{"id":11679,"date":"2005-01-27T16:50:25","date_gmt":"2005-01-27T16:50:25","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=11679"},"modified":"2018-03-27T16:55:56","modified_gmt":"2018-03-27T16:55:56","slug":"acdc-news-issue-05-20","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-05-20\/","title":{"rendered":"ACDC News \u2013 Issue 05-20"},"content":{"rendered":"<h3 align=\"left\"><a name=\"zero\"><\/a><strong>Marketing into chaos\u00a0<\/strong><\/h3>\n<p align=\"left\">Is the title of an article published recently in\u00a0<em>AgriMarketing\u00a0<\/em>magazine. It describes how \u201cmanufacturers and purveyors of animal identification technology and services are using collaboration and good old-fashioned competition to get the ball rolling.\u201d Reports from several agri-marketers and communicators examined the complex issues involved in developing a national animal identification and tracking program in the interest of assuring safe food for consumers.<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C23091\">Marketing into chaos<\/a><br \/>\nPosted at:\u00a0<a href=\"http:\/\/www.agrimarketing.com\/show_story.php?id=34882\">http:\/\/www.agrimarketing.com\/show_story.php?id=34882<\/a><\/p>\n<hr align=\"left\" \/>\n<h3><a name=\"one\"><\/a><strong>Are farms and rural towns \u201cdecoupling?\u201d\u00a0<\/strong><\/h3>\n<p>We should not assume so \u2013 and it is not that simple &#8211; according to results of a recent case study in South Huron County, Ontario, Canada. In-depth interviews of farm and town residents revealed, for example:<\/p>\n<ul>\n<li>Local farmers and town residents agreed on the main challenges confronting local farmers, but differed on the ranking of those challenges.<\/li>\n<li>Town residents appeared knowledgeable about the nature of modern farming, but their knowledge was \u201cshaped more by generalized secondary accounts \u2026 than by specific knowledge of local trends and issues.\u201d<\/li>\n<li>Town residents acknowledged that farm populations were in decline. However, they did not come to as bleak a conclusion as farmers with respect to the economic and social implications of the decline.<\/li>\n<li>\u201cIt is in the farm community, and not in town, that we see the strongest beliefs about, and perceptions of, the decoupling of farm and town interests.\u201d<\/li>\n<\/ul>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C23163\">Across the divide (?)<\/a><\/p>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<h3><b><a name=\"two\"><\/a><\/b><strong>A feature on food detectives<\/strong>.<\/h3>\n<p>We have added to the ACDC collection an article in the\u00a0<em>Star-Tribune\u00a0<\/em>(Minneapolis, Minn.) about one of the most vocal among interest groups that focus on safe food. It is the Center for Science in the Public Interest (CSPI), \u201cone of the most reviled enemies of big food companies.\u201d Reporter Thomas Lee interviewed Michael Jacobson, the executive director of CSPI, about the purpose, progress and approach of the organization. The article also included perspectives of the Center for Consumer Freedom, founded in 2001 by the food industry.<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C23100\">The group that came in from the fringe<\/a><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<\/dt>\n<dt>\n<h3><a name=\"three\"><\/a><strong>Great need for cancer information in rural areas<\/strong>.<\/h3>\n<p>Studies in rural Kansas led researchers to report recently in the\u00a0<em>Journal of Health Communication<\/em>: \u201cThere is a great need for widespread dissemination of cancer information resources in rural areas.\u201d They called for information directed to two audiences in rural communities: physicians and rural residents.<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C23138\">Cancer information needs in rural areas<\/a><br \/>\nSummary and access information posted at:\u00a0<a href=\"http:\/\/www2.gwu.edu\/%7Ecih\/journal\/JHClink\/newsletter3_summaries.htm#v10n3_engleman\">http:\/\/www2.gwu.edu\/%7Ecih\/journal\/JHClink\/newsletter3_summaries.htm#v10n3_engleman<\/a><\/dt>\n<\/dl>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<h3><strong><a name=\"four\"><\/a>Painted cows as walking billboards<\/strong>.