{"id":16816,"date":"2025-03-11T14:35:31","date_gmt":"2025-03-11T14:35:31","guid":{"rendered":"https:\/\/wordpress.library.illinois.edu\/funkaces\/?p=16816"},"modified":"2025-12-03T21:42:10","modified_gmt":"2025-12-03T21:42:10","slug":"march-news-and-research-from-the-acdc-issue-25-03","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/march-news-and-research-from-the-acdc-issue-25-03\/","title":{"rendered":"March News and Research from the ACDC\u2013 Issue 25-03"},"content":{"rendered":"<h2><strong>Download a <a href=\"http:\/\/wordpress.library.illinois.edu\/funkaces\/wp-content\/uploads\/sites\/53\/2025\/03\/DocNews25-03.pdf\">printer-friendly PDF<\/a> of this issue<\/strong><\/h2>\n<hr \/>\n<h3><strong>Working alone in US rural journalism<\/strong><\/h3>\n<p>\u201cWhile journalists across the globe report facing difficult labor conditions, US rural journalists face particularly acute conditions \u2013 often tasked with conducting many of the hardest tasks of journalism but with little financial, staff, or emotional support.\u201d So began the abstract of a recent article in Journalism Practice.<\/p>\n<p>Researchers explored how a sample of rural journalists said they manage their labor expectations and the challenges of working alone in remote conditions. Findings revealed them driven by promise of community and social cohesion. However, they reported finding their labor maximized, their benefits minimized, and themselves facing an increasingly hostile audience.<\/p>\n<p>\u201cThat s**t is hard to get away from\u201d: Working alone in US rural journalism\u201d is not available in full text by open access. However, if you are interested in reading it please invite our help at <a href=\"mailto:acdc@library.illinois.edu\">acdc@library.illinois.edu<\/a><\/p>\n<hr \/>\n<h3><strong>Trust at a tipping point<\/strong><\/h3>\n<p>Results of a 2024 survey from the International Food Information Council (IFIC) reflect lack of trust among Americans in science involving food, nutrition, and diet.<\/p>\n<p>Findings suggested that less than half of Americans strongly trust this science. Approximately 1 in 5 American consumers (21 percent) said they are distrusting. Here are some factors noted in this research summary from IFIC:<\/p>\n<ul>\n<li>\u201cMisinformation on the internet is rampant\u201d<\/li>\n<li>Individual ideology can contradict expert advice<\/li>\n<li>Science is complex<\/li>\n<li>Perception that recommendations keep shifting<\/li>\n<\/ul>\n<p>\u201cThe current state of consumer trust in science is a pressing call to action for organizations like ours, focused on public service and health improvement.\u201d<\/p>\n<p>You can read \u201c<a href=\"https:\/\/ific.org\/media\/trust-at-a-tipping-point\/\">Trust at a tipping point<\/a>\u201d by open access.<\/p>\n<hr \/>\n<h3><strong>How are Africans talking about climate<\/strong><br \/>\n<strong>change and who is doing the talking?<\/strong><\/h3>\n<p>That title introduced a 2023 article we are adding to the ACDC collection from the Journal of African Media Studies. Authors Rebecca Pointer and Samuel Matsiko analyzed key messages emerging from mainstream media and Twitter users in all 54 African countries. Quantitative data involving mainstream media were gathered during October 2020 through September 2021. Twitter data involved May through September 2021.<\/p>\n<p>\u201cWhile the nature of mainstream media coverage varies across the top five countries, a slight shift towards articles focused on adaptation and mitigation was observed, away from purely disaster narratives. Worryingly, for Twitter, very few African voices are tweeting about climate change and what they are tweeting does not draw much attention to pertinent issues on the continent in respect of climate change.\u201d<\/p>\n<p>You can read \u201c<a href=\"https:\/\/intellectdiscover.com\/content\/journals\/10.1386\/jams_00103_1\">How are Africans talking about climate change and who is doing the talking?<\/a>\u201d by open access.<\/p>\n<hr \/>\n<h3><strong>Four ways to connect with conscious consumers<\/strong><\/h3>\n<p>Consultant Steve Lerch offered four suggestions during the 2024 Global Organic Produce Expo (GOPEX) in Florida:<\/p>\n<ul>\n<li>Regularly use Google Trends to stay up to date on consumer interests and trends<\/li>\n<li>Review competitors\u2019 and partners\u2019 messaging and advertising to understand the \u201cclutter\u201d consumers are exposed to<\/li>\n<li>Simplify bland messaging to focus on the single most important value proposition<\/li>\n<li>Explore creative, authentic ways to connect with consumers, even if it means trying new platforms such as TikTok<\/li>\n<\/ul>\n<p>You can read \u201c<a href=\"https:\/\/producemarketguide.com\/news\/how-companies-can-connect-conscious-consumers\">How companies can connect with conscious consumers<\/a>\u201d by open access.