{"id":2202,"date":"2024-03-24T19:06:42","date_gmt":"2024-03-24T19:06:42","guid":{"rendered":"https:\/\/wordpress.library.illinois.edu\/infosci\/?page_id=2202"},"modified":"2026-02-07T19:03:44","modified_gmt":"2026-02-07T19:03:44","slug":"marketing-libraries-journal-mlj","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/infosci\/is-publications\/is-scholarly-journals\/marketing-libraries-journal-mlj\/","title":{"rendered":"Marketing Libraries Journal (MLJ)"},"content":{"rendered":"<h2>Publication analysis<\/h2>\n<hr \/>\n<h3>About the publication<\/h3>\n<p><strong>Title<\/strong>:\u00a0<em>Marketing Libraries Journal<\/em><\/p>\n<p><strong>ISSN<\/strong>: 2475-8116<\/p>\n<p><strong>Website<\/strong>:\u00a0<a href=\"http:\/\/journal.marketinglibraries.org\/\" target=\"_blank\" rel=\"noopener\"><em>MLJ<\/em> Home<\/a><\/p>\n<p><strong>Purpose, objective, or mission:<\/strong>\u00a0<i>MLJ<\/i>\u00a0is a \u201cpeer reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in.\u201d<sup class=\"footnote\">1<\/sup><\/p>\n<p>The journal\u2019s aim is \u201cto publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.\u201d<sup class=\"footnote\">2<\/sup><\/p>\n<p><strong>Target audience:<\/strong>\u00a0LIS professionals from public, special and academic libraries who work in marketing positions.<sup class=\"footnote\">3<\/sup><\/p>\n<p><strong>Publisher:<\/strong>\u00a0<i>MLJ<\/i>\u00a0is published independently.<\/p>\n<p><strong>Peer reviewed?<\/strong>\u00a0Yes. All articles are subjected to a double blind peer review process.<sup class=\"footnote\">4<\/sup><\/p>\n<p><strong>Type:<\/strong>\u00a0LIS scholarly journal.<\/p>\n<p><strong>Medium:<\/strong>\u00a0Online.<\/p>\n<p><strong>Content:<\/strong>\u00a0Two types of articles are published: research-driven work that provides original scholarship, and practical information focusing on best practices and advice.<sup class=\"footnote\">5<\/sup><\/p>\n<p><strong>Frequency of publication:<\/strong>\u00a0Twice a year.<sup class=\"footnote\">6<\/sup><\/p>\n<h3>About the publication\u2019s submission guidelines<\/h3>\n<p><strong>Location of submission guidelines:<\/strong>\u00a0<a title=\"Submission Guidelines\" href=\"http:\/\/journal.marketinglibraries.org\/authorguidelines.html\" target=\"_blank\" rel=\"noopener\">Author Guidelines<\/a><\/p>\n<p><strong>Types of contributions accepted:<\/strong>\u00a0Research articles of 20-25 pages in length and practical articles of 8-10 pages in length. Additionally, practical articles (as columns) under one of the following subjects:<\/p>\n<ul>\n<li><strong>Advocacy<\/strong>: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community<\/li>\n<li><strong>Branding<\/strong>: articles that illustrate how libraries develop their visual identity for their services and resources.<\/li>\n<li><strong>From the Trenches<\/strong>: articles that show outcomes of a particular marketing initiative or campaign.<\/li>\n<li><strong>Marketing Campaigns<\/strong>: case studies of a marketing campaign and the desired outcomes and objectives sought.<\/li>\n<li><strong>Technology<\/strong>: software\/apps and web-based technology tools that can be used as part of a marketing campaign.<sup class=\"footnote\">7<\/sup><\/li>\n<\/ul>\n<p><strong>Submission and review process:<\/strong>\u00a0The reviewing process for manuscripts will begin after the call for proposals deadline. Some manuscripts may require substantive revision before they are ready for publication. Once a manuscript has been formally accepted, authors are required to submit a complete electronic copy of the final version, including all figures, charts, tables, appendices, and illustrations.<sup class=\"footnote\">8<\/sup><\/p>\n<p><strong>Editorial tone:<\/strong>\u00a0Professional \/ scholarly.<\/p>\n<p><strong>Style guide used:<\/strong>\u00a0APA, 6th edition.<sup class=\"footnote\">9<\/sup><\/p>\n<h3>Conclusion: Evaluation of publication\u2019s potential for LIS authors<\/h3>\n<p>If you have written about LIS marketing and increasing visibility for libraries, this journal may be a viable publication. Some of the latest articles published are about\u00a0<a href=\"http:\/\/journal.marketinglibraries.org\/dec2017\/5_Branding_MLJ-v1-i1-Fall2017.pdf\" target=\"_blank\" rel=\"noopener\">creating a \u2018brand\u2019 for libraries<\/a>\u00a0and\u00a0<a href=\"http:\/\/journal.marketinglibraries.org\/dec2017\/6_From-the-Trenches_MLJ-v1-i1-Fall2017.pdf\" target=\"_blank\" rel=\"noopener\">tips and tricks on video marketing<\/a>.