{"id":13871,"date":"2020-05-08T23:12:04","date_gmt":"2020-05-08T23:12:04","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=13871"},"modified":"2020-05-11T17:01:41","modified_gmt":"2020-05-11T17:01:41","slug":"acdc-news-issue-20-05","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-20-05\/","title":{"rendered":"ACDC News \u2013 Issue 20-05"},"content":{"rendered":"<h3>Access to a <a href=\"http:\/\/wordpress.library.illinois.edu\/funkaces\/wp-content\/uploads\/sites\/53\/2020\/05\/DocNews20-05-Copy.pdf\">printer friendly PDF<\/a> of this newsletter.<\/h3>\n<hr \/>\n<h3><strong>How new agri-marketers should talk to farmers<\/strong><\/h3>\n<p>David Vincent of Rooster Strategic Solutions recently offered seven tips for new college graduates as they join the ranks of agricultural advertising agencies and agribusinesses to begin working with farmers and ranchers.<\/p>\n<ul>\n<li>Farmers are some of the smartest people you\u2019ll ever meet.<\/li>\n<li>Farming is hard, hard, hard work.<\/li>\n<li>Farmers are alike, but not homogeneous.<\/li>\n<li>Do your homework.<\/li>\n<li>Respect their time.<\/li>\n<li>Common courtesy goes a long way.<\/li>\n<li>Share the farmer\u2019s enthusiasm!<\/li>\n<\/ul>\n<p>You can read the article, \u201c<a href=\"https:\/\/www.agrimarketing.com\/ss.php?id=126835\">Rooster Blog: How New Agri-Marketers Should Talk to Farmers<\/a>\u201d, via AgriMarketing Weekly.<\/p>\n<hr \/>\n<h3><strong>\u201cBeing left behind amidst Africa\u2019s rising imagery\u201d<\/strong><\/h3>\n<p>That title of a 2017 journal article refers to what author Eric Otenyo described as \u201cthe continued marginalization of the Maasai people amidst the myth of a rising Africa.\u201d<\/p>\n<p>\u201cIn sum, the Africa rising myth and penetration of information and communication technologies (ICTs) in rural areas masks the dispossession of Maasai means of livelihood, and therefore worsening the groups\u2019 conditions of living.\u201d<\/p>\n<p>You can read this article, \u201c<a href=\"https:\/\/journal.acs.org.au\/index.php\/ajis\/article\/view\/1526\">Being Left Behind Amidst Africa;s Rising Imagery<\/a>\u201d, in a Volume 21 issue of <em>Australasian Journal of Information Systems<\/em>.<\/p>\n<hr \/>\n<h3><strong>Early (pseudo) scientific advertising of fruits and vegetables<\/strong><\/h3>\n<p>Thanks to researcher Michelle R. Nelson for alerting us to a sweeping new research report published in the <em>Advertising and Society Quarterly<\/em>.\u00a0 She and co-authors Susmita Das, and Regina Jihea Ahn analyzed (pseudo) scientific advertising of fruits and vegetables during the early 20<sup>th<\/sup> Century. Their findings revealed that \u201cin an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics.\u201d The \u201cprescriptions\u201d included daily doses to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis).<\/p>\n<p>Authors concluded that marketers of national food brands and grower organizations contributed to public knowledge \u2013 and confusion \u2013 about nutrition and foods in early medicalization of fruits and vegetables.\u00a0 They suggested: \u201cWhat is most needed now is perhaps a broader social marketing and transdisciplinary approach that uses both communication and advertising to engage in nutrition education\u2026\u201d<\/p>\n<p>You can read \u201c<a href=\"https:\/\/muse.jhu.edu\/article\/752637\">A prescription for health<\/a>\u201d, in the journal Advertising &amp; Society Quarterly.<\/p>\n<hr \/>\n<h3><strong>Useful resource for communicators in helping farm families remain safe<\/strong><\/h3>\n<p>We recently added to the ACDC collection a report describing a uniquely valuable source of agricultural injury and fatality reports. The resource, <a href=\"http:\/\/www.AgInjuryNews.org\">www.AgInjuryNews.org<\/a>, is maintained by the National Farm Medicine Center, Marshfield, Wisconsin.\u00a0 It is identified as the largest public database of such reports.<\/p>\n<p>This interactive web-based system tracks agriculture-related injuries and fatalities reported in news media and other sources. Launched in 2015, it is finding use and value for ag safety stakeholders from around the world. For example:<\/p>\n<ul>\n<li>News reporters gather data and case reports of incidents in their regions.<\/li>\n<li>Producers gain examples and talking points for safety meetings with employees.