{"id":9246,"date":"2016-09-07T00:00:00","date_gmt":"2016-09-07T00:00:00","guid":{"rendered":"http:\/\/wordpress-dev.library.illinois.edu\/funkaces\/16_09\/"},"modified":"2018-03-04T02:20:25","modified_gmt":"2018-03-04T02:20:25","slug":"16_09","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/16_09\/","title":{"rendered":"ACDC News &#8211; Issue 16-09"},"content":{"rendered":"<h3 style=\"text-align: left\"><strong> Eight new research reports from ACE <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> These research articles are in the second 2016 issue of the <\/span> <em style=\"line-height: 1.3em\"> Journal of Applied Communications <\/em> <span style=\"line-height: 1.3em\"> , which is published by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE): <\/span><\/p>\n<ul>\n<li><span style=\"line-height: 1.3em\"> \u201cA content and visual analysis of promotional pieces used in a communication campaign for the Arkansas [Commodity] Promotion Board.\u201d by Amy Hughes, Tara L. Johnson, Leslie D. Edgar, Jefferson D. Miller and Casandra Cox <\/span><\/li>\n<li><span style=\"line-height: 1.3em\"> \u201cBranding the berries: consumers\u2019 strawberry purchasing intent and their attitude toward Florida strawberries\u201d by Taylor K. Ruth and Joy N. Rumble <\/span><\/li>\n<li><span style=\"line-height: 1.3em\"> :Managing Extension\u2019s internal brand: employees\u2019 perceptions of the functions and descriptors of Extension\u201d by Quisto Settle, Lauri M. Baker and Scott Stebner <\/span><\/li>\n<li><span style=\"line-height: 1.3em\"> \u201cOpening the doors to agriculture: the effect of transparent communication on attitude\u201d by Joy N. Rumble and Tracy Irani <\/span><\/li>\n<li><span style=\"line-height: 1.3em\"> \u201cReaching millennials: implications for advertisers of competitive sporting events that use animals\u201d by Jackie Hill, Mallory Mobley and Billy R. McKim <\/span><\/li>\n<li><span style=\"line-height: 1.3em\"> \u201cStudent expectations and reflections of a study away course experience to Washington, D.C.\u201d by Courtney Meyers and Shannon Arnold <\/span><\/li>\n<li><span style=\"line-height: 1.3em\"> \u201cTeaching convergence in 21 <\/span> <sup style=\"line-height: 1.3em\"> st <\/sup> <span style=\"line-height: 1.3em\"> Century undergraduate agricultural communication: a pilot study of backpack multimedia kits in a blended, project-based learning course\u201d by Jamie Loizzo, Abigail Borron, Amanda Gee and Peggy A. Ertmer <\/span><\/li>\n<li><span style=\"line-height: 1.3em\"> \u201cThe role of dissonance and schema: an exploration of Florida public perception after the DWH (Deepwater Horizon) oil spill\u201d by Laura M. Gorham, Joy N. Rumble, Kacie L. Pounds, Angie B. Lindsey and Tracy Irani <\/span><\/li>\n<\/ul>\n<p><span style=\"line-height: 1.3em\"> You can read these articles <a href=\"http:\/\/journalofappliedcommunications.org\/2016\/2016-vol-100-no-2\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Words of caution about evaluating food safety education <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> Caution was the byword from a recent meta-analysis of 79 studies about the effectiveness of food safety education efforts in North America, Europe, Australia and New Zealand. Reporting in <\/span> <em style=\"line-height: 1.3em\"> BMC Public Health <\/em> <span style=\"line-height: 1.3em\"> , a research team found that \u201cmany different education interventions were found to be effective in uncontrolled before-and-after studies.\u201d Randomized and non-randomized controlled trials prompted moderate to high confidence in interventions involving: <\/span><\/p>\n<ul>\n<li><span style=\"line-height: 1.3em\"> Community and school-based educational training on behaviours of children and youth. <\/span><\/li>\n<li>Video and written instructional messaging on behavioural intentions in adults<\/li>\n<li>University-based education on attitudes of students and staff<\/li>\n<\/ul>\n<p><span style=\"line-height: 1.3em\"> However, \u201crisk-of-bias and reporting limitations and the presence of significant heterogeneity between studies resulted in low and very low confidence in these findings.\u201d <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> You can read \u201cA systematic review and meta-analysis of the effectiveness of food safety education interventions for consumers in developed countries\u201d <a href=\"http:\/\/bmcpublichealth.biomedcentral.com\/articles\/10.1186\/s12889-015-2171-x\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> The \u201cdigital divide\u201d \u2013 so faceless, so placeless <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> \u201cWho are these supposed people without an Internet connection in today\u2019s day-and-age? Where are these places that have been left behind? And is it really that big of a deal? <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> Megan Tady asked those questions in a blog we added recently from the Free Press website:\u00a0 The article includes links to a speech and story from a family trying to run a farm on dial-up in rural North Carolina. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> You can read the 2010 article <a href=\"http:\/\/www.freepress.net\/blog\/10\/03\/09\/faces-digital-divide\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Great variation in cellphone ownership in sub-Saharan Africa. <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> A 2015 Gallup World Poll in 28 sub-Saharan countries of Africa revealed great variation in mobile phone ownership \u2013 and \u201cvast disparities between urban and rural communities.\u201d For example: <\/span><\/p>\n<ul>\n<li><span style=\"line-height: 1.3em\"> Mobile phone ownership varied from 87 percent in Nigeria to 21 percent in Madagascar <\/span><\/li>\n<li>Median cellphone ownership was 61 percent in the 28 countries<\/li>\n<li>In all but a few countries, urban residents were significantly more likely to own a cellphone than residents of rural areas. The biggest gap was in Sierra Leone where ownership varied from 83 percent (urban) to 35 percent (rural).