{"id":11548,"date":"2005-01-13T20:41:46","date_gmt":"2005-01-13T20:41:46","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=11548"},"modified":"2018-03-13T20:47:00","modified_gmt":"2018-03-13T20:47:00","slug":"acdc-news-issue-05-07","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-05-07\/","title":{"rendered":"ACDC News \u2013 Issue 05-07"},"content":{"rendered":"

<\/a>\u201cGot milk?\u201d campaign honored – as art<\/strong>.<\/h3>\n

\u201cOne of America\u2019s longest-running, and most beloved, advertising campaigns\u201d is being honored by Copia, the American Center for Wine, Food and the Arts. An exhibition began January 21 and continues through May 30 at the Center in Napa Valley, California.<\/p>\n

This campaign from the California Milk Processor Board began in 1993. A release we added recently says it has been \u201clicensed nationally, spawned hundreds of rip-offs and become part of the American vernacular.\u201d<\/p>\n

\u201cCan you imagine other ads exhibited as art?\u201d asks Jeff Manning, the campaign co-creator.<\/p>\n

Reference:\u201cGot milk?\u201d becomes work of art
\n<\/a>Posted at:\u00a0http:\/\/www.copia.org\/pages\/pkgotmilk.asp<\/a><\/p>\n

\n

<\/a>The information revolution is moving slowly in Africa<\/strong>,<\/h3>\n

According to the African Information Society Initiative, an action framework endorsed by African heads of state.<\/p>\n

\u201cDespite rapid progress in the last year, no more than 15 African countries have full access to the internet and some remain without any electronic connectivity at all.\u201d<\/p>\n

A report from the Panos Institute indicates that 50 percent of telephone lines are found in capital cities where only about 10 percent of Africa\u2019s populations reside. \u2026 In over 15 countries in Africa\u2026over 70 percent of the lines are located in the largest cities.\u201d<\/p>\n

Reference:\u00a0ICT and telecom: rural Africa yearning for Internet.
\n<\/a>Posted at:\u00a0http:\/\/www.ipsnews.net\/new_nota.asp?idnews=24742<\/a><\/p>\n

\n
\n
\n

\u00a0<\/a><\/b>Setting the framework for debate<\/strong>.<\/h3>\n

We think ACDC can serve best when it helps reveal the range of views and data about topics of interest. This collection includes research-based literature about agricultural communications, but is not confined to it. It also contains commentaries, arguments, and evidence from a wide range of perspectives and interest groups. We gather these perspectives not because we hold them but because we hear them – and because we know that public decisions emerge from diverse mixes of voices.<\/p>\n

An example:<\/strong>\u00a0the USDA and agricultural biotechnology. Here are three recently added documents that reflect quite different \u201ctakes\u201d on the role of the U.S. Department of Agriculture, in relation to agricultural biotechnology:<\/p>\n

Reference: \u201cSowing secrecy: the biotech industry, USDA, and America\u2019s secret Pharm Belt<\/a>\u201d
\nPosted at:\u00a0http:\/\/www.consumerfreedom.com\/oped_detail.cfm\/oped\/146<\/a><\/p>\n

Reference:\u201cFood fetish: let them eat Peruvian purple potatoes.<\/a>\u201d
\nPosted at:\u00a0http:\/\/www.consumerfreedom.com\/oped_detail.cfm\/oped\/146<\/a><\/p>\n

Reference: \u201cReport: Agriculture Department \u2018highjacked\u2019 by corporate interests<\/a>\u201d
\nPosted at:\u00a0http:\/\/www.geinfo.org\/nz\/092004\/08.htm<\/a><\/dt>\n

\n
\n

<\/a>Benefits of getting agricultural information to women<\/strong>.<\/h3>\n

\u201cTargeting women in agricultural technology dissemination can have a greater impact on poverty than targeting men.\u201d That suggestion for communicators comes from the International Food Policy Research Institute. A recent IFPRI assessment of the impact of vegetable and fishpond technologies on poverty in rural Bangladesh led to this finding:<\/p>\n

\u201cUntargeted technology dissemination was more likely to benefit men and better-off households. Efforts designed to reach women within poor households \u2013 such as through NGO provision of training and credit for vegetable improvement \u2013 achieved greater impacts on poverty.\u201d<\/p>\n

Reference:\u00a0Women: still the key to food and nutrition security
\n<\/a>Posted at:\u00a0http:\/\/www.ifpri.org\/pubs\/ib\/ib33.pdf<\/a><\/dt>\n

