{"id":11561,"date":"2005-01-13T21:10:55","date_gmt":"2005-01-13T21:10:55","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=11561"},"modified":"2018-03-13T21:18:55","modified_gmt":"2018-03-13T21:18:55","slug":"acdc-news-issue-05-11","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-05-11\/","title":{"rendered":"ACDC News \u2013 Issue 05-11"},"content":{"rendered":"

<\/a>Celebrating 90 years of market news reporting.<\/strong><\/h3>\n

An anniversary of market news reporting earned recognition through three presentations at the 2005 Agricultural Outlook Forum sponsored by the U. S. Department of Agriculture. USDA market reports have provided inestimable value to producers and others in the food complex. Presentations about the service included:<\/p>\n

\u201cThe Fruit and Vegetable Market News portal.\u201d
\nhttp:\/\/www.usda.gov\/oce\/forum\/speeches\/Okoniewski-ppt.pdf<\/a>
\nText Version<\/a><\/p>\n

\u201cLivestock mandatory reporting: Datamart.\u201d
\nhttp:\/\/www.usda.gov\/oce\/forum\/speeches\/vanDyke-ppt.pdf
\n<\/a>Text Version<\/a><\/p>\n

\u201cUsing market news information in the private sector.\u201d
\nhttp:\/\/www.usda.gov\/oce\/forum\/speeches\/Murphy-ppt.pdf.
\n<\/a>Text Version<\/a><\/p>\n

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<\/a>Women scientists overlooked as media sources<\/strong>.<\/h3>\n

A recent commentary in\u00a0Quill\u00a0<\/em>magazine cited evidence of women missing in media reports that involve science and technology. For example, one study in 2003 found that U.S. news programs relegated women to stereotypical fields of expertise: health, society and human interest.<\/p>\n

\u201cReview the number of times women are cited as experts in science and technical fields in your own outlet, and I’ll bet you’ll find similar results,\u201d author Sally Lehrman suggested. This invitation opens the question of sources used in the coverage of agricultural sciences.<\/p>\n

Reference:\u00a0Female scientists too often overlooked as sources.<\/a><\/p>\n

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\u00a0<\/a>New research reports from the ACE conference. <\/strong><\/h3>\n

Following are 12 papers presented to the Research Special Interest Group during the recent conference of ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences) in San Antonio, Texas:<\/p>\n

\u2022\u00a0 Amanda M. Ruth, Travis D. Park and Lisa K. Lundy, \u201cGlitz, glamour, and the farm: portrayal of agriculture in the \u201cSimple Life.\u201d Contact Ruth at amruth@ifas.ufl.edu<\/a>
\n\u2022\u00a0 Emily B. Rhoades and Ashley Hurst, \u201cInteractivity and two-way communication options on livestock publication websites: a content analysis.\u201d Contact Rhoades at ebbisdorf@ifas.ufl.edu<\/a>
\n\u2022\u00a0 Danna B. Kelemen, D. Dwayne Cartmell II, and Shelly Peper Sitton, \u201cService learning: a case study of an agricultural communications course.\u201d Contact Kelemen at danna.kellemen@okstate.edu<\/a>
\n\u2022\u00a0 Terrie Clark, Kristina M. Boone, Lori A. Bergen and Jacqueline D. Spears, \u201cA frame analysis of a lawsuit: enforcing clean water regulations in Kansas.\u201d Contact Clark at terriec@ksu.edu<\/a>
\n\u2022\u00a0 Amanda M. Ruth, Melissa Muegge, and Tracy Irani, \u201cSeeds planted for recovery: framing of agriculture during the 2004 Florida hurricanes.\u201d Contact Ruth at amruth@ifas.ufl.edu<\/a>
\n\u2022\u00a0 Jamie M. King and D. Dwayne Cartmell II, \u201cNewspaper coverage of the Bovine Spongiform Encephalopathy outbreak in the United States: a content analysis.\u201d Contact King at jamie.king@okstate.edu<\/a>
\n\u2022\u00a0 Lisa K. Lundy, \u201cWhat’s in a frame? The effect of message frames on attitudes toward internationalizing agricultural extension.\u201d Contact Lundy at llundy@lsu.edu<\/a>
\n\u2022\u00a0 Tracy Irani, Amanda Ruth, Ricky W. Telg and Lisa K. Lundy, \u201cThe ability to relate: assessing the influence of a relationship marketing strategy and message stimuli on consumer perceptions of extension.\u201d Contact Irani at irani@ufl.edu<\/a>
\n\u2022\u00a0 Steven G. Hill, Terrie Clark, Ted Cable, Kris Boone and Pat Melgares, \u201cOvercoming barriers to adoption of water-quality BMPs in Kansas: an initial assessment.\u201d Contact Hill at shill@ksu.edu<\/a>
\n\u2022\u00a0 Gary J. Wingenbach and Tracy A. Rutherford, \u201cTrust, bias, and fairness of information sources for biotechnology issues.\u201d Contact Wingenbach at g-wingenbach@tamu.edu<\/a>
\n\u2022\u00a0 Deborah W. Dunsford, \u201cFeedback follow up: the influence of teacher comment on student writing assignments.\u201d Contact Dunsford at dunsford@tamu.edu<\/a>
\n\u2022\u00a0 Chad S. Davis, Cindy Akers, Marvin Cepica, David Doerfert, Steve Fraze, David Lawver and Meredith Schacht, \u201cCognition responses by West Texas Hispanics\/Latinos to agricultural news: a comparison of four English and Spanish presentation media.\u201d Contact Davis at chad.s.davis@ttu.edu<\/a><\/dt>\n

