{"id":9229,"date":"2015-03-05T00:00:00","date_gmt":"2015-03-05T00:00:00","guid":{"rendered":"http:\/\/wordpress-dev.library.illinois.edu\/funkaces\/15_03\/"},"modified":"2018-02-24T23:29:24","modified_gmt":"2018-02-24T23:29:24","slug":"15_03","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/15_03\/","title":{"rendered":"ACDC News – Issue 15-03"},"content":{"rendered":"
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Text mining and competitive analysis of social media in the food industry <\/strong><\/h3>\n

A recent issue of the International Journal of Information Management <\/em> featured use of text mining in competitive analysis of social media used by the three largest firms in the pizza industry.<\/p>\n

Results led the researchers to observe, \u201cAs more and more businesses established a social media presence, it becomes necessary for companies to monitor their own social media presence as well as that of their competitors.\u201d<\/p>\n

They offered four recommendations for companies interested in monitoring social media and developing strategies for competitive analysis. You can view the article here <\/a> .<\/p>\n

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\u00a0Sampling of new agricultural communications research in JAC<\/strong><\/h3>\n

The Journal of Applied Communications <\/em> serves as a major source you can use to keep up with current research in agricultural communications. Here are sample topics addressed in the final issue of 2014:<\/p>\n

\u201cProductive pinning: a quantitative content analysis determining the use of Pinterest by agricultural businesses and organizations\u201d by Jessie Topp, Scott Stebner, Lana A. Barkman, and Lauri M. Baker.<\/p>\n

\u201cThe critical target audience: communicating water conservation behaviors to critical thinking styles\u201d by Laura M. Gorham, Alexa J. Lamm, and Joy N. Rumble.<\/p>\n

\u201cExploring agriculturists\u2019 use of social media for agricultural marketing\u201d by Danielle White, Courtney Meyers, David Doerfert, and Erica Irlbeck.<\/p>\n

\u201cAn examination of the International Federation of Agricultural Journalists\u2019 involvement in agriculture knowledge mobilization\u201d by William Nelson, David Doerfert, Courtney Meyers, Matt Baker, Cindy Akers, Masaru Yamada, Teruaki Nanseki, and Owen Roberts.<\/p>\n

\u201cTexas and Southwestern Cattle Raisers Association members\u2019 preferred sources of animal health information\u201d by Patrick R. Allen, Traci L. Naile, Tom A Vestal, and Monty Dozier.<\/p>\n

You can read these and other recent JAC articles on their website <\/a> .<\/p>\n

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Ag comm students learning through field study <\/strong><\/h3>\n

The Academic Interest Group of the Association for Communication Excellence (ACE) recently published a case report about a 2013 study-away experience for agricultural communications students.\u00a0 Courtney Meyers, faculty member at Texas Tech University, reported how she and Shannon Arnold of Montana State University took 22 students to Washington, D.C. for a week.\u00a0 They offered seven tips for organizing and carrying out a study away experience.<\/p>\n

You can read the report on their WordPress site <\/a> .<\/p>\n

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Who is tweeting what about nanotechnology? <\/strong><\/h3>\n

A recent web metric analysis of more than 24,000 tweets on nanotechnology found individuals more active than the official channels\/representatives of scientific institutions and organizations.\u00a0 Researcher G. A. Veltri also found nanotechnology not so much an object of conversation on Twitter as a channel of diffusion for the new technology.<\/p>\n

Most of the tweets involved news of nanotechnology events or applications for medical research and consumer goods. Veltri found little emphasis placed on resources to understand the science and technology involved and relatively little tweeting (15%) about concerns and opposition to nanotechnology.<\/p>\n

You can read this article in the journal, Public Understanding of Science <\/em> , here <\/a> .<\/p>\n

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Saturday mail loss stings worst in small towns <\/strong><\/h3>\n

Tonda Rush, CEO of the National Newspaper Association, makes a case for maintaining Saturday delivery of mail. In a recent commentary, Rush emphasizes the special importance of newspapers published and delivered on Saturday in small towns.<\/p>\n

\u201cThe Postal Service says the public supports dropping Saturday delivery.\u00a0 But whether the public is aware of the risks to the economy, particularly in small towns, is debatable.\u00a0 For most, the mail is taken for granted, even in a world where texts and e-mails have long since overtaken mail\u2019s immediacy.\u00a0 Mail still supports more than $1 trillion in economic activity, according to a biennial study of the Envelope Manufacturers Association. And mailers pay for USPS, not the general public.\u201d<\/p>\n

You can read the commentary on the National Newspaper Association’s site <\/a> .<\/p>\n

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Need a reference about food and drink? <\/strong><\/h3>\n

If so, you may find just the information you need in The Diner\u2019s Dictionary: Word Origins of Food and Drink <\/em> . It was written by John Ayto and published by Oxford University Press (Second Edition, 2012).<\/p>\n

From the term \u201cAbernethy biscuit\u201d to \u201czwieback,\u201d the 405 pages feature a rich and global gastronomical stew of engaging descriptions and histories.<\/p>\n

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Helping you scout for information you can use <\/strong><\/h3>\n

Your busy schedule may not permit you to review dozens of sources for information about the communications aspects of agriculture in all its dimensions.\u00a0 You track sources in your special area of interest. Beyond that, you can rely on ACDC staff members to watch for other information that may serve you. For example, here are a few of the wide-ranging journals from which we have recently gathered information for the ACDC collection:<\/p>\n