{"id":9244,"date":"2016-07-06T00:00:00","date_gmt":"2016-07-06T00:00:00","guid":{"rendered":"http:\/\/wordpress-dev.library.illinois.edu\/funkaces\/16_07\/"},"modified":"2018-03-04T02:24:13","modified_gmt":"2018-03-04T02:24:13","slug":"16_07","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/16_07\/","title":{"rendered":"ACDC News &#8211; Issue 16-07"},"content":{"rendered":"<div id=\"wrapper\"><\/div>\n<div class=\"fixed\">\n<h3><strong style=\"line-height: 1.3em\"> Drones &#8211; big data &#8211; farmer fears \u2013 hopes and plans &#8211; challenges ahead <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> Those attending the 2016 USDA Agricultural Outlook Forum heard a bubbling stew about farmer data in precision agriculture. The update by Mary Kay Thatcher, American Farm Bureau Federation, began with U.S. farmer concerns (77 percent worried about data security). It extended through a summary of benefits and risks of big data, principles and steps for privacy and security, and communications challenges. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> Big Data is very likely to lead to more rapid consolidation in agriculture, she concluded. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> You can view this PowerPoint presentation <a title=\"Big Data - Thatcher\" href=\"http:\/\/www.usda.gov\/oce\/forum\/2016_speeches\/thatcher.pdf\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Attitudes toward animals and propensity for aggression \u2013 farmers and meatworkers <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> A survey among male and female farmers and meatworkers in Queensland, Australia, revealed similar (utilitarian) attitudes toward animals. However, meatworkers showed significantly more propensity for aggression. Researchers from Central Queensland University reported these findings in the journal, <\/span> <em style=\"line-height: 1.3em\"> Society and Animals <\/em> <span style=\"line-height: 1.3em\"> . They also unexpectedly found that female participants in both groups revealed less empathy for animals and greater propensity for aggression than the male participants. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> Authors called for further investigation of the potential psychological damage done to employees within meat processing plants. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> This article is not available by open access. You can read a summary at <\/span><\/p>\n<p><a href=\"https:\/\/www.animalsandsociety.org\/human-animal-studies\/society-and-animals-journal\/articles-on-farming-and-farmed-animals\/a-different-cut-comparing-attitudes-towards-animals-and-propensity-for-aggression\"> https:\/\/www.animalsandsociety.org\/human-animal-studies\/society-and-animals-journal\/articles-on-farming-and-farmed-animals\/a-different-cut-comparing-attitudes-towards-animals-and-propensity-for-aggression <\/a> , reach author contact Prof. Tania Signal at <a href=\"mailto:t.signal@cqu.edu.au\"> t.signal@cqu.edu.au <\/a> or check with us at <a href=\"mailto:docctr@library.illinois.edu\"> docctr@library.illinois.edu <\/a> for help in gaining access to the full article.<\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Traditional media surviving the test of time <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> Storytelling, songs, dancing, town criers and other traditional media are holding their own, \u201cnotwithstanding the fast means of communication gadgets in our time.\u201d Uche A. Dike of Niger Delta University offered that perspective in a recent issue of the <\/span> <em style=\"line-height: 1.3em\"> Open Journal of Philosophy <\/em> <span style=\"line-height: 1.3em\"> . The communicating culture of the Ogba society in Nigeria served as basis for this analysis. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> \u201cAfrican traditional means of communication has survived the test of time,\u201d the author concluded. \u201cIf democratization of communication means making the communication media to be more representative of the audience, we can practically conclude that the Ogba traditional media and their communication patterns qualify in this connection.\u201d <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> This pattern matches reported continuities in use of traditional media of all kinds in other cultures. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> You can read this open-access journal article <a title=\"African Culture of Communication in the Global Village: The Experience of Ogba People in Rivers State Nigeria\" href=\"http:\/\/www.scirp.org\/journal\/PaperInformation.aspx?PaperID=28028%20\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> \u201cAre food exchange websites the next big thing in food marketing?\u201d <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> A survey among 6.000 vegetable and livestock producers in four southeastern U.S. states addressed that question. Food exchange websites are operated by university extension services (e.g., MarketMaker) and private organizations (e.g., Local Orbit). Most respondents were reluctant to register in such websites, a result not surprising to the researchers. They noted that relatively few producers currently market products over the internet. Respondents interested in food exchange websites expressed willingness to pay an average of $55.69 a month if an online marketplace is offered. Willingness to pay for advertising on social media averaged $20.43 a month. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> You can read this conference paper <a title=\"Are Food Exchange Websites the Next Big Thing in Food Marketing? A Latent Class Analysis\" href=\"http:\/\/ageconsearch.umn.edu\/handle\/170199\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Can you identify these 10 food words? <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> We raise that question because of a recent book, <\/span> <em style=\"line-height: 1.3em\"> 100 words for foodies <\/em> <span style=\"line-height: 1.3em\"> , added to the collection here.\u00a0 Executive Editor Joseph P. Picket observed that &#8220;no area of English comes from such a wide array of languages as the words we use for the foods we eat.