{"id":11380,"date":"2000-01-06T19:15:21","date_gmt":"2000-01-06T19:15:21","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=11380"},"modified":"2018-03-06T19:20:16","modified_gmt":"2018-03-06T19:20:16","slug":"acdc-news-issue-00-02","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-00-02\/","title":{"rendered":"ACDC News \u2013 Issue 00-02"},"content":{"rendered":"

Remembering<\/a>\u00a0Larry Tennyson<\/b>.<\/h3>\n

Our thoughts are with the family of Larry Tennyson, recently retired South Dakota State University faculty member who died January 10 of a heart attack. He will be missed. Larry\u2019s interests included preserving and sharing information about agricultural communications. He had, in fact, visited the Documentation Center last March to discuss progress and plans.<\/p>\n

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The<\/a>\u00a0Internet is an efficient, preferred response medium<\/b><\/h3>\n

According to a speaker at the recent Agricultural Communicators of Tomorrow (ACT) workshop at the University of Illinois. Craig Pessman, business partner technical manager for IBM, offered data that compared the cost per lead from messages delivered by print, direct mail and the Internet.<\/p>\n

ACDC reference: Use Title search (Communications & marketing in the e-life) to get the citation. Contact Center for a copy of the presentation.<\/p>\n

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Some<\/a>\u00a0interesting expressions in the GMO debate<\/b><\/h3>\n

“Although food labels are much more reliable and informative than they were at the beginning of the 20th<\/sup>\u00a0century, modern day \u2018snake oil\u2019 claims will still be a problem in the 21st<\/sup>century.” Bruce Silverglade, Center for Science in the Public Interest (Title: Are food labels Y2K ready?)<\/p>\n

“The quality of information provided by many of the most easily accessed (Internet) sites is poor.” E.S. Allen, J.M. Burke, M.E. Welch and L.H. Rieseberg, Indiana University.
\n(Title: How reliable is science information on the web?)<\/p>\n

“Where does the university come down on biotechnology? Are we for it or against it?” Chris Sigurdson, Purdue University, and Tom Knecht, Mississippi State University.
\n(Title: The academy and biotechnology)<\/p>\n

“The biotech companies danced into this minefield with all the grace of an elephant in jackboots.” Maria Margaronis, The Nation. (Title: As biotech \u2018frankenfoods\u2019 are stuffed down their throats, consumers rebel)<\/p>\n

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“Kinder<\/a>, gentler” communications with animals<\/b><\/h3>\n

(Article by John Hiscock in the National Post, Canada). Author suggests that “kinder, gentler cattlemen are heading for a showdown with traditional cowboys over the use of \u2018holistic\u2019 herding.” This story explained that “sensitivity is now the watchword on the range. No longer are the cowpokes allowed to shout “git along” in case they hurt the animals\u2019 feelings. Instead, they must speak softly, talk nicely and give them space and respect.”<\/p>\n

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Some public relations lessons the tobacco industry has learned<\/a><\/b>.<\/h3>\n

Jay Poole, vice president for agricultural relations, Philip Morris Management Corporation, offered these lessons at the AAEA convention in July 1999:<\/p>\n