{"id":3403,"date":"2019-11-14T14:40:54","date_gmt":"2019-11-14T20:40:54","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/hpnl\/?p=3403"},"modified":"2020-01-31T16:19:25","modified_gmt":"2020-01-31T22:19:25","slug":"advertising-america","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/hpnl\/blog\/advertising-america\/","title":{"rendered":"New Collection: Advertising America"},"content":{"rendered":"

Digitized selections from the J. Walter Thompson Company Archives<\/a> at Duke University. Although the archive has not been digitized in its entirety, the size of the digitized portion is nevertheless enormous. The J. Walter Thompson Company was one of the most important American advertising agencies of the twentieth century, and this digital collection documents its work in sixteen industries:<\/p>\n

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  1. Automobile<\/li>\n
  2. Banking, Finance, Insurance<\/li>\n
  3. Beverage, Alcohol<\/li>\n
  4. Clothing, Fashion, Jewellery<\/li>\n
  5. Computers, Electronics, Telecommunications<\/li>\n
  6. Domestic Cleaning<\/li>\n
  7. Food<\/li>\n
  8. Gasoline, Fuel, Oil<\/li>\n
  9. Government, Politics, Military<\/li>\n
  10. Health, Medicine, Pharmaceutical<\/li>\n
  11. Home Furnishings, Home Improvement<\/li>\n
  12. Photography, Cameras<\/li>\n
  13. Restaurant<\/li>\n
  14. Soap, Perfume, Cosmetics, Toiletries<\/li>\n
  15. Tobacco<\/li>\n
  16. Travel, Transportation<\/li>\n<\/ol>\n

    The collection comprises a wide range of document types, including completed advertisements; product packaging; project artwork; scripts; press releases; annual reports and financial data; internal brochures; meeting minutes; memoranda; company correspondence; staff newsletters; newspaper and magazine clippings; and research reports. Documents have been digitized in full color.<\/p>\n

    The centerpiece of the collection, however, is the set of complete case files for nine major accounts:<\/p>\n