d16<\/sup>\u00a0Considering that the site is designed for a very specific audience, it can be assumed that the readers will share similar professional interests.<\/p>\n Knowledge of LIS subject matter:<\/strong>\u00a0Readers will likely not be familiar or have knowledge of library and information science subject matter, unless the reader works in a library.<\/p>\n An author should write very professional level articles that address new and exciting ideas in marketing. An article on marketing library services may be well received, but only if the article contains marketing approaches that can be applied to other types of organizations and businesses. Another type of article that might be well received is an article on technology in the library, and the use of technology to market the library effectively. Many of the articles published in MarketingProfs are technology oriented.<\/p>\n Last updated:\u00a0<\/strong>November 8, 2020<\/p>\n Publication analysis About the publication Title:\u00a0MarketingProfs ISSN:\u00a0N\/A Website:\u00a0MarketingProfs Home Purpose, objective, or mission:\u00a0\u201cMarketingProfs is the one source that individual marketers, marketing teams, and some of the world\u2019s largest organizations turn to for modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more. Our educational materials will give you or your team real-world […]<\/p>\n","protected":false},"author":772,"featured_media":0,"parent":2017,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2638","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/users\/772"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/comments?post=2638"}],"version-history":[{"count":6,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2638\/revisions"}],"predecessor-version":[{"id":3355,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2638\/revisions\/3355"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2017"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/media?parent=2638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}About the publication\u2019s submission guidelines<\/h3>\n
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Conclusion: Evaluation of publication\u2019s potential for LIS authors<\/h3>\n
Audience analysis<\/h2>\n
\nAbout the publication\u2019s readers<\/h3>\n
Conclusion: Analysis of reader characteristics and their potential impact on authors<\/h3>\n
\nReferences<\/h4>\n
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