<\/li>\n<li>Extension educators, agriculture teachers, insurance companies, and other organizations use it in interactions with students, producers, and others in farming communities.<\/li>\n<li>Local fire departments and FFA chapters use it in safety messages and training.<\/li>\n<\/ul>\n<p>You can read the <a href=\"https:\/\/marshfieldresearch.org\/nfmc-news\/online-database-raises-awareness-of-agricultural-injuries\">report<\/a> at the Marshfield Clinic\u2019s site.<\/p>\n<hr \/>\n<h3><strong>Communicating human values in the world of animal welfare be cautious about channels to use<\/strong><\/h3>\n<p>A German Animal Welfare Initiative offers instructive insights about communicating in the realm of distinct human values.\u00a0 We recently added to the ACDC collection a research report about a sector-wide initiative in Germany to improve animal welfare standards.\u00a0 Researchers addressed three principal value components: (1) Self-enhancement, achievement, power; (2) Self-transcendence, openness to change, self-direction, universalism; and (3) Conservation, security, tradition.<\/p>\n<p>Face-to-face and online surveys among German citizens revealed that \u201cfor meat products\u2026the consideration of specific information needs of targeted audience is essential.\u201d In this case, the sector-wide initiative was communicated via websites of the organization and participating companies. However, survey respondents rarely mentioned online sources. \u201c\u2026the majority of consumers referred to brochures, flyers and interpersonal sources.\u201d<\/p>\n<p>You can read the research article, \u201c<a href=\"http:\/\/centmapress.ilb.uni-bonn.de\/ojs\/index.php\/fsd\/article\/view\/06\">How different consumer groups with distinct basic human values gather, seek and process information on meat topics<\/a>\u201d, at the journal International Journal on Food System Dynamics.<\/p>\n<hr \/>\n<h3><strong>How environmental reporters pioneered journalism for a \u201cpost-truth\u201d era<\/strong><\/h3>\n<p>Researcher Declan Fahy of Dublin City University, Ireland, used that title for a 2018 commentary we have added from <em>Environmental Communication<\/em>.\u00a0 \u201cSince the specialism was formed in the 1960s, environmental journalists have reported on politically partisan issues where facts are contested, expertise is challenged, and uncertainty is heightened.\u201d<\/p>\n<p>\u201cOver decades, environmental reporters resolved these conceptual problems. In the process, they reconfigured the definition of objectivity &#8212; in three ways.\u201d<\/p>\n<ol>\n<li>Viewed as the application of \u201ctrained judgment\u201d<\/li>\n<li>Viewed as the implementation of a transparent method<\/li>\n<li>Viewed as the pluralistic search for dialogue-based consensus<\/li>\n<\/ol>\n<p>Environmental reporters, \u201cby engaging deeply with the nature and impact of knowledge, have reconfigured the concept of objectivity, providing a conceptual model and guide to action for their peers. They are pioneers for contemporary \u2018post-truth\u2019 journalism.\u201d<\/p>\n<p>You can read the abstract for the article, \u201c<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/17524032.2018.1495093?journalCode=renc20\">Objectivity as Trained Judgment: How Environmental Reporters Pioneered Journalism for a Post-truth Era<\/a>\u201d, or confer with us at <a href=\"mailto:acdc@library.illinois.edu\">acdc@library.illinois.edu<\/a><\/p>\n<hr \/>\n<h3><strong>Communicator events approaching<\/strong><\/h3>\n<p>Uncertainties of the COVID-19 health issue continue to prompt flexible event planning, as you know. Here are plans of which we are aware, with website addresses you can use to track updates.<\/p>\n<p><strong>May 21-25, 2020 (<em>virtual conference being planned<\/em>)<\/strong><br \/>\n\u201cOpen communication.\u201d 70<sup>th<\/sup> annual conference of the International Communication Association (ICA) at Gold Coast, Queensland, Australia.<\/p>\n<p>Information: <a href=\"https:\/\/icahdq.org\/page\/ICA2020\/\">https:\/\/icahdq.org\/page\/ICA2020\/<\/a><\/p>\n<p><strong>June 23-25, 2020 (<em>cancelled on-site; alternative virtual events being planned<\/em>)<\/strong><br \/>\nAnnual conference of the Agricultural Relations Council (ARC) in Roanoke, Virginia.<\/p>\n<p>Information: <a href=\"https:\/\/agrelationscouncil.org\/conference-registration\">https:\/\/agrelationscouncil.org\/conference-registration<\/a><\/p>\n<p><strong>June 24-25, 2020 (<em>virtual conference being planned<\/em>)<\/strong><br \/>\n\u201cBe inspired Chicago!