<\/dt>\n
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<\/a>Extension educator: shifting from \u201csage on the stage?\u201d\u00a0<\/strong><\/h3>\n

The role of the extension educator should be examined, according to results of an education program to improve milk quality on dairy farms. \u201cPerhaps many would do well to facilitate teams to affect change rather than design programs in which the extension agent is \u2018the sage on the stage’,\u201d said researchers Joseph Donaldson and Edgar Yoder.<\/p>\n

For example, feedback from participating farmers showed that involvement of veterinarians in educational teams improved communications between farmers and their veterinarians.<\/p>\n

Reference:\u00a0Updating farm demonstration model<\/a><\/dt>\n

\n
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<\/a>Five new \u201cUseful Links\u201d added<\/strong>.<\/h3>\n

You may be interested in these five websites added recently to our \u201cUseful Links\u201d page. All involve communications related to food and agriculture, in varying ways:<\/p>\n

\u2022\u00a0 Development Communications Archive. Reports, papers, printed materials, surveys, articles, audiotapes, videocassettes and films make up the archive of the Clearinghouse on Development Communication of the Academy for Educational Development, 1960-1994. Posted at:\u00a0http:\/\/www.lib.utexas.edu\/taro\/utcah\/00261\/cah-00261.html<\/a>
\n\u2022\u00a0 Association of Food Journalists. A network system for food journalists who plan and write food copy for news media worldwide. Posted at:\u00a0http:\/\/www.afjonline.com<\/a>
\n\u2022\u00a0 Smokey Bear Collection. This special collection in the National Agricultural Library includes information about a widely acclaimed campaign for preventing forest fires. Posted at:\u00a0http:\/\/www.nal.usda.gov\/speccoll\/findaids\/smokey\/<\/a>
\n\u2022\u00a0 ACE Papers. Historical records (1913 to date) of the American Association of Agricultural College Editors (AAACE), later renamed Agricultural Communicators in Education (ACE), and currently Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences. Posted at:\u00a0http:\/\/www.nal.usda.gov\/speccoll\/findaids\/ace\/index.html<\/a>
\n\u2022\u00a0 Records of the Tobacco Market News Service. Includes historical information about the Tobacco Market News Service of the U.S. Department of Agriculture. Posted at:\u00a0http:\/\/www.nal.usda.gov\/speccoll\/findaids\/tobacco\/index.html<\/a><\/dt>\n<\/dl>\n

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<\/a>Communicator activity approaching.<\/strong><\/h3>\n

July 31-August 3, 2005
\n\u201cAgricultural Media Summit.\u201d Professional development conference of the American Agricultural Editors’ Association (AAEA), Livestock Publications Council (LPC) and AgriCouncil of the Association of Business Media Companies in Milwaukee, Wisconsin USA.
\nInformation:\u00a0http:\/\/www.agmediasummit.com<\/a><\/dt>\n<\/dl>\n

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<\/a>Advice on business conversations.<\/strong><\/h3>\n

We close this issue of ACDC News with advice that George Horace Lorimer’s self-made merchant, Chicago pork packer John Graham, extended a century ago to his son Pierrepont, a fresh Harvard graduate:<\/p>\n

\u201cI remember reading once that some fellows use language to conceal thought, but it’s been my experience that a good many more use it\u00a0instead\u00a0<\/em>of thought. A businessman’s conversation should be regulated by fewer and simpler rules than any other function of the human animal. They are:
\nHave something to say.
\nSay it.
\nStop talking.<\/p>\n

Beginning before you know what you want to say and keeping on after you have said it lands a merchant in a lawsuit or the poorhouse, and the first is a shortcut to the second.\u201d<\/p>\n

Reference:\u00a0Letters from a self-made merchant to his son<\/a><\/dt>\n

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When you see interesting items you can’t find online or locally\u00a0<\/strong><\/h3>\n<\/dt>\n
Get in touch with us at\u00a0docctr@library.uiuc.edu<\/a>. Tell us the titles and\/or document numbers. We will help you gain access.<\/dt>\n
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Best regards and good searching.<\/strong><\/h3>\n<\/dt>\n
Please pass along your reactions, suggestions, and ideas for ACDC. Feel free to invite our assistance as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or electronic form at\u00a0docctr@library.uiuc.edu<\/a>.<\/dt>\n
June, 2005<\/i><\/dt>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"

Celebrating 90 years of market news reporting. An anniversary of market news reporting earned recognition through three presentations at the 2005 Agricultural Outlook Forum sponsored by the U. S. Department of Agriculture. USDA market reports have provided inestimable value to producers and others in the food complex. Presentations about the service included: \u201cThe Fruit and […]<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11561","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=11561"}],"version-history":[{"count":5,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11561\/revisions"}],"predecessor-version":[{"id":11566,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11561\/revisions\/11566"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=11561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=11561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=11561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}