{"id":11557,"date":"2005-01-13T21:03:31","date_gmt":"2005-01-13T21:03:31","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=11557"},"modified":"2018-03-13T21:10:29","modified_gmt":"2018-03-13T21:10:29","slug":"acdc-news-issue-05-10","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-05-10\/","title":{"rendered":"ACDC News \u2013 Issue 05-10"},"content":{"rendered":"<h3 align=\"left\"><strong><a name=\"zero\"><\/a>Rethinking extension communications.<\/strong><\/h3>\n<p align=\"left\">An article of that title in the April issue of\u00a0<em>Journal of Extension\u00a0<\/em>took a fresh look at the role of extension communicators in an era of program accountability. LaRae Donnellan and Florita Montgomery traced more than a half-century of effort for transformation \u2013 \u201cfrom scribes to communicators\u201d &#8211; with plenty of challenges and occasional setbacks along the way.<\/p>\n<p>Authors described a broadening professional vision rooted in the National Project in Agricultural Communications (NPAC) of the 1950s. They tracked an emerging \u201cconsulting communicator\u201d role, described challenges to it and offered nine recommendations for pursuing it anew within the Extension framework of issues-based programming. Organizational goals of extension can best be met, they suggested, by having well-trained communicators serving in both leadership and support roles on issues programming teams.<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22201\">Rethinking extension communications<br \/>\n<\/a>Posted at:\u00a0<a href=\"http:\/\/www.joe.org\/joe\/2005april\/a2.shtml\">http:\/\/www.joe.org\/joe\/2005april\/a2.shtml<\/a><\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><a name=\"one\"><\/a><strong>Potatoes getting mashed?\u00a0<\/strong><\/h3>\n<p align=\"left\">An Associated Press release that we have added described pressures on the U.S. potato industry and announced plans to address them through advertising. Among the pressures cited:<\/p>\n<ul>\n<li>The mad cow scare \u201cstranded thousands of pounds of frozen potatoes at ports, as countries banned imports of U.S. beef products. Frozen potatoes are often fried in beef fat.\u201d<\/li>\n<li>\u201cPopular low-carb diets such as Atkins and South Beach encourage consumers to avoid potatoes.\u201d<\/li>\n<li>McDonald&#8217;s, one of the largest consumers of potatoes, stopped selling Supersize fries, \u201cbowing to pressure to serve a healthier menu.\u201d<\/li>\n<\/ul>\n<p>The article described plans by the Washington State Potato Commission to launch an advertising campaign and develop partnerships with weight-loss groups to educate consumers about the healthy benefits of potatoes.<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22030\">U.S. potato growers fight perception product is unhealthy<\/a><br \/>\nPosted at:\u00a0<a href=\"http:\/\/static.highbeam.com\/a\/apworldstream\/may102004\/uspotatogrowersfightperceptionproductisunhealthy\/index.html\">http:\/\/static.highbeam.com\/a\/apworldstream\/may102004\/uspotatogrowersfightperceptionproductisunhealthy\/index.html<\/a><\/p>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<h3 align=\"left\">\u00a0<b><a name=\"two\"><\/a><\/b><strong>The fire ant wars.\u00a0<\/strong><\/h3>\n<p>A recent book of this title described campaigns by the U. S. Department of Agriculture to eradicate the red imported fire ant, \u201ca much celebrated and much-loathed insect that plagues the South to this day.\u201d Author Joshua Blu Buhs described the spread of fire ants from the 1930s and traced two USDA attempts, beginning in 1957, to eradicate it using chemical pesticides.<\/p>\n<p>A picture of two wars emerged from the book. One was a war of humans against the ants. The other war involved acrimonious policy struggles among interest groups that \u201cbattled in the press, the halls of Congress, and state legislatures.\u201d Communicators can find revealing insights about social conflict, public relations, and risk communications.<\/p>\n<p>Reference:<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22142\">\u00a0The fire ant wars<\/a><\/dt>\n<dt><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><strong><a name=\"three\"><\/a>How farmers view agritourism.<\/strong><\/h3>\n<p align=\"left\">Results in southern Tuscany, Italy, led researcher R. Sonnino to conclude: \u201cagritourism is not addressing the necessities of farmers who interpret development in qualitative terms and aim mostly at conserving their lifestyle, with it associated values of freedom and independence.\u201d Instead, it \u201cresponds to the needs of farmers pursuing economic growth,\u201d those likely to be larger and more affluent.<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22202\">For a \u201cpiece of bread.\u201d<\/a><br \/>\nThis article is referenced from Sociologia Ruralis, 44(3) and can be found in PDF format by visiting :\u00a0<a href=\"http:\/\/www.blackwell-synergy.com\/doi\/abs\/10.1111\/j.1467-9523.2004.00276.x?cookieSet=1\">http:\/\/www.blackwell-synergy.com\/doi\/abs\/10.1111\/j.1467-9523.2004.00276.x?cookieSet=1<\/a><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><a name=\"four\"><\/a><strong>New survey of farm radio listenership.