<\/p>\n<p>Keep in mind that\u00a0<i>MLJ<\/i>\u00a0does not only publish traditional, scholarly articles, but also practical articles on advocacy, branding, case studies of marketing campaigns, technology tools, SWOT analyses and \u201cfrom the trenches\u201d-type material.<\/p>\n<p>&nbsp;<\/p>\n<h2>Audience analysis<\/h2>\n<hr \/>\n<h3>About the publication\u2019s readers<\/h3>\n<p><strong>Publication circulation:<\/strong>\u00a0<i>MLJ<\/i>\u00a0is open access, and therefore available for any and all global readers, for free.<\/p>\n<p><strong>Audience location and language or cultural considerations:<\/strong>\u00a0Articles are published in English.\u00a0<i>MLJ<\/i>\u00a0states that they are global in scope.<sup class=\"footnote\">10<\/sup><\/p>\n<p><strong>Reader characteristics:<\/strong>\u00a0Readers are likely LIS professionals or students who work in or are interested in marketing aspects of librarianship.<\/p>\n<p><strong>Knowledge of LIS subject matter:<\/strong>\u00a0Considering the specificity of the journal\u2019s content matter, LIS knowledge may be varied, but strong.<\/p>\n<h3>Conclusion: Analysis of reader characteristics and their potential impact on authors<\/h3>\n<p>Readers of this journal are interested in a variety of articles, and are seeking out the latest research and information pertaining to LIS marketing. If you have written a scholarly article, a SWOT analysis or have researched a hot topic marketing issue, MLJ readers will be eager to learn about it.<\/p>\n<p><strong>Last updated:<\/strong>\u00a0April 24, 2018<\/p>\n<hr \/>\n<h4>References<\/h4>\n<div id=\"footnotes-14565\" class=\"footnotes\">\n<ol>\n<li id=\"fn-14565-1\">\u201cHome,\u201d Journal.MarketingLibraries.org, accessed April 11, 2018,\u00a0<a title=\"Home Page\" href=\"http:\/\/journal.marketinglibraries.org\/\" target=\"_blank\" rel=\"noopener\">http:\/\/journal.marketinglibraries.org\/<\/a><\/li>\n<li id=\"fn-14565-2\">\u201cHome.\u201d<\/li>\n<li id=\"fn-14565-3\">\u201cAbout,\u201d Journal.MarketingLibraries.org, accessed April 11, 2018,\u00a0<a title=\"About\" href=\"http:\/\/journal.marketinglibraries.org\/about.html\" target=\"_blank\" rel=\"noopener\">http:\/\/journal.marketinglibraries.org\/about.html<\/a><\/li>\n<li id=\"fn-14565-4\">\u201cAbout.\u201d<\/li>\n<li id=\"fn-14565-5\">\u201cAbout.\u201d<\/li>\n<li id=\"fn-14565-6\">\u201cHome.\u201d<\/li>\n<li id=\"fn-14565-7\">\u201cAbout.\u201d<\/li>\n<li id=\"fn-14565-8\">\u201cAuthor Guidelines,\u201d Journal.MarketingLibraries.org, accessed April 23, 2018,\u00a0<a title=\"Author Guidelines\" href=\"http:\/\/journal.marketinglibraries.org\/authorguidelines.html\" target=\"_blank\" rel=\"noopener\">http:\/\/journal.marketinglibraries.org\/authorguidelines.html<\/a><\/li>\n<li id=\"fn-14565-9\">\u201cAuthor Guidelines.\u201d<\/li>\n<li id=\"fn-14565-10\">\u201cAbout.\u201d<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publication analysis About the publication Title:\u00a0Marketing Libraries Journal ISSN: 2475-8116 Website:\u00a0MLJ Home Purpose, objective, or mission:\u00a0MLJ\u00a0is a \u201cpeer reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in.\u201d1 The journal\u2019s aim is \u201cto publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, [&hellip;]<\/p>\n","protected":false},"author":772,"featured_media":0,"parent":2013,"menu_order":34,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2202","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/users\/772"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/comments?post=2202"}],"version-history":[{"count":2,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2202\/revisions"}],"predecessor-version":[{"id":3564,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2202\/revisions\/3564"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/pages\/2013"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/infosci\/wp-json\/wp\/v2\/media?parent=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}