{"id":13101,"date":"2019-06-11T15:32:55","date_gmt":"2019-06-11T15:32:55","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=13101"},"modified":"2019-07-11T14:05:35","modified_gmt":"2019-07-11T14:05:35","slug":"13101-2","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/13101-2\/","title":{"rendered":"ACDC News \u2013 Issue 19-06"},"content":{"rendered":"<h3><strong><a href=\"http:\/\/wordpress.library.illinois.edu\/funkaces\/wp-content\/uploads\/sites\/53\/2019\/06\/DocNews-19-06-1.pdf\">Click Here<\/a> for a printer-friendly PDF of this newsletter.<\/strong><\/h3>\n<hr \/>\n<h3><strong>Eight new research reports in <em>JAC<\/em><\/strong><\/h3>\n<p>We are pleased to call attention to eight recent articles published in the <em>Journal of Applied Communications<\/em>:<\/p>\n<ul>\n<li>\u201cACE and research: the difference between \u2018mere press agent\u2019 and strategic partner\u201d by Elizabeth North<\/li>\n<li>\u201cThe effect of emphasizing credibility elements and the role of source gender on perceptions of source credibility\u201d by Ariana Bigham, Courtney Meyers, Nan Li, and Erica Irlbeck<\/li>\n<li>\u201cExploring beyond the obvious: social skills needed for agricultural communication baccalaureate graduates\u201d by Arthur Leal, Ricky W. Telg, Joy N. Rumble, Nichole LaMee Perez Stedman, and Debbie M. Treise<\/li>\n<li>\u201cShould livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude\u201d by Joy N. Rumble, Tiffany M. Rogers-Randolph, and Emily B. Buck<\/li>\n<li>\u201cCan anyone hear us? An exploration of echo chambers at a Land Grant university\u201d by Taylor K. Ruth, Joy N. Rumble, Sebastian Galindo-Gonzalez, Hannah S. Carter, and Kevin M. Folta<\/li>\n<li>\u201cDiffusion of innovations and public communication campaigns: An examination of the 4R Nutrient Stewardship Program\u201d by Henry Seeger and Robyn S. Wilson<\/li>\n<li>\u201cCrowdsourcing change: An analysis of Twitter discourse on food waste and reduction strategies\u201d by Annie R. Specht and Emily B. Buck<\/li>\n<li>\u201cPrinting and mailing for the brand: an exploratory qualitative study seeking to understand internal branding and marketing within university and extension communications services\u201d by Anissa Zagonel, Lauri M. Baker, and Audrey E. H. King<\/li>\n<\/ul>\n<p>You can read them <a href=\"https:\/\/newprairiepress.org\/jac\/vol103\/iss2\/\">here.<\/a><\/p>\n<hr \/>\n<h3><strong>Paper \u2013 a natural fit for the circular economy model<\/strong><\/h3>\n<p>\u201cPaper is a natural fit for the circular economy model,\u201d Canadian woodland owner Phil Riebel observed in a brief commentary we have added from Two Sides North America. He was referring to an emerging economy in which reuse, refurbishment, recycling, and end-of-life disposal of a product factor into manufacturing design. Reasons cited:<\/p>\n<ul>\n<li>\u201cPaper is one of the truly sustainable products.\u201d<\/li>\n<li>It is highly recyclable \u2013 \u201crecycled more than any other commodity in the solid waste stream\u2026\u201d<\/li>\n<li>\u201cMuch of the energy used for papermaking is renewable. Roughly two-thirds of the energy used by North American pulp and paper mills is self-generated using renewable biomass in combination with heat and power (CHP) systems.\u201d<\/li>\n<li>\u201cThe paper industry uses more renewable energy than any other industrial sector.\u201d<\/li>\n<\/ul>\n<p>You can read the commentary <a href=\"https:\/\/twosidesna.org\/US\/paper-and-the-circular-economy\/\">here<\/a>.<\/p>\n<hr \/>\n<h3><strong>Why experienced farmers may not re-engage with extension<\/strong><\/h3>\n<p>A recent research project in Tasmania, Australia, shed light on why experienced farmers may not be inclined to re-engage with extension services. Findings of research among dairy farmers revealed a belief that extension activities were targeted to less experienced, young farmers. The belief resulted in farmers perceiving extension activities as \u201cconfronting.\u201d<\/p>\n<p>Authors also observed that \u201cthe theory of planned behaviour can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.\u201d<\/p>\n<p>You can learn more about this 2019 <em>Journal of Agricultural Education and Extension<\/em> article <a href=\"http:\/\/ifsa.boku.ac.at\/cms\/fileadmin\/Proceeding2018\/1_Hall.pdf\">here<\/a>.<\/p>\n<hr \/>\n<h3><strong>What online consumers consider most important when they shop for fresh produce<\/strong><\/h3>\n<p>Here are some key findings of recent research involving a stratified random sampling of 1,205 online shoppers in the southern region of the U. S.:<\/p>\n<ul>\n<li>81% said they believe that food labels are very important to them<\/li>\n<li>Among those, \u201cgrown locally\u201d is the most important label for 49% of them<\/li>\n<li>Those for whom \u201corganic\u201d is the most important label constitute 15%<\/li>\n<li>30% consider the combination of \u201corganic\u201d and \u201cgrown locally\u201d to be the most important to them<\/li>\n<\/ul>\n<p>You can read this 2018 conference research paper <a href=\"http:\/\/ageconsearch.umn.edu\/record\/266683\">here<\/a>.