{"id":9224,"date":"2014-10-13T00:00:00","date_gmt":"2014-10-13T00:00:00","guid":{"rendered":"http:\/\/wordpress-dev.library.illinois.edu\/funkaces\/14_11\/"},"modified":"2014-10-13T00:00:00","modified_gmt":"2014-10-13T00:00:00","slug":"14_11","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/14_11\/","title":{"rendered":"ACDC News – Issue 14-11"},"content":{"rendered":"
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Marketing – only a commercial activity? Time to rethink it. <\/strong> <\/p>\n

Nonprofit and social marketing represent the most complex and difficult contexts in which marketing activities are carried out. Commercial application \u2013 selling products and services – is only one simplified variety. The relationship has been upside down. So argued Alan Andreasen in a Journal of Public Policy and Marketing <\/em> article we have added to the ACDC collection. <\/p>\n

This topic holds special interest for those involved in extension\/advisory services, teaching and research institutions, non-governmental organizations, public agencies, and other non-commercial settings. The author suggested a new taxonomy for categorizing behavioral objectives in a way that serves all settings. <\/p>\n

You can read an executive summary of the article at the following link. Check with us at docctr@library.illinois.edu <\/a> for further assistance. http:\/\/www.marketingpower.com\/AboutAMA\/Pages\/AMA%20Publications\/AMA%20Journals\/Journal%20of%20Public%20Policy%20Marketing\/TOCS\/SUM_2012.1\/rethinking_social_nonprofit_marketing.aspx <\/a> <\/strong> <\/p>\n

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Singing for rural women <\/strong> <\/p>\n

\u201cUntil she stopped writing music in 1972, [Loretta] Lynn was one of country music\u2019s most ardent feminist voices,\u201d Danny Shipka wrote in an article we added recently to the ACDC collection. It appeared in the Online Journal of Rural Research and Policy <\/em> . <\/p>\n

\u201cDiscussing such topics as war, alcoholism, marriage, sexuality, and the sexual revolution, Lynn wrote from the perspective of common rural women and the issues they faced in the volatile 1960s. Never one to shy away from a controversial subject, she translated the complexity of the changing social landscape into simple, honest, easy-to-understand lyrics that gave rural women around the country an emancipated strong voice in the public sphere.\u201d <\/p>\n

You can read this textual analysis of the 94 songs she wrote and co-wrote between 1960 and 1972: http:\/\/www.oalib.com\/paper\/2663141#.U-_Av2PgW5I <\/a> <\/p>\n

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What\u2019s new in development (from three decades ago)? <\/strong> <\/p>\n

In 1982, political scientists O. P. Dwivedi and J. Nef described two decades of failure by development administration to solve problems of the Third World. They noted shortcomings of emphasis on modernization through transfer of technology. Looking forward, they suggested that the Third Development Decade must change its focus and strategy to include key goals such as: <\/p>\n