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With special pleasure, we launch the 21st<\/sup> year of ACDC News<\/em> \u2013 and thank you for your interest and encouragement across two decades. We hope you enjoy and find value in the brief samples of research, news, and views you find in it as the collection grows from around the world. \u00a0As always, we welcome your thoughts and suggestions for this unique resource and service.<\/p>\n With those words of encouragement, Fran Bach, publisher\/editor of Agri Digest Online<\/em>, announced retirement in a closing December issue. This Pan-Canadian journal of issues and events in agriculture has been published for open online access since 2007, dedicated to agricultural initiative and innovation.\u00a0 Content of it addressed issues in agriculture and other topics of particular interest to a farm readership.<\/p>\n In a closing editorial, Editor Bach emphasized, \u201cEvery one of us strengthens the agriculture industry we love.\u201d<\/p>\n You can read the editorial and issue here<\/a>.<\/p>\n Research results by David Guth found rural editors and publishers in the High Plains region of the U. S. \u201ca hardy and optimistic lot.\u201d Surveys and interviews revealed strong sentiment that the Web cannot replace what these journalists provide for communities – whether the information is delivered in print or online. At the same time, many lacked confidence about being able to fill vacant positions. His article was published in Grassroots Editor<\/em> (2015).<\/p>\n Colleges and universities may wish to consider new ways to identify and prepare young multi-media journalists who can create satisfying careers as entrepreneurs and leaders in rural community journalism.<\/p>\n You can read the research report here<\/a>.<\/p>\n That title introduced a \u201csurvival story\u201d by agricultural policy editor Chris Clayton of DTN\/The Progressive Farmer<\/em> in the Columbia Journalism Review<\/em>. Here are a few of the points emphasized:<\/p>\n You can read the story here<\/a>.<\/p>\n A 2017 conference paper we added recently to the ACDC collection examined the effect of food label terms on the price of shell eggs sold at retail. Using weekly IRI scanner data (2010-2016), the researchers found these price premiums for messaging on single labels:<\/p>\n Other findings featured the price effects when multiple terms were used on carton labels to describe production processes and nutritional benefits.<\/p>\n You can read the research report here<\/a>.<\/p>\n That title introduces a 2015 article we added recently from the Frontier Women University Journal of Social Sciences<\/em>. Researcher Saqib Riaz surveyed a sample of 500 rural journalists working nationwide. Respondents were associated as reporters or correspondents with television channels, newspapers, magazines, and news agencies working in the big cities of Pakistan. Among the findings:<\/p>\n Author Riaz concluded that \u201cthe media organizations, relevant governmental organizations and the civil society at large should play their role for strengthening rural journalism in Pakistan.\u201d<\/p>\n You can read the article here<\/a>.<\/p>\n February 4-5, 2018 April 8-10, 2018 April 10-13, 2018 April 16-20, 2018 June 2-5, 2018 We close this first 2018 issue of ACDC News<\/em> with a thought expressed by Daniel Webster. It appeared in Agricultural Journalism<\/em>, a 1926 book by N. A. Crawford and C. E. Rogers (A. D. Knopf, New York).<\/p>\n \u201cUnstable is the future of a country which has lost its taste for agriculture. If there is one lesson of history that is unmistakable, it is that national strength lies very near the soil.\u201d\u00a0<\/strong><\/p>\n Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC<\/a>. And please suggest (or send) agricultural communications documents we might add to this unique and valuable collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu<\/a><\/p>\n
\n\u201cMay the work you do be as rewarding as mine has been.\u201d<\/strong><\/h3>\n
\nOptimism \u2013 and opportunities \u2013 for careers in rural community journalism<\/strong><\/h3>\n
\n\u201cThe agriculture beat is a crucial lens on a changing climate\u201d<\/strong><\/h3>\n
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\nAn egg may be an egg \u2013 unless it\u2019s labeled organic, range-free, or cage-free<\/strong><\/h3>\n
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\nChallenges to rural journalism in Pakistan<\/strong><\/h3>\n
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\nCommunicator events approaching<\/strong><\/h3>\n
\nResearch reporting in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Jacksonville, FL.
\nInformation: https:\/\/sites.google.com\/a\/extension.org\/saasagcomm\/<\/a><\/p>\n
\nAnnual meeting of the North American Agricultural Journalists (NAAJ) in Washington, D.C.
\nInformation: http:\/\/www.naaj.net\/meetings<\/a><\/p>\n
\n\u201cPower Up\u201d Agri-Marketing Conference of the National Agri-Marketing Association (NAMA) in Kansas City, Missouri.
\nInformation: http:\/\/nama.org\/amc\/home-2018<\/a><\/p>\n
\nConference of the Association for International Agricultural and Extension Education (AIAEE) in Merida, Yucatan, Mexico.
\nInformation: https:\/\/www.aiaee.org\/<\/a><\/p>\n
\n\u201cEarn your spurs: communicate in the Lone Star State.\u201d Annual Institute of the Cooperative Communicators Association (CCA) in Fort Worth, Texas.
\nInformation at: https:\/\/www.communicators.coop\/2018Institute\/<\/a><\/p>\n
\nIn the spirit expressed by retiring Agri Digest<\/em> Publisher Fran Bach<\/strong><\/h3>\n
\nBest wishes and good searching<\/strong><\/h3>\n