Title:<\/strong>\u00a0La Opini\u00f3n<\/em><\/p>\n ISSN<\/strong>: 0276-590X1<\/sup><\/p>\n Purpose, objective, or mission:<\/strong>\u00a0\u201cLa Opini\u00f3n is the leading Spanish-language daily newspaper in the country, reaching over 20 million monthly readers in print and online.<\/span>\u00a0La Opini\u00f3n was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation\u2019s largest, its audience is active, involved and engaged.<\/span>\u201c2<\/sup><\/p>\n Website:<\/strong> La Opini\u00f3n\u00a0<\/em>Home<\/a><\/p>\n Target audience:<\/strong>\u00a0Spanish-language speaking\u00a0 and Latinx communities across the United States and beyond.<\/p>\n Publisher:<\/strong> ImpreMedia, LLC.3<\/sup><\/p>\n Peer reviewed?<\/strong>\u00a0No.<\/p>\n Type:<\/strong>\u00a0Civilian newspaper.<\/p>\n Medium:<\/strong> Print and online.4<\/sup><\/p>\n Content:<\/strong>\u00a0General information relevant to Spanish-speaking and Latinx citizens. Includes varied content such as: sports, entertainment, business, lifestyles, Latin American news, U.S. news, world news, and special sections. This newspaper further includes information at the global, national, state, and local levels.<\/p>\n Frequency of publication:<\/strong> Daily.5<\/sup><\/p>\n Location of submission guidelines:<\/strong>\u00a0There are no submission or author guidelines. Editors at\u00a0La Opini\u00f3n<\/em>\u00a0are responsible for accepting outside content for individual sections, for all but the Main News section, which does not generally accept guest author contributions. Sections that do accept contributions are Sports, Entertainment, and Op-Ed (which might be the sole place for LIS content in this publication).<\/p>\n Types of contributions accepted:<\/strong>\u00a0Community event announcements and information relating to the specific section of the paper you\u2019d like to contribute to.<\/p>\n Submission and review process:<\/strong>\u00a0Check the website or print publication to find the name of the editor for the specific section you\u2019d like to write for. Email addresses are usually firstname.lastname@laopinion.com. Writers are paid for their contribution, with pay determined on a case by case basis. Articles are generally submitted in Spanish; they can be submitted in English, with translation services for the final published article.<\/p>\n Editorial tone:<\/strong>\u00a0Informational and informative, with focus on issues that affect Latinx and Spanish-speaking communities.<\/p>\n Style guide used:<\/strong>\u00a0None found.<\/p>\n This newspaper lends itself to publishing local LIS related issues. LIS practitioners and students living in the covered area should consider including local library events. Library-themed articles or letters may be published in this newspaper.<\/p>\n <\/p>\n Publication circulation:\u00a0<\/strong>La Opini\u00f3n<\/em> reaches over 20 million readers monthly worldwide through its digital platform and is also the most-read print newspaper in Spanish in the United States. More than 300,000 readers are subscribed to the daily newsletter.6<\/sup><\/p>\n Audience location and language or cultural considerations:<\/strong>\u00a0La Opini\u00f3n\u00a0<\/em>has expanded it\u2019s audience across the entire United States, having offices in both Los Angeles and New York. Content is offered in both Spanish and English languages.<\/p>\n Reader characteristics:<\/strong>\u00a0Readership is split fairly evenly between men and women, and readers have an average household income of $59,191.7<\/sup>\u00a0Since the paper is written in Spanish and targeted toward Hispanic communities, it is safe to assume that readers are Hispanic or Latinx.<\/p>\n Knowledge of LIS subject matter:<\/strong>\u00a0This is a civilian newspaper and a knowledge of LIS subject matter should not be assumed. Avoid technical jargon.<\/p>\n Authors must provide readers information relevant to Latinx and Hispanic communities. Articles about library programs and issues that affect these communities would be welcome in this publication.<\/p>\n Last updated:\u00a0<\/strong>October\u00a017, 2018<\/p>\n Publication analysis About the publication Title:\u00a0La Opini\u00f3n ISSN: 0276-590X1 Purpose, objective, or mission:\u00a0\u201cLa Opini\u00f3n is the leading Spanish-language daily newspaper in the country, reaching over 20 million monthly readers in print and online.\u00a0La Opini\u00f3n was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to […]<\/p>\n","protected":false},"author":772,"featured_media":0,"parent":2017,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2631","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/users\/772"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/comments?post=2631"}],"version-history":[{"count":3,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2631\/revisions"}],"predecessor-version":[{"id":3359,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2631\/revisions\/3359"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2017"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/media?parent=2631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}About the publication\u2019s submission guidelines<\/h3>\n
Conclusion: Evaluation of publication\u2019s potential for LIS authors<\/h3>\n
Audience analysis<\/h2>\n
\nAbout the publication\u2019s readers<\/h3>\n
Conclusion: Analysis of reader characteristics and their potential impact on authors<\/h3>\n
\nReferences<\/h4>\n
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