<\/h3>\n<p>An unusual form of outdoor advertising came to our attention recently. According to a news report from Sarasota County, Florida, an online casino used \u201cbovine billboards\u201d dyed bright pink and purple. Representatives of the People for the Ethical Treatment of Animals (PETA) reportedly supported this advertising technique because one of the cow-signs said, \u201cGo Veg.\u201d<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C23118\">Cows painted pink, purple<\/a><br \/>\nPosted at:\u00a0<a href=\"http:\/\/www.nbc6.net\/print\/4814153\/detail.html\">http:\/\/www.nbc6.net\/print\/4814153\/detail.html<\/a><\/dt>\n<dt><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><a name=\"five\"><\/a><strong>Beware of the Information Age.\u00a0<\/strong><\/h3>\n<p align=\"left\">We continue to get requests for a 20-year-old journal article of that title by French editor G\u00e9rard Blanc. Writing in\u00a0<em>Development: Seeds of Change<\/em>, he raised points that remain relevant for communicators. Among them:<\/p>\n<p>\u2022\u00a0 \u201cWhat we are witnessing is not a transition towards a postindustrial society \u2026 We are witnessing the industrialization of data, information, knowledge, even wisdom, in a process which tries to apply to this field of human activity the basic principles of industrial society: standardization, mass production, maximization of output, synchronization of activities, concentration, centralization, etc.\u201d<\/p>\n<p>\u2022\u00a0 \u201cInformation gives the illusion that mankind has conquered space and time. But it is only an illusion: remember that the map is not the territory. Computer and satellite networks give us only images of our neighbors thousands of miles away: we do not really see them, we do not feel them, we just contemplate synthetic reconstructions of a distant reality.\u201d<\/p>\n<p>\u2022\u00a0 \u201cThere is a recurrent discourse on \u2018information democracy,&#8217; the \u2018new information order,&#8217; etc. It is a trap which may flood developing countries under a heap of useless electronic garbage they will not be able to interpret and use effectively.\u201d<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C23083\">Beware of the Information Age<\/a><\/dt>\n<\/dl>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<\/dt>\n<dt>\n<h3 align=\"left\"><a name=\"six\"><\/a><strong>Several new books that involve rural communications<\/strong>.<\/h3>\n<p align=\"left\">You may be interested in three 2005 books we have added recently:<\/p>\n<p align=\"left\">Gary Krug,\u00a0<em>Communication, technology and cultural change<\/em>. Includes a discussion about how rural U.S. families \u201clearned the news\u201d before they received rural free delivery of mail, beginning in 1896.<\/p>\n<p>Aurora Wallace,\u00a0<em>Newspapers and the making of modern\u00a0<\/em><em>America<\/em>. Includes a description of farm reporting by the\u00a0<em>Des Moines\u00a0<\/em><em>(<\/em><em>Iowa<\/em><em>) Register\u00a0<\/em>newspaper.<\/p>\n<p>Darin Barney,\u00a0<em>Communication technology.\u00a0<\/em>A section about \u201cdigital divides\u201d examines how Aboriginal residents of Canada suffer from unequal access to the Internet<\/dt>\n<dt>Reference: Use title searches to see full citations, including content subjects.<\/dt>\n<\/dl>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<h3><strong>Communicator activities approaching<\/strong><\/h3>\n<p>November 9-11, 2005<br \/>\n\u201cNAFB and Farm Broadcasting \u2013 Positioned for the Future.\u201d Annual convention of the National Association of Farm Broadcasters in Kansas City, Missouri USA.<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.nafb.com\/\">http:\/\/www.nafb.com<\/a><\/p>\n<p>November 18, 2005<br \/>\nDeadline for submitting proposals for breakout or poster sessions at the 2006 International ACE meeting in Quebec City, Canada, June 2-6.