{"id":16397,"date":"2024-04-12T15:13:03","date_gmt":"2024-04-12T15:13:03","guid":{"rendered":"https:\/\/wordpress.library.illinois.edu\/funkaces\/?p=16397"},"modified":"2024-09-16T19:00:28","modified_gmt":"2024-09-16T19:00:28","slug":"april-news-and-research-from-the-acdc-issue-24-04","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/april-news-and-research-from-the-acdc-issue-24-04\/","title":{"rendered":"April News and Research from the ACDC\u2013 Issue 24-04"},"content":{"rendered":"

Click here<\/a> for a printer-friendly PDF of this issue<\/strong><\/h2>\n
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News media in rural communities not covering local matters<\/strong><\/h3>\n

Results of a 2019 Pew Research Center national survey indicated that only 41 percent of U.S. rural residents said their local news media mostly cover their areas, compared with 62 percent of urban residents. This gap is cited as \u201ca concern raised by many journalism watchers following newsroom cutbacks and media consolidation.\u201d<\/p>\n

As a possible result, 69 percent of rural residents indicated their local news media do not have much influence.<\/p>\n

You can read \u201cFor many rural residents in U.S., local news media mostly don\u2019t cover\u2026<\/a>\u201d by open access.<\/p>\n

\n

Participatory photography and thematic collages: pathways to adoption<\/strong><\/h3>\n

A research team from the University of Reading (UK) collaborated recently with members of a women\u2019s self-help group in India to explore this interactive approach to rural development. They used individual photo creativity and group discussion to understand more clearly the subjective motivations and social-cultural factors which influence adoption of zero budget natural farming. It emphasizes chemical-free inputs and regenerative farming technologies.<\/p>\n

You can read \u201cThematic collages in participatory photography<\/a>\u201d by open access in the International Journal of Qualitative Methods.<\/p>\n

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Factors affecting trust in Chinese digital journalism<\/strong><\/h3>\n

\u201cTrust in online digital news has become a significant concern affecting social cohesion in China. Under the framework of folk theories, we interviewed urban and rural residents\u2019 perceptions and imaginations of digital news credibility in China\u2019s digital journalism environment.\u201d So indicated the authors of this 2023 article in Media and Communication.<\/p>\n

Among their findings:
\n\u2022 Digital media giants in China were used by both urban and rural residents.
\n\u2022 Skepticism of digital news accounted for only a tiny fraction of the reasons held by news avoiders.
\n\u2022 Urban and rural residents had similar perceptions about the impact of news forms, quality of information and individual stances on digital news.
\n\u2022 Rural residents showed uncertainty about the transparency of news production.
\n\u2022 News seekers were more likely to display herd behaviors, which may mislead their judgment of news credibility.
\n\u2022 News avoiders may refuse to consume news because of their distaste for China\u2019s digital news atmosphere.<\/p>\n

You can read \u201cFactors affecting trust in Chinese digital journalism<\/a>\u201d by open access.<\/p>\n

\n

Farm-based causes and solutions for fruit and vegetable waste<\/strong><\/h3>\n

A 2024 article in the International Journal of Agricultural Sustainability addressed this issue in Romania. Authors emphasized that farmers are \u201cthe most important stakeholders in minimizing fruit and vegetable waste in primary production, and any intervention must consider their attitudes and perspectives.\u201d Results of a qualitative analysis process showed that farmers defined such waste as discarded produce, excluding items used for compost or animal feed. Three indirect causes of farm-based produce waste emerged:<\/p>\n

\u2022 Consumers\u2019 preference for supermarkets and perfectly-shaped fruits and vegetables
\n\u2022 Difficulties farmers face in accessing supermarkets
\n\u2022 Difficulties they face in marketing imperfect fruits and vegetables<\/p>\n

Authors called for (a) inclusive food policies that prioritize local knowledge and (b) farmers to tailor solutions for reducing fruit and vegetable waste.<\/p>\n

You can read \u201cCauses and solutions for fruit and vegetable waste<\/a>\u201d by open access.<\/p>\n

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Marketing to the rural lifestyle audience<\/strong><\/h3>\n

We are adding to the ACDC collection results of an analysis which focused on marketing to about 46 million U.S. residents living in rural places. Author Sara Steever, president of Paulsen marketing agency, reported findings about the characteristics, attitudes, activities, media preferences and purchase intent of rural residents who own land for self-fulfillment rather than profit.<\/p>\n

She indicated that the findings can help marketers create specific content, develop new products and services, optimize their media investment, attract and retain customers and build brand loyalty.<\/p>\n

You can read \u201cMarketing to the rural lifestyle audience<\/a>\u201d by open access.<\/p>\n

\n

Communicator events approaching<\/strong><\/h3>\n

Here are event plans you may find helpful, with contact information you can use for details. We welcome suggestions or revisions for this calendar.<\/p>\n

May 16-18, 2024. \u201cReturn to horse country.\u201d Conference of American Horse Publications (AHP) in Lexington, Kentucky. Information: https:\/\/www.americanhorsepubs.org\/ahp-annual-conference\/<\/a><\/p>\n

June 2-4, 2024. \u201cCenter of Communication.\u201d Cooperative Communicators Association (CCA) Institute in Des Moines, Iowa. Information: https:\/\/www.communicators.coop\/professional-development\/cca-institute\/ <\/a><\/p>\n

June 18-20, 2024. Annual meeting of the Agricultural Relations Council (ARC) in Cincinnati, Ohio. Information: https:\/\/www.agrelationscouncil.org\/agricultural-relations-council-annual-meeting\/<\/a><\/p>\n

June 18-23, 2024. Conference of the International Society of Weekly Newspaper Editors (ISWNE) in Toronto, Canada.
\nInformation: https:\/\/www.iswne.org\/conferences\/<\/a><\/p>\n

June 20-24, 2024. \u201cCommunication and global human rights.\u201d Annual conference of the International Communication Association (ICA) in Gold Coast, Australia. Information: https:\/\/www.icahdq.org\/mpage\/ica24\/<\/a><\/p>\n

June 23-25, 2024. \u201cBig ideas start here.\u201d Annual conference of the Association of Communication Excellence (ACE) in Salt Lake City, Utah.
\nInformation: https:\/\/aceweb.org\/ace-conference\/<\/a><\/p>\n

\n

Said of certain cattle thieves<\/strong><\/h3>\n

As boosters of brevity, we close this issue of ACDC News<\/em> with a concise, revealing euphemism about the fate of certain cattle thieves. It caught our eye in the book, Cow People,<\/em> by J. Frank Dobie:<\/p>\n

\u201cThey quit breathing.\u201d<\/p>\n

\n

Best regards and wishes<\/strong><\/h3>\n

ACDC is a deep and open resource for you, so please feel free to invite our help as you search for information, local to global. You are welcome to follow us on Twitter @ACDCUIUC<\/a>. And please suggest (or send) agricultural communications documents we might add to this unique and valued international collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, 510 ACES Library, 1101 S. Goodwin Avenue, University of Illinois, Urbana, IL 61801) – or in electronic format sent to acdc@library.illinois.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Click here for a printer-friendly PDF of this issue News media in rural communities not covering local matters Results of a 2019 Pew Research Center national survey indicated that only 41 percent of U.S. rural residents said their local news media mostly cover their areas, compared with 62 percent of urban residents. This gap is […]<\/p>\n","protected":false},"author":832,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-16397","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/16397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/832"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=16397"}],"version-history":[{"count":5,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/16397\/revisions"}],"predecessor-version":[{"id":16501,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/16397\/revisions\/16501"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=16397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=16397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=16397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}