\u201d Annual conference of the Association for Communication Excellence (ACE), Hyatt Regency O\u2019Hare, Chicago, Illinois.<\/p>\n<p>Information: <a href=\"https:\/\/www.aceweb.org\/\">https:\/\/www.aceweb.org\/<\/a><\/p>\n<p><strong>June 24-29, 2020<\/strong> (<em>cancelled for 2020)<\/em><\/p>\n<p>\u201cFarming today for the society of the future.\u201d Annual Congress of the International Federation of Agricultural Journalists (IFAJ) in Bredsten, Denmark.<\/p>\n<p>Information:\u00a0 <a href=\"https:\/\/ifaj.org\/events\/annual-congress\">https:\/\/ifaj.org\/events\/annual-congress<\/a><\/p>\n<p><strong>July 25-29, 2020 (<em>on-site conference being planned)<\/em><\/strong><br \/>\n\u201cAg Media Summit 2020.\u201d\u00a0 AMS is an industry-wide gathering of agricultural media and communications professionals in Kansas City, Missouri. It joins together AAEA \u2013 The Agricultural Communicators Network, Livestock Publications Council, and Connectiv Agri-Media Committee.<\/p>\n<p>Information: <a href=\"https:\/\/web.cvent.com\/event\/3edf6233-1a53-4e57-bfe5-6d7765331a75\/summary\">https:\/\/web.cvent.com\/event\/3edf6233-1a53-4e57-bfe5-6d7765331a75\/summary<\/a><\/p>\n<p><strong><em>\u00a0August 11-13, 2020 (on-site conference rescheduled from April 15-17)<\/em><\/strong><br \/>\n\u201cCharting the course.\u201d Conference of the National Agri-Marketing Association (NAMA) in Kansas City, Missouri.<\/p>\n<p>Information: <a href=\"https:\/\/www.nama.org\/agri-marketing-conference.html\">https:\/\/www.nama.org\/agri-marketing-conference.html<\/a><\/p>\n<p><strong><em>September 14-16, 2020 (on-site conference rescheduled from June 1-3)<\/em><\/strong><br \/>\n\u201cSpice up your creativity.\u201d Annual CCA Institute of the Cooperative Communicators Association in Buffalo, New York.<\/p>\n<p>Information: <a href=\"https:\/\/www.communicators.coop\">https:\/\/www.communicators.coop<\/a><\/p>\n<p><strong> September 24-26, 2020 (Rescheduled to September 23-25, 2021)<\/strong><br \/>\n&#8220;Risky business&#8221; Annual conference of the Canadian Farm Writers&#8217; Federation (CFWF) in Windsor, Ontario, Canada. Hosted by the Eastern Canada Farm Writers&#8217; Association.<\/p>\n<p>Information: <a href=\"https:\/\/cfwf.ca\/events\">https:\/\/cfwf.ca\/events<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><strong>A moral compass for small-town living<\/strong><\/h3>\n<p>We close this issue of ACDC News with an enduring insight from Will Rogers:<\/p>\n<p>\u201cSo live that you would not mind selling your pet parrot to the town gossip.\u201d<\/p>\n<hr \/>\n<h3><strong>Best regards and wishes during this challenging time<\/strong><\/h3>\n<p>ACDC is a resource for you, so please feel free to invite our help as you search for information. Don\u2019t forget to follow us on Twitter <a href=\"https:\/\/twitter.com\/ACDCUIUC\">@ACDCUIUC<\/a>. And please suggest (or send) agricultural communications documents we might add to this unique and valuable international collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) &#8211; or in electronic format sent to <u>acdc@library.illinois.edu<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Access to a printer friendly PDF of this newsletter. How new agri-marketers should talk to farmers David Vincent of Rooster Strategic Solutions recently offered seven tips for new college graduates as they join the ranks of agricultural advertising agencies and agribusinesses to begin working with farmers and ranchers. Farmers are some of the smartest people [&hellip;]<\/p>\n","protected":false},"author":438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13871","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/13871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/438"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=13871"}],"version-history":[{"count":7,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/13871\/revisions"}],"predecessor-version":[{"id":13880,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/13871\/revisions\/13880"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=13871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=13871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=13871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}