{"id":11026,"date":"2007-01-01T20:13:36","date_gmt":"2007-01-01T20:13:36","guid":{"rendered":"http:\/\/wordpress.library.illinois.edu\/funkaces\/?p=11026"},"modified":"2018-03-01T02:58:11","modified_gmt":"2018-03-01T02:58:11","slug":"acdc-news-issue-07-09","status":"publish","type":"post","link":"https:\/\/wordpress.library.illinois.edu\/funkaces\/acdc-news-issue-07-09\/","title":{"rendered":"ACDC News \u2013 Issue 07-09"},"content":{"rendered":"

Creative outhouse – a new category of agri-marketing communications<\/strong>.<\/h3>\n

“We have nothing against traditional media – but we plan to position ourselves for the migration to experiential marketing.” Gerard Estella of a creative and design firm in Iowa offered that explanation in a recent release published by Agri Marketing<\/em>.\u00a0 He was referring to a unique combination of services – events, entertainment and emotion – provided by North 40, Cedar Rapids.<\/p>\n

“So much marketing and creative work is done inhouse, we decided to create a new category: the creative outhouse.”\u00a0 He added that you have to have a sense of humor to be in a creative business.<\/p>\n

Title:\u00a0 Dick Damrow acquires equity interest in creative service firm<\/a>
\nPosted at: http:\/\/www.agrimarketing.com\/show_story.php?id=44280<\/a><\/p>\n

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Facing a real risk of information overload. <\/strong><\/h3>\n

The agriculture and food industry faces a real risk of information overload in the information age.\u00a0 So reported Wim Verbeke in an article published in the European Review of Agricultural Economics<\/em>.\u00a0 An analysis of case studies led Verbeke to observe:<\/p>\n

“It emerges that consumer needs for information cannot be taken for granted.\u00a0 The provision of ever more and too detailed information entails a risk of information overload, resulting in consumer indifference or loss of confidence.”<\/p>\n

The author concluded that “the recipient population needs to be well understood, segmented, identified and targeted.” That conclusion closely matches what professional communicators work hard to encourage.<\/p>\n

Title:\u00a0 Agriculture and the food industry in the information age<\/a><\/p>\n

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Thanks to Professor Delmar Hatesohl<\/strong><\/h3>\n

For contributing more than 130 additional documents to the Agricultural Communications Documentation Center from his personal collection.\u00a0 These materials come from one of the most respected agricultural journalism educators in the U. S., and beyond.\u00a0 Now retired, Professor Hatesohl served with distinction on the agricultural journalism faculty at the University of Missouri, Columbia.<\/p>\n

We will be processing his materials during the months ahead and alerting you to some of them through ACDC News. They range broadly across people, skills, history, issues and trends in this field of interest. \u00a0And they add to his valuable legacy of teaching, advising, research and service.<\/p>\n

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Even when bird flu threatens, it is not enough just to tell people what to do.<\/strong><\/h3>\n

Experiences from Cambodia are underscoring this insight that communicators have known for a long time.\u00a0 Evidence appeared in a research report published in Emerging Infectious Diseases<\/em>.\u00a0 Researchers surveyed knowledge, attitudes and practices among Cambodian villagers in two provinces judged to be at high risk for H5N1 flu. Among the findings:<\/p>\n