{"id":17218,"date":"2025-07-23T19:02:36","date_gmt":"2025-07-23T19:02:36","guid":{"rendered":"https:\/\/wordpress.library.illinois.edu\/funkaces\/?p=17218"},"modified":"2025-07-25T14:09:32","modified_gmt":"2025-07-25T14:09:32","slug":"acdc-news-issue-25-07","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-25-07\/","title":{"rendered":"ACDC News &#8211; Issue 25-07"},"content":{"rendered":"<h2><strong>Download a <a href=\"http:\/\/wordpress.library.illinois.edu\/funkaces\/wp-content\/uploads\/sites\/53\/2025\/07\/DocNews25-07.pdf\">printer-friendly PDF<\/a>\u00a0of this issue<\/strong><\/h2>\n<hr \/>\n<h3><strong>\u201cProtein-dazed, and still confused\u201d<\/strong><\/h3>\n<p>New research findings from the International Food Information Council suggest that America\u2019s protein obsession is real \u2013 and rising. Yet, most consumers still do not know how much protein they actually need. Results of the 2025 IFIC Food and Health Survey show that 71 percent of Americans are trying to consume protein. Consumption has grown from 67 percent in 2023 and 59 percent in 2022. \u201cProtein is riding a wave of popularity, powered by trends in weight management, fitness and healthy aging.\u201d However, 79 percent of consumers report they are either unaware (53 percent) or unsure (26 percent) how much protein they should actually consume daily.<\/p>\n<p>You can read \u201c<a href=\"https:\/\/ific.org\/media\/protein-dazed-and-still-confused-new-ific-research-reveals-americas-high-protein-hype-doesnt-match-knowledge\/\">Protein-dazed, and still confused<\/a>\u201d by open access.<\/p>\n<hr \/>\n<h3><strong>\u201cThe business case for getting your team to laugh together\u201d<\/strong><\/h3>\n<p>We are adding to the ACDC collection a 2022 commentary about the professional and personal value of humor during an era of constant connection, information overload, stress and stiff upper lip. Author Steve Cody, CEO of Peppercomm, leads a communications firm that serves clients involved in food and beverages, consumer lifestyle, finance, crisis management and other matters.\u00a0He cited research indicating that organizations using humor as part of the culture experience shareholder returns 19 percent higher than their competitors.<\/p>\n<p>\u201cHumor connects people and encourages them to be present. Injecting humor and levity in our daily work interactions, even virtually, can actually change how our brains work, generating more alpha brainwaves that help us develop creative solutions, reduce stress and solve problems. Most important, it builds resiliency,\u00a0which can help employees better navigate the challenges and changes we are facing on a regular basis and bounce back more quickly.\u201d<\/p>\n<p>You can read \u201c<a href=\"https:\/\/fastcompany.com\/90751142\/the-business-case-for-getting-your-team-to-laugh-together\/\">The business case for getting your team to laugh together<\/a>\u201d by open access.<\/p>\n<hr \/>\n<h3><strong>Six ways to become a go-to grocer<\/strong><\/h3>\n<p>The produce industry offers a wealth of insights about communicating effectively in the food world. Here is a recent commentary published in <em>The Packer<\/em>. Columnist Armand Lobato shares tips to food stores about how to be a primary destination for consumers\u2019 purchases of fresh fruits and vegetables.<\/p>\n<ul>\n<li>Be neat and clean. Dirt repels sales.<\/li>\n<li>Be consistently fresh<\/li>\n<li>Don\u2019t run out of product<\/li>\n<li>Offer great variety<\/li>\n<li>Offer great selection<\/li>\n<li>Provide service with smile<\/li>\n<\/ul>\n<p>You can read \u201c<a href=\"https:\/\/www.thepacker.com\/opinion\/become-go-grocer-6-ways-be-shoppers-main-stop\">6 ways to become a go-to grocer<\/a>\u201d by open access.<\/p>\n<hr \/>\n<h3><strong>Agricultural Relations Council honoree<\/strong><\/h3>\n<p>Congratulations to Robert Giblin who was inducted into the Agricultural Relations Council Hall of Fame at the ARC annual meeting during June. This 40-year communications veteran has held important roles in agency, corporate, government and military work. He is commended for excelling at crafting and executing communication initiatives that connect farmers, agribusiness leaders, policymakers and consumers. Within ARC, he served as president and \u201cstrategically led initiatives to secure ARC\u2019s position as the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food and fiber industries.\u201d<\/p>\n<p>You can read \u201c<a href=\"https:\/\/www.agrimarketing.com\/s\/153144\">Bob Giblin to be inducted into Ag Relations Council\u2019s Hall of Fame<\/a>\u201d by open access.