\n
\n

<\/a>Recovering costs of country-of-origin labeling.<\/strong><\/h3>\n

\u201cAn increase in aggregate consumer demand of 2% to 3% is likely sufficient to offset lost producer welfare due to COOL costs.\u201d Researchers Jayson Lusk and John Anderson reached that conclusion through an equilibrium displacement model of the farm, wholesale and retail markets for beef, pork, and poultry.<\/p>\n

Reference:\u00a0Effects of country-of-origin labeling on meat producers and consumers<\/a><\/dt>\n<\/dl>\n

\n
\n
\n

<\/a>Communicator activities approaching<\/strong><\/h3>\n

April 20-22, 2005
\n\u201cBlazin\u2019 horizons.\u201d 2005 Agri-Marketing Conference and Trade Show of National Agri-Marketing Association (NAMA) in Phoenix, Arizona USA.
\nInformation:\u00a0http:\/\/www.nama.org\/amc<\/a><\/p>\n

April 29-May 2, 2005
\nAnnual meeting of the Turf and Ornamental Communicators Association in Memphis, Tennessee USA.
\nInformation:\u00a0http:\/\/www.toca.org<\/a><\/p>\n

May 15-21, 2005
\n\u201cGlobalization of information: agriculture at the crossroads.\u201d Eleventh World Congress of the International Association of Agricultural Information Specialists and biennial conference of the U.S. Agricultural Information Network in Lexington, Kentucky USA.
\nInformation:\u00a0http:\/\/www.ca.uk.edu\/aic\/conf_home_2.htm<\/a><\/p>\n

May 31-June 4, 2005
\n\u201cIdeas and missions\/Ideas y misiones.\u201d Joint conferences of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), National Extension Technology Conference (NETC), International Agricultural Communicators of Tomorrow (ACT), and Extension Video Producers (EVP) in San Antonio, Texas USA.
\nInformation:\u00a0http:\/\/acenetc2005.tamu.edu<\/a><\/p>\n

June 4-7, 2005
\n\u201cMile high energy: reaching your communications peak.\u201d 2005 Institute of
\nthe Cooperative Communicators Association (CCA) in Denver, Colorado USA.
\nInformation:\u00a0http:\/\/www.communicators.coop<\/a><\/p>\n

June 9-11, 2005
\n\u201cHorse by Northwest.\u201d 2005 Seminar of American Horse Publications (AHP) in Seattle, Washington USA.
\nInformation:\u00a0http:\/\/www.americanhorsepubs.org\/programs\/seminars\/index.html<\/a><\/dt>\n

<\/dt>\n
\n
\n

<\/a>Too many agricultural papers?<\/strong><\/h3>\n

We close this issue of ACDC News with a thought from Henry Jackson Waters, president of the Kansas State Agricultural College in 1917:<\/p>\n

\u201cWe may wonder at times if we have too many agricultural papers, but we may as well ask ourselves if we haven\u2019t too many churches or too many schools, for the farm paper is a necessary part of the large program which these institutions are helping to carry out.\u201d<\/p>\n

Eighty-eight years later, his words still underline the enduring importance of agricultural periodicals and other communications tools that help people on the land improve their lives, their efforts and their life-sustaining service to others.<\/p>\n

Reference:\u00a0Preparation for editorial work on farm papers<\/a><\/dt>\n

\n
\n

Best regards and good searching. <\/strong><\/h3>\n<\/dt>\n
Please pass along your reactions, suggestions, and ideas for ACDC. Feel free to invite our assistance as you search for information. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Com Documentation Center, 510 LIAC, 1101 S. Goodwin Avenue, Urbana, IL 61801) or electronic form at\u00a0docctr@library.uiuc.edu\u00a0<\/a>.<\/dt>\n
April, 2005<\/i><\/dt>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"

\u201cGot milk?\u201d campaign honored – as art. \u201cOne of America\u2019s longest-running, and most beloved, advertising campaigns\u201d is being honored by Copia, the American Center for Wine, Food and the Arts. An exhibition began January 21 and continues through May 30 at the Center in Napa Valley, California. This campaign from the California Milk Processor Board […]<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11548","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=11548"}],"version-history":[{"count":1,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11548\/revisions"}],"predecessor-version":[{"id":11549,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11548\/revisions\/11549"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=11548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=11548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=11548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}