{"id":8988,"date":"2026-08-24T18:16:56","date_gmt":"2026-08-24T18:16:56","guid":{"rendered":"https:\/\/wordpress.library.illinois.edu\/commedia\/?page_id=8988"},"modified":"2026-08-24T19:14:05","modified_gmt":"2026-08-24T19:14:05","slug":"adv-280-wise","status":"publish","type":"page","link":"https:\/\/wordpress.library.illinois.edu\/commedia\/adv-280-wise\/","title":{"rendered":"ADV 280 (Wise)"},"content":{"rendered":"<h2><b>Advertising Resources<\/b><\/h2>\n<p><span style=\"font-weight: 400\"><div class=\"shortcode sh-grid sh-grid-cols-1 md:sh-grid-cols-12 sh-gap-3\"><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/span><\/p>\n<h3><b>Company\/Product Information: (sources available via the Library website)<\/b><\/h3>\n<p><a href=\"https:\/\/proxy2.library.illinois.edu\/login?url=https:\/\/www.proquest.com\/pq1business?accountid=14553\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">ProQuest One Business<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wordpress.library.illinois.edu\/commedia\/ad__summary\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Ad $ Summary<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Includes advertising spending for companies and brands.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/permalink\/01CARLI_UIU\/u0d25b\/alma99404505712205899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Advertising Age<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Includes information specific to the advertising industry.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proxy2.library.illinois.edu\/login?url=https:\/\/research.ebsco.com\/c\/2w5hhj\/search\/advanced\/filters?defaultdb=bsu\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Business Source Ultimate<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identifies articles on business, finance, and management topics from regional, U.S. and international publications.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/services.ibisworld.com\/identity\/connect\/authorize?client_id=IBISWorld.Client.Core.Prod&amp;redirect_uri=https%3A%2F%2Fmy.ibisworld.com%2Fsignin-oidc&amp;response_type=code%20id_token&amp;scope=openid%20profile%20roles%20identity%20email&amp;response_mode=form_post&amp;nonce=638696205290739942.OWJkZTBhMjAtZTVjNS00OWVkLWJiNDctZTkzMmY2NDQ2M2NhOTAxY2VjNzEtN2Y0My00NzY5LTkzMTQtYTRhZWY4YjE4M2Vi&amp;acr_values=trgt%3Ahttps%3A%2F%2Fmy.ibisworld.com%2F&amp;state=CfDJ8K2IeJ3_WjFPon3-L_0PFUwXi4bunNzeUzPvziCcQ0LBZ3Kqi4_swDLRz-H5hH8xuTk7zXTSx7uDhSlDgBOqXSwvROf9JtDOqfgHvsGQEiSo6fOKkF-lovOitiXPLCli8EIoSgg56H8DGZgHrE8-lUI2TXx-sl86vjKV3qo3-u3Ccyj_-k0bflE6VBWdaZlSqyR56Utqj8reLBbRG5OsGI3Dddlwf8bmRMYFOKYnC0GoI8D4n14JbtK-PPq9CbkxYXp3bItJQHy1YjvvpiBCtKVsaXhMPaJJ03-xdLtqvqZm&amp;x-client-SKU=ID_NET6_0&amp;x-client-ver=6.35.0.0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">IBIS World<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A collection of Industry Market Research.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proxy2.library.illinois.edu\/login?url=https:\/\/advance.lexis.com\/?identityprofileid=G5B36654687\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Nexis Uni<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.<\/span><\/li>\n<li>If you have problems with Nexis Uni (it asks you to login) try the following:\n<ul>\n<li>Clear your browser history<\/li>\n<li>Search incognito<\/li>\n<li>Above the photos on the Comm Library website, are 2 tabs \u201cKey Resources\u201d and \u201cNewspapers.\u201d Both of those tabs include links to Nexis Uni. Try those links.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/permalink\/01CARLI_UIU\/u0d25b\/alma99954676998805899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Wall Street Journal<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides the most recent business news and information on companies, products, consumers, trends, etc.<\/span><\/li>\n<\/ul>\n<h3><b>Demographic and Psychographic Information<\/b><\/h3>\n<p><a href=\"https:\/\/data.census.gov\/cedsci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Census Bureau Data<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/claritas360.claritas.com\/mybestsegments\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Claritas 360\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Statista<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.<\/span><\/li>\n<li><i data-olk-copy-source=\"MessageBody\">To access Statista, please take the following steps:<\/i>\n<ul>\n<li><em>Click on the Statista link above<\/em><\/li>\n<li><em>Click the login button in the upper right<\/em><\/li>\n<li><em>Click &#8220;Campus Access&#8221; at the bottom of the box<\/em><\/li>\n<li><em>Search for &#8220;University of Illinois at Urbana-Champaign&#8221; in the &#8220;Your Institution&#8221; drop-down menu<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/div><div class=\"shortcode sh-col-span-6 sh-pb-3\"><\/span><\/p>\n<h3><b>Advertising Rates and Data<\/b><\/h3>\n<p><a href=\"https:\/\/proxy2.library.illinois.edu\/login?url=https:\/\/login.srds.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">SRDS Advertising Rates and Data<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Digital Media<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Magazines<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Newspapers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Broadcast Media (Radio, TV, cable)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Out-of-Home Media<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Market Maps &amp; Data (Under the &#8220;Resources&#8221; tab)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/i-share-uiu.primo.exlibrisgroup.com\/discovery\/fulldisplay?&amp;context=L&amp;vid=01CARLI_UIU:CARLI_UIU&amp;search_scope=MyInstitution&amp;tab=LibraryCatalog&amp;docid=alma99648696412205899\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Thumbnail Media Planner<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lists current rates and audience estimates for the major media. Call number: 302.230973 T42<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.tvb.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">TVB: Local Media Marketing Solutions<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provides a variety of tools and resources to help advertisers make the best use of local ad dollars.<\/span><\/li>\n<\/ul>\n<h3><b>Citing Sources<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/guides.library.illinois.edu\/c.php?g=348126&amp;p=2346376\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Style Guides (APA, Chicago, MLA)<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/guides.library.illinois.edu\/citingadsources\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Citing Online Advertising &amp; Business Sources in APA<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n<p style=\"text-align: center\"><b>Can&#8217;t find what you need? Email us at: <a href=\"mailto:comlibrarian@library.illinois.edu\" target=\"_blank\" rel=\"noopener\">comlibrarian@library.illinois.edu<\/a> or use &#8220;Ask a Librarian&#8221; chat on the<\/b><a href=\"https:\/\/www.library.illinois.edu\/commedia\/\" target=\"_blank\" rel=\"noopener\"> <b>Communications Library website<\/b><\/a><b>!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Resources Company\/Product Information: (sources available via the Library website) ProQuest One Business Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more. Ad $ Summary Includes advertising spending for companies and brands. Advertising Age Includes information specific to [&hellip;]<\/p>\n","protected":false},"author":896,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8988","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/8988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/users\/896"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/comments?post=8988"}],"version-history":[{"count":11,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/8988\/revisions"}],"predecessor-version":[{"id":9000,"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/pages\/8988\/revisions\/9000"}],"wp:attachment":[{"href":"https:\/\/wordpress.library.illinois.edu\/commedia\/wp-json\/wp\/v2\/media?parent=8988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}