<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.aceweb.org\/proposals\/2006\/index.aspx\">http:\/\/www.aceweb.org\/proposals\/2006\/index.aspx<\/a><\/p>\n<p>December 1, 2005<br \/>\nDeadline for graduate students to submit research papers for the 2006 International ACE meeting in Quebec City, Canada, June 2-6. Three categories: proposal, thesis, dissertation.<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.aceweb.org\/sigs\/research\/new.html\">http:\/\/www.aceweb.org\/sigs\/research\/new.html<\/a><\/p>\n<p>January 6, 2006<br \/>\nDeadline for submitting proposals for presentations, panel discussions, workshops or posters at the National Extension Technology Conference (NETC) in Gainesville, Florida, May 8-11.<br \/>\nInformation:\u00a0<a href=\"http:\/\/conference.ifas.ufl.edu\/netc2006\">http:\/\/conference.ifas.ufl.edu\/netc2006<\/a><\/p>\n<hr align=\"left\" \/>\n<h3><b><a name=\"eight\"><\/a><\/b><strong>Upper Midwest\u00a0<\/strong><strong>Scandinavian humor \u201calive and well.\u201d\u00a0<\/strong><\/h3>\n<p>Thanks to an alert reader who noted that the \u201cWhatever happened to rural humor?\u201d article we cited earlier this month missed the lively, earthy humor of Ole, Lena and Sven. It is \u201cnow circulating on the Internet.\u201d Indeed. We close this issue of ACDC News with a sample about Ole as food communicator:<\/dt>\n<dt>\n<div align=\"left\">\n<p>Ole had trouble putting \u201cHappy Birthday\u201d on a cake. His main problem was getting the cake in the typewriter<\/p>\n<hr align=\"left\" \/>\n<\/div>\n<\/dt>\n<dt>\n<div align=\"left\">\n<h3><strong><b><a name=\"nine\"><\/a><\/b><\/strong><strong>When you see interesting items you cannot find online or locally<\/strong><\/h3>\n<p>Get in touch with us at\u00a0<a href=\"mailto:docctr@aces.uiuc.edu\">docctr@library.uiuc.edu\u00a0<\/a>. Tell us the titles and\/or document numbers. We will help you gain access.<\/p>\n<\/div>\n<\/dt>\n<\/dl>\n<hr align=\"left\" \/>\n<dl>\n<dt>\n<h3><strong>Want a personalized search demonstration, online or by phone?\u00a0<\/strong><\/h3>\n<\/dt>\n<dt>Let us know if you might like for us to take part in class sessions or other settings \u2013 online or by conference call. We will be pleased to identify resources in the Center that may serve your interests, demonstrate how to search the collection or discuss agricultural communications literature and sources.<\/dt>\n<\/dl>\n<hr align=\"left\" \/>\n<h3><strong><a name=\"goodsearching\"><\/a>Best regards and good searching<\/strong>.<\/h3>\n<p>Please pass along your reactions, suggestions, and ideas for ACDC. Feel free to invite our assistance as you search for information. And please suggest (or send) agricultural communication documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or electronic form at\u00a0<a href=\"mailto:docctr@aces.uiuc.edu\">docctr@library.uiuc.edu<\/a><\/p>\n<p><i>October, 2005<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing into chaos\u00a0 Is the title of an article published recently in\u00a0AgriMarketing\u00a0magazine. It describes how \u201cmanufacturers and purveyors of animal identification technology and services are using collaboration and good old-fashioned competition to get the ball rolling.\u201d Reports from several agri-marketers and communicators examined the complex issues involved in developing a national animal identification and tracking [&hellip;]<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11679","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=11679"}],"version-history":[{"count":1,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11679\/revisions"}],"predecessor-version":[{"id":11680,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11679\/revisions\/11680"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=11679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=11679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=11679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}