<\/strong><\/h3>\n<p align=\"left\">Results of 2005 AMR Qualitative Research are available. This Ag Media Research project, funded by members of the National Association of Farm Broadcasters, involved telephone interviews with Class 1+ farmers in 12 Midwestern states. Some highlights revealed:<\/p>\n<ul>\n<li>About 90 percent of farmer respondents (under 40 and over) said the stations they listen to provide the agriculture news, markets and weather information they want.<\/li>\n<li>Farm radio reaches multiple households on 49% of the farms and ranches.<\/li>\n<li>On average (mean), 2.2 persons are involved in making decisions on each farm or ranch.<\/li>\n<li>Farmers listen to multiple radio stations, but 73% listen to only one or two stations during the day.<\/li>\n<li>Two-thirds said they get information from a farm broadcaster, and 68% of those could name the broadcaster.<\/li>\n<\/ul>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22203\">2005 AMR Qualitative Research<\/a><br \/>\nPosted at:\u00a0<a href=\"http:\/\/www.nafb.com\/nafbfiles\/2005amrqualitative2.ppt\">http:\/\/www.nafb.com\/nafbfiles\/2005amrqualitative2.ppt<\/a><\/dt>\n<\/dl>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><a name=\"five\"><\/a><strong>Maybe I&#8217;ll live in a treetop\/like a hermit I would never burn it or chop it down.<\/strong><\/h3>\n<p align=\"left\">This part of a rap song about the forest canopy appeared in a\u00a0<em>Conservation Biology\u00a0<\/em>article we added recently. Author Nalini M. Nadkami reported on experiences in communicating the importance of forest conservation to nontraditional audiences. Among them:<\/p>\n<\/dt>\n<\/dl>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Religious and spiritual groups<\/li>\n<li>Hospitals and health practitioners<\/li>\n<li>Artists and musicians<\/li>\n<li>Legislators and decision makers<\/li>\n<li>Urban youth<\/li>\n<li>Prisoners<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22094\">Not preaching to the choir<br \/>\n<\/a>Posted in PDF format @ :\u00a0<a href=\"http:\/\/academic.evergreen.edu\/n\/nadkarnn\/cv\/pdfs_new\/nadkarni_choir_04.pdf\">http:\/\/academic.evergreen.edu\/n\/nadkarnn\/cv\/pdfs_new\/nadkarni_choir_04.pdf<\/a><\/p>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<\/dt>\n<dt>\n<p align=\"left\"><a name=\"six\"><\/a><strong>Communicator activities approaching<\/strong><\/p>\n<p>June 9-11, 2005<br \/>\n\u201cHorse by Northwest.\u201d\u00a02005 Seminar of American Horse Publications (AHP) in Seattle, Washington USA.<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.americanhorsepubs.org\/programs\/seminars\/index.html\">http:\/\/www.americanhorsepubs.org\/programs\/seminars\/index.html<\/a><\/p>\n<p>July 31-August 3, 2005<br \/>\n\u201cAgricultural Media Summit.\u201d Professional development conference of the American Agricultural Editors&#8217; Association (AAEA), Livestock Publication Council (LPC) and AgriCouncil of the Association of Business Media Companies in Milwaukee, Wisconsin USA.<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.agmediasummit.com\/\">http:\/\/www.agmediasummit.com<\/a><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3><a name=\"seven\"><\/a><strong>How&#8217;s that again?\u00a0<\/strong><\/h3>\n<p>The food industry has not escaped an invasion of contradictory or incongruous wording. We note these expressions in food and beverage advertising and labeling:<\/p>\n<p>Boneless ribs<br \/>\nBig Sip<br \/>\nNatural additives<br \/>\nGourmet fast food<br \/>\nOven fried<br \/>\nAll natural artificial flavor<br \/>\nFresh from concentrate<br \/>\nBuffalo wings<br \/>\nTwelve-ounce pound cake<\/p>\n<p>Can you add to this list? If so, please pass them along to us.<\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3><strong>When you see interesting items you can&#8217;t find online or locally\u00a0<\/strong><\/h3>\n<\/dt>\n<dt>Get in touch with us at\u00a0<a href=\"mailto:docctr@aces.uiuc.edu\">docctr@library.uiuc.edu<\/a>. Tell us the titles and\/or document numbers. We will help you gain access.<\/dt>\n<dt><\/dt>\n<dt><\/dt>\n<dt><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<div align=\"left\">\n<h3><a name=\"nine\"><\/a><strong>Best regards and good searching.\u00a0<\/strong><\/h3>\n<p>Please pass along your reactions, suggestions, and ideas for ACDC. Feel free to invite our assistance as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or electronic form at\u00a0<a href=\"mailto:docctr@aces.uiuc.edu\">docctr@library.uiuc.edu<\/a>.<\/p>\n<p><i>May, 2005<\/i><\/p>\n<\/div>\n<\/dt>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"<p>Rethinking extension communications. An article of that title in the April issue of\u00a0Journal of Extension\u00a0took a fresh look at the role of extension communicators in an era of program accountability. LaRae Donnellan and Florita Montgomery traced more than a half-century of effort for transformation \u2013 \u201cfrom scribes to communicators\u201d &#8211; with plenty of challenges and [&hellip;]<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11557","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=11557"}],"version-history":[{"count":3,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11557\/revisions"}],"predecessor-version":[{"id":11560,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11557\/revisions\/11560"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=11557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=11557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=11557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}