<\/p>\n<hr \/>\n<h3><strong>ACDC collection tops 51,000<\/strong><\/h3>\n<p>We find special pleasure in reporting that the Agricultural Communications Documentation Center collection reached a total of more than 51,000 documents during June. A bulk upload of citations involved valuable information from a nine-box collection of documents contributed by Robert and Susanne Morris. ACDC personnel have been processing these materials during the past year. Based in Washington, D.C., Robert and Susanne have had a remarkable career of studies, research, and training in cross-cultural communication. We look forward to reporting more about them and their contributions in an approaching issue of <em>ACDC News<\/em>.<\/p>\n<hr \/>\n<h3><strong>Communicator events approaching<\/strong><\/h3>\n<p>Here are agricultural communicator event plans you may find helpful, including contact information you can use for details. We welcome suggestions or revisions for this calendar.<\/p>\n<p>July 27-30, 2025<br \/>\nAgricultural Media Summit in Rogers, Arkansas. Member associations include Ag Media Council of SIIA AM&amp;P Network, Agricultural Communicators Network (ACN) and Livestock Publications Council (LPC). Information: <a href=\"https:\/\/agmediasummit.com\">https:\/\/agmediasummit.com<\/a><\/p>\n<p>July 27-29, 2025<br \/>\nAnnual conference of National Agricultural Communicators of Tomorrow (ACT). This student organization meets in collaboration with Agricultural Media Summit in Rogers, Arkansas. Information: <a href=\"https:\/\/nactnow.org\/upcoming-events\">https:\/\/nactnow.org\/upcoming-events<\/a><\/p>\n<p>October 14-18, 2025<br \/>\nInternational Federation of Agricultural Journalists (IFAJ) Congress in Nairobi, Kenya. Hosted by Kenya Media for Environment, Science, Health and Agriculture (MESHA). Information: <a href=\"https:\/\/www.ifaj.org\/ifaj-congress2025-kenya\/46175\/\">https:\/\/www.ifaj.org\/ifaj-congress2025-kenya\/46175\/<\/a><\/p>\n<p>October 19-22, 2025<br \/>\nAnnual meeting of the Communication Officers of State Departments of Agriculture (COSDA) in Virginia Beach, Virginia.\u00a0Information: <a href=\"https:\/\/www.nasda.org\/about-nasda\/affiliates\/communication-officers-of-state-departments-of-agriculture-cosda\/\">https:\/\/www.nasda.org\/about-nasda\/affiliates\/communication-officers-of-state-departments-of-agriculture-cosda\/<\/a><\/p>\n<p>November 7-9, 2025<br \/>\nScienceWriters2025 in Chicago, Illinois, at the Marriott Chicago O\u2019Hare. Hosted by the National Association of Science Writers and the Council for the Advancement of Science Writing. Information: <a href=\"https:\/\/www.nasw.org\">https:\/\/\/www.nasw.org<\/a><\/p>\n<p>November 19-21, 2025<br \/>\nNational Association of Farm Broadcasting (NAFB) convention in Kansas City, Missouri, at the Westin Crown Center.\u00a0Information: <a href=\"https:\/\/nafb.com\/events\/nafb-convention-0\">https:\/\/nafb.com\/events\/nafb-convention-0<\/a><\/p>\n<hr \/>\n<h3><strong>No return to \u201cdefault\u201d<\/strong><\/h3>\n<p>We close this issue of <em>ACDC News<\/em> from a piece of advice about communicating. It comes from the <em>Farmer\u2019s Almanac<\/em>, with thanks to Paul Hixson for sharing it.<\/p>\n<p>\u201cYou cannot unsay a cruel word\u201d<\/p>\n<hr \/>\n<p>ACDC is a deep and open resource for you, so please feel free to invite our help as you search for information, local to global. You are welcome to follow us on X\u00a0<a href=\"https:\/\/twitter.com\/ACDCUIUC\">@ACDCUIUC<\/a>. And please suggest (or send) agricultural communications documents we might add to this unique and valued international collection. We welcome them in hard copy (sent to Agricultural Communications Documentation Center, 510 ACES Library, 1101 S. Goodwin Avenue, University of Illinois, Urbana, IL 61801) \u2013 or in electronic format sent to\u00a0<a href=\"mailto:acdc@library.illinois.edu\">acdc@library.illinois.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download a printer-friendly PDF\u00a0of this issue \u201cProtein-dazed, and still confused\u201d New research findings from the International Food Information Council suggest that America\u2019s protein obsession is real \u2013 and rising. Yet, most consumers still do not know how much protein they actually need. Results of the 2025 IFIC Food and Health Survey show that 71 percent [&hellip;]<\/p>\n","protected":false},"author":616,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-17218","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/17218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/616"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=17218"}],"version-history":[{"count":10,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/17218\/revisions"}],"predecessor-version":[{"id":17289,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/17218\/revisions\/17289"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=17218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=17218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=17218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}