<\/p>\n<hr \/>\n<h3><strong>\u201cTackling the food industry and farmer disconnect\u201d<\/strong><\/h3>\n<p>We are adding to the ACDC collection a 2022 brief from the Center for Food Integrity (CFI). It notes that the \u201cfood and agriculture industries often talk about the disconnect between food production and consumers. However, the food industry and farmer disconnect is just as real.\u201d<\/p>\n<p>\u201c\u2026 what we\u2019ve found through our work at CFI is that bringing consumers and farmers together to listen and learn from each other can bridge the gap and serve as a pathway to earning trust. It\u2019s an approach that\u2019s needed with farmers and the food industry, too. \u2026conversations between farmers and food companies should be happening more frequently to forge relationships.\u201d<\/p>\n<p>You can read \u201c<a href=\"https:\/\/www.foodintegrity.org\/resources1\/blog-pages\/cfi\/tackling-the-food-industry-and-farmer-disconnect\">Tackling the food industry and farmer disconnect<\/a>\u201d by open access.<\/p>\n<hr \/>\n<h3><strong>Communicator events approaching<\/strong><\/h3>\n<p>Here are agricultural communicator event plans you may find helpful, including contact information you can use for details. We welcome suggestions or revisions for this calendar.<\/p>\n<p>April 9-11, 2025<br \/>\n\u201c<a href=\"https:\/\/www.nama.org\/namapalooza-schedule.html\">NAMA Palooza<\/a>\u201d Conference of the National Agri-Marketing Association (NAMA) in Kansas City, Missouri.<\/p>\n<p>April 14-17, 2025<br \/>\n\u201c<a href=\"https:\/\/www.aiaee.org\/2025aiaeeconference\">From the highlands to the islands: Bridging community learning and development through extension<\/a>\u201d Conference of the Association for International Agricultural and Extension Education (AIAEE) in Inverness, Scotland.<\/p>\n<p>April 29-May 1, 2025<br \/>\n<a href=\"https:\/\/toca.org\/toca-annual-meeting\">Annual meeting of the Turf and Ornamental Communicators Association (TOCA)<\/a> in Charleston, South Carolina.<\/p>\n<p>June 16-18, 2025<br \/>\n\u201c<a href=\"https:\/\/www.aceweb.org\/ace-conference\">Say cheese!<\/a>\u201d Annual conference of the Association for Communication Excellence (ACE) in Milwaukee, Wisconsin.<\/p>\n<p>June 24-25, 2025<br \/>\n<a href=\"https:\/\/agrelationscouncil.org\/agricultural-relations-council-annual-meeting\">Annual conference of the Agricultural Relations Council (ARC)<\/a> in Kansas City, Missouri.<\/p>\n<p>July 9-13, 2025<br \/>\n<a href=\"https:\/\/www.iswne.org\/annual_conferences\/2025-conference---brookings-south-dakota-july-9-13\/article_c1208e8a-0df4-11ed-85e1-37171e9b3d04.html\">Annual conference of the International Society of Weekly Newspaper Editors (ISWNE)<\/a> in Brookings, South Dakota.<\/p>\n<hr \/>\n<h3><strong>A lesson about time<\/strong><\/h3>\n<p>We close this issue of ACDC News with a thought from Lucille S. Harper, freelance writer:<\/p>\n<p>\u201cTime is a great healer but a poor beautician.\u201d<\/p>\n<hr \/>\n<h3><strong>A friendly reminder:<\/strong><\/h3>\n<p>ACDC is a deep and open resource for you, so please feel free to invite our help as you search for information, local to global. You are welcomed to follow us on Twitter <a href=\"https:\/\/twitter.com\/ACDCUIUC\">@ACDCUIUC<\/a>. And please suggest (or send) agricultural communications documents we might add to this unique and valued international collection. We welcome them in hard copy (sent to Agricultural Communications Documentation Center, 510 ACES Library, 1101 S. Goodwin Avenue, University of Illinois, Urbana, IL 61801) \u2013 or in electronic format sent to\u00a0<a href=\"mailto:acdc@library.illinois.edu\">acdc@library.illinois.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download a printer-friendly PDF of this issue Working alone in US rural journalism \u201cWhile journalists across the globe report facing difficult labor conditions, US rural journalists face particularly acute conditions \u2013 often tasked with conducting many of the hardest tasks of journalism but with little financial, staff, or emotional support.\u201d So began the abstract of [&hellip;]<\/p>\n","protected":false},"author":863,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-16816","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/16816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/863"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=16816"}],"version-history":[{"count":4,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/16816\/revisions"}],"predecessor-version":[{"id":17333,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/16816\/revisions\/17333"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=16816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=16816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=16816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}