<\/li>\n<\/ul>\n<p><span style=\"line-height: 1.3em\"> You can read the summary report <a href=\"http:\/\/www.gallup.com\/poll\/189269\/disparaties-cellphone-ownership-pose-challenges-africa.aspx?g_source=rural&amp;g_medium=search&amp;g_campaign=tiles\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Welcome to a new ACDC team member <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> We extend a warm welcome to Elizabeth Ray, new graduate assistant in the Agricultural Communications Documentation Center. She began the appointment this month as she enters the Master of Library and Information Science degree program here at the University of Illinois. In that role, she will serve as assistant manager and web master. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> Elizabeth is a 2015 graduate of the University of Illinois with a Bachelor of Arts degree in history. She brings to the Center useful experience gained in retail, food wholesaling, bakery management, customer service, data management, image processing and other areas. Activities of ACDC will help her pursue her special interests in archives and archiving. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> You can reach Elizabeth at <\/span> <a style=\"line-height: 1.3em;background-color: #ffffff\" href=\"mailto:ejray2@illinois.edu\"> ejray2@illinois.edu <\/a> <span style=\"line-height: 1.3em\"> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> A bibliometric analysis opened our eyes \u2013 35 years ago <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> As we observe the 35 <\/span> <sup style=\"line-height: 1.3em\"> th <\/sup> <span style=\"line-height: 1.3em\"> anniversary of ACDC in 2016 our thoughts turn to a bibliometric analysis led by Chandra Prabha, our pioneer graduate assistant. In 1981 she was a doctoral candidate in library and information science. This analysis involved agricultural communications literature published during a 10-year period (1970-1979). Findings proved to be a real eye-opener for us. Until then, we had little idea of how much agricultural communications literature existed.\u00a0 For example, findings revealed: <\/span><\/p>\n<ul>\n<li><span style=\"line-height: 1.3em\"> A substantial body of literature about agricultural communications existed <\/span><\/li>\n<li>That body of literature was growing at about 14 percent a year<\/li>\n<li>It was found widely scattered. Findings showed that 336 periodicals contained references about agricultural communications during that period. The top-ranked periodical provided only 6 percent of all such articles. The top 10 periodicals provided only 28 percent of all articles. There was no nucleus of periodicals devoted essentially to agricultural communications<\/li>\n<\/ul>\n<p><span style=\"line-height: 1.3em\"> Those findings became our marching orders \u2013 to help identify, gather and make available this important body of information. They set a vision for what has become the Agricultural Communications Documentation Center. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> You can read that 1982 journal article <a href=\"http:\/\/wordpress.library.illinois.edu\/funkaces\/wp-content\/uploads\/sites\/53\/2017\/08\/C04451.pdf\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Communicator activities approaching <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> September 21-25, 2016<br \/>\nAnnual conference of the Society of Environmental Journalists in Sacramento, California. <\/span><br \/>\n<span style=\"line-height: 1.3em\">Information: <\/span> <a style=\"line-height: 1.3em;background-color: #ffffff\" href=\"http:\/\/www.sej.org\/calendar\/list\/sej-annual-conferences\"> http:\/\/www.sej.org\/calendar\/list\/sej-annual-conferences <\/a><\/p>\n<p><span style=\"line-height: 1.3em\"> September 29-30<br \/>\n\u201cVote CCA\u201d\u00a0 Professional Development Workshop of the Cooperative Communicators Association at the National Cooperative Bank in Arlington, Virginia.<br \/>\nInformation: <a href=\"http:\/\/www.communicators.coop\/\"> www.communicators.coop <\/a> or on Facebook <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> November 9-11, 2016<br \/>\nWaves of Opportunity.\u201d Seventy-third annual conference of the National Association of Farm Broadcasting (NAFB) in Kansas City, Missouri.<br \/>\nInformation: <a href=\"http:\/\/www.nafb.com\/\"> http:\/\/www.nafb.com <\/a> <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Stay alert when you interview about fishing <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> We close this issue of ACDC News with an example of \u201cmissed signals\u201d in aquatic communicating: <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> Visitor:\u00a0 \u201cGood lake for fish?\u201d<br \/>\nFisherman:\u00a0 \u201cMust be. I can\u2019t persuade any to come out.\u201d <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Best wishes and good searching <\/strong><\/h3>\n<p>Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don&#8217;t forget to follow us on Twitter <a href=\"https:\/\/twitter.com\/ACDCUIUC\"> @ACDCUIUC <\/a> . And please suggest (or send) agricultural communications documents we might add to this unique and valuable collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to <a href=\"mailto:docctr@library.illinois.edu\"> docctr@library.illinois.edu <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eight new research reports from ACE These research articles are in the second 2016 issue of the Journal of Applied Communications , which is published by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE): \u201cA content and visual analysis of promotional pieces used in a communication campaign for [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9246","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=9246"}],"version-history":[{"count":2,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9246\/revisions"}],"predecessor-version":[{"id":11374,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9246\/revisions\/11374"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=9246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=9246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=9246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}