{"id":9251,"date":"2017-02-10T00:00:00","date_gmt":"2017-02-10T00:00:00","guid":{"rendered":"http:\/\/wordpress-dev.library.illinois.edu\/funkaces\/17_02\/"},"modified":"2018-03-04T02:12:22","modified_gmt":"2018-03-04T02:12:22","slug":"17_02","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/17_02\/","title":{"rendered":"ACDC News &#8211; Issue 17-02"},"content":{"rendered":"<div id=\"wrapper\"><\/div>\n<div class=\"fixed\">\n<h3><strong> What drives consumer purchase of green products <\/strong><\/h3>\n<p>A recent article in the <em> International Journal of Communication <\/em> reported on beliefs and objectives that underlie green purchasing by Americans. Researchers used the term \u201cgreen purchasing\u201d to refer to the purchase and use of products that are less harmful to the natural environment or climate. Examples cited included solar panels, organic foods, and organic nonfood products. The study involved a structural model of climate change consumer activism.<\/p>\n<p>Results supported the perspective that people who are motivated to take action on climate change believe it is real, human caused, dangerous, and solvable.\u201d Findings suggested that these same beliefs underlie consumer activism. \u201cCommunication that creates concern about global warming and enhances beliefs about the power of consumer action is likely to stimulate green consumption.\u201d<\/p>\n<p>You can read the article <a style=\"background-color: #ffffff\" href=\"http:\/\/www.climatechangecommunication.org\/wp-content\/uploads\/2016\/10\/4702-22464-1-PB.pdf\"> here <\/a><\/p>\n<hr \/>\n<h3><strong> Tracking consumers as promiscuous grocery shoppers <\/strong><\/h3>\n<p>Undergraduate students at the University of Georgia got a first-hand look at food stores and shopping patterns in a recent class research project. A study reported in the <em> Journal of Food Distribution Research <\/em> (March 2016) described how class members gathered information from more than 3,000 food shoppers. Among the findings and conclusions:<\/p>\n<ul>\n<li>\u201cFood shoppers are promiscuous in their willingness to try many different grocers\u201d<\/li>\n<li>\u201cFor overall shopping experience, regional chains scored the highest CSI [consumer satisfaction index] and convenience stores the lowest CSI.\u201d<\/li>\n<li>\u201cThe significance of the survey is for students to learn smarter shopping and understand how goods are priced and marketed.\u201d<\/li>\n<\/ul>\n<p>You can read the abstract of this journal article (\u201cIs being big better?\u201d) <a style=\"background-color: #ffffff\" href=\"http:\/\/ageconsearch.umn.edu\/handle\/232317\"> here <\/a><\/p>\n<hr \/>\n<h3><strong> Finding balance in society <\/strong><\/h3>\n<p>Thanks to Hugh Maynard of Qu\u2019anglo Communications and Consulting, Quebec, Canada, for this insight. It comes from a French extension movie on fertilizing walnut trees:<\/p>\n<p>\u201cExcept for the whiz bang of technology, things haven\u2019t changed much in a century.\u201d<\/p>\n<p>It fits a broader perspective that any sustainable society needs two dimensions. One involves experimentation and innovation. They help the society adapt to change. The other (just as important) involves a foundation of \u201cwhat\u2019s known and been found to work,\u201d for stability over time.<\/p>\n<hr \/>\n<h3><strong> \u201cFive ways to cover the honey industry as a business reporter\u201d <\/strong><\/h3>\n<p>That is the title of a recent article by Debbi G. McCullough in the National Center for Business Journalism website. Citing information from the National Honey Board, the author touches on where most honey is produced in the U.S., varied uses of honey, crops dependent on honey, trends in honey importing and instances of honey fraud.<\/p>\n<p>You can read the article <a style=\"background-color: #ffffff\" href=\"http:\/\/businessjournalism.org\/2016\/07\/5-ways-cover-honey-industry-business-reporter\/\"> here <\/a><\/p>\n<hr \/>\n<h3><strong> When women weren\u2019t broadcasting about agriculture <\/strong><\/h3>\n<p>A useful professional reminder came to our attention recently when Colleen Callahan \u2013 first woman president of the National Association of Farm Broadcasting (2002) &#8211; was recognized in Illinois as one of 10 pioneering women. She explained:<\/p>\n<p>\u201cI was lucky enough to get an interview at Channel 3 in Champaign, even though the job was in Peoria. During the interview, I was asked one question I\u2019d anticipated <strong> : \u2018What will farmers think when they hear a woman talking about agriculture?