{"id":11554,"date":"2005-01-13T20:58:54","date_gmt":"2005-01-13T20:58:54","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=11554"},"modified":"2018-03-13T21:02:52","modified_gmt":"2018-03-13T21:02:52","slug":"acdc-news-issue-05-09","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-05-09\/","title":{"rendered":"ACDC News \u2013 Issue 05-09"},"content":{"rendered":"<h3 align=\"left\"><a name=\"zero\"><\/a><strong>Agricultural public relations shootout<\/strong>.<\/h3>\n<p align=\"left\">An unexpected conflict between the University of Rochester Medical Center and the Florida Department of Citrus flared up early this year. Here\u2019s how according to a news article we added recently:<\/p>\n<ul>\n<li>The University issued a release that described two matters. One involved a man reported to be the victim of a deadly interaction between grapefruit juice and a cholesterol-lowering medicine. The other involved evidence of interactions between grapefruit juice and birth control pills.<\/li>\n<li>A public relations agency employed by the Florida Department of Citrus challenged the accuracy of the release, issued its own release saying the University news release was inaccurate and asked the University to issue another release with corrections.<\/li>\n<\/ul>\n<p>Reporter William R. Levesque described the detailed sequence in this interesting case report.<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22029\">Grapefruit article sets off PR shootout<\/a><br \/>\nThe article can be found in the St. Petersburg Times free archive posted @:\u00a0<a href=\"http:\/\/www.sptimes.com\/2005\/02\/21\/Business\/Companies.shtml\">http:\/\/www.sptimes.com\/2005\/02\/21\/Business\/Companies.shtml<\/a><\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><a name=\"one\"><\/a><strong>Media reporting of genetics \u2013 surprisingly accurate?<\/strong><\/h3>\n<p align=\"left\">In some circumstances, yes, according to an article in\u00a0<em>Trends in Biotechnology<\/em>. Author Timothy Caulfield observed:<\/p>\n<p>\u201c\u2026emerging data suggest that, in some circumstances, the media reporting of science is surprisingly accurate and portrays a message created by the scientific community. As such, there are reasons to believe that the hyping of research results might be part of a more systemic problem associated with the increasingly commercial nature of the research environment.\u201d<\/p>\n<p>Reference:<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22066\"> Biotechnology and the popular press<\/a><\/p>\n<p>Reference:<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22097\"> Do the print media \u201chype\u201d genetic research?<br \/>\n<\/a>Posted @:\u00a0<a href=\"http:\/\/www.cmaj.ca\/cgi\/content\/full\/170\/9\/1399\">http:\/\/www.cmaj.ca\/cgi\/content\/full\/170\/9\/1399<\/a><\/p>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<div align=\"left\">\u00a0<b><a name=\"two\"><\/a><\/b><strong>Helping students \u201cspeak better\u201d about food<\/strong>.<\/div>\n<p>We have added to the ACDC collection a journal article about food science courses that help students become better oral communicators. Iowa State University students learned about food preparation through exercises that integrated disciplinary content with a variety of speaking and listening experiences.<\/p>\n<p>Authors concluded: \u201cIn the food science discipline, oral communication becomes central as students work on teams, teach their peers, serve customers, lead, negotiate, work with cultural diversity, interview, listen, conduct meetings, and resolve conflicts. These behaviors must be practiced as \u2018professionals-in-training\u2019 gain the expertise required for employment as experts.\u201d<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22067\">Improving oral communication skills of students<br \/>\n<\/a>Posted at:\u00a0<a href=\"http:\/\/www.ift.org\/pdfs\/jfse\/jfsev3n2p0015-0020ms20030359.pdf\">http:\/\/www.ift.org\/pdfs\/jfse\/jfsev3n2p0015-0020ms20030359.pdf<\/a><\/dt>\n<dt><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><a name=\"three\"><\/a><strong>The struggle over seeds<\/strong>.<\/h3>\n<p align=\"left\">A recent article we added from\u00a0<em>Politics and Society<\/em>\u00a0examined \u201c\u2018farmers\u2019 rights\u2019 as a strategy of resistance against the perceived inequities of intellectual property rights regimes for plant varieties.\u201d<\/p>\n<p>Analyst Craig Borowiak observed, \u201cAs commercial models of intellectual property have made their way into agriculture, farmers\u2019 traditional seed-saving practices have been increasingly delegitimized. In response, farmers have adopted the language of farmers\u2019 rights to demand greater material recognition of their contributions and better measures to protect their autonomy. This campaign has mixed implications.\u201d<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22068\">Farmers\u2019 rights<\/a><br \/>\nPosted @:\u00a0<a href=\"http:\/\/pas.sagepub.com\/cgi\/content\/abstract\/32\/4\/511\">http:\/\/pas.sagepub.com\/cgi\/content\/abstract\/32\/4\/511<\/a><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><a name=\"four\"><\/a><strong>Can honeybees speak? A buzzing debate<\/strong>.