<\/p>\n<hr \/>\n<h3><strong>Update on how U. S. adults view genetic engineering of animals<\/strong><\/h3>\n<p>Findings of a 2018 national survey from the Pew Research Center help identify public attitudes about use of animal biotechnology. The survey examined five different scenarios:<\/p>\n<ul>\n<li>Findings showed most support for use of the technology with mosquitoes to prevent spread of disease by limiting their reproduction (70% said it is appropriate) and animals to grow organs\/tissues for humans needing a transplant (57%). Both reflected public interest in benefiting human health.<\/li>\n<li>Other uses of animal biotechnology were found less acceptable to the public. They included creation of more nutritious meat for human consumption (43% said it is appropriate), restoring an extinct animal species from a closely-related species (32%), and genetically engineering aquarium fish to glow (21%).<\/li>\n<\/ul>\n<p>You can read the full report <a href=\"https:\/\/www.pewresearch.org\/science\/2018\/08\/16\/most-americans-accept-genetic-engineering-of-animals-that-benefits-human-health-but-many-oppose-other-uses\/\">here<\/a>.<\/p>\n<hr \/>\n<h3><strong>Communicator events approaching<\/strong><\/h3>\n<p><strong>June 24-27, 2019<\/strong><br \/>\n\u201cCommunications connections.\u201d Annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) in San Antonio, Texas USA. Information:\u00a0 <a href=\"https:\/\/aceweb.org\/ACE-conferences\">https:\/\/aceweb.org\/ACE-conferences<\/a><\/p>\n<p><strong>July 27-31, 2019<\/strong><br \/>\n\u201cGlobal connections in America\u2019s heartland.\u201d International Federation of Agricultural Journalists (IFAJ) Congress and Ag Media Summit (AMS) in Minneapolis, Minnesota USA. Joint meeting of AAEA \u2013 The Agricultural Communicators Network, Livestock Publications Council (LPC), the Connectiv Agri Media Committee, and the national Agricultural Communicators of Tomorrow (ACT). Combined AMS and IFAJ information available at <a href=\"http:\/\/www.ifaj2019.org\">www.ifaj2019.org<\/a><\/p>\n<p><strong>September 12-13, 2019<\/strong><br \/>\n\u201cExtending horizons: Extension\u2019s role in climate, rural industry, and community challenges. Conference of the Australasia Pacific Extension Network (APEN) in Darwin, Northern Territory, Australia. Information: <a href=\"https:\/\/aapevents.eventsair.com\/2019apen\/\">https:\/\/aapevents.eventsair.com\/2019apen\/<\/a><\/p>\n<hr \/>\n<h3><strong>Together, we shall<\/strong><\/h3>\n<p>We close this issue of ACDC News with a saying in Nigeria. We found it recently in a report from Vic de Jesus, 1981 president of Communicators for Agricultural and Rural Development (CARD) in the Philippines.<\/p>\n<p>\u201cI\u2019ll carry you behind my back and you carry me, and together we shall ascend the mountain.\u201d<\/p>\n<hr \/>\n<h3>Best wishes and good searching<\/h3>\n<p>Please pass along your reactions, suggestions, and ideas. Feel free to invite our help as you search for information. Don\u2019t forget to follow us on Twitter <a href=\"https:\/\/twitter.com\/ACDCUIUC\">@ACDCUIUC<\/a>. And please suggest (or send) agricultural communications documents we might add to this unique and valuable international collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to <u>acdc@library.illinois.edu<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click Here for a printer-friendly PDF of this newsletter. Eight new research reports in JAC We are pleased to call attention to eight recent articles published in the Journal of Applied Communications: \u201cACE and research: the difference between \u2018mere press agent\u2019 and strategic partner\u201d by Elizabeth North \u201cThe effect of emphasizing credibility elements and the [&hellip;]<\/p>\n","protected":false},"author":438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13101","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/13101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/438"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=13101"}],"version-history":[{"count":6,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/13101\/revisions"}],"predecessor-version":[{"id":13132,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/13101\/revisions\/13132"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=13101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=13101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=13101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}