&#8221; <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> Many of our readers are serious about food, we know.\u00a0 How many of these 10 foods can you (from memory) describe and identify by the countries or regions from which they originated? <\/span><\/p>\n<ul>\n<li>Ponzu<\/li>\n<li>Gravlax<\/li>\n<li>Tomalley<\/li>\n<li>Madeleine<\/li>\n<li>Biryani<\/li>\n<li>Waterzooi<\/li>\n<li>Bruschetta<\/li>\n<li>Ceviche<\/li>\n<li>Kimchi<\/li>\n<li>Gado gado<\/li>\n<\/ul>\n<p><span style=\"line-height: 1.3em\"> Please send your total to one of our ACDC cuisine specialists, Cailin Cullen <\/span> <a style=\"line-height: 1.3em;background-color: #ffffff\" href=\"mailto:caculle2@illinois.edu\"> caculle2@illinois.edu <\/a> <span style=\"line-height: 1.3em\"> or Joyce Wright <\/span> <a style=\"line-height: 1.3em;background-color: #ffffff\" href=\"mailto:jcwright@illinois.edu\"> jcwright@illinois.edu <\/a> <span style=\"line-height: 1.3em\"> . We may be able to round up prizes for winners. And you might tell us how you happen to know of those foods. <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Media use by farmers \u2013 65 years ago (an echo) <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> Recently we added to the ACDC collection a 1949 <\/span> <em style=\"line-height: 1.3em\"> Journal of Marketing <\/em> <span style=\"line-height: 1.3em\"> article entitled, \u201cFarmers\u2019 sources of information.\u201d That research among Iowa farmers invites analysis of changes during the past 65 years. And the findings reveal interesting continuity, even across decades marked by the emergence of television, computers and a stream of other new media serving farmers. <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> Here are the 1949 rankings among 13 categories of information sources: <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> General information sources of farm operators: <\/span><\/p>\n<ol>\n<li>Farm papers and farm and non-farm magazines<\/li>\n<li>Radio<\/li>\n<li>Newspapers<\/li>\n<\/ol>\n<p><span style=\"line-height: 1.3em\"> Advice on present livestock and grain markets <\/span><\/p>\n<ol>\n<li>Radio<\/li>\n<li>Newspapers<\/li>\n<li>Farm papers and farm and non-farm magazines<\/li>\n<\/ol>\n<p><span style=\"line-height: 1.3em\"> You can read the article <a title=\"Farmers' Sources of Information\" href=\"http:\/\/cms.library.illinois.edu\/cms\/funkaces\/acdc\/news\/D05780.pdf\"> here <\/a> . <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Communicator activities approaching <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> July 13-17, 2016 <\/span><br \/>\n\u201cSustainable agriculture \u2013 made in Germany.\u201d 2016 Congress of the International Federation of Agricultural Journalists (IFAJ) in Bonn, Germany.<br \/>\nInformation: <a href=\"https:\/\/ifaj2016.de\/en\/programm\/main-congress\/\"> https:\/\/ifaj2016.de\/en\/programm\/main-congress\/ <\/a><\/p>\n<p><span style=\"line-height: 1.3em\"> July 23-27, 2016 <\/span><br \/>\n\u201cYour gateway to excellence.\u201d Agricultural Media Summit in St. Louis, Missouri. Joint meeting of the American Agricultural Editors\u2019 Association (AAEA), Livestock Publications Council (LPC) and Agri Council of American Business Media. Also annual meeting of Agricultural Communicators of Tomorrow (ACT).<br \/>\nInformation: <a href=\"http:\/\/www.agmediasummit.com\/\"> http:\/\/www.agmediasummit.com <\/a><\/p>\n<p><span style=\"line-height: 1.3em\"> September 21-25, 2016 <\/span><br \/>\nAnnual conference of the Society of Environmental Journalists in Sacramento, California.<br \/>\nInformation: <a href=\"http:\/\/www.sej.org\/calendar\/sej-26th-annual-conference\"> http:\/\/www.sej.org\/calendar\/sej-26th-annual-conference <\/a><\/p>\n<p><span style=\"line-height: 1.3em\"> November 9-11, 2016 <\/span><br \/>\nNational Association of Farm Broadcasting (NAFB) annual conference in Kansas City, Missouri.<br \/>\nInformation: <a href=\"mailto:info@nafb.com\"> info@nafb.com <\/a><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> More on the role of food in mediation <\/strong><\/h3>\n<p><span style=\"line-height: 1.3em\"> We close this issue of ACDC News with thanks to a memory reported by Dick Schingoethe, RES Ltd., Palatine, Illinois. It parallels our recent item about the role of food in mediation. He recalls this expression from a veteran creative director of an advertising agency, referring to agency\/client business, creative conceptualization and campaign development issues: <\/span><\/p>\n<p><span style=\"line-height: 1.3em\"> \u201cYou can get a lot done over groceries.\u201d <\/span><\/p>\n<hr \/>\n<h3><strong style=\"line-height: 1.3em\"> Best wishes and good searching <\/strong><\/h3>\n<p>Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don&#8217;t forget to follow us on Twitter <a href=\"https:\/\/twitter.com\/ACDCUIUC\"> @ACDCUIUC <\/a> . And please suggest (or send) agricultural communications documents we might add to this unique and valuable collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to <a href=\"mailto:docctr@library.illinois.edu\"> docctr@library.illinois.edu <\/a><\/p>\n<\/div>\n<p id=\"timestamp\" class=\"hidden\">2016-07-6<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drones &#8211; big data &#8211; farmer fears \u2013 hopes and plans &#8211; challenges ahead Those attending the 2016 USDA Agricultural Outlook Forum heard a bubbling stew about farmer data in precision agriculture. The update by Mary Kay Thatcher, American Farm Bureau Federation, began with U.S. farmer concerns (77 percent worried about data security). It extended [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9244","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=9244"}],"version-history":[{"count":1,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9244\/revisions"}],"predecessor-version":[{"id":11377,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/9244\/revisions\/11377"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=9244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=9244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=9244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}