{"id":9164,"date":"2011-04-28T00:00:00","date_gmt":"2011-04-28T00:00:00","guid":{"rendered":"http:\/\/wordpress-dev.library.illinois.edu\/funkaces\/11_07\/"},"modified":"2017-07-26T18:01:08","modified_gmt":"2017-07-26T18:01:08","slug":"11_07","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/11_07\/","title":{"rendered":"ACDC News – Issue 11-07"},"content":{"rendered":"
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Rural and urban audiences – not “two opposing groups.” <\/strong> Jean-Pierre Ilboudo of the Food and Agriculture Organization (FAO) of the United Nations emphasized that perspective in a book chapter about the role and use of rural radio. This case study and others in The one to watch <\/em> were among the earliest to examine the convergence of radio with new information and communications technologies for rural development. <\/p>\n

Reality is more refined than a rural-urban face-off, he observed. The “differences and differing lifestyles which are specific to ethnic or community membership – language, gender and age – play an increasingly important role.\u00a0 He described a “new radio landscape” and some of the special roles that radio can play within it. You can read this chapter, and others, here <\/a> . <\/p>\n

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Naming the flu – more than meets the eye. <\/strong> Researcher Orla Vigs\u00f8 has tried to identify theoretical underpinnings for the 2009 flu epidemic that featured a war of names: Mexican flu, Swine flu, New flu and H1N1 flu\u00a0 Reporting in Observatorio Journal <\/em> , Vigs\u00f8 analyzed this name battle in terms of the ancient rhetorical theory of stasis, and the more recent concept of frames and counter-frames. Findings?\u00a0 “It turns out that what may have looked like a mixture of scientific debate and language use was indeed a number of economic and political conflicts taking place simultaneously, and with the flu as a proxy.\u00a0 World trade, protectionism, tourism and religious persecution are just some of the factors at play in this intensive episode.” <\/p>\n

“To all of the stakeholders dealt with here, the naming of the pandemic was in fact a case of crisis communication, as the choice of name for the disease could have severe implications for each stakeholder’s continued business.\u00a0 But at the same time, the stakeholder was not just facing a crisis due to the development of a disease, but even due to deliberate attempts from other stakeholders to inflict damage and favour their own interests.\u00a0 And in most cases, these attempts were performed under cover of a concern for health and stability.\u00a0 To grasp this and make it clear in one theoretical approach is, indeed, a challenge to crisis communication theory.”\u00a0 You can read the journal article here <\/a> . <\/p>\n

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Understanding the U.S. generic advertising system <\/strong> .\u00a0 Ronald Ward, among the most active researchers in this field, provided an overview <\/a> in a recent issue of the International Journal on Food System Dynamics <\/em> .\u00a0 Citing examples of beef, flowers, honey and watermelon promotion, he described the structure, theory, common characteristics and experiences of generic programs of commodity promotion in the U.S. <\/p>\n

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21 lessons learned when Extension reports in controversy. <\/strong> Researchers Teresa Welch and William S. Braunworth, Jr., identified them in a recent journal article we have added to the ACDC collection.\u00a0 They reported on experiences of a team of Extension and Experiment Station faculty members involved in publishing a report related to a water conflict in Oregon and California. Their observations and public feedback provided 15 lessons in what worked and 6 lessons in what to improve.\u00a0 Several of the key lessons: <\/p>\n