\u2019 <\/strong> I said I\u2019d use my dad as a model listener. I already know what he expects \u2013 if I can present the material in a clear, concise manner, it shouldn\u2019t make any difference whether it\u2019s a man, a woman, or a dog barking out the information. They took a chance and it worked out for Midwest Television and me for 32 years.\u201d<\/p>\n<hr \/>\n<h3><strong> A decade of service: <em> ICT in Agriculture <\/em> <\/strong><\/h3>\n<p>Congratulations to co-editors Ehud Gelb and Andy Offer, authors, and sponsors who are observing a remarkably-successful decade for their public domain e-book, <em> ICT in Agriculture <\/em> .<\/p>\n<p>\u201cOur e-Book\u2019s ultimate goal was and remains an encouraging reference tool specifically geared for would-be ICT in Agriculture policy-makers, hands on and conceptual developers, extension, agents of change, disseminators, ICT producers, and their product\u2019s end users,\u201d explains Dr. Gelb of Hebrew University, Rehovot, Israel.<\/p>\n<p>You can see 10-year statistics of the continuing use of this resource throughout the world <a style=\"background-color: #ffffff\" href=\"http:\/\/departments.agri.huji.ac.il\/economics\/gelb-table\"> here <\/a><\/p>\n<hr \/>\n<h3><strong> Communicator activities approaching <\/strong><\/h3>\n<p>February 15-18, 2017<br \/>\n\u201cInnovative approaches to Extension for upliftment of poor and tribal farmers.\u201d 6th International Conference of the International Society of Extension Education (INSEE) in Dawn, Udaipur, Rajasthan, India.<br \/>\nInformation: <a href=\"http:\/\/www.inseeworld.com\/seminars.htm\"> http:\/\/www.inseeworld.com\/seminars.htm <\/a><\/p>\n<p>April 2-8, 2017<br \/>\n2017 World Congress of the International Federation of Agricultural Journalists (IFAJ) in Gauteng and the West Cape, South Africa.<br \/>\nInformation: <a href=\"http:\/\/www.ifaj-congress.org\/\"> http:\/\/www.ifaj-congress.org <\/a><\/p>\n<p>April 22-29, 2017<br \/>\n33rd Annual Conference of the Association for International Agricultural and Extension Education (AIAEE) in Minneapolis, Minnesota USA.<br \/>\nInformation: <a href=\"http:\/\/www.aiaee.org\/\"> http:\/\/www.aiaee.org <\/a><\/p>\n<p>April 26-28, 2017<br \/>\n\u201cGo big\u201d 2017 Agri-Marketing Conference of the National Agri-Marketing Association (NAMA) in Dallas, Texas USA.<br \/>\nInformation: <a title=\"NAMA\" href=\"http:\/\/nama.org\/amc\/schedule\"> http:\/\/nama.org\/amc\/schedule <\/a><\/p>\n<p>June 20-22, 2017<br \/>\nAnnual meeting of the Agricultural Relations Council (ARC) in Sacramento, California USA.<br \/>\nInformation: <a href=\"http:\/\/www.agrelationscouncil.org\/events\/2017-arc-meeting-sacramento-ca\"> http:\/\/www.agrelationscouncil.org\/events\/2017-arc-meeting-sacramento-ca <\/a><\/p>\n<hr \/>\n<h3><strong> Another example of \u201cmissed signals\u201d in communicating <\/strong><\/h3>\n<p>We close this issue of ACDC News with an example of \u201cmissed signals\u201d in rural travel:<\/p>\n<p>Customer:\u00a0 \u201cI want a ticket to New York City.\u201d<br \/>\nAirline agent:\u00a0 \u201cBy Buffalo?\u201d<br \/>\nCustomer:\u00a0 \u201cI guess that\u2019s OK, if the saddle is comfortable.\u201d<\/p>\n<hr \/>\n<h3><strong> Best wishes and good searching <\/strong><\/h3>\n<p>Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don&#8217;t forget to follow us on Twitter <a href=\"https:\/\/twitter.com\/ACDCUIUC\"> @ACDCUIUC <\/a> . And please suggest (or send) agricultural communications documents we might add to this unique and valuable collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to <a href=\"mailto:docctr@library.illinois.edu\"> docctr@library.illinois.edu <\/a><\/p>\n<\/div>\n<p id=\"timestamp\" class=\"hidden\">2017-02-10<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What drives consumer purchase of green products A recent article in the International Journal of Communication reported on beliefs and objectives that underlie green purchasing by Americans. Researchers used the term \u201cgreen purchasing\u201d to refer to the purchase and use of products that are less harmful to the natural environment or climate. Examples cited included [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9251","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=9251"}],"version-history":[{"count":3,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9251\/revisions"}],"predecessor-version":[{"id":11366,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9251\/revisions\/11366"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=9251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=9251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=9251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}