Title:<\/strong>\u00a0Marketing Library Services<\/em><\/p>\n ISSN<\/strong>: 0896-39081<\/sup><\/p>\n Website: <\/strong>Marketing Library Services<\/em> Home<\/a><\/p>\n Purpose, objective, or mission:<\/strong>\u00a0Marketing Library Services<\/i>\u00a0(MLS<\/i>) emerged in 1987 and is the longest-running publication that regularly delivers how-to articles and case studies for marketers in all types of libraries. They\u2019re written by practitioners from around the world and curated by a respected expert who has 25+ years in the field. These detailed, vetted articles deliver more value than the brief ideas and advice offered via social media.2<\/sup><\/p>\n Target audience:<\/strong>\u00a0Information professionals in any type of library who need to learn to do better marketing, promotion, and advocacy.3<\/sup><\/p>\n Publisher:<\/strong>\u00a0Information Today, Inc.4<\/sup><\/p>\n Peer reviewed?<\/strong>\u00a0No.5<\/sup><\/p>\n Type:<\/strong>\u00a0LIS trade.6<\/sup><\/p>\n Medium:<\/strong>\u00a0Print and online.7<\/sup><\/p>\n Content:<\/strong>\u00a0MLS<\/i>\u00a0covers strategies and tactics for all marketing-related topics: advocacy, outreach, branding, segmentation, social media, funding initiatives, long-term campaigns, assessment, ROI, partnerships, promotional materials, program publicity, communications, PR, advertising, etc. Subscribers will also benefit from interviews with marketing masters, conference coverage, book reviews, and news.8<\/sup><\/p>\n Frequency of publication:<\/strong>\u00a0Six times a year (January\/February, March\/April, May\/June, July\/August, September\/October, November\/December).9<\/sup><\/p>\n Location of submission guidelines:\u00a0<\/strong>The editor of\u00a0Marketing Library Services<\/em>, Kathy Dempsey, does not accept blind submissions; instead, it is preferable to email her first (see Editor below) with an article idea, so that she can see if it fits in with upcoming issues, or whether or not something similar has already been published. In a personal correspondence she asserts that if the topic is something useful to\u00a0Marketing Library Services<\/em>\u00a0readership, she will send the author a desired length and deadline. Writers will be sent guidelines, and all graphics (photos, charts, etc.) must be in color and high resolution.10<\/sup><\/p>\n The site itself says very little about submissions. Editorial communications should be directed to the editor, Kathy Dempsey, at kdempsey@infotoday.com.11<\/sup><\/p>\n Types of contributions accepted:<\/strong>\u00a0From a correspondence with the editor: \u201cMarketing Library Services<\/em>\u00a0covers a wide range of marketing-related topics, including these: advocacy, outreach, programming, fundraising, event planning, dealing with the media, getting votes for library issues, proving your value, making good promotional materials, community promotion, online promotion, winning related awards, studying demographics for target marketing, innovations, surveys and focus groups, strategic communication, etc. And, of course, true marketing (plans for full campaigns).\u201d Also, \u201cin addition to the case studies,\u00a0Marketing Library Services<\/em> carries news, reviews of books and videos, conference coverage, and links to library articles and culture.\u201d12<\/sup><\/p>\n Submission and review process:<\/strong>\u00a0Authors first should send correspondence to Kathy Dempsey stating their idea. Because\u00a0Marketing Library Services<\/em>\u00a0is published often, timely articles are strongly recommended. Also, authors must have been directly involved in the projects they are writing about, and must write in the first person. Ms. Dempsey states that authors\u2019 specific titles do not matter.13<\/sup><\/p>\n Editorial tone:<\/strong>\u00a0Marketing Library Services<\/em> should not be written in third-person or academic tones. The newsletter\u2019s tone is conversational, professional, and should inspire readers. According to the editor, \u201cArticles should be written as if you\u2019re sitting down with a colleague and explaining your project over lunch.\u201d14<\/sup><\/p>\n The editor will correspond with the author about this after the author\u2019s idea has been accepted.15<\/sup><\/p>\n Style guide used:<\/strong>\u00a0Associated Press.16<\/sup><\/p>\n Marketing Library Services<\/em>\u00a0is a very good resource for LIS authors interested in writing on community outreach and marketing of library services. Many topics can fall under this umbrella, so it is important for potential authors to be creative and open in how they frame their content.