{"id":9500,"date":"2011-10-19T00:00:00","date_gmt":"2011-10-19T00:00:00","guid":{"rendered":"http:\/\/wordpress-dev.library.illinois.edu\/funkaces\/11_16\/"},"modified":"2011-10-19T00:00:00","modified_gmt":"2011-10-19T00:00:00","slug":"11_16","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/11_16\/","title":{"rendered":"ACDC News – Issue 11-16"},"content":{"rendered":"
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New media – new life for rural radio <\/strong> . Rural radio can dramatically boost knowledge and adoption, especially within active rather than passive listening communities. That’s what Kevin Perkins, executive director of Farm Radio International, reported during his presentation at the International Federation of Agricultural Journalists (IFAJ) Congress in Canada during September. Findings came from research among rural listeners in five African nations. <\/p>\n

And how are cell phones and the Internet affecting rural radio?\u00a0 They are making radio more interactive, Perkins explained.\u00a0 “The new media are giving new life to radio.” <\/p>\n

You can view his presentation visuals here <\/a> . <\/p>\n

Also, you can view a report of five case studies <\/a> about “active listening communities” and how they boosted the uptake of agricultural improvements. \u00a0Please send us at <\/p>\n

docctr@library.uiuc.edu <\/a> other examples you have seen, as well as your thoughts about how to form active listening communities in any country. <\/p>\n

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Find wording better than “integrated pest management.” <\/strong> Communicators need to side-step that terminology when working with non-professional gardeners or the general public. That’s the message from results of recent research <\/a> among urban California residents.\u00a0 Only 4.9 percent of the respondents had heard the term, “integrated pest management or the “IPM” abbreviation. Researchers advised: <\/p>\n

“\u2026the alternative terms given by respondents suggest that a more effective term for IPM should have a more descriptive context and should reflect the expressed desire of many respondents not to harm the environment, people or pets.” <\/p>\n

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How European experts view traceability of foods and ingredients. <\/strong> A recent British Food Journal <\/em> article reported on research among European food risk managers to assess the advantages and disadvantages of traceability.\u00a0 Through a two-round Delphi technique, experts identified nine advantages on which more than 50 percent agreed. Topping that list was the advantage of accurately tracing products if a safety incident occurs. <\/p>\n

Managers identified three disadvantages on which more than 50 percent agreed: <\/p>\n