{"id":11414,"date":"2000-01-06T20:55:34","date_gmt":"2000-01-06T20:55:34","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=11414"},"modified":"2018-03-06T21:12:27","modified_gmt":"2018-03-06T21:12:27","slug":"acdc-news-issue-00-15","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-00-15\/","title":{"rendered":"ACDC News \u2013 Issue 00-15"},"content":{"rendered":"<h3 align=\"left\"><b>Useful<a name=\"useful\"><\/a>\u00a0new materials from ACE researchers<\/b>.<\/h3>\n<p align=\"left\">The Agricultural Communicators in Education (ACE) conference in Washington, D.C., during late July, offered a useful selection of new information for professional communicators and others. For example, here are some research papers presented to the Research Special Interest Group:<\/p>\n<div align=\"left\">\n<ul>\n<li>&#8220;The framing of an agricultural controversy: how Iowa newspapers covered the food irradiation issue&#8221;<\/li>\n<li>&#8220;City meets country in\u00a0<i>The Columbus Dispatch<\/i>: an Ohio metropolitan newspaper\u2019s treatment of land use issues&#8221;<\/li>\n<li>&#8220;A pilot project to establish an educational research series in applied communications&#8221;<\/li>\n<li>&#8220;Sources of agricultural news: an evaluation by Pennsylvania media&#8221;<\/li>\n<li>&#8220;Factors promoting the adoption of telecommunications technologies in rural America&#8221;<\/li>\n<li>&#8220;Communication competencies and extension managerial performance of county extension chairs in Ohio&#8221;<\/li>\n<li>&#8220;Overcoming barriers to learning in distance education: developing tools to improve distance learners\u2019 chances for success&#8221;<\/li>\n<li>&#8220;How triggering events affect mass media coverage and source use concerning genetically modified organisms (GMOs) in Britain and the United States&#8221;<\/li>\n<li>&#8220;Emerging new models for agricultural communication in Russia: effects of the five-year ARIS World Bank Project&#8221;<\/li>\n<\/ul>\n<\/div>\n<p align=\"left\">Reference: Use title searches (above) for the full citations. Check with us for information about how to gain electronic access to documents that interest you.<\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>Happy<a name=\"happy\"><\/a>\u00a030<sup>th<\/sup>\u00a0birthday, ACT<\/b>.<\/h3>\n<p align=\"left\">Members, advisors, alumni and friends of the American Association of Agricultural Communicators of Tomorrow staged a 30<sup>th<\/sup>\u00a0birthday party during the recent annual ACT meeting in Washington, D.C. This college student organization formed in 1970. You can see news and photos from the convention, plus a presentation highlighting 30 years of ACT activities, at <a href=\"http:\/\/www.ifas.ufl.edu\/~natact\/\">http:\/\/www.ifas.ufl.edu\/~natact\/<\/a><\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>Information:\u00a0<a name=\"infor\"><\/a>a real profit booster for producers<\/b>.<\/h3>\n<p align=\"left\">An analysis reported recently in the\u00a0<i>American Journal of Agricultural Economics<\/i>\u00a0emphasizes the economic value of information to corn producers. Authors Philippe Bontems and Alban Thomas found that information and risk premium\/aversion together account for about 20% of profit per acre for Midwest corn production. Their findings argue in favor of improving the knowledge that farmers have about soil and crop conditions during the growing season.<\/p>\n<p align=\"left\">Reference: Use author or title search (&#8220;Information value and risk premium in agricultural production: the case of nitrogen application for corn&#8221;) for the full citation.<\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>Where<a name=\"where\"><\/a>\u00a0farmers get their information (a 78-year view)<\/b>.<\/h3>\n<p align=\"left\">Hundreds of documents in the ACDC collection deal with information sources of farmers &#8211; across the decades and around the world. You will find, for example, that documents about this subject trace back to 1922. And specific studies deal with the information sources of farmers in at least 15 countries of Africa, Asia, Europe, North America and South America.<\/p>\n<p align=\"left\">Reference: You can review the comprehensive list through a cross-subject search, using the following subject terms: &lt; &#8220;information sources&#8221; AND farmers&gt;. Other documents related to this broad subject emerge through searches on related terms that you can see in the thesaurus. Samples: &#8220;media use,&#8221; &#8220;information seeking,&#8221; &#8220;media effectiveness.&#8221; Let us know if we can help you search or if you would like to discuss possible research projects.<\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>Ideas<a name=\"ideas\"><\/a>\u00a0for communications researchers<\/b>:<\/h3>\n<div align=\"left\">\n<ul>\n<li>Might this collection help provide a basis for research projects about long-term trends in farmers\u2019 information sources?<\/li>\n<li>Might it provide a basis for research projects about patterns in information seeking and differences that appear across cultures and across agricultural topics?<\/li>\n<\/ul>\n<\/div>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>New<a name=\"new\"><\/a>\u00a0media training program available<\/b>.<\/h3>\n<p align=\"left\">Ricky Telg and Linda Kubitz of the University of Florida have produced a comprehensive new set of media relations training materials. A copy of this set went into the ACDC collection recently:<\/p>\n<p align=\"left\"><i>Meeting the press: communicating 4-H environmental education programs to the media<\/i><\/p>\n<p align=\"left\">The program has two purposes:<\/p>\n<div align=\"left\">\n<ol>\n<li>Teach 4-H and other Extension agents how to market their environmental education program stories to the media.<\/li>\n<li>Provide agents with materials they can use to teach 4-H members how to build positive, productive relationships with the news media in their communities.