<\/h3>\n<p align=\"left\">Eileen Crist summarized it in a recent issue of\u00a0<em>Social Studies of Science<\/em>. She examined, on one side, how behavioral scientists have conceptualized the honeybee dance as a linguistic system. On the other side, she explained how the dance upset deep-seated assumptions about the \u201cgreat chain of being,\u201d with man and other higher mammals at the apex and invertebrates in the basement.<\/p>\n<p>This report offers insights for agricultural communicators who sometimes are asked if they \u201ctalk with the animals.\u201d No end to the debate seems in sight. Author Crist said her analysis suggests that \u201cif one really does not believe that a small honeybee has language capability, then apparently no evidence may ever suffice to prove its existence.\u201d<\/p>\n<p>Reference:\u00a0<a href=\"http:\/\/web.aces.uiuc.edu\/agcomdb\/view.asp?ID=C22071\">Can an insect speak?\u00a0<\/a><br \/>\nPosted @:\u00a0<a href=\"http:\/\/sss.sagepub.com\/cgi\/content\/abstract\/34\/1\/7\">http:\/\/sss.sagepub.com\/cgi\/content\/abstract\/34\/1\/7<\/a><\/dt>\n<\/dl>\n<dl>\n<dt>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><a name=\"five\"><\/a><strong>Communicator activities approaching<\/strong><\/h3>\n<p>May 31-June 4, 2005<br \/>\n\u201cIdeas and missions\/Ideas y misiones.\u201d Joint conferences of the Association for Communication Excellence in Agriculture, Natural Resources, and Live and Human Sciences (ACE), National Extension Technology Conference (NETC), International Agricultural Communicators of Tomorrow (ACT), and Extension Video Producers (EVP) in San Antonio, Texas USA.<br \/>\nInformation:\u00a0<a href=\"http:\/\/acenetc2005.tamu.edu\/\">http:\/\/acenetc2005.tamu.edu<\/a><\/p>\n<p>June 4-7, 2005<br \/>\n\u201cMile high energy: reaching your communications peak.\u201d 2005 Institute of the Cooperative Communicators Association (CCA) in Denver, Colorado USA.<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.communicators.coop\/\">http:\/\/www.communicators.coop<\/a><\/p>\n<p>June 9-11, 2005<br \/>\n\u201cHorse by Northwest.\u201d 2005 Seminar of American Horse Publications (AHP) in Seattle, Washington USA.<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.americanhorsepubs.org\/programs\/seminars\/index.html\">http:\/\/www.americanhorsepubs.org\/programs\/seminars\/index.html<\/a><\/p>\n<p>July 31-August 3, 2005<br \/>\n\u201cAgricultural Media Summit.\u201d Professional development conference of the American Agricultural Editors\u2019 Association (AAEA), Livestock Publications Council (LPC) and AgriCouncil of the Association of Business Media Companies in Milwaukee, Wisconsin USA.<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.agmediasummit.com\/\">http:\/\/www.agmediasummit.com<\/a><\/dt>\n<dt>\n<hr align=\"left\" \/>\n<\/dt>\n<dt>\n<h3 align=\"left\"><a name=\"six\"><\/a><strong>Great rules for writing<\/strong>.<\/h3>\n<p align=\"left\">We close this issue of ACDC News with a classic contra dictum attributed to William Safire. It is not directed specifically to agricultural writers, but on occasion might be.<\/p>\n<p>\u201cDo not put statements in the negative form. And don\u2019t start sentences with a conjunction. It is incumbent on one to avoid archaisms. If you reread your work, you will find on rereading that a great deal of repetition can be avoided by re-reading and editing. Never use a long word when a diminutive one will do. Unqualified superlatives are the worst of all. De-accession euphemisms. If any word is improper at the end of a sentence, a linking verb is. Avoid trendy locutions that sound flaky. Never, ever use repetitive redundancies. Also, avoid awkward or affected alliteration. Last, but not least, avoid clich\u00e9s like the plague.\u201d<\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3><strong>When you see interesting items you can\u2019t find online or locally\u00a0<\/strong><\/h3>\n<\/dt>\n<dt>Get in touch with us at\u00a0<a href=\"mailto:docctr@aces.uiuc.edu\">docctr@library.uiuc.edu<\/a>. Tell us the titles and\/or document numbers. We will help you gain access.<\/dt>\n<dt>\n<hr align=\"left\" \/>\n<h3><strong>Best regards and good searching<\/strong>.<\/h3>\n<\/dt>\n<dt>Please pass along your reactions, suggestions, and ideas for ACDC. Feel free to invite our assistance as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801 ) or electronic form at\u00a0docctr@library.uiuc.edu.<\/dt>\n<dt><i>May, 2005<\/i><\/dt>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"<p>Agricultural public relations shootout. An unexpected conflict between the University of Rochester Medical Center and the Florida Department of Citrus flared up early this year. Here\u2019s how according to a news article we added recently: The University issued a release that described two matters. One involved a man reported to be the victim of a [&hellip;]<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11554","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=11554"}],"version-history":[{"count":2,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11554\/revisions"}],"predecessor-version":[{"id":11556,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11554\/revisions\/11556"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=11554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=11554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=11554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}