<\/p>\n <\/p>\n Publication circulation:<\/strong>\u00a0Marketing Library Services<\/em>\u00a0has 700 subscribers. Most of these are in North America, but some are in Europe and in other English-speaking countries.17<\/sup><\/p>\n Audience location and language or cultural considerations:<\/strong>\u00a0Because the content of the newsletter is in English\u00a0and about a broad topic (marketing), the geographic location of the newsletter\u2019s readership is assumed to reside across the United States. There are some readers from outside the United States, but because marketing can be culturally specific, those readers are likely already doing the work of cultural translation. English is used entirely throughout\u00a0Marketing Library Services\u00a0<\/em>and, for the most part, readers are American or from Europe.18<\/sup>\u00a0Because of this spread, colloquialisms should be avoided (as in most professional writing).<\/p>\n Reader characteristics:<\/strong>\u00a0According to Kathy Dempsey, the editor, most of the readership is comprised of librarians who market for their organization, while others are managers and directors. She also states that some are professors specializing in marketing. Because\u00a0Marketing Library Services<\/em>\u00a0readership is comprised of professionals directly involved in marketing, it may be safely assumed that jargon specific to marketing is fine. As well, because this is a trade journal, readers will be interested in practical information. Kathy Dempsey states from a personal correspondence that, \u201cMLS<\/em> is written for a wide horizontal market that covers all types of libraries: public, academic, special (medical, government, etc.), corporate, and to a lesser extent, K-12 school. It welcomes article queries from all of these librarians. What they all have in common is the need to promote their services. Many case studies about how one lib accomplished a goal can be used as models to doing similar things in other types of libraries. Articles on projects that have this ability to be widely replicated are especially valuable.\u201d19<\/sup><\/p>\n Readers of\u00a0Marketing Library Services<\/em>\u00a0work in many types of libraries, so it may be safely assumed that they all value libraries\u2019 continuing prosperity. That said, this does not mean that their values are identical. However, the newsletter\u2019s tone is conversational, not argumentative. Articles written arguing strongly for one thing or another probably will not fit in\u00a0Marketing Library Services<\/em>.20<\/sup><\/p>\n Knowledge of LIS subject matter:<\/strong>\u00a0Readers of this newsletter have a high degree of LIS subject matter.\u00a0Marketing Library Services<\/em> caters to the LIS profession, so references to library specific trends, ideas, and concepts will be well received and will not require a high degree of explanation. However, because the readership is broadly based across the LIS professional spectrum some terms and knowledge specific to one group may not be appropriate for all readers.<\/p>\n Marketing Library Services<\/em>\u00a0is a newsletter informing LIS professionals the best practices and valuable ideas regarding LIS marketing. Professionals reading this newsletter are looking for good ideas and solidly practical plans and instances of good marketing.\u00a0Marketing Library Services<\/em>\u00a0is not a dry tome of theoretical research written in an hermetic tone. Nonetheless, most of the readers are deeply engaged with marketing their organization, and are working professionals whose time and attention is valuable. Writers should consider their readers as interested colleagues who are deeply interested in successful programs and campaigns, and how they may learn from writers\u2019 experiences and implement similar strategies in their own organizations.<\/p>\n Last updated:<\/strong>\u00a0June 29, 2019<\/p>\n Publication analysis About the publication Title:\u00a0Marketing Library Services ISSN: 0896-39081 Website: Marketing Library Services Home Purpose, objective, or mission:\u00a0Marketing Library Services\u00a0(MLS) emerged in 1987 and is the longest-running publication that regularly delivers how-to articles and case studies for marketers in all types of libraries. They\u2019re written by practitioners from around the world and curated by […]<\/p>\n","protected":false},"author":772,"featured_media":0,"parent":2956,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2503","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/users\/772"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/comments?post=2503"}],"version-history":[{"count":4,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2503\/revisions"}],"predecessor-version":[{"id":3318,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2503\/revisions\/3318"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2956"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/media?parent=2503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}About the publication\u2019s submission guidelines<\/h3>\n
Conclusion: Evaluation of publication\u2019s potential for LIS authors<\/h3>\n
Audience analysis<\/h2>\n
\nAbout the publication\u2019s readers<\/h3>\n
Conclusion: Analysis of reader characteristics and their potential impact on authors<\/h3>\n
\nReferences<\/h4>\n
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