<\/li>\n<\/ol>\n<\/div>\n<p align=\"left\">Training materials include fact sheets with suggested activities, written materials about how to work with media, an educational videotape and a related web site (<a href=\"http:\/\/envmedia.ifas.ufl.edu\/\">http:\/\/envmedia.ifas.ufl.edu\/<\/a>).<\/p>\n<p align=\"left\">Reference: Use a title search for the full citation. Ricky Telg (<a href=\"mailto:rtelg@gnv.ifas.ufl.edu\">rtelg@gnv.ifas.ufl.edu<\/a>) can provide details about the program.<\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>More<a name=\"more\"><\/a>\u00a0perspectives in the biotechnology &#8220;debate:&#8221;<\/b><\/h3>\n<p align=\"left\">&#8220;This is not a radical issue. This is an issue for every mother.&#8221;<\/p>\n<p align=\"left\">&#8220;Let\u2019s lose the term \u2018GMOs\u2019 in favor of \u2018food biotechnology\u2019 or \u2018agricultural biotechnology\u2019 instead.&#8221; (spokesperson for an agribusiness firm)<\/p>\n<p align=\"left\">&#8220;\u2026billions of dollars\u2019 worth of research into engineered foods means nothing without consumer acceptance.&#8221;<\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>Efforts<a name=\"efforts\"><\/a>\u00a0to measure agricultural advertising on websites<\/b>.<\/h3>\n<p align=\"left\">A new organization \u2013 Agribusiness Internet Advertising Committee (AIAC) \u2013 is taking steps to refine measurement of farm-oriented advertising on the Internet. More than 40 representatives from media companies, advertising agencies and advertisers met during June in Brookfield, Wisconsin. They endorsed voluntary, third party auditing of Web sites that sell advertising to agricultural marketers. In an effort to help advertisers assess what they are buying, these AIAC representatives want to establish standards and provide accreditation of such sites.<\/p>\n<p align=\"left\">Reference: Use a title search (&#8220;Agricultural web coalition clicks ahead&#8221;) for the full citation.<\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>Getting<a name=\"getting\"><\/a>\u00a0complete printouts<\/b>.<\/h3>\n<p align=\"left\">Have you noticed that it\u2019s easier these days to get full-page printouts from ACDC &#8220;News and Announcements?&#8221; Complete lines. No cut-offs at the right margin. That\u2019s because we recently adjusted the web site to permit you to print full pages more successfully from it. Let us know if you have problems.<\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>Case<a name=\"case\"><\/a>\u00a0report about a major communications campaign<\/b>.<\/h3>\n<p align=\"left\">The Pan-African Rinderpest Campaign (PARC) was developed to control and eradicate rinderpest, a highly contagious and frequently fatal disease of cattle and other cloven-hoofed animals. Believed to be the largest livestock development project in Africa, it covered a region of 34 countries. A communications component was practically nonexistent in 1987, &#8220;regarded at best with indifference.&#8221; By 1993 it had become the most popular project component, viewed by national authorities as &#8220;truly beneficial&#8221; throughout the region. A case report about this campaign appeared in\u00a0<i>World Animal Review<\/i>\u00a0during 1994. It is part of an ACDC collection that is strong in literature about communications campaign planning, as related to food and agriculture.<\/p>\n<p align=\"left\">Reference: Use a title search (&#8220;The Pan-African rinderpest campaign: where communication is the key&#8221;) for the full citation. Text is available online at <a href=\"http:\/\/www.fao.org\/docrep\/T4650T\/t4650T0p.htm\">http:\/\/www.fao.org\/docrep\/T4650T\/t4650T0p.htm<\/a><\/p>\n<hr align=\"left\" \/>\n<h3 align=\"left\"><b>Professional meetings approaching<\/b><a name=\"professional\"><\/a>.<\/h3>\n<p align=\"left\">Following are some conferences, workshops and other kinds of professional improvement events for agricultural communicators:<\/p>\n<p align=\"left\">September 28 \u2013 October 1, 2000<br \/>\n&#8220;CFWF 2000.&#8221; Conference of the Canadian Farm Writers Federation at Lethbridge, Alberta. Theme: &#8220;Farming on the green planet \u2013 the new age of stewardship.&#8221;<br \/>\nInformation:\u00a0<a href=\"mailto:cstanfie@fieldstone.ca\">cstanfie@fieldstone.ca<\/a><\/p>\n<p align=\"left\">October 8 &#8211; 10, 2000<br \/>\n&#8220;Engaged institutions\u2019 role in biotechnology education.&#8221; Symposium at Iowa State University, Ames. For representatives of educational institutions<br \/>\nInformation:\u00a0<a href=\"http:\/\/www.biotech.iastate.edu\/symposium_oct2000.html\">www.biotech.iastate.edu\/symposium_oct2000.html<\/a><\/p>\n<hr \/>\n<h3 align=\"left\"><a name=\"Best\"><\/a><b>Best<\/b><b>\u00a0regards and good searching<\/b>.<\/h3>\n<p align=\"left\">Please pass along your reactions, questions or ideas for ACDC &#8212; invite help in searching &#8212; and suggest (or send) agricultural communications documents that we might add to this collection. Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Useful\u00a0new materials from ACE researchers. The Agricultural Communicators in Education (ACE) conference in Washington, D.C., during late July, offered a useful selection of new information for professional communicators and others. For example, here are some research papers presented to the Research Special Interest Group: &#8220;The framing of an agricultural controversy: how Iowa newspapers covered the [&hellip;]<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11414","post","type-post","status-publish","format-standard","hentry","category-acdc_news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/comments?post=11414"}],"version-history":[{"count":1,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11414\/revisions"}],"predecessor-version":[{"id":11415,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/posts\/11414\/revisions\/11415"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/media?parent=11414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/categories?post=11414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/funkaces\/wp-json\/